1.0 INTRODUCTION OF COMPANAY 1
1.0 INTRODUCTION OF COMPANAY
1
1.1 ABOUT COMPANAY
HCL Enterprise is a leading global technology and IT enterprise that comprise two
companies listed in India-
1. HCL Technologies
2. HCL Info system
The 3-decade-old enterprise founded in 1976 is one of the India’s original IT garage
starts-up. It organization provides Product Engineering, Technology and Application
services, BPO, Infrastructure service, IT Hardware, System Integration and Distribution
of ICT products. The HCL team comprises approximately 55,000 professionals of diverse
nationalities, who operate from 18 countries including 360 point of presence in
India.HCL has global partnership with several leading fortune 1000 firms, including
leading IT and technology firms.
HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US
$5.0 billion turnover an international presence in 19 countries, and most impotently, a
deep- rooted commitment to innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes only a
leader can transform me into a leader HCL CDC. Is an initiative that enables individuals
to be benefit industry ready IT.
1. It Industry is booming at fast rate every year.
2. Increasing consumer awareness about it education.
3. Tremendous demand of it professional in India.
4. Tie ups with various companies enable to extract their core competencies.
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1.2JOURNEY OF HCL
1976:- Hindustan Computer Limited was born.
1977:-Distribution alliance with Toshiba for copier and notebook.
1978:-Hindustan successfully ships indigenously designed micro-computer at the same time as
apple setting the pace for the computer industry.
1983:-indigenously develops an RDBMS a networking OS client server architecture at the same
time as global IT industry.
1986:- HCL becomes the largest IT company in India.
1994:-Forges distribution alliance with Ericsson switches and Nokia cell phones.
2001:-Jv with D5eutsche Bank, Acquires British Telecom’s Appollo contact centre in Belfast,
northem island.
2003:-HCL becomes the first Company to cross the 100,000 unit milestones in the Indian pc
Desktop market.
2005:- Joint venture with NEC, JAPAN.
2006:- HCL career Development is launched.
2007:- HCL as enterprise crosses in 4$ billion marks and it become first BPO Company to get
PCMM Certified.
2008:--HCL CDC is ISO9001:2000 certified.
2009:-100th HCL centre signed up.
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2.0 COMPANY PROFILE
4
2.1COMPANYPROFILE
As the training arm of HCL Info systems, HCL Career Development Centre (CDC)
carries forth a legacy of excellence spanning across more than three decades. HCL CDC
is an initiative that enables individuals and organisations to benefit from HCL's deep
expertise in the IT space.
Among the fastest growing IT education brands in India, HCL CDC offers a complete
spectrum of quality training programs on software, hardware, networking as well as
global certifications in association with leading IT organisations worldwide.
OUR OBJECTIVES
1. “To fuel initiative and foster activity by allowing individuals freedom of action
and innovation in attaining defined objectives."
2. "To help people in HCL Infosystems Ltd. share in the company's successes,
which they make possible; to provide job security based on their performance; to
recognize their individual achievements; and help them gain a sense of
satisfaction and accomplishment from their work."
FACLITIES
HCL CDC offers the most modern computing facilities loaded with the latest operating systems
and software packages. The classrooms are equipped with complete audio-visual tools and
accessories. We have highly qualified, professional experienced faculty giving personal attention
to students. The courses are highly customised and industry specific.
INFRASTRUCTURES
HCL CDC offers a bustling, vibrant and convenient environment to the student
community of the institute. The infrastructure we provide is truly world class. So come
join the HCL CDC and be a part of the most happening industry.
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TOP MANAGEMENT
1. Mr. Shiv Nadar
2. Chairman and founder of HCL
3. Mr. Ajay Chowdhary
4. Chairman, HCL Info systems ltd
5. 3 .Mr. J V Ramamurthy
6. President and Chief Operating Officer , HCL Info
7. 4 Mr. Vineet Nadar
8. Chairman, HCL Technologies ltd
KEY PARTNER
1 .Toshiba (1977)
2. Intel (1981)
3. Microsoft (1985)
4. H P (1991-1996)
5. Nokia (1996)
6. CISCO (1996)
7 .AMD (2004)
8. Boeing (2005)
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9. IBM (2006)
AWARDS
HCL info system ranked #1 for it service in DQ CMR CSA2012.
HCL dig school win “ICT enables for k12 education”(National education Awards
presented by star NEWS)
HCL institute system awards the best education system at the B- SCHOOL awards 2012.
HCL learning win the 7th E- INDIA jury award for the best open and distance and best
leraning centre
COMPONENT HCL CDC
1. Corporate training in India
2. Industrial training in India
3. Career development program
4. Red hat Certification
5. Cisco Certification
6. Microsoft Certification
7. Course provided by HCL CDC
8. MCSE ± Microsoft certified software engineer
9. CCNA ± Cisco certified network associate
10. RHCE ±Red hat certified Engineer
11. HCE + (HCL Certified Engineer)
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EDUCATION PARTNER
1. Microsoft
2. Cisco
3. Thompson parametric
4. Oracle
5. Redhat
6. Career Launcher
7. I B M
8. Competitor of HCL CDC
9. JET KING
10. APTECH
11. NIIT
12. IIHT
13. IIJT
14. Many other small institutes
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HCL CDC Advantage
1. HCL Heritage
2. ISO 9001:2000 Certification
3. Cutting-Edge Courseware
4. Global Alliances
5. International Recognition
6. Hands-on Training
7. Widespread Network
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ALLIANCE & PARTNERSHIP
To provide world-class solutions and services to all our customers, we have formed
Alliances and Partnerships with leading IT companies worldwide.
HCL Infosystems has alliances with global technology leaders like Intel, AMD,
Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP,
Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, CA, RedHat, Infocus, Duplo,
Samsung and Novell.
These alliances on one hand give us access to best technology & products as well
enhancing our understanding of the latest in technology. On the other hand they enhance
our product portfolio, and enable us to be one stop shop for our customers.
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CORE VALUES
Nothing transforms life like education.
I shall honour all commitments
I shall be committed to Quality, Innovation and growth.
I shall be responsible corporate citizens
2.2SWOT ANALYSIS
STRENGTHS
1. As a Part Of HCL an industry in itself , it’s easy to provide placements to students
2. The trainees are HCL certified and employees of HCL
3. Has good infrastructure and facilities and work environment
4. Arranges seminars with Top professionals to enhance knowledge of students
WEAKNESS
1. Lack of advertising for their New launched courses.
2. Mismanagement in launch of new batches for various programs.
OPPORTUNITIES
1. Growing market of IT in India has made the demand for latest IT training
Programs, so HCL CDC can cater to this growing demand.
2. Growing demand for Corporate trainees will set the way for growth of corporate
trainings in HCL CDC’s
3. There is a big opportunity for HCL CDC to tap rural market.
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THREATS
1. There is steep competition from Aptech, NIIT, JETKING etc which makes HCL
CDC to innovate its offerings on a continuous basis.
2. Apart from this bigger institution, there is also competition from small institutions
prevailing in the rural market.
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3.0RESEARCH METHODOLOGY
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3.1RESEARCH METHOLOGY :
Research Methodology1 is a way to solve the research problem systematically. It involves
the various steps to find out the solution of an identified problem. It also clarifies the
logic behind the study of the problem. When we talk about research methodology we not
only talk of the research method but also consider the logic behind the method we use in
the context of our research study and explain why we are using a particular method or
techniques and why we are not using other so the result are capable of being evaluated.
3.2OBJECTIVES OF PROJECT
The Main objective of customer perception towards HCL CDC is to know the future
prospective for HCL programme.
1) To study the awareness level of people regarding HCL CDC Programmed.
2) To study applicability of HCL programmed
3) Encourage the customers to use the product or service and make them brand loyal.
4) Counter a competitor’s promotional activities.
5) TO know about the future prospective for HCL Programmed
6) To improve the public image of the firm and the product.
7) To provide the knowledge about product
3.3Research Design
The research was designed in such a way that the probable customers and the potential
buyers could be covered to get the accurate information and feedback from the
respondents.
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The research was divided in the following phases:-
1) The respondents were segmented.
2) The target customers were identified and approached.
3) Questionnaires were filled by the respondents.
4) Information analyzed and decoded.
5) Conclusion Drawn
3.4SCOPE OF STUDY
The scope is very wide .we should make good promotional efforts to create awareness
regarding the New Courses i.e. HCEA, HCE, HCE+ introduced by the company. As a
part of a big brand HCL, HCL CDC make efforts to provide good job opportunities in
HCL CDC .it help to know the future perception about the HCL CDC. The project
studies were conducted at Different IT institute of RANCHI. I was working in the
Marketing Department of HCL CDC. Schedule Visiting all the IT institutes and studying
about their opinion view regarding to company .this research help to make marketing
policy which make beneficial for company
3.5DATA COLLECTION METHOD
Primary: Questionnaires
Secondary: Magazines, Journals, Internet
Sample size: -- 100
Area of Research- Ranchi
Check list:-- from the Interview of selected consumers
MS Word: – for documentation and final report
MS Excel: – To perform one-to-one analysis of consumers and magazines
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4.0 DATAANALYSIS
&
INTERPRETATION
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DATA ANALYSIS& INTERPRETATION
Q) 1.Which IT institute do you prefer?
(a) NIIT
(b) HCL CDC
(c) IIHT
(d) IIJT
NO.OF RESPONDENTS 100
Ans:- TABLE-1
NIIT 20%
HCL CDC 49%
IIHT 21%
IIJT 10%
CHART-1
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Interpretation: In my survey, When I asked to the respondents, which institute do you
prefer they Said HCL CDC49% , NIIT 20%,IIHT,21%and least prefer IIJT 10%.
Q.2 which course do you prefer of HCL CDC?
a) MCSE –Microsoft certified Software engineer
b) CCNA –Cisco certified network Associate.
c) RHCE –Red hat certified Engineered.
d) Other Combined course
Ans:- TABLE-2
MCSE 25%
CCNA 28%
RHCE 35%
OTHER COMBINED COURSE 12%
CHART-2
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Interpretation: In my survey, When I asked to the respondents, which course do you
prefer they said MCSE 25%, CCNA 28%, RHCE 35%,and 12% other combined course
Q.3 How did you know about HCL CDC?
a). News paper
b). Friends
c). Banner
d). Internet
Ans:- TABLE-3
News paper 20%
Friends 25%
Banner 32%
Internet 23%
CHART-3
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Interpretation: In my survey, when I asked to the respondents, how do you know about
institute? They said 20% News paper, 25% Friends, 32% Banner and 23% from Internet.
Q.4. According to you which offer is useful for you?
a) Instalment (without discount)
b) Discount on Cash payment
Ans:- TABLE-4
Instalment(without discount) 49%
Discount on cash payment 51%
CHART-4
Interpretation:
In my survey, When I asked to the respondents, which offer do you like they said 49%
instalment (without discount)and 51% cash payment(with discount).
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Q. 5. How do you grade them according to their quality of HCL CDC?
a) Poor
b) Fair
c) Average
d) Very poor
Ans:- TABLE-5
Poor 20%
Fair 60%
Average 15%
Very poor 5%
CHART-5
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Interpretation: In my survey, When I asked to the respondents, how do you grade them
HCL CDC they said 20% poor,60% fair, 15% average and 5% very poor.
Q.6. why had you specifically chosen HCL CDC only?
a) Quality
b) Price
c) Brand
d) Good infrastructure
Ans:- TABLE-6
Quality 32%
Price 38%
Brand 20%
Good infrastructure 10%
CHART-6
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23%
12%
35%
30%
Hand billing
Road show
Seminar
Area chmpaigning
Interpretation: In my survey, When I asked to the respondents, why you chosen HCL
CDC they said 32% Quality,38% Price,20% Brand and 10% Good infrastructure.
Q.7. which medium do you like the most in which company contact to you?
a) Hand billing
b) Road show
c) Seminar
d) Area campaigning
Ans:- TABLE-7
Hand billing 23%
Road show 12%
Seminar 35%
Area campaigning 30%
CHART-7
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Interpretation: In my survey, When I asked to the respondents, which medium like to
contact company they 23% said hand billing, 12%, road show 35% , seminar and 30%
area campaigning.
Q.8. what do you think about study in HCL programs in future?
a) Eligibility of MNC
b) Good job
c) Personal business
d) Don’t know
Ans:- TABLE-8
Eligibility of MNC 29%
Good job 42%
Personal Business 23%
Don’t know 6%
CHART-8
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Interpretation : In my survey, When I asked to the respondents, what do you think about
HCL CDC in future they said 29% Eligibility of MNC, 42% good job, 23% Personal
business and 6% Don’t know.
Q.9. which timing would you prefer for courses?
a) Morning
b) Evening
c) Noon
d) Night
Ans:- TABLE-9
Morning 35%
Evening 47%
Noon 17%
Night 1%
CHART-9
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Interpretation: In my survey, When I asked to the respondents, which time do you
prefer they said 35% morning,47% said evening,17% said noon,1% said night
Q.10. what is future perspectives for HCL CDC?
a )Reduce price
b) Provided loan at cheaper rate
c) Give more practical knowledge
d) To introduce new course
TABLE-10
Reduce price 33%
Provided loan at cheaper rate 24%
Give more practical knowledge 17%
To introduce new course 26%
CHART-10
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Interpretation: In my survey, When I asked to the respondents, what are future
perspectives for HCL CDC they said 33% reduce price, 24% provide loan at cheaper rate,
17%% said give more practical knowledge and26% to introduce new course.
Q.11.how many percentage of student who would like to join HCL CDC?
a) Yes
b) No
c) Already joined
Ans:- TABLE-11
Yes 38%
No 40%
Already joined 22%
CHART-11
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Interpretation: In my survey, When I asked to the respondents, how many student
would like to join HCL CDC 38% said YES, 40% said NO,22%,alredy.
Q.12. which course do you like to preference of HCL CDC?
a) Software
b) Hardware
c) Networking
Ans:- TABLE-12
Software 32%
Hardware 38%
Networking 30%
CHART-12
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Interpretation: In my survey, When I asked to the respondents, which course do you
like to join they said32% said software,38% said Hardware, and 30% said networking.
Q.13.what is perception about training and placement of HCL C D C?
a). Very good
b). Good
c). Average
d) Very bad
Ans:- TABLE-13
Very good 33%
Good 40%
Average 17%
Very bad 10%
CHART-13
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Interpretation: In my survey, When I asked to the respondents, what is perception about
Training and placement they said 33% very good, 40% good, 17% average ,and 10%
very bad.
Q.14 why requirement of training for customer?
a). For job
b). Knowledge
c). Personal business
Ans:- TABLE-14
For job 65%
Knowledge 20%
Personal business 15%
CHART-14
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Interpretation : In my survey, When I asked to the respondents, why requirement for
training they said65% for job, 20% said Knowledge and 15% Personal business.
Q 15. After training programs, placement and services provided by HCL CDC effects
your registration decision?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Ans:- TABLE-15
Strongly agree 28%
Agree 32%
Neutral 12%
Disagree 18%
Strongly 10%
CHART-15
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Interpretation : In my survey, When I asked to the respondents, what do you think
placement and services provided by HCL CDC effects your registration decision.28%said
strongly agree, 32% said agree,12% said neutral,18% said agree disagree and 10%
strongly disagree.
16. Are you feel comfortable and satisfy with the training programs provided by HCL
CDC?
a) Yes
b) No
c) Don’t know
ans:- TABLE-16
Yes 76%
No 23%
Don’t know 2%
CHART-16
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Interpretation: In my survey, When I asked to the respondents, are you comfortable
HCL Programme they said76% Yes, 23% No, 2% said don’t know.
Q 17.Whatdo you think about training and placement programs provided by the HCL
CDC?
a) Very good
b) Good
c) Average
d) Bad
e) Very bad
Ans: TABLE-17
Very good 24%
Good 46%
Average 15%
Bad 12%
Very bad 3%
CHART-17
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Interpretation : In my survey, what do you think about training and placement provided
by HCLCDC.24% said very good,16% good,15%said average 12% said bad,3% very
bad.
5.0 FINDINGS
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5.1 FINDINGS
1. HCLCDC provide new course according to demand.
2. Prices of some of the coursers are match with that of the courses of competitors
but prices some of courses are priced higher. So price of some courses are to be
reduced to increase number of registrations.
3. It provide good environment to student.
4. Regular touch with mass is maintained in form of journals and publishing in daily
News papers and magazines. These will put an impact on consumers mind.
5. Promote its educational products under the brand name of HCL
6. It provide better training and placement
7. It give good offer.
8. It provide more practical knowledge.
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6.0 CONCLUSIONS
36
6.1CONCLUSION
The analysis shows that people are aware of HCL and of the respondents are aware of
HCL CDC. It was amazing to note that respondents were eager to be IT professionals.
Furthermore 49% respondents were interested in joining the HCL CDC while 51% did
not want to join. It is clear that there is a brand image of HCL as around 49% people
wanted to join HCL CDC because of its brand name only
The analysis also shows that HCL CDC has emerged as No 1 in IT training with 49%
followed by NIIT with 20 %. The respondents who knew HCL would like to be trained
with CDC. Graduates are the front-runner in becoming the IT professionals.
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7.0 SUGGESTION
38
7.1 SUGGESTIONS:
This research show HCL CDC have good brand image. Due to globalization, it should be
introduce new course and attract the more student for it education and give better
placement in leading companies. Being an industry it knows the requirements of the same
and can try to impart skill building training programs to the students accordingly. It
should make good promotional efforts to create awareness regarding the New Courses i.e
HCEA, HCE, HCE+ introduced by the company As a part of a big brand HCL , HCL
CDC should make efforts to provide good job opportunities in HCL itself . It should give
a more stress on practical knowledge HCL CDC should reduce the prices of the courses
so that it can attract more no of students
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8.0 BIBLIOGRAPHY
40
BIBLIOGRAPHY & REFERENCES
1. http://www.hclinfosystems.com/news69.htm
2. http://www.hclinfosystems.com/news70.htm
3. http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-
grows-46yoy-at-rs-2135cr-06-07/04/15/297508
4. http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2
5. http://www.expresscomputeronline.com/20020325/training1.shtml
http://www.expressindia.com/news/fullstory.php?newsid=91412
6. http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.html
7. http://www.thehindubusinessline.com/manager/2006/10/09/stories/
2006100900771000.htm
8. http://www.hclcdc.in/
9. Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age
International Publisher, New Delhi, Page no. 5, 8, 37, 39
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9.0ANNEXURE I
42
Annexure I
Questionnaire
HCL Info system Ltd.
Career Development Centre
CIRCULAR ROAD RANCHI
(JHARKHAND)
Name:- RUPESH KUMAR SINGH
Q) 1.Which IT
institute do you
prefer?
HCLCDC
NIIT
IIHT
IIJT
Q.2 which course do
you prefer of HCL
CDC?
MCSE
CCNA
RHCE
OTHERS
Q.3. how did you
know about HCL
CDC?
NEWSPAPER
FRIEND
INTERNET
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BANNER
Q.4. According to
you which offer is
useful for you?
INSTALMENT(WITHOUT DISCOUNT)
CASH PAYMENT (WITH DISCOUNT).
Q. 5. How do you
grade them
according to their
quality of HCL
CDC?
POOR
FAIR
AVERAGE
VERY POOR
Q.6. Why had you
specifically chosen
HCL CDC only?
QUALITY
PRICE
BRAND
GOOD INFRASTRUCTURE
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Q.7. which medium
do you like the most
in which company
contact to you?
HAND BILLING
ROAD SHOW
SEMINAR
AREA CAMPAIGING
Q.8. what do you
think about study in
HCL programs in
future?
ELIGIBILITY OF MNC
GOOD JOB
PERSONAL BUSINESS
Don’t know
Q.9. which timing
would you prefer for
courses?
MORNING
NOON
EVENING
NIGHT
Q.10. what is future
perspectives for
HCL CDC?
REDUCE PRICE
PROVIED LOAN AT CHEAPER
GIVE MORE PRACTICAL KNOWLEDGE
TO INTRODUCE NEW COURSE
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Q.11.how many
percentage of
student who would
like to join HCL
CDC?
YES
NO
ALREADY JOINED
Q.12. which course
do you like to
preference of HCL
CDC?
SOFTWARE
HARDWARE
NETWORKING
Q.13.what is
perception about
training and
placement of HCL C
DC?
VERY GOOD
GOOD
AVERAGE
VERY BAD
Q.14 why
requirement of
training for
customer?
FOR JOB
KNOWLEDGE
PERSONAL BUSINESS
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15. After training
programs, placement
and services
provided by HCL
CDC effects your
registration
decision?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
16. Are you feel
comfortable and
satisfy with the
training programs
provided by HCL
CDC?
Yes
No
Don’t know
Specify the
reason-----------------------------------------------------------------------------
-------------------------------------------------------------------------------------
---------------------------------------------
17. What do you
think about training
and placement
programs provided
by the HCL CDC?
Very good
Good
Average
Bad
Very bad
Any
suggestions-----------------------------------------------------------------------
------------------------------------------------------------------
-------------------------------------------------------------------------
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