Customers as judges: How to involve customers and deepen the relationship.

Customers as judges:

How to involve

customers and deepen

the relationship

2012:NO Christmas lunches

Killing two birds with one stone

BIG PARTY where all our customers were invited

In our own premises – in the Suhde office

The Tip of the Iceberg Awards

The name is a play of wordsThe biggest Ad Award Gala in Finland:VUODEN huiputThe Top of the Year

Our Gala:JääVUOREN huiputThe Tip of the Iceberg

The ideaThe customers were invited as judges

They decided which campaigns to reward They gave scores to campaigns made in Suhde 2012

6 categories• Launches• Campaigns• Loalty• Commercials• Prints• Suhde Production

> All together 36 works to judge

Way to show what we have created• Idea to show what kind of campaigns we had made• Idea to show the variety of our skills and customers • Idea to meet the collegues in the other companies

Of course to sell them more!

This is how it was…

THE CONFESSION…

WE CHOSE THE WINNERS!BUT WE NEVER TOLD THEM!

• Because every customer should have at least one award

• But the Grand Prix went to the campaign which got most of the votes

In addition: Special Awards8 persons or actions were rewarded with Special Awards• The Supporter of the Year• The Brand Guardian of the Year• The Most Historical Deed of the Century• The Five-folder of the Year• The Facebook Strategy of the Year• The Artwork of the Year• The Most Wonderful Sing Along of the Year• The Improver of the Year

Feel free to steal the idea!