CGXSolutions StoreFront CrossMedia Digital Asset ♦ ♦ Management
Customer Solutions
Jan 27, 2015
A summary of our greatest offerings, CGX Solutions. Please feel free to contact me with any questions you may have. It is a pleasure to help companies realize substantial savings in their print and marketing budgets, I know we can do the same for you.
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CGXSolutions StoreFront ♦ CrossMedia ♦Digital Asset
Management
CGXSolutions
Company Services– StoreFront– CrossMedia– Digital Asset Management– Mail Lists– Digital Support Services
Why is this important?
0.0
15.0
30.0
45.0
60.0
2003 2005E 2007E 2009E 2011E 2013E 2015E
($bn)
Offset Ancillary Services Digital Printing
The Customer Side of StoreFront
First, What is StoreFront?
CGXSolutions StoreFrontStoreFront is an easy-to-use online tool that streamlines the purchase, management and distribution of printed materials to save time and money, ensure timely deliveries and increase controls. Based on proprietary technology and tailored to each client’s needs, CGXSolutions StoreFront allows users to easily access, edit, customize, order, distribute, and manage inventories of printed materials from their location at their convenience.
CGXSolutions StoreFront
• Leading-edge technology• Nationwide printing and fulfillment
capabilities through CGX• Drive business growth for our clients• Proven technology• Measurable results
Our Clients
Customer Side of StoreFront
Demo Site
Login to the demo site using access code demo
www.cgxsolutions.com/demo/
Digital Asset ManagementAn online library that organizes and preserves assets such as photos, graphics, and logos for easy access, reuse, and sharing.
CrossMedia Defined
CrossMedia enables users to create powerful one-to-one marketing
campaigns combining various media with personalized content – creating a two-way dialog that engages clients, dramatically improves response rates and provides valuable information to
expand and enhance contact database.
CrossMedia Terminology
Remember: We do not have a set template to follow. We customize it for
each client• Email blast• HTML Web page• HTML email• Landing page• PURL• Personalized touch
tree
Personalized email – name, images and even language can vary by person
Personalized by Individual
CrossMedia in Action
Personalized email then leads to a personalized web site
Link to Personalized Web Site
CrossMedia in Action
Each URL is specific to the person for content and options
Link to Personalized Web Site
CrossMedia in Action
Specific Options
CrossMedia in Action
With the data collected a print piece is launched
Personalized
CrossMedia in Action
Information is specific to options selected on the website
Order and Information Unique
CrossMedia in Action
Existing Client Receives Email A, Prospect Receives Email B
Personalized Web Site
3 Choices for More InfoProspect/Client does not visit website
Prospect/Client does not registerPostcard
w/general info - push to web
site Postcard 3 choices and
personal registration site
Prospect/Client visits personal
registration website
Prospect/Client does not visit website
Prospect/Client does not register
Call CenterProspect/Client
Registers
Touch Tree
Email - YellowPrint - AquaWeb - Indigo
ADT: A sample postcard for a CrossMedia sales pitch. Created by an associate to illustrate variable maps.
CrossMedia
The CGX Annual Report is a great tool!
www.cgxsolutions.com/cgxremarkable
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