Customer pres 1 general intro to at&t mobility

Why AT&T Mobility?General Overview

Presented by: All Things Telecom

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Why AT&T Mobility?Value Proposition

Best NetworkThe best worldwide coverage. More Bars in More Places™

Nations fastest 3G network. Only carrier providing simultaneous voice and data usage

The nation’s largest Wi-Fi network

Greatest ValueUnlimited Mobile to Mobile calling - over 77 million AT&T wireless customers

Unlimited Nights and Weekend calling from 9PM to 6AM

Industry leading loyalty program with the AT&T Upgrade Advantage

Best ProductsThe most innovative and exclusive product portfolio

The only carrier to offer Video Share

The most consumer friendly Push to Talk next generation walkie-talkie service

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Connect people with their world,

everywhere they live and work,

and do it better than anyone else.

We let people choose how, when and where

they communicate.

We’ll set the pace for progressive innovation

and unmatched customer experience.

Our global network delivers a seamless world

of communications to our customers.

AT&T’s Vision

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Business Trends Driving The Market

Globalization

Mobile Society

Virtualization

Page 5© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered

trademark of AT&T Knowledge Ventures.

1 AT&T Mobile SolutionsCorporate Responsible User (CRU) Program

Program supports Features: • Potential Mobile Termination and MARC Contribution*• CRU & IRU revenue retires Corporation’s wireless

revenue commitment to AT&T which could increase the Corporation’s service discount.

• Single eBill invoicing for integrated wireline/wireless• Employees receive discounted rates for mobile

services and have a choice of plans and devices• Enterprise control over subscriber features/fees• Reduced administrative burden for both corporations

and employees: No employee vouchers.

Corporate & Employee Benefits

• Contracts with AT&T for CRU Program

• Identifies / maintains employees eligible for CRU Program

• Orders in bulk, or allows employee enrollment into the Program

• Pays entire employee invoice

Corporation: Fully Responsible Advanced Features

Enterprise Assists in the Activation of Features:

• Defining Pooling participants• Mobile Termination enrollment• MARC Contribution availability*• Choice of pricing plans

Features• GSM/Global footprint for voice and

data• Free Mobile to Mobile• Free Domestic Roaming• Competitive/flexible pricing• Competitive voice and data features• Rollover minutes

Provides mobile services and features to corporate employees. Corporations with greater than 6 devices receive competitive enterprise

rates and are fully responsible for their employees wireless bills

*VTNS, OneNet, ABN only



AT&T Mobile Solutions Split Liability ProgramProvides mobile service to corporate employees and allows

corporations with greater than 6 devices to contribute towards their employee wireless bill

Corporation• Contracts with AT&T for Split Liability• Identifies employees/IRU eligible for Split

Liability• Maintains employee/IRU eligibility• Corporation pays for the data portion of the

IRU’s bill

Employee: Contract Responsibility• Company notifies employees/IRU of Split

Liability eligibility• Employee/IRU contracts for mobile

services and is liable for the contract• Employee/IRU pays for the voice portion

of their bill.

Corporate & Employee Benefits• Increasing wireless spend lowers rates under Attainment

Discounting option• Enterprises have tighter control over wireless expenses.• Employees benefit from corporate contribution to their

wireless bills• Single eBill invoice for integrated wireline/wireless• Employees receive discounted rates for mobile services &

have a choice of plans and devices• Reduced administrative burden for corporations &

employees

AT&T Mobile Solutions

Monthly SLB IRU DataContribution

# of Employees

Total Bill

Amount Due

AT&T Mobile Solutions

Monthly Company Contribution

Total Voice

Total Data

Total Bill

Amount Due

Corporation is billed by AT&T for the total sum of corporate

contributions

Employee monthly bill reflects Company

Contribution

Corporate Bill Employee Bill

$90

$ 80

$ 90

$170

$ 80

50

$ 1,500

$ 1,500

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Individual Responsible User Program

• Provides a discounted mobile services to employees who do not receive a corporate subsidy towards their monthly wireless bill

• Employee is fully responsible for this program

ON-LINE

3 AT&T Mobile SolutionsIndividual Responsible User (IRU) Program

Corporate and Employee Benefits

• Enterprises can provide employees a Discounted Rate for their mobility services due to their corporate affiliation

• All IRU revenue retires Corporation’s wireless revenue commitment to AT&T which could increase the Corporation’s service discount.

• Employees have the ability to choose the plan and device that meets both their business and personal needs

This Screen Shot is for

illustrative purposes only



• Ability to call worldwide from the US

• Reaching to over 200 countries

• Dial “1+” followed by the country code, city and local number

• Charged on a per minute basis and apply to both Bucket of Minute and Per Minute Plans

• Optional reduced rates for an additional MRC

• Ability to make and receive calls while traveling outside the US: Country to Country, Calling to the US, Incoming Calls

• Voice Roaming in over 185 countries; Data Roaming in over 100 Countries

• Rates are in addition to all other charges under a plan and are deducted from the monthly Bucket of minutes

• Provides customers with the ability to rent a device and purchase service so that they can have mobile service in countries that utilize 3G wireless service such as Korea and Japan

• AT&T has partnered with Cellhire to provide this capability

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AT&T Mobile Solutions International Calling

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Wireless Value Drivers

What Businesses Expect from Wireless Wireless Value Drivers• Workflow enhancers

– Work order management– Sales order quote / commit

• Knowledge enhancers– Knowledge base lookup– Mobile inventory

• Transaction enhancers– Alerting & response– Print

• Reporting enhancers– Sales Pipeline– Executive Dashboard

INCREASE PRODUCTIVITY

REDUCE COSTS

IMPROVE CUSTOMER SATISFACTION

REDUCE STAFF

INCREASE EMPLOYEE RETENTION

IMPROVE DATA QUALITY

CREATE COMPETITIVE DIFFERENTIATION

INCREASE REVENUE

64%

52%

28%

16%

20%

8%

16%

8%

Source: AT&T and Accenture White Paper “Creating business value with wirelessly enabled business processes”

Two Areas of Focus for Today’s Businesses:

1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks 2) Deep Impact from Mobility in the Right Business Processes

Mobility Beyond Email

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CPG – DIRECT STORE DELIVERY

INSURANCE - CLAIMS

HIGH TECH MFG – BREAK/FIX

TRANSPORTATION - AVL

HEALTHCARE – HOME CARE

UTILITIES – FIELD SERVICE

BANKING/INVESTMENTS - CRM

CONSTRUCTION – TIME/JOB/ORDER MGT

PHARMACEUTICALS - SFA

Industry / Process Examples

Email Beyond

Executive Ranks

Wireless Access to Internet, Intranets,

Portals

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Note: AT&T does not directly sell ruggedized devices. Please contact equipment manufacturer for more information.

Wireless Router

Specialty Vertical DevicesThe largest, most comprehensive selection of special purpose devices in the industry• Rugged PDAs — durable wireless devices designed to suit specific industry

requirements

• Ruggedized Notebooks — feature larger touch screen displays and keyboards required to run complex business applications

• Specialty Devices — include trunk mounted modems for fleet management and telemetry devices to monitor remote equipment

Fleet Management Telemetry

S M A R T D E V I C E S

138+ Certified Devices

Broadest Selection of Business Devices

Global Standard continues to enable increase number of devices

We test and certify all mobile devices that we offer over our network

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FUNCTIONALITY Robust, “PC-like”

Forms filling, data access Full business applicationsBasic text messaging, instant messaging, e-Mail, PIM

GSM Phones

-PTT

-Text Msg

PHONE CENTRIC

DEVICES

Windows Smartphones

Blackberry Pearl

PC CARDS for

LAPTOPS and TABLET PCs

Integrated LAPTOPS &

TABLETS

EMAIL OPTIMIZED DEVICES

Treo 680 Palm OS

Treo 750

RUGGEDIZED

DEVICES

HANDHELD COMPUTING

AT&T 8925

Windows Mobile

Device for Every Worker and

Every Type of Work

AT&T 5700

Motorola Q

Samsung Blackjack II

BlackBerry Curve

BlackBerry 8820

Windows Mobile

The AT&T Push to Talk Solution

Key AT&T PTT CapabilitiesCoverage:

• The largest Push to Talk network coverage area

Exclusive Features:• Convert to Cellular

• Availability

• Contact Alerts

Additional Features:• Quick Groups:

• “Call Me” Alerts

• Voice Messaging

• Call Waiting

Roadmap Capabilities:• Central Group Messaging

• UMTS

V O I C E S O L U T I O N S

Current Line-up (Stocked)

Treo 680

BlackBerry

8700AT&T

8525

Motorola MC35

(certified non-stocked)

Product SummaryCompetitively priced as a feature add on

Supported Devices:

Strategic

Motorola V365

SAM d407LG CU405

BlackBerry

Pearl

BlackBerry

Curve

AT&T

8925

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Increase in Productivity Per Employee/Day with Wireless E-mail

(Min.)

Source: The Radicati Group, Inc. 2004

Benefits of Wireless E-mail

AT&T Mobility SolutionsTurn mobility into a competitive advantage

APPLICATIONS

Messaging and collaboration From the #1 provider of wireless

email for mobile professionals

Mobile business applications GPS Solutions, Field Service Management, Sales Force

Automation, Vehicle Tracking

Industry specific applications Mobilize your business with solutions

created for your industry

DEVICES

Smart devices Broadest selection of BlackBerry, Windows Mobile and Palm devices

LaptopConnect Connect your laptop to the Internet

with mobile broadband speed

Push-to-TalkSee who is available when you quickly

connect with one person or your whole team

NETWORK

AT&T’s wireless network Nation’s largest digital voice & data

network

BroadbandConnect speed High speed mobile access to the Internet and applications

Broadest international coverage

Wireless voice in 200+ countriesWireless data in 145+ countries

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Check email before the first cup of coffee

and decide to go directly to a customer location

Your office locates the closest team to a

customer via vehicle tracking and

dispatches a work order wirelessly

Your field team receives the order

and uses turn by turn directions to get

there fast

Log into your office system and check on the status of your

team via LaptopConnect

Finalize a proposal and forward it to your sales person at

mobile broadband speed

With International Roaming your sales team has the

proposal in hand even a continent away

Bring remote workers together to close the

big sale

End a great day and be as connected as you choose

Your team gets flexible support online

or on the phone

Unleash Your Potential A Day in the Life of an AT&T Powered Business

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Fleet / Asset Management• GPS-enabled devices to communicate vehicle / asset

tracking info to an enterprise computer or via a hosted solution

Location-Based Services (“LBS”)• Impact individual productivity and operations via

navigation, mapping, tracking and reporting utilizing GPS-enabled handheld devices

Field Service Automation (“FSA”)• Extend enterprise data and applications to mobile

devices providing real-time information to field personnel

Sale Force Automation (“SFA”)• Extend enterprise data and applications to

mobile devices providing real-time information to sales personnel

Improving Business Processes

What Next?

Call All Things Telecom to arrange detailed demonstration of how AT&T Enterprise Solutions will give you the edge needed to advance to the new generation of technology.

Jason Ashton

All Things Telecom

(314) 880-7201



Customer pres 1 general intro to at&t mobility

Documents

att mobility

corporate employees

mobile calling

mobile servicesand

corporations employees

discounted mobile services

data free mobile

monthly wireless bill