THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Customers of British Airways YouGov profiles is the new segmentation and media planning product for agencies and brands. It is powered by the YouGov Cube - our connected data vault which holds over 120,000 variables on 190,000 YouGov members. This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population. Contact: [email protected] www.yougov.co.uk DEMOGRAPHICS DEMOGRAPHICS Gender: Male Age: 25-39 Social grade: ABC1 PROF. INTERESTS Finance Business Advertising/Marketing/Public MONTHLY SPARE £1000 or more POLITICS TOP REGIONS London South Coast Central Scotland LIFESTYLE HOBBIES & ACTIVITIES Sports Exercising Cycling FAVOURITE SPORTS Badminton Figure skating Tennis GENERAL INTERESTS Travel and Holidays Drama International News NICHE INTERESTS London Going to restaurants and cafes Exercising FAVOURITE DISHES Chicken Shawarma Brocolli Soup Mutter Paneer MOST LIKELY PET Bird ENTERTAINMENT FAVOURITE MOVIES The Martian Dallas Buyers Club Pixels Interstellar FAVOURITE MUSICS ARTISTS Ronnie Wood Sia Disclosure Drake FAVOURITE CELEBRITIES Chloë Grace Moretz Neil Patrick Harris James Corden Leonardo DiCaprio BRANDS Heathrow Airport Gatwick Airport London Underground Marks & Spencer American Express London City Airport LinkedIn Marks & Spencer CLOTHING BRANDS BANK First Direct HSBC TOP MAKE OF CAR BMW Audi SHOPS AT Sainsbury's Waitrose MEDIA WATCHES TV FOR... Less than 1 HOURS PER/WEEK ONLINE FOR... 31-35 HOURS PER/WEEK MAGAZINES READ The Economist GQ Women's Health TV SHOWS WATCHED RECENTLY BBC News at Ten Barclays Premier League Preview A League of Their Own Strike Back: Legacy Saturday Night Football - Match A League of Their Own: Christmas NEWSPAPER READ Times Daily Telegraph Guardian ONLINE TOP WEBSITES VISITED britishairways.com ba.com aqa.org.uk savefrom.net columbia.edu liberty.co.uk computerweekly.com reading.ac.uk TOP FACEBOOK PAGES British Airways The West Wing The Economist Edinburgh's Christmas Avios UK Reese's London, United Kingdom Gordon Ramsay @GabbyLogan @henrywinter @Persie_Official @StanCollymore @KP24 @ShaneWarne I like to go to trendy restaurants and bars “ I like to experience new food and cuisines “ Describes themselves as... a leader, outgoing and well Educated “ I enjoy entertaining people at home “ I am happy with my standard of living “ ...But on occasionintolerant, strong-willed and self-absorbed. “ CUSTOMER OF TOP MOBILE APPLICATIONS Periscope Uber Sonic Jump Trivial Pursuit Sleep Talk Recorder