Customers are on the web - marketers need to be there too.
Customers are on web - marketers need to be there too
Aug 20, 2015
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Transcript
Customers are on the web - marketers need to be there too.
Agenda
• What happens in the world of the customer
• How should we plan our marketing
• What to do next?
Buying went to web.
Search for information went
to web.
4 trends that we need to understand
Self-educating buyer
Before everybody did not have
access to information.
Now everybody has the access to
information.
Salesman had the power
Now customer has
the power
Salesman had all the info
Google has all the info
Before we purchase
Now we subscribe
Before customer was alert
Now the salesman on
alert
If something was not happened to you it does not mean that it wont happen to you in the future.
What is the profile and attitude of modern sales man?
ABCAlways be closing
ABHAlways be helping
Salesman now!
Motivated Analytic Creative Sharp
Helpfull
We are on a radar!
It’s all about the traffic and conversion
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