A PROJECT REPORT ON “CUSTOMER PREFERANCE TOWARDS REAL ESTATE WITH SPECIAL REFERANCE TO AARVANSS” Real estate services..... SUBMITTED IN THE PARTIAL FULFILMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) (2014-2016) 1
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APROJECT REPORT ON
“CUSTOMER PREFERANCE TOWARDS REAL ESTATE WITH SPECIAL REFERANCE TO AARVANSS”
Real estate services..... SUBMITTED IN THE PARTIAL FULFILMENT FOR THE
REQUIREMENT OF THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)(2014-2016)
receive the greatest rewards. Typically, developers purchase a tract of land, determine
the marketing of the property, develop the building program and design, obtain the necessary
public approval and financing, build the structure, and lease, manage, and ultimately sell it.
Developers work with many different counterparts along each step of this process, including
architects, city planners, engineers, surveyors, inspectors, contractors, leasing agents and more.
In the Town and Country Planning context of the UK, 'development' is defined in the Town and
Country Planning Act 1990 s55.
Land development
Purchasing unused land for a potential development is sometimes called speculative
development.
Subdivision of land is the principal mechanism by which communities are developed.
Technically, subdivision describes the legal and physical steps a developer must take to convert
raw land into developed land. Subdivision is a vital part of a community's growth, determining
its appearance, the mix of its land uses, and its infrastructure, including roads, drainage systems,
water, sewerage, and public utilities.
In general, land development is the riskiest but most profitable technique as it is so dependent on
the public sector for approvals and infrastructure and because it involves a long investment
period with no positive cash flow.
After subdivision is complete, the developer usually markets the land to a home builder or other
end user, for such uses as a warehouse or shopping center. In any case, use of spatial
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intelligence tools mitigate the risk of these developers by modeling the population trends and
demographic make-up of sort of customers a home builder or retailer would like to have
surrounding their new development
Real estate pricing –
Real estate pricing deals with the valuation of real estate and all the standard methods of
determining the price of fixed assets apply.
The median home price is one of the most common measurements used to compare real estate
prices in different markets, areas, and periods. It is said to be less biased than the mean (average)
price since it is not as heavily influenced by small number of very highly priced homes.
Rents and prices are often expressed per square foot to act as a basis of comparison.
Home prices are limited by various factors, such as the incomes of potential buyers, the cost and
ability to construct new property to increase supply, and demand for rental units. Since eighty
percent of all homes purchased are purchased with a mortgage, the ability to make payments,
borrow money, and the cost of borrowing money are major influences limiting how far prices
can rise before hitting resistance due to prices hitting levels where potential buyers are unable to
qualify.
Fundamental factors determining the value of real estate –These factors includes
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Demand – Demand refers to people’s willingness and ability to buy or rent a given property. In
part demand stems from a market area’s base. In most real estate markets, the source of buying
power comes from jobs. Property values follow an upward path when employment is increasing.
The real estate market in India has seen remarkable changes in the past few years. The rapid
expansions of information technology, especially BPOs, spurt in the middle class income and 8%
growth in GDP are the potential key factors for the growth. India is the 4th largest economy in
the world, and has the 2nd highest GDP among the developing countries based on purchasing
power parity. IT and IT enable services sector in India is stillin its growing stage due to
increasing demand for business processing units in India.
Supply Analysis – Supply analysis means sizing up the competition. Nobody wants to pay more
for a property than the price they can pay for competing property. An integral part of value
analysis requires identifying sources of potential competition and then inventorying them by
price and features. An analysis of supply should not limit potential competitors to geographically
and physically similar properties. In some markets, for example, low priced single family houses
might compete with condominium units, manufactured homes and even with rental apartments.
The Property – In real estate the property itself is also a key ingredient. The price that people
will pay is governed by their needs and the relative prices of the properties available to meet
those needs. To try to develop a property’s competitive edge, an investor should consider five
things:
1. Restrictions on use
2. Location
3. Site characteristics
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4. Improvements
5. Property management
The Property Transfer Process – In efficient markets, information flows so quickly among
buyers and sellers that it is virtually impossible for an investor to outperform the average
systematically. As soon as something good or bad occurs, the prices of the affected company’s
stock adjust to reflect its current potential for earnings or losses. Real estate markets are no as
efficient as stock markets.
Rental Trends in India – Recent trends of rental properties in India are conspicuous by the
immense potential that is being realized today. Rental values in cities like Delhi and outskirts are
witnessing an increase of 20-25%.Real estate agents are devoting themselves to negotiations for
rented homes than ever. Though the interest rates on home loans, continued tax exemptions on
such prompts people to buy property, those with the ability to buy a flat among the middle-class
are thinking twice.
In residential segment, the capital value or cost of flats has almost doubled in cities like
Gurgaon where prices went up to Rs. 45 lakhs from Rs. 15 lakhs a couple of years back. The
demand for more capital appreciation in the wake of rising prices coupled with home loan rate
hike has dampened the buying spirit. This has in ways propelled demand for rental property in
India. Increased demand for independent houses or paying guests occurs mainly in the metros
like Delhi, Gurgaon, and Mumbai etc. where the corporate sectors rent independent houses for
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their senior executives. A paying guest or PG accommodation in India is a convenient
arrangement.
Even PG hostels and working women’s hostels, are considered safe and can be availed of on an
individual or sharing basis mean big business.
The real estate rental trends in commercial sector are momentous as the key tendency among the
investors is to rent a commercial space instead of buying. It will facilitate low risk and less worry
on maintenance. Commercial rentals including corporate office space, BPO spaces, mall space,
shops and showrooms are an integral part of the commercial rentals in India. Buying good space
In high quality development and leasing it to a good brand is a wise investment decision.
Usually, commercial lease agreements specify a 15% escalation in the real estate rental in every
three years which is a good enough yield. For those considering regular rental returns rather than
capital appreciation, mall space has the distinction to be an excellent option. It gives returns
higher than that received with office space and much higher than the rental returnsfrom
residential space.
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COMPANY PROFILE
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COMPANY PROFILE
COOPERATE PROFILE
Aarvanss group of company has been serving its clients all over Noida/Ghaziabad. It is Aarvanss
efficient and effective solutions that have us a large number of satisfied clients. The company has
been actively involved with individuals / NRI’s since last four year in investment opportunities
thorough up coming malls , commercial projects, residential accommodation in Delhi, Noida,
Greater noida, Ghaziabad. The name is associated with corporate/ builders like Ansal API,
AHCL, Omaxe Eldeco, Jaypee, the 3c company and Logix to name a few.
During this unparallel existence, the company has a curved niche has put in the Real estate
pedestal. Aarvanss have in-depth knowledge about all the latest undercurrents in the Indian
property markets.
With an awareness of every kind of development in the Real estate landscape of the country,
Aarvanss are the best consultants to approach for a truly informed advice on where best to invest.
AARVANSS INFRASTRUCTURE PVT. LTD.Aarvanss group founded in 2006. The missions
of Aarvanss Company are to be the most successful real estate company in Noida/GZB.
Aarvanss group is young vibrant and dynamic reality company with expanding interest in
residential and commercial real estate. Aarvanss have young growing, and dynamic team of
professional’s specialization in the marketing listing and selling new residential plot.
Undeveloped land and commercial and investment opportunities, Aarvanss infrastructure pvt.
Ltd. Is a creative innovative and people oriented organization providing individual opportunities
personal satisfaction and rewarding challenges in all members of the company.
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Aarvanss group founded in 2006 is setting new trend and benchmarks in the contemporary
global scenario and has revolutionized in the Real estate arena.
Under the dynamic and pragmatic leadership of Mr. Akhilesh chauhan, managing director and
experienced sales and marketing team. Aarvanss group is sealing new heights and touched the
horizons of excellence. There vision and entrepreneurial acumen is taking the groups to the
greater heights.
The greatest contributory factors to this landmark achievement and vision of Mr. Akhilesh
chauhan (M.D) whose entrepreneurial scales business acumen have steered the group diligently
on grown path. Aarvanss commitment to delivery quality with aesthetic design surges a head
with the enterprising vision of creating value through excellence.
This company is all about young vibrant and dynamic reality company with expanding interest in
residential and commercial real estate. Aarvanss have a young growing , dynamic team of
professional who bring to the fable varied strength and competencies. The company’s vision is to
provide India with celebrated new age infrastructural milestones is supported by the pillars or
architectural ingenuinity, committed approach and timely delivery.
Aarvanss is uniquely is committed to serving our clients. It financial safety, comfort and success
of investors second to none. They enjoy a direct access to our management team every time and
any time. Aarvanss group founded on establishing trust and long term relationship.
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Reach and Presence
Aarvanss is managed by over 12,00 direct employees across professionally managed Group
Companies.
Aarvanss’s global outlook has picked up momentum… so much so that the company
considerable workforce operating from inside India. The Group has a pan-India presence with
more than 100 project locations across 23 places in India. nationally, the Group’s footprints can
be seen in Delhi, Noida, Greater Noida, Navi Mumbai, Mumbai, Haridwar, Ghaziabad, and
Gurgaon.
Through sustainable and socially responsible solutions to the environment and in line with the
company’s goal of embarking towards sustainable growth … with an excellent professional
team, exquisite track record, commitment to quality, timely completion and global outlook, the
goal looks achievable.
Aarvanss shall be a leading global enterprise in world class infrastructure development and
environment management through sustainable growth.
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Mission
The company shall ensure quality, reliability and continuous technology upgradation thereby
enhancing the value of all (its) stakeholders.
Values
At Aarvanss Group, Aarvanss have undertaken a mission to improve the overall quality of life in form of world class residential and commercial solutions, which not only offer the highest standards of living, but also offer the highest return on investing to our patron..
Integrity
Aarvanss will conduct the business in an open, honest and ethical manner. It will be fair and
transparent in all our dealings with our customers, business partners, associates and with each
other as fellow employees. Towards this, it will adopt the highest standards of professional code
of ethics and personal behaviors.
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Customer Satisfaction:
Customers are central to company’s existence. Aarvanss will measure our success by that of
Customers and will always be driven by the highest sense of quality and spirit that stands for
service and delivery. the motive is to surpass customer expectations consistently by
understanding their needs and delighting them with a “service excellence” mind-set and
behaviors.
Work Culture:
Aarvanss will be caring, respectful, compassionate and humane to all colleagues and customers
around the world. It will create a global mind-set that will help us grow and develop the
employees by providing a performance driven culture that will encourage career growth and
personal fulfillment. it will work together to foster a work culture that revolves around total
teamwork and collaboration that brings out the best in every one of us.
Employee Sense of Belonging:
This is Aarvanss Company. Aarvanss will accept personal responsibility and accountability
while conducting our business and performing our duties. it will build trust and empowerment by
ensuring that the behaviors match with words and actions. it will remain committed to fulfilling
organization goals by acting like owners, treating company assets like own and always adding
value to the success of the organization.
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Innovation:
The company’s goal is to be a trendsetter in all of own businesses. At Aarvanss, change has
always been driven by continuous innovation in businesses, products and processes. The
company committed to ideas and innovative growth through personal passion, reinforced by a
professional mindset and by imbibing the Values which they represent.
Safety, Health & Environment:
Aarvanss care for the environment, health, and safety of every employee, the community it serve
in and the society at large. The company will create a safe working environment by strict
adherence to stringent Health, Safety and Environment Policies and also be compliant to all the
relevant laws of the land. it will demonstrate the highest standards of excellence in health, safety,
and environmental protection for employees, customers and communities in which they operate.
Social Commitment:
Aarvanss will be committed to Corporate Social Responsibilities. Aarvanss will help enrich the
quality of life of the communities it serve and support programs and partnerships that address
community
specific needs. it will make a positive impact to the planet by striving to become committed
corporate citizens and be sensitive to the communities, countries and environments that serve.
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Our Corporate Philosophy
At Aarvanss, it recognize that people are key asset. That’s why the company have developed
practices that demonstrate commitment to attracting the most creative and highly qualified
professionals in India. Aarvanss make every effort to create a working culture and environment
that inspires our people to stay with the company. It is call this our Pyramid of Success.
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Arvanss Group founded in the year 2006 is a pioneer in executing many Public Private
Partnership Projects with a vision of sustainable development in emerging national markets in
India. It is a Professional, Diversified and multi-disciplinary organization focusing on end-to-end
solutions
and managing complex environment and infrastructure projects. Major operations of the group
are conducted through the following companies:
Aarvanss Infrastructure Limited (AIL)An infrastructure development company that also
undertakes contracts for execution of government projects in India. The Projects directly
developed Include several projects, flat, plot, house,villa,road, industrial parks and more.
Contracted projects include those for roads, irrigation systems, canals, waste water and buildings.
Several international companies
have approached AIL for a strategic partnership and the company is expected to move in this
direction in the future, to utilize its opportunities better.
Aarvanss Enviro Engineers Limited (AEEL)A pioneer in waste management, the
company provides a comprehensive range of services, including solid municipal waste, bio-
medical waste and hazardous waste management services to commercial, industrial and
municipal customers including recycling, collection and disposal services. Cost-effective
solutions, customized projects and comprehensive resources combined with safety and
regulatory compliances make it one of the most efficient players in this sector.
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Aarvanss Finance & Investments Limited Aarvanss Finance and Investments
Limited (AFIL) is an NBFC (Non Banking Financial Company) offering fund and fee-based
services to customers. The Company is engaged in seeding new ideas and nurturing their growth
into full-fledged businesses. RFIL takes pride in having established itself as a laboratory for the
incubation of new companies; the company backs start-ups with a host of business support
programs such as strategic planning, business analysis and process improvement.
AARVANSS INFRASTRUCTURE LIMITED
Aarvanss Infrastructure Limited is one of India’s leading integrated construction, infrastructure
development and Management Company. With execution of over 100 projects in various
segments viz. Plot, Flat, Independence house Buildings, Irrigation, Villa and Distribution,
Roads .
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PRODUCT PROFILE
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PRODUCT PROFILE
MODERN RAILWAY CITY AT GHAZIABAD
Residential Plots - Ghaziabad
Project Type: Residential Property - Residential Land / Plot
Project Location: Modern Railway City, Ghaziabad, Uttar Pradesh, India
Price of plots: 10,500 per square yard (with minimum 60 sq. yard allotment)
Overview
Modern Railway City has been in lime light since it has been launched recently. there is a huge demand for residential plots in Ghaziabad, and Modern Railway City promises to offer plots at very justified prices. Plots In Modern Railway City Ghaziabad sprawl over an area of 200 acres. Modern Railway City features gated community, and proper security is also ensured. There is a club house in Modern Railway City. There are also many recreational facilities such as flower
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orchids, parks, wave pools, swimming pools etc. in Modern Railway City. The customer can find plots of many sizes such as 60, 80, 100, 150, 200, 250, 300 and 500 Sq. Yards.
SHIV SHANKAR VATIKA AT GHAZIABAD
Residential Plots - GhaziabadProject Type : Residential Property - Residential Land / PlotProject Location : NH-91, Girdharpur Road, Lal Kuan, Ghaziabad, Uttar Pradesh, IndiaPrice of plots: 16,500 per square yard (with 60 sq. yard allotment)
Overview
This newly launched project that provided a personal land to make dream home by people choice. Shiv Shankar Vatika Plots are spread over 10 acres land with gated community center, Club house and other facilities like commercial shop, Park, Sewage system, Sai mandir, Health club, Electricity, Security, Green area, Close to hospital, Close to mall, Reserve parking, Maintenance staff.
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MANSAROVER PARK
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Residential Apartments - NoidaProject Type : Residential Property - Flats & ApartmentsProject Location : Mansarovar Park, Noida Extn., Noida, Uttar Pradesh, IndiaPrice of the plots: 17,500 per square yard (with 60 sq. yard allotment)
LOCATION MAP
OverviewAarvanss Infrastructure Pvt. Ltd is launching a new residential project named Mansarovar Park with modern amenities and specification which is located at Noida Extension, Noida, Uttar Pradesh.
OverviewAarvanss Infrastructure are introducing a unique residency named "Royal Residency" located in Noida Ext. UP.
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LOCATION MAP
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MODERN HEIGHTS AT GHAZIABAD
Residential Apartments - GhaziabadProject Type: Residential Property - Flats & ApartmentsProject Location : Modern Railway City, NH-91, Gautam Buddha Nagar, Near Lal Kuan, G.T. Road, Ghaziabad, Uttar Pradesh, India.Price of the plots: 11,500 per square yard (with minimum 60 sq. yard allotment).
Overview
Modern Heights in Ghaziabad are low rise independent flats. Located off the prime road of Modern Railway city, the flats of Modern Heights sprawl. Modern Railway city itself is expounded by a well-planned colony with sturdy gates. There are public parks, shopping complex, temple etc. in Modern Railway city, and Modern Heights stands tall for providing no less facilities and amenities.
Modern Heights has sustainable civic amenities and is also known for its futuristically planned infrastructure. During its construction, effective ecological measures have been taken. Are you looking for a Flat for Sale in Modern Heights near Wave City? A flat here would no doubt make for your most loved possession.
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Prime Features of Modern Heights: Proposed metro station located within 3 km distance Gated community with security facility Various civic amenities provided such as sewage and street lighting Situated on Modern Railway City's Arterial Road (25 ft) and 500 m away from GT Road
approx. "High-rise townships of Sahara City, Wave city & Hi-tech City" are located at walking
distance from each other. Internal roads of 25 ft
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SHRI SAI HERITAGE AT GHAZIABAD
LOCATION MAP
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Overview it ensure within minutes that would find an ideal property to buy. Aarvanss website is being visited by many investors who wish to buy properties in Sri Sai Heritage, Ghaziabad. There are many residential low rise apartments in Sri Sai Heritage, Ghaziabad. Aarvanss are backed by a team of efficient professionals who maintain proper data bank of properties. it display high definition graphics of the properties and also provide textual information. It is only provide accurate information through website about properties.
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LITERATURE REVIEW
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LITERATURE REVIEW
Popular Articles about Real EstateUNION-BUDGETUnion Budget 2012-13: Times guide to income tax
March 17, 2012 | TNN
Proposal : The basic threshold limit for income-tax has been revised upwards marginally for
individual taxpayers (except senior citizens) from Rs 1,80,000 to Rs 2,00,000. Impact : This will
result in a tax savings for Rs 2,060 (Rs 1,030 for women) across the board. Those having taxable
income up to Rs 2,00,000 are out of income-tax ambit. Proposal : While the tax slab rates
(10% /20%/ 30%) remain the same, the trigger for the top tax slab (30%) has been raised from
Rs
NASHIKGovt. must reduce home loan rates, say real estate developers
March 15, 2012 | Tushar Pawar , TNN
NASHIK: The Confederation of Real Estate Developers Association of India (CREDAI), the
apex body for private real estate developers in the country, has said the Centre must take
measures in the Union budget to reduce interest rates on home loans. "The government must
reduce the taxes and stabilize interest rates on home loans. In the past 16 months, the interest
rates on home loans were revised around 14 times. The continuous fluctuations in interest.
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INDIA-BUSINESS
HUDCO favors real-estate share trading
February 19, 2002 | PTI
new Delhi: real estate investment trusts (REITs) for trading in real-estate shares should be
introduced soon by framing necessary tax and regulatory structures, chairman and managing
director of housing and urban development corporation ltd (hudco) v Suresh said on Tuesday.
"introduction of reits allowing free trading of real estate shares would be a practical approach to
kick-starting the real estate sector in India," Suresh told pit here. Exclusive guidelines under sebi
provisions need to be..
INDIA-BUSINESS
'Real estate stock exchange needed for growth'
November 4, 2001 | PTI
New Delhi: government should set up an exclusive stock exchange, dealing only in real-estate
based mutual funds to arrest the current downtrend and boost growth of the sector, a leading real
estate consulting firm has said. "setting up a stock exchange allowing exclusive trading in real-
estate based mutual funds is absolutely necessary for the growth of the sector," Sanjay Versa,
director, Cushman & Wakefield, said. he said real estate investment trusts (REITs), like the ones
existing in.
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MARKETING STRATEGY
There are certain steps which play crucial role in realizing a potential customer and then making
sell to him. Those steps are –
Market Identification
Market Segmentation
Target Market
Selling Procedure
Closing Of Sale
Each step is described as follow –
Market Identification –
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For hot market, making P-40 sheet that consist name, contact detail, occupation, income level &
age of those 40 people who will influenced by you at any cost.
Market Segmentation –
On the basis of market identification, we can make different segment to which the employee
have to focus.
Selling Procedure –
Prospecting – identifying the buyer
Contact – preparing sales folder & knowledge about product and company
Sales call – making sales call
Handling objections – satisfying queries of buyer
Closing Of Sale – a satisfied person have a full confidence and trust on the sales person and then
he give cheque of finalize the sale.
Incentive schemes provided by Serve India to its employees – for motivating its employees,
Expertise India provide following thing to its employee other than Salary.
Commission/ Incentives
Team bonus
Internal campaign/ speedup bonus
Appraisal
o Increment
o Promotion
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Reward & recognition
Dream United
INTRODUCTION TO THE PROBLEM
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A Down Market
The one problem that can send even a strong real estate company out of business is a down residential real estate market. When homes are not selling, or when they are selling for low prices, real estate companies tend to struggle. Even the best real estate agents will struggle to make sales when few people are buying homes
High Interest Rates
High mortgage interest rates dissuade people from buying homes. Depending on the size of a home buyer’s mortgage loan, an interest rate that jumps from 5 to 6 percent can add more than $150 to a homeowners monthly home loan payment. That adds up to a significant amount of money each year. Again, it can be difficult for real estate companies and their agents to inspire consumers to buy homes when the cost of borrowing mortgage money is too high.
A Bad Economy
When the nation’s economy is struggling, home sales tend to fall. Consumers worried about losing their jobs usually don’t look for new homes. Those who are running up credit card debt because they have lost billable hours at their jobs are rarely interested in taking on the financial burden of a mortgage loan or a new home. A bad economy can slow sales at even the most active real estate companies. A sluggish economy will certainly slow residential sales, something that will put a strain on the bottom lines of real estate agents.
Tighter Lending Standards
When mortgage lenders tighten their lending standards, it makes qualifying for home loans difficult. If too many potential home buyers can no longer obtain mortgage financing, real estate agents will struggle to sell their listings. This will cut into the profits of real estate companies.
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Falling Home Values
When home values fall, the demand for housing falls too. Not as many people want to become homeowners whey they perceive housing as a bad investment. Falling home values also put a strain on sellers. They may want to sell their homes for prices that are too high for the current market. If they list their homes at asking prices that are too high, they might struggle to nab any good offers
Government Policies/Subsidies
Legislation is also another factor that can have a sizable impact on property demand and prices. Tax credits, deductions and subsidies are some of the ways the government can temporarily boost demand for real estate for as long as they are in place. Being aware of current government incentives can help you determine changes in supply and demand and identify potentially false trends. The size and scale of the real estate market make it an attractive and lucrative market for many investors. Investors can invest directly in physical real estate or choose to invest indirectly through managed funds.
Changing Office and Retail Demand
Radical reductions in office space usage by larger occupants due to increased use of technology, acceptance of alternative work systems, and changes in retail as Internet purchases change the role and purpose of physical retail space will define winners and losers going forward.
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OBJECTIVE OF THE STUDY
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OBJECTIVE OF THE STUDY
1. To know the factors which affect decision making process of customer while purchasing the
products of real-estate.
2. To find out the Market opportunity for the Aarvanss infrastructure pvt. Ltd
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SCOPE OF THE STUDY
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SCOPE OF THE STUDY
This study covers customer about Real estate in the area of Lalkuan, in Ghaziabad .
The study makes efforts to know the customer preference towards real estate with regarding to
Aarvanss builders through survey so that company would be able to come up to the expectation
level of its customer.
The company can come up to the expectation only by finding out the problem that customer are
facing the problem in Real estate towards property.
The subject has been taken for the research as is plays key role in the success of Real estate
industry.
Basically this research has been conducted in the area of lalkuan in Ghaziabad to know the
customer preference level of the consumer in the real estate through Aarvanss. I have conducted
a research through questionnaire and collected the information with 100 sample units survey that
I found the consumer have a positive review and they believe in real estate towards buy the
property in Ghaziabad area.
The company needs to create a link a strong relationship with the customer. It is possible when
the company introduce effective policy towards pricing, facilities, promotion etc. that may
customer have strong reason towards positive review generate in real estate industry.
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
RESEARCH DESIGN:
The purpose of the methodology is to design the research procedure. This includes the
overall design, the sampling procedure, the data collection method and analysis procedure.
Marking research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving at
the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are
exploratory and conclusive.
1. Exploratory Research Design:
It is also known as qualitative research, it seeks to discover new relationships it aims a
defining the main problem & inducing the identification of the relevant variables and the
possible alternative solutions it can further be divided in to three parts.
2. Conclusive Research: ---
It is also known as quantitative research; it is designed to help executives of action that is to
make decision.
When a marketing executive makes a decision are course of action is being selected from
among a number of available. The alternatives may be as few as two or virtually infinite.
They may be well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational
decision. In some instances, particularly if any experiment is run, the research may come
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close to specifying the precise alternatives to choose, in their cases especially with
descriptive studies the research will only particularly clarify the situation and much will be
left to the executive’s judgment.
The type of research here is “Descriptive Research Design”. This kind of design is used for
more precise investigation or of developing the working hypotheses from an operational point of
view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact
may necessitate changes in research procedure for gathering relevant data.
The characteristic features of research are as follows: –
Flexible Design
Non-Probability Sampling Design
No pre-planned design for analysis
Unstructured instruments for collection of data
No fixed decisions about the operational procedures
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Sample Size
Sample size refers to the numbers of respondents researcher have selected for the survey.
I have selected 100 sample units from, sites, and individual customers.
Sampling Technique
The sample design provides information on the target information and final sample sizes. I used conveyed
convenient sampling surveyed in research.
Data collection tool
I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted of a mixture of open and closed questions designed in such a way that it
should gather maximum information possible.
The questionnaire was a combination of 17 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.
Data was collected through two sources:
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Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website and my colleague
Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed..
Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyse on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary
Sources.
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DATA ANALYSIS AND
INTERPRETATION
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Q.1 –Are you interested in Real estate?
Yes
no
Yes No
76 24
yes,76
no, 24
Interpretation – from this question, it seems that most of the people are interested for
buying property through real estate still there are few people who are not interested in real
estate.
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2. – if not, what are the reason?
Risk
Bad experience
Other reason
Risk Bad experience Other reason
60% 26% 14%
Risk60%
Bad experience26%
Other reason14%
Chart Title
Interpretation – this question showing the reason for not interested in real estate, most of
the people considered the lot of risk, few of them had bad experience and rest of the has
other reason.
66
Q3. –Do you prefer real estate agency for buying the property?
Yes
No
Yes no
76 24
yes,76
no, 24
Interpretation – with100 respondents, 76 people prefer to buying the property through real
estate agency and rest of that not interested.
67
Q4. – which type of property you want to purchase?
Flat/house
Plot
villa
Flat/house plot villa
40% 56% 4%
Flat/house40%
plot56%
villa4%
Chart Title
Interpretation: most of the customer interested in plot and then interested in flat/house and
few of them interested in villa.
68
Q5. –which factor do you considered most in property?
location
price
facilities
location price facilities
60% 39% 11%
location55%price
35%
facilities10%
Chart Title
Interpretation – with 100 people, 60% people looking for the location, but 39% people go
with the price and then rest of the people go with facilities . This shows that there are a lot
of scopes of real estate sector.
69
Q6. – why do you want to purchase?
return
for wealth
other reason
Return For wealth Other reason
70% 25% 5%
return70
for wealth25
other reason5
Interpretation – because of much appreciation in real estate property, about 70% people
want to invest in real estate, few of them are invested for making wealth for family few
have other reasons.
Q7. – Do you influence by the company’s scheme on purchasing property?
70
yes
no
Yes No
70% 30%
Yes70%
No30%
Chart Title
Interpretation – people who are interested in real estate and they looking for scheme while
purchasing property so, most of the people influence from the company’s scheme and some
people not influence from scheme .
Q8. – in which area do you want to purchase house or flat?
71
Near market
Near transport facility
Industrial area
Near official area/working place
other
Near market 18%
Near transport facility 26%
Industrial area 5%
Near official area/working place 40%
Other 11%
Near marketNear transport facilityIndustrial areaNear official area/working placeother
Interpretation – people state the reason to not purchase the houses because few of them
have not enough money, few of them think that the location of property is not up to the
mark.
Q9. – What is your budget in purchasing flat/ house?72
2 – 15 lakh
15 – 30 lakh
30 – 45 lakh
Above 45 lakh
2 – 15 lac 12%
15 – 30 lac 50%
30 – 45 lac 32%
Above 45 lac 6%
2 – 15 lac12%
15 – 30 lac50%
30 – 45 lac32%
Above 45 lac6%
Chart Title
Interpretation – this question show that much people who are interested in purchasing flats
, mostly belongs to upper middle level. They have enough money to invest/ purchase flats/
houses.
Q.10. – which size of flat/house does you want?
1 BHK73
2 BHK
3 BHK
1 BHK 2 BHK 3 BHK
18% 60% 22%
1 BHK18%
2 BHK60%
3 BHK22%
Chart Title
Interpretation: most of the people interested in purchase 2 BHK flat, and then 3 BHK. few
of them preferred to 1 BHK.
Q11. –How do you come know about Aarvans?
Relatives
Hoardings
74
others
Relatives Hoardings Others
40% 24% 36%
Relatives40%
Hoardings24%
others36%
Chart Title
Interpretation: most of the people know the company through relatives, then hoardings
and few of them others like telecalling advertisement
Q12. – Which mode of payment you want to adopt?
Bank loaning
Cash payment
75
Bank loaning Cash payment
90% 10%
bank loan90
Interpretation – most of the people prefer bank loan to purchase real estate property
because it is convenient for them who have not much cash for single time payment.
Q13. – If you want to purchase plot/flat, for which purpose you want to purchase?
Residential
Commercial
Investment
76
Residential 20%
Commercial 33%
investment 47%
residentiaal20
commercial33
investment47
Interpretation – people who are interested in purchase plot/flat, mostly purchase for
investment , few of the people interested in commercial purpose and then residential
purpose.
Q14. – How much is your budget in for purchasing plots?
1 – 5 lakh
5 – 15 lakh
15 – 30 lakh
77
More than 30 lakh
1 – 5 lac 31%
5 – 15 lac 40%
15 – 30 lac 19%
More than 30 lac 10%
1-5lac31
5-15 lac40
15-30 lac19
above 15 lac10
Interpretation – this question also show that there are more middle level people which are
interested in plotting.
Q15. –Which kind of facilities do you like in plot?
lights 40%
water 35%
road 15%
Other 10%
78
lights40%
water35%
road15%
Other10%
Chart Title
Interpretation – in case of plot, most of the people like the facilities of lights in plot, and
then water. Few of them like the road’s facilities in plot.
Q16. – In which area you want to purchase your plot?
Near market
Near transport facility
Industrial area
Near official area
79
other
Near market 32%
Near transport facility 24%
Industrial area 38%
Near official area 2%
Other 4%
near market32
near transport facility24
industrial area38
near official area2
other4
Interpretation – in case of plots, the situation has been changed, people prefer plots in
industrial area.
Q17. – When you would like to invest in real estate?
within 1 year
1 – 5 year
More than 5 year
Within 1 year 55%
1 – 5 year 35%
80
More than 5 year 10%
within 1 year55
1-5 year35
more than 5 year10
Interpretation – this show that there is a lot of scopes of real estate market in near future.
81
FINDINGS
82
FINDINGS
People who are interested about real estate, in that segment more than 76 % people are
interested in real estate but 24% people are not interested in real estate.
There are some reason states that 60% people considered risk in real estate,26% people
considered bad experience and rest of that customer having other reason for not interested
in real estate.
76% customer prefer real estate agency for buying property and 24% customer not
interested in real estate agency. This shows that there is a lot of scope of real estate
sector.
Persons who are interested in real estate, 40% customer interested to purchase flat/house,
plot about 56% and 4% customer interested in villa to purchase through Aarvanss Real
Estate Company.
There are some factors considered the customer in property, 60% customer sees the
location, 39% price, and 11% customer considered the facilities.
The customer has some reason to invest in property, 70% customer invest for the return,
25% for wealth and 5% having other reason. because property is appreciation day by day
Customer influence by the Company’s scheme, there are 70% customer influence by the
company’s scheme and 30% customer not influenced by the scheme .
The area factor considered by the customer, 18% require house near market, 26% near
transport facility,40% near office area and 11% other factor considered in purchasing
flat/house.
83
It matter about the budget line of the customer in purchasing of flat/house, 50% customer
having the budget between 15-30 lakh, 32% having the budget between 30-45 lakh and
12 % having 2-15 lakh.
60% of the customer require 2 BHK flat, 22% customer required 3 BHK and rest of that
required 1BHK flat.
40% customer know about the Aarvanss company through relatives, 24% from hoardings
and rest of that aware through other sources
90% of the customer prefer bank loan to purchase real estate property and 10% cash
payment, because it is convenient for them who have not much cash for single time
payment.
The customer who interested to invest in real estate time to time, 55% of the customer
prefer to invest within 1 year, 35% of the customer prefer 1-5 year and rest of that
customer would prefer to invest more than 5 year.
At last it can be said that there are a lot of scope of real estate market in near future.
84
LIMITATIONS
85
LIMITATIONS
1. The first problem which I faced is unable to getting the co-operation of the customers.
many of the respondents I approached did not agree to the need and utility of the project
and hence not agreed to provide me the information.
2. The behavior of the customer is unpredictable which may result in the lacking of accuracy in the data.
3. My survey consisted of 90% male and 10% of female, which led to gender biasnes.
4. As the sample size of the survey was so small and comprise of only 100 customers, the results may have some prone to errors.
5. Study accuracy totally based upon the respondents response.
6. Stipulated short span of time for survey.
86
CONCLUSION
87
CONCLUSION
Finally, it can be concluded that in real estate sector, customer preferences affected by
many factor but time is a very important which affect the decision making process of
consumer.
It is most fast growing & profitable sector in area of investment.
The land is limited so it will always be appreciated.
On the basis of study of consumer behavior, it can be said that in near future, there will
be a lot of demand for real estate.
But there is a risk factor that obstruct people to invest in real estate sector, so if the
organization, which is selling the real estate should always be ready to clear all the doubts
& queries which are in the mind of customer.
88
SUGGESTIONS
89
SUGGESTIONS
Suggestion to real estate industry/companies –
The price of land should be decided not only on the basis of demand & supply in a
particular sector but also on the basis of land use & utility.
For determining potential customer, the organization should provide data i.e. marketing
research analysis and contacts of people who are the potential buyer of the company.
Suggestion to real estate customers –
For those people who are interested in real estate, they should have analyze the utility of
land available for them and surroundings of that land.
Since land cannot be produced, the prices of land always increase so for those people
who are not interested, should invest in real estate sector because it is the most profitable
segment of investment.
The customer should have trust on the builder because builder invests a lot of money and
it is always registered in government.
90
BIBLIOGRAPHY
91
BIBLIOGRAPHY
Books:-
1. Agrawal D.R. 2005 Business Ltd. India. Statistics Published By Vrinda Publication (P).
2. Case studies in Marketing in Indian Context by R Srinivasan
3. Philip Kotler, 2007, Marketing Management Published by Pearson Education New Delhi.
4. Kothari C.R.2006, Research Methodology Method & Techniques Published by New Age
International (P) Ltd. New Delhi.
Websites:
1. www.serve india.com
2. www.realestatesearch.com
3. 99acre.com - Google Search
4. www.Aarvanssgroup.com ::
5. Real Estate India-India Property-Indian Properties- Property in India-Makaan.com