THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Customers of Virgin Atlantic Airways YouGov profiles is the new segmentation and media planning product for agencies and brands. It is powered by the YouGov Cube - our connected data vault which holds over 120,000 variables on 190,000 YouGov members. This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population. Contact: [email protected] www.yougov.co.uk DEMOGRAPHICS DEMOGRAPHICS Gender: Male Age: 40-54 Social grade: ABC1 PROF. INTERESTS Information Technology Media and Publishing Business MONTHLY SPARE £1000 or more POLITICS TOP REGIONS London South Coast East Anglia LIFESTYLE HOBBIES & ACTIVITIES Sports Sudoku Travelling FAVOURITE SPORTS Cricket Cycling Rugby Union GENERAL INTERESTS Travel and Holidays Drama Business and Finance NICHE INTERESTS North America Florida United States of America FAVOURITE DISHES Honeycomb Salt and pepper chicken Sushi MOST LIKELY PET Fish ENTERTAINMENT FAVOURITE MOVIES Enchanted The Wedding Singer Annie Bring It On FAVOURITE MUSICS ARTISTS Disclosure Rudimental Goo Goo Dolls Audioslave FAVOURITE CELEBRITIES Ricky Gervais Jimmy Carr Lee Marvin David Mitchell BRANDS Heathrow Airport Gatwick Airport London Underground Virgin Holidays New York JFK Apple iPad Nando's Sky Atlantic CLOTHING BRANDS BANK First Direct HSBC TOP MAKE OF CAR BMW Audi SHOPS AT Sainsbury's Waitrose MEDIA WATCHES TV FOR... 16-20 HOURS PER/WEEK ONLINE FOR... 11-15 HOURS PER/WEEK MAGAZINES READ Style Magazine 25 Beautiful Homes House Beautiful TV SHOWS WATCHED RECENTLY Live: Championship Live: Euro 2016 Qualifiers Fantasy Football Club Dragons' Den Virgin Atlantic: Up in the Air Big Rich Atlanta NEWSPAPER READ Times Daily Telegraph Daily Mail ONLINE TOP WEBSITES VISITED virgin-atlantic.com virginholidays.co.uk deliveroo.co.uk ba.com healthcaremagic.com westbriton.co.uk open-closed.co.uk dhs.gov TOP FACEBOOK PAGES Virgin Atlantic MyOffers Competitions Approved Food In The Style Paolo Nutini Flaming Grill Pubs Digital Spy Levi Roots @chris_kammy @premierleague @Charlottegshore @gregjames @fizzer18 @ahj I prefer watching American TV to British programmes “ I like to go to trendy restaurants and bars “ Describes themselves as... analytical, well Educated and flirtatious “ I am happy with my standard of living “ I like to surround myself with a diverse range of cultures and ideas “ ...But on occasioneasily distracted, unpunctual and quick-tempered. “ CUSTOMER OF TOP MOBILE APPLICATIONS Periscope Vine LEGO Batman: DC Super Heroes The Weather Channel Words With Friends