Page 1 © 2014 Marketo, Inc. #MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
Customer Success Story: Curves - Jacob Stark
Jun 11, 2015
Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.
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Page 1 © 2014 Marketo, Inc. #MKTGNATION14
Jacob StarkDirector of Digital StrategyCurves | Jenny Craig
Page 2 © 2014 Marketo, Inc. #MKTGNATION14
• Communication beyond 9-5
• Right message, right person, right time
• Profit-driven marketing
Why Marketing Automation
Page 3 © 2014 Marketo, Inc. #MKTGNATION14
• Today’s thought leader?
• Tomorrow’s innovator?
• Don’t delay the inevitable
How to Evaluate & Choose a Platform
Page 4 © 2014 Marketo, Inc. #MKTGNATION14
• Marketing• IT• Operations/Sales• Leadership
Earning Buy-In From Peers
Page 5 © 2014 Marketo, Inc. #MKTGNATION14
Why Curves Chose Marketo
+
Page 6 © 2014 Marketo, Inc. #MKTGNATION14
• What to expect• Make life easier…• Get conversational
Getting Setup
Page 7 © 2014 Marketo, Inc. #MKTGNATION14
Getting Help
Page 8 © 2014 Marketo, Inc. #MKTGNATION14
Digging Deeper
Page 9 © 2014 Marketo, Inc. #MKTGNATION14
Invest Your Time
Page 10 © 2014 Marketo, Inc. #MKTGNATION14
Plan Your Work… Work Your Plan
Page 11 © 2014 Marketo, Inc. #MKTGNATION14
The Success Curves Has Seen
Page 12 © 2014 Marketo, Inc. #MKTGNATION14
• Better tracking• Increased flexibility• More personal• Doubled conversion
rate• Everyone wants in
The Success Curves Has Seen
Page 13 © 2014 Marketo, Inc. #MKTGNATION14
Q&A
Jacob StarkDirector of Digital StrategyCurves | Jenny Craig
@kratSbocaJlinkedin.com/in/kratSbocaJ
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