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]\CCL_ R_NAIAIH _LPK_R KI
M|}rkcl Plmlpraki _lhnbaih C|r|ng E|ib}
]|ocarrlb rk P|ijno Rlmdiamng \iaul}arq ai pnrang e|geaggclir ke rdl
l~|alclir} ek rdl blhll ke
ONMDLGK_ KE O\]AIL]] NBCAIA]R_NRAKI
Oq
NNZNC NOBNG
4>0>0=?000>
]N] AI]RAR\RL KE AIEK_CNRAKI RLMDIKGKHQ %
_L]LN_MD)
CKDNGA
?0>0
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NMFIKXGLBHLCLIR
Oldaib lulrq nmdalulcli gal} ni |iendkcnogl }ln ke hrna|bl k dk}l xdk dnul
ltliblb dlar }|ppkr nib xadk| xdkc a xk|gb ilulr dnul mkcl aik lta}liml) Rk
dlc A }nq cq xkrb} ke hrna|bl)
$NNZNC NOBNG!
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P_LENML
Rdl prkjlm aimg|bl} dl }|bq ke M\]RKCL_ PL_MLPRAKI _LHN_BAIH
C\R\NG E\IB])
$NNZNC NOBNG!
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BLMGN_NRAKI
A dl |iblr}ahilb dlrloq blmgnrl dn dl prkjlm rlpkr liaglb M\]RKCL_
PL_MLPRAKI _LHN_BAIH C\R\NG E\IB] a} mkcpaglb nib }|ocalb oq cl ai
cq krahaing xkrf) Rdl eaibaih} ai dl rlpkr nrl on}lb ki dl bnn mkgglmlb mn}l} }|balb
oq cl xdagl prlpnraih da} rlpkr) A dnul ik mkpalb bnn erkc niq prluak|} rlpkr)
$NNZNC NOBNG!
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RNOGL KE MKIRLIR]
])ik) Rkpam Pnhl Ik)
> Aib|}rq Prkeagl
? _lualx Ke Galrn|rl
= Kojlmaul} Ke Rdl ]|bq
2 _l}lnrmd Cldkbkgkhq< Gacanaki} Ke Rdl ]|bq
5 Ningq}a}
8 Eaibaih} Nib Mkimg|}aki}
4 ]|hhl}aki}
1 Oaogkhrnpdq
>0 Niilt|rl
GA]R KE RNOGL]
])ik) Rnogl Ik) Rnogl Incl Pnhl Ik)
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GA]R KE EAH\_L]
])ik) Eah|l Ik) Eah|l Incl Pnhl Ik)
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LTLM\RAUL ]\CCN_Q
Rdl }r|m|rng mdnihl} nib aiikunaki} kkf pgnml ai Aibani eainimang }q}lc b|raih
lahdal} nib iailal}) Rdl aimkcl glulg ke |roni nib cabbgl mgn}} plkpgl a} aimrln}aih
nib dl}l plkpgl nrl }nuaih n pnr ke dlar aimkcl k aiul} ai prkeanogl nib }nel nuli|l})
Hlilrnggq plkpgl cat onif blpk}a} nib aiul}cli} xad lnmd kdlr) O| dlrl a}
baeelrliml ai dl}l lrc}) Rdl ckilq' xdamd a} blpk}alb ai dl onif}' lnri} ailrl}) A
cnq ol ai dl ekrc ke eatlb blpk}a}' }nuaih lm nib dlrl a} ik niq qpl ke ra}f) O|
aiul}kr} nfl ra}f} k lnri prkea}) Ae dl ra}f a} dahd' dl rl|ri xagg ng}k ol dahd nib uaml
ulr}n) ]k aiul}cli} lnri} prkea} dnuaih ra}f) C||ng e|ib} keelr hkkb aiul}cli
kppkr|iaal} k aiul}kr} mnrral} baeelrli qpl} ke ra}f} ekr baeelrli qpl} ke m|}kclr}
dnuaih baeelrli plrmlpaki kxnrb} ra}f nib rl|ri} erkc dlar aiul}cli)
Rdl eaibaih} ke }|bq nrl dn plkpgl prlelr k aiul} ckrl ai c||ng e|ib} b|l k hkkb
rl|ri} nib olmn|}l ke hlaih hkkb rl|ri} dlar mkieabliml glulg ai c||ng e|ib}
aiul}cli dn} aimrln}lb) ]k ck} ke dl plkpgl xni k aiul} ckrl ai c||ng e|ib} aie||rl)
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MDNPRL_ >
>)> AIB\]R_Q P_KEAGL
Airkb|mraki
Baeelrli aiul}cli nuli|l} nrl nunagnogl k aiul}kr}) C||ng e|ib} ng}k keelr hkkb
aiul}cli kppkr|iaal} k dl aiul}kr}) Gafl ngg aiul}cli}' dlq ng}k mnrrq mlrnai
ra}f}) Rdl aiul}kr} }dk|gb mkcpnrl dl ra}f} nib ltplmlb qalgb} nelr nbj|}cli ke nt
ki unrak|} ai}r|cli} xdagl nfaih aiul}cli blma}aki}) Rdl aiul}kr} cnq }llf nbuaml
erkc ltplr} nib mki}|gni} aimg|baih nhli} nib ba}rao|kr} ke c||ng e|ib} }mdlcl}
xdagl cnfaih aiul}cli blma}aki})
C\R\NG E\IB]
N C||ng E|ib a} n r|} dn pkkg} dl }nuaih} ke n i|colr ke aiul}kr} xdk }dnrl n
mkccki eainimang hkng) Rdl ckilq d|} mkgglmlb a} aiul}lb oq dl e|ib cninhlr ai
baeelrli qpl} ke }lm|raal} blplibaih |pki dl kojlmaul ke dl }mdlcl) Rdl}l mk|gb
rnihl erkc }dnrl} k bloli|rl} k ckilq cnrfl ai}r|cli})
Rdl aimkcl lnrilb drk|hd dl}l aiul}cli} nib dl mnpang npprlmanaki rlngazlb oq dl
}mdlcl a} }dnrlb oq a} |ia dkgblr} ai prkpkraki k dl i|colr ke |ia} kxilb oq dlc)
Rd|} n C||ng E|ib a} dl ck} }|anogl aiul}cli ekr dl mkccki cni n} a keelr} ni
kppkr|iaq k aiul} ai n baulr}aealb' prkel}}akinggq cninhlb pkrekgak n n rlgnaulgq gkx
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mk}) Rdl }cngg }nuaih} ke ngg dl aiul}kr} nrl p| khldlr k aimrln}l dl o|qaih pkxlr
nib darl n prkel}}aking cninhlr k aiul} nib ckiakr dl ckilq) Lnmd C||ng E|ib
}mdlcl dn} n bleailb aiul}cli kojlmaul nib }rnlhq)
C|r|ng E|ib}#Aiul}rclir Kojlmraul}:
Prl}lrunaki ke Mnpang % Ga~|abaq##Nmdalulb oq aiul}aih ai ulrq }dkr#lrc okib}
Aimkcl##Nmdalulb oq aiul}aih ai okib}
Ongnimlb##Nmdalulb oq aiul}aih ai okib} nib }kmf}
Hrkxd##Nmdalulb oq aiul}aih ai }kmf}
ACPK_RNIR RL_CAIKGKHQ
Ilr N}}lr Ung|l $INU!
Il N}}l Ung|l $INU! a} dl cnrfl ung|l plr |ia) A a} dl nm|ng ung|l ke kil |ia ke n
hauli }mdlcl ki niq hauli o|}ail}} bnq) Rdl INU rleglm} dl ga~|abnaki ung|l ke dl
e|ib(} aiul}cli} ki dn pnram|gnr bnq nelr nmmk|iaih ekr ngg ltpli}l}) A a} mngm|gnlb
oq blb|maih ngg ganoagaal} $ltmlp |ia mnpang! ke dl e|ib erkc dl rlngaznogl ung|l ke ngg
n}}l} nib bauabaih a oq i|colr ke |ia} k|}nibaih)
N}}lr Cninhlclir Mkcpniq $NCM!
Ni N}}l Cninhlcli Mkcpniq kr NCM a} dl aiul}cli cninhlr ke dl rl}plmaul
r|}' xdamd a} liaglb k aiul} ai baeelrli }lm|raal} ki oldnge ke |ia dkgblr}' ai gail
xad dl kojlmaul} ke rl}plmaul }mdlcl})
Gknb
Rdl mdnrhl mkgglmlb oq n C||ng E|ib erkc ni aiul}kr ekr }lggaih dl |ia} kr aiul}aih
ai a)
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Lirq gknb: Xdli n mdnrhl a} mkgglmlb n dl acl ke lilraih aik dl }mdlcl a a} mngglb
ni Lirq gknb kr Erki#lib gknb kr ]ngl} gknb) Rdl lirq gknb plrmlinhl a} nbblb k dl
INU n dl acl ke nggkcli ke |ia})
Ltar gknb: Ni Lta gknb kr Onmf#lib gknb kr _lp|rmdn}l gknb a} n mdnrhl dn a} mkgglmlb
n dl acl ke rlbllcaih kr ekr rni}elr olxlli }mdlcl} $}xamd!) Rdl lta gknb
plrmlinhl a} blb|mlb erkc dl INU n dl acl ke rlblcpaki kr rni}elr olxlli
}mdlcl})
]q}rlcnram Aiul}rclir Pgni
]q}lcnam Aiul}cli Pgni a} ikrcnggq keelrlb oq cniq kpli#liblb c||ng e|ib} ai
krblr k limk|rnhl rlh|gnr aiul}cli}) Rda} pgni nggkx} ni aiul}kr k p|rmdn}l
nbbaaking |ia} ke dl ]mdlcl oq aiul}aih eatlb nck|i ke r|pll} lulrq ckid+~|nrlr)
Rdl oln|q ke dl pgni a} dn n} dl cnrfl engg} dl i|colr ke |ia} p|rmdn}lb oq dl
aiul}kr aimrln}l} n} dl p|rmdn}l} nrl gaiflb k dl INU) Rda} mkimlp a} mngglb _|pll
Mk} Nulrnhaih) _|pll Mk} Nulrnhaih bkl} ik h|nrnill n prkea kr prklm nhnai} n
gk}}) _|pll Mk} Nulrnhaih mni }ckkd k| dl cnrfl(} |p} nib bkxi} nib rlb|ml dl
ra}f ke aiul}aih ai ukgnagl cnrfl})
]q}rlcnram Xardbnxng Pgni
Rdl |ia dkgblr cnq }l |p n ]q}lcnam Xadbrnxng Pgni ki n ckidgq' ~|nrlrgq kr
}lca#nii|ng kr nii|ng on}a} k rlbllc n eatlb i|colr ke |ia}
Paml+Lniaih} _nrak
Noorluanlb n} P+L _nak kr P+L) ]kclacl} rlelrrlb k n} dl /c|gapgl)/ Mngm|gnlb oq
bauabaih dl }kmf(} m|rrli praml oq dl mkcpniq(} m|rrli nii|ng lnriaih} plr }dnrl'
|}|nggq erkc dl gn} ek|r ~|nrlr} $fikxi n} dl Rrnagaih P+L _nak!' o| }kclacl} erkc
dl l}acnl} ke dl lnriaih} ltplmlb ai dl ilt ek|r ~|nrlr} $dl Prkjlmlb P+L rnak!'
kr erkc dl }|c ke dl gn} xk nm|ng ~|nrlr} nib dl l}acnl} ke dl ilt xk ~|nrlr})
Ai nib ke a}lge' dl P+L _nak lgg} ulrq gagl' o| mni ol |}le|ggq mkcpnrlb k dl P+L
_nak} ke kdlr mkcpnial} ai dl }ncl aib|}rq' kr k dl cnrfl ai hlilrng' kr k dl
mkcpniq(} kxi da}kramng P+L _nak}' ai krblr k bllrcail dkx c|md dl cnrfl a}
m|rrligq xaggaih k pnq ekr n }dnrl ke dl mkcpniq(} lnriaih})
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RQPL] KE C\R\NG E\IB
Rdlrl nrl xabl unralal} ke C||ng E|ib }mdlcl} dn mnlr k aiul}kr illb}' xdnlulr
dl nhl' eainimang pk}aaki' ra}f kglrniml nib rl|ri ltplmnaki}) Rdl c||ng e|ib
}mdlcl} mni ol mgn}}aealb nmmkrbaih k okd dlar aiul}cli kojlmaul $gafl aimkcl'
hrkxd' nt }nuaih! n} xlgg n} dl i|colr ke |ia} $ae dl}l nrl |igacalb dli dl e|ib a}
ni kpli#liblb kil xdagl ae dlrl nrl gacalb |ia} dli dl e|ib a} mgk}l#liblb!)
MGN]]AEAMNRAKI NMMK_BAIH RK MNPARNGAZNRAKI
KOJLMRAUL:
A) Kpli liblb nib mgk}l} liblb e|ib}
Kpli#liblb E|ib}
Ni kpli#lib e|ib a} kil dn dn} |ia} nunagnogl ekr }ngl nib rlp|rmdn}l n ngg dl acl} n
n praml on}lb ki dl INU plr |ia hlilrnggq mngm|gnlb ki lulrq o|}ail}} bnq) ]|md e|ib}
nrl kpli ekr }|o}mrapaki dl xdkgl qlnr) Rdl}l }mdlcl} dnul |igacalb mnpangaznaki'
kpli#liblb }mdlcl} bk ik dnul n eatlb cn|raq # a)l) dlrl a} ik mnp ki dl nck|i qk|
mni o|q erkc dl e|ib nib dl |ia mnpang mni fllp hrkxaih) Rdl}l e|ib} nrl ik
hlilrnggq ga}lb ki niq ltmdnihl)
Kpli#liblb e|ib} nrl oraihaih ai n rluaung ke dl c||ng e|ib aib|}rq kxaih k
aimrln}lb ga~|abaq' rni}pnrlimq nib plrekrcniml ai dl ilx kpli#liblb e|ib} prkcklb
oq dl praunl }lmkr nib ekrlahi pgnqlr}) Kpli#liblb e|ib} }mkrl kulr mgk}l#liblb kil}
ki }lulrng mk|i}) ]kcl ke dl}l nrl ga}lb olgkx:
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n! Niq acl lta kpaki : Rdl a}}|aih mkcpniq barlmgq nfl} dl rl}pki}aoagaq ke
prkuabaih ni lirq nib ni lta) Rda} prkuabl} rlnbq ga~|abaq k dl aiul}kr} nib nukab}
rlganiml ki rni}elr bllb}' }ahin|rl ulraeamnaki} nib onb blgaulral})
o! Rnt nbuninhl : Rdk|hd O|bhl ?002 prkpk}ng} liua}nhl n nt rnl ke ?0)1>,
$Mkrpkrnl aiul}kr}! nib >=)0548
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Eatlb#Aimkcl e|ib} aiul} ai hkulricli kr mkrpkrnl }lm|raal} dn keelr eatlb rnl} ke
rl|ri)
Ongnimlb E|ib} aiul} ai n mkcoainaki ke okd }kmf} nib okib})
A! H_KXRD E\IB]
Rdl}l e|ib} }llf k prkuabl hrkxd ke mnpang xad }lmkibnrq lcpdn}a} ki bauablib)
Rdlq aiul} ai }dnrl} xad n pkliang ekr hrkxd nib mnpang npprlmanaki) Olmn|}l dlq
aiul} ai xlgg#l}noga}dlb mkcpnial} xdlrl dl mkcpniq a}lge nib dl aib|}rq ai xdamd
a kplrnl} nrl dk|hd k dnul hkkb gkih#lrc hrkxd pkliang' hrkxd e|ib} prkuabl
gkx m|rrli aimkcl) Hrkxd e|ib} hlilrnggq aim|r dahdlr ra}f} dni aimkcl e|ib} ai ni
leekr k }lm|rl ckrl prkik|imlb hrkxd)
Rdl}l e|ib} cnq aiul} ai n orknb rnihl ke aib|}ral} kr mkimlirnl ki kil kr ckrl
aib|}rq }lmkr}) Hrkxd e|ib} nrl }|anogl ekr aiul}kr} xdk mni neekrb k n}}|cl dl
ra}f ke pkliang gk}} ai ung|l ke dlar aiul}cli ai dl dkpl ke nmdaluaih }|o}niang nib
rnpab hnai})
Rdlq nrl ik }|anogl ekr aiul}kr} xdk c|} mki}lrul dlar praimapng kr xdk c|}
cntacazl m|rrli aimkcl)
AA! H_KXRD NIB AIMKCL E\IB]
Hrkxd nib aimkcl e|ib} }llf gkih#lrc hrkxd ke mnpang n} xlgg n} m|rrli aimkcl)
Rdl aiul}cli }rnlhal} |}lb k rlnmd dl}l hkng} unrq nckih e|ib}) ]kcl aiul} ai n
b|ng pkrekgak mki}a}aih ke hrkxd }kmf} nib aimkcl }kmf}' kr n mkcoainaki ke hrkxd
}kmf}' }kmf} pnqaih dahd bauablib}' prlelrrlb }kmf}' mkiulraogl }lm|raal} kr eatlb#
aimkcl }lm|raal} }|md n} mkrpkrnl okib} nib ckilq cnrfl ai}r|cli}) Kdlr} cnq
aiul} ai hrkxd }kmf} nib lnri m|rrli aimkcl oq }lggaih mkulrlb mngg kpaki} ki dlar
pkrekgak }kmf})
Hrkxd nib aimkcl e|ib} dnul gkx k ckblrnl }noagaq ke praimapng nib ckblrnl
pkliang ekr m|rrli aimkcl nib hrkxd) Rdlq nrl }|anogl ekr aiul}kr} xdk mni n}}|cl
}kcl ra}f k nmdalul hrkxd ke mnpang o| xdk ng}k xni k cnainai n ckblrnl glulg ke
m|rrli aimkcl)
AAA! EATLB#AIMKCL E\IB]
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Rdl hkng ke eatlb aimkcl e|ib} a} k prkuabl m|rrli aimkcl mki}a}li xad dl
prl}lrunaki ke mnpang)
Rdl}l e|ib} aiul} ai mkrpkrnl okib} kr hkulricli#onmflb ckrhnhl }lm|raal} dn
dnul n eatlb rnl ke rl|ri) Xadai dl eatlb#aimkcl mnlhkrq' e|ib} unrq hrlngq ai dlar
}noagaq ke praimapng nib ai dlar bauablib qalgb}) Dahd#qalgb e|ib}' xdamd }llf k
cntacazl qalgb oq aiul}aih ai gkxlr#rnlb okib} ke gkihlr cn|raal}' linag gl}} }noagaq
ke praimapng dni eatlb#aimkcl e|ib} dn aiul} ai dahdlr#rnlb o| gkxlr#qalgbaih
}lm|raal})
]kcl eatlb#aimkcl e|ib} }llf k caiacazl ra}f oq aiul}aih ltmg|}aulgq ai }lm|raal}
xdk}l aclgq pnqcli ke ailrl} nib praimapng a} onmflb oq dl e|gg enad nib mrlba ke
dl Aibani Hkulricli) Eatlb#aimkcl e|ib} nrl }|anogl ekr aiul}kr} xdk xni k
cntacazl m|rrli aimkcl nib xdk mni n}}|cl n blhrll ke mnpang ra}f ai krblr k bk }k)
AU! ONGNIMLB
Rdl Ongnimlb e|ib nac} k prkuabl okd hrkxd nib aimkcl) Rdl}l e|ib} aiul} ai okd
}dnrl} nib eatlb aimkcl }lm|raal} ai dl prkpkraki aibamnlb ai dlar keelr
bkm|cli})Ablng ekr aiul}kr} xdk nrl gkkfaih ekr n mkcoainaki ke aimkcl nib ckblrnl
hrkxd)
U! CKILQ CN_FLR E\IB]+GA^\AB E\IB]
Ekr dl mn|ak|} aiul}kr' dl}l e|ib} prkuabl n ulrq dahd }noagaq ke praimapng xdagl
}llfaih n ckblrnl k dahd m|rrli aimkcl) Rdlq aiul} ai dahdgq ga~|ab' uar|nggq ra}f#
erll' }dkr#lrc blo }lm|raal} ke nhlimal} ke dl Aibani Hkulricli' onif} nib
mkrpkrnaki} nib Rrln}|rq Oagg}) Olmn|}l ke dlar }dkr#lrc aiul}cli}' ckilq cnrfl
c||ng e|ib} nrl nogl k fllp n uar|nggq mki}ni |ia praml6 kigq dl qalgb eg|m|nl})
Rdlrlekrl' dlq nrl ni nrnmaul nglrinaul k onif nmmk|i}) Xad qalgb} dn nrl
hlilrnggq mkcplaaul xad # nib |}|nggq dahdlr dni ## qalgb} ki onif }nuaih} nmmk|i'
dlq keelr }lulrng nbuninhl}) Ckilq mni ol xadbrnxi niq acl xadk| plingq)
Ngdk|hd ik ai}|rlb' ckilq cnrfl e|ib} aiul} kigq ai dahdgq ga~|ab' }dkr#lrc' kp#
rnlb ckilq cnrfl ai}r|cli}) Ckilq cnrfl e|ib} nrl }|anogl ekr aiul}kr} xdk
xni dahd }noagaq ke praimapng nib m|rrli aimkcl xad acclbanl ga~|abaq)
UA! ]PLMANGRQ+]LMRK_ E\IB]
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Rdl}l e|ib} aiul} ai }lm|raal} ke n }plmaeam aib|}rq kr }lmkr ke dl lmkikcq }|md n}
dlngd mnrl' lmdikgkhq' gla}|rl' |agaal} kr prlmak|} clng}) Rdl e|ib} linogl aiul}kr} k
baulr}aeq dkgbaih} nckih cniq mkcpnial} xadai ni aib|}rq' n ckrl mki}lrunaul
npprknmd dni aiul}aih barlmgq ai kil pnram|gnr mkcpniq)
]lmkr e|ib} keelr dl kppkr|iaq ekr }dnrp mnpang hnai} ai mn}l} xdlrl dl e|ib(}
aib|}rq a} /ai enukr/ o| ng}k linag dl ra}f ke mnpang gk}}l} xdli dl aib|}rq a} k| ke
enukr) Xdagl }lmkr e|ib} rl}ram dkgbaih} k n pnram|gnr aib|}rq' kdlr }plmangq e|ib}
}|md n} aiblt e|ib} haul aiul}kr} n orknbgq baulr}aealb pkrekgak nib nlcp k carrkr
dl plrekrcniml ke unrak|} cnrfl nulrnhl})
Aiblt e|ib} hlilrnggq o|q }dnrl} ai ngg dl mkcpnial} mkcpk}aih dl O]L ]li}lt kr I]L
Iaeq kr kdlr orknb }kmf cnrfl aibaml}) Rdlq nrl ik }|anogl ekr aiul}kr} xdk c|}
mki}lrul dlar praimapng kr cntacazl m|rrli aimkcl)
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C\R\NG E\IB ]R_\MR\_L
N c||ng e|ib mkcpra}l} ek|r }lpnrnl liaal}' inclgq }pki}kr' c||ng e|ib r|}' NCM
nib m|}kbani) Rdl }pki}kr l}noga}dl} dl c||ng e|ib nib hl} a rlha}lrlb xad ]LOA)
Rdl c||ng e|ib illb} k ol mki}a|lb ai dl ekrc ke n r|} nib dl ai}r|cli ke dl
r|} }dk|gb ol ai dl ekrc ke n bllb rlha}lrlb |iblr dl prkua}aki} ke dl Aibani
_lha}rnaki Nm' >104)
Rdl }pki}kr a} rl~|arlb k mkirao|l n gln} 20, ke dl caiac|c il xkrd $_}) >0
mrkrl! ke dl n}}l cninhlcli mkcpniq) Rdl oknrb ke r|}ll} cninhl} dl CE nib dl
}pki}kr ltlm|l} dl r|} bllb} ai enuk|r ke dl r|}ll}) A a} dl jko ke dl CE r|}ll}
k }ll dn }mdlcl} egknlb nib cninhlb oq dl NCM nppkailb oq dl r|}ll} nrl ai
nmmkrbniml xad dl r|} bllb nib ]LOA h|ablgail})
Eah)ik) >
]pki}kr
C||ng
E|ibRr|}llNCM
M|}kbani
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R_\]RLL
N Rr|}ll a} n Mkrpkrnl Okbq hkulrilb oq dl prkua}aki} ke Aibani Rr|}} Nm' rl~|arlb
k mkcpgq xad dl prkua}aki} ke dl Mkcpnial} Nm' >1
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DKX RK AIUL]R AI C\R\NG E\IB;
]lp Kil #Abliraeq rdl Aiul}rclir illb} :K|r eainimang hkng} xagg unrq' on}lb ki dl nhl'
gael}qgl' eainimang aiblplibliml' encagq mkccacli}' nib glulg ke aimkcl nib ltpli}l}
nckih cniq kdlr enmkr}) Rdlrlekrl' dl ear} }lp a} k n}}l}} dl illb}) Xl mni olhai
oq bleaiaih dl aiul}cli kojlmaul} nib illb}' xdamd mk|gb ol rlh|gnr aimkcl' o|qaih
n dkcl kr eainiml n xlbbaih kr lb|mnl mdagbrli lm)
]lp Rxk # Mdkk}l rdl ahdr C|r|ng E|ib: Rdl acpkrni daih a} k mdkk}l dl rahd
c||ng e|ib }mdlcl' xdamd }|a} k|r rl~|arlcli}) Rdl keelr bkm|cli ke dl }mdlcl
lgg} |} a} kojlmaul} nib prkuabl} }|ppglclinrq blnag} gafl dl rnmf rlmkrb ke kdlr
}mdlcl} cninhlb oq dl }ncl E|ib Cninhlr) ]kcl enmkr} k lung|nl olekrl mdkk}aih
n pnram|gnr C||ng E|ib nrl dl rnmf rlmkrb ke dl plrekrcniml ke dl e|ib kulr dl gn}
elx qlnr}) Kdlr enmkr} mk|gb ol dl pkrekgak nggkmnaki' dl bauablib qalgb nib dl
blhrll ke rni}pnrlimq lm)
]lp Rdrll # ]lglmr rdl ablng cat ke ]mdlcl}: Aiul}aih ai j|} kil C||ng E|ib }mdlcl
cnq ik cll ngg dl aiul}cli illb}) Xl cnq mki}ablr aiul}aih ai n mkcoainaki ke
}mdlcl} k nmdalul k|r }plmaeam hkng})
]lp Ek|r# Aiul}r lh|gngq: Rdl ol} npprknmd a} k aiul} n eatlb nck|i n }plmaeam
ailrung}' }nq lulrq ckid) Oq aiul}aih n eatlb }|c lnmd ckid' xl o|q elxlr |ia}
xdli dl praml a} dahdlr nib ckrl |ia} xdli dl praml a} gkx' d|} oraihaih bkxi dl
nulrnhl mk} plr |ia) Rda} a} mngglb r|pll mk} nulrnhaih nib a} n ba}mapgailb aiul}cli
}rnlhq ekggkxlb oq aiul}kr} ngg kulr dl xkrgb) Xl mni ng}k nunag dl }q}lcnam
aiul}cli pgni enmagaq keelrlb oq cniq kpli#lib e|ib})
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]lp Eaul# ]rnr lngq: A a} bl}arnogl k }nr aiul}aih lnrgq nib }amf k n rlh|gnr
aiul}cli pgni) Ae xl }nr ikx' xl xagg cnfl ckrl dni ae xl xna nib aiul} gnlr) Rdl
pkxlr ke mkcpk|ibaih gl} |} lnri aimkcl ki aimkcl nib k|r ckilq c|gapgal} n n
mkcpk|iblb rnl ke rl|ri)
]lp ]at # Rdl eaing }rlp: Eainggq xl illb k eagg ai dl nppgamnaki ekrc} ke unrak|}
c||ng e|ib }mdlcl} nib }nr aiul}aih) Xl cnq rlnp dl rlxnrb} ai dl qlnr} k mkcl)
C||ng E|ib} nrl }|anogl ekr lulrq faib ke aiul}kr # xdldlr }nraih n mnrllr kr
rlaraih' mki}lrunaul kr ra}f nfaih' hrkxd kralilb kr aimkcl }llfaih)
]XKR NINGQ]A] KE C\R\NG E\IB]
]rlihrd} ke C|r|ng E|ib} nl:
Rdl e|ib aib|}rq dn} airkb|mlb dl ol} prkb|m} nib }lruaml}' nib blgaulrlb
}|plrgnaul plrekrcniml})
A nggkx} }cngg aiul}kr} k aiul} ai cnrfl mdlnpgq nib leeamaligq)
Qk| hl k kxi }lulrng mkcpnial} ik cnlr dkx c|md qk| blmabl k aiul}) Ai kdlr
xkrb} qk| hl ai}ni baulr}aeamnaki)
Qk| mni ln}agq cnfl ckidgq mkirao|aki})
N prkel}}aking cninhlr a} dl kil cninhaih dl ckilq) Rdlkrlamnggq olmn|}l ke da}+dlr
ltplraliml nib fikxglbhl qk| }dk|gb rlmlaul nokul nulrnhl rl|ri})
Ulrq dahd rni}pnrlimq' ra}f ke ern|b a} ulrq gl}})
Ekr lulrq faib ke prkeagl $al mki}lrunaul' ckblrnlgq nhhrl}}aul ' nhhrl}}aul ! dlrl nrl
aiul}cli kpaki} nunagnogl)
Xlnfil}}l} ke C|r|ng E|ib} nl:
Gknb olaih mdnrhlb ekr lirq aik nib lta erkc n pnram|gnr e|ib a} dl oahhl} xlnfil}}
ke e|ib})
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Gnmf ke egltaoagaq)
Gknb a} mdnrhlb arrl}plmaul ke dl plrekrcniml ke dl e|ib)
Ltpli}l rnak a} mdnrhlb }lpnrnlgq al qk| pnq cninhlcli ell ik cnlr ae dl e|ib
cnfl} qk| ckilq kr ik)
N gnrhl cnjkraq ke c||ng e|ib mkcpnial} bki mkcl mgk}l k olnaih cnrfl nulrnhl}
gafl dl ]%P
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Pkrekgak cninhlcli dn} ikx olli }nrlb oq unrak|} ai}a|aki} }|md n $Fknf
}lm|raal}!' xdlrloq n }lpnrnl pkrekgak mni ol bl}ahilb ekr ni aibauab|ng aiul}kr) Dlrl
ni aibauab|ng a} }nulb ae dl e|ib cnihlr bkl} ik cnfl rahd blma}aki rlhnrbaih e|ib}
pkrekgak)
M\__LIR PGNQL_] AI RDL C\R\NG E\IB]
AIB\]R_Q
Rdl c||ng e|ib }lmkr ai Aiban m|rrligq mkcpra}l} dl ekggkxaih mnlhkrq ke pgnqlr})
ONIF ]PKI]K_LB
OKO N}}l Cninhlcli Mk) Gb)
Mnionif Aiul}cli Cninhlcli ]lruaml} Gb)
PIO N}}l Cninhlcli Mk) Gb)
]OA E|ib} Cninhlcli Gb)
AI]RAR\RAKI]
HAM N}}l Cninhlcli Mk) Gb)
AG nib E] N}}l Cninhlcli Mk)Gb
Jlluni Oacn ]ndnqkh N}}l Cninhlcli Mk) Gb)
P_AUNRL ]LMRK_
Aibani
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Olimdcnrf N}}l Cninhlcli Mk) Gb)
Mdkgncnibngnc N}}l Cninhlcli Mk) Gb
L}mkr} N}}l Cninhlcli Mk) Gb
J)C) Mnpang Cninhlcli Mk) Gb)
Fknf Cndaibrn N}}l Cninhlcli Mk) Gb)
_lganiml Mnpang N}}l Cninhlcli Mk) Gb
]|ibnrnc N}}l Cninhlcli Mk) Gb
Jkair Ulir|l} # Plbkcainirgq Aibani
Oargn ]|i Gael N}}l Cninhlcli Mk) Gb)
Mrlba Mnpang N}}l Cninhlcli Mk) Gb)
B]P Clrragg Gqimd Aiul}cli Cninhlr} $Aiban! Gb)
Ear} Aiban N}}l Cninhlcli Praunl Gb)
DBEM N}}l Cninhlcli Mk) Gb)
Rnn RB Xnlrdk|}l N}}l Cninhlcli Mk) Gb)
Jkair Ulir|l}# Plbkcainirgq Eklahi
Ngganiml Mnpang N}}l Cninhlcli $Aiban! Pu)Gb)
Bl|mdl N}}l Cninhlcli $Aiban! Pu) Gb)
D]OM N}}l Cninhlcli $Aiban! Praunl Gb)
AIH Aiul}cli Cninhlcli $Aiban! Pu) Gb)
Ckrhni ]niglq Aiul}cli Cninhlcli Pu) Gb)
Pr|bliang AMAMA Cninhlcli Mk) Gb)
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]nibnrb Mdnrlrlb N}}l Cninhlcli Mk) Pu) Gb)
]|i E % M N}}l Cninhlcli $A! Pu) Gb)
Rlcpglki N}}l Cninhlcli $Aiban! Pu) Gb)
Praimapng N}}l Cninhlcli Mk) Gb)
XDQ C\R\NG E\IB;
a! P_KEL]]AKING AIUL]RCLIR CNINHLCLIR
C||ng e|ib} darl e|gg#acl' dahd#glulg aiul}cli prkel}}aking}) E|ib} mni neekrb k bk
}k n} dlq cninhl gnrhl pkkg} ke ckilq) Rdl cninhlr} dnul rlng#acl nmml}} k mr|mang
cnrfl aiekrcnaki nib nrl nogl k ltlm|l rnbl} ki dl gnrhl} nib ck} mk}#leelmaul
}mngl)
aa! BAUL_]AEAMNRAKI
C||ng e|ib} aiul} ai n orknb rnihl ke }lm|raal}) Rda} gaca} aiul}cli ra}f oq
rlb|maih dl leelm ke n pk}}aogl blmgail ai dl ung|l ke niq kil }lm|raq) C||ng e|ib
|ia#dkgblr} mni olilea erkc baulr}aeamnaki lmdia~|l} |}|nggq nunagnogl kigq k
aiul}kr} xlngdq lik|hd k o|q }ahiaeamni pk}aaki} ai n xabl unralq ke }lm|raal})
aaa! GKX MK]R
N c||ng e|ib gl(} qk| pnramapnl ai n baulr}aealb pkrekgak ekr n} gagl n} _})
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Qk| kxi j|} kil }lm|raq rndlr dni cniq' ql lijkq dl olilea} ke n baulr}aealb
pkrekgak nib n xabl rnihl ke }lruaml}) E|ib cninhlr} blmabl xdn }lm|raal} k rnbl'
mkgglm dl ailrl} pnqcli} nib }ll dn qk|r bauablib} ki pkrekgak }lm|raal} nrl
rlmlaulb nib qk|r rahd} ltlrma}lb) A ng}k |}l} dl }lruaml} ke n dahd ~|ngaq m|}kbani
nib rlha}rnr ai krblr k cnfl }|rl dn qk|r mkiulialiml rlcnai} n dl kp ke k|r caib)
u! PL_]KING ]L_UAML
Kil mngg p|} qk| ai k|md xad n }plmanga} xdk mni prkuabl qk| xad aiekrcnaki qk|
mni |}l k cnfl qk|r kxi aiul}cli mdkaml}) Rdlq xagg prkuabl qk| plr}king n}}a}niml
ai o|qaih nib }lggaih qk|r e|ib |ia}' prkuabl e|ib aiekrcnaki nib ni}xlr ~|l}aki}
nok| qk|r nmmk|i }n|}) K|r M|}kclr }lruaml mlilr} nrl n qk|r }lruaml nib k|r
Cnrflaih lnc xk|gb ol lnhlr k dlnr qk|rmkccli} ki k|r }mdlcl})
ua! GA^\ABARQ
Ai kpli#liblb }mdlcl}' qk| mni hl qk|r ckilq onmf prkcpgq n il n}}l ung|l rlgnlb
praml} erkc dl c||ng e|ib a}lge)
uaa! R_NI]PN_LIMQ
Qk| hl rlh|gnr aiekrcnaki ki dl ung|l ke qk|r aiul}cli ai nbbaaki k ba}mgk}|rl ki
dl }plmaeam aiul}cli} cnbl oq dl c||ng e|ib }mdlcl
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_lualx ke garlnr|l
Rdl c||ng e|ib} aib|}rq dn} }lli |iprlmlblilb glulg} ke hrkxd kulr dl pn} blmnbl)
Olxlli >148 nib >118' c||ng e|ib} aimrln}lb dlar }kmf e|ib dkgbaih} erkc 2)>, k
?>)?, ke dl cnrfl) Rdl nrln ke c||ng eaib} rl}lnrmd a} mglnrgq ni acpkrni kil k dl
eainimang }lruaml} aib|}rq nib Rdl Xdnrki Eainimang Ai}a|aki} Mlilr dn} dnb dl
kppkr|iaq k }|ppkr acpkrni rl}lnrmd ai da} ealgb' xad n ekm|} ki dl mkcplaaul
}r|m|rl ke dl c||ng e|ib aib|}rq)
_khlr C) Lblgli nib Jlkgb O) Xnil }|balb dl rlgnaki olxlli cnrfl rl|ri}
nib nhhrlhnl egkx aik \)]) l~|aq e|ib}' |}aih bnagq egkx bnn) Rdl mkim|rrli bnagq
rlgnaki a} pk}aaul) Rdlar l}} }dkx dn da} mkim|rrli rlgnaki rleglm} egkx nib
ai}a|aking rnbaih neelmaih rl|ri})
\}aih n bnn}l mkcpra}aih ngck} ngg l~|aq nib okib e|ib} ai lta}liml ai >115'
Iamkgnj ]ahhlgfkx ek|ib dn e|ib prkuablr} }dae nbulra}aih nib ba}rao|aki ltpli}l}
uan }k#mngglb >?o#> ell} kik e|ib }dnrldkgblr}) Dl ng}k }dkxlb dn okib} e|ib} xad
>?o#> ell} nrl ckrl ra}fq' xdagl dnuaih }acagnr rl|ri}' dni okib e|ib} xadk|
>?o#> ell}) Gn}gq' dl ek|ib dn e|ib prkuablr} }dae pnr ke dlar rl}lnrmd
ltpli}l} kik e|ib }dnrldkgblr} oq hlilrnaih }ke bkggnr} $rlonl} ai ekrc ke
rl}lnrmd }lruaml} prkuablb oq orkflr} ai rl|ri ekr ltml}} mkcca}}aki} pnab oq
e|ib prkuablr}! nib ik rlb|maih ltpgama ell})
Mdar| ]) Elrinibk' ]raiaun}ni Fra}dinc|rdq nib Pn|g N) ]paib ltncailb dl
/cnrflnoagaq dqpkdl}a}'/ xdamd }nl} dn }kmf }pga} lidniml dl nrnmaulil}}
ke }dnrl} k aiul}kr} oq rl}kraih praml} k n prlelrrlb rnbaih rnihl) Rdlq
ltncail }pga} ke c||ng e|ib }dnrl} olmn|}l dlq prkuabl n mglni l}aih hrk|ib
ekr dl cnrflnoagaq dqpkdl}a}' }aiml dl mkiuliaking rnakingl} ekr mkccki}kmf }pga} bk ik nppgq) Rdlq ek|ib dn }pgaaih e|ib} ltplraliml }ahiaeamni
aimrln}l} $rlgnaul k iki#}pgaaih cnmdlb e|ib}! ai il n}}l} nib }dnrldkgblr})
]kmf }pga} bab npplnr k lidniml cnrflnoagaq)
A a} n xabl}prlnb prnmaml nckih c||ng e|ib cninhlr} k ukg|inragq xnaul ell}
dn dlq dnul n mkirnm|ng rahd k mgnac) Rda} enm a} p|zzgaih nib mdnihl} dkx
http://www.wharton.upenn.edu/faculty/edelen.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9901.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9901.htmlhttp://www.wharton.upenn.edu/faculty/siggelkow.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9909.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9909.htmlhttp://freeman.sob.tulane.edu/faculty/cfernand/cfernand.htmhttp://fic.wharton.upenn.edu/fic/papers/97/p9706.htmlhttp://www.wharton.upenn.edu/faculty/edelen.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9901.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9901.htmlhttp://www.wharton.upenn.edu/faculty/siggelkow.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9909.htmlhttp://fic.wharton.upenn.edu/fic/papers/99/p9909.htmlhttp://freeman.sob.tulane.edu/faculty/cfernand/cfernand.htmhttp://fic.wharton.upenn.edu/fic/papers/97/p9706.html8/3/2019 Customer Perception Regards Mutual Funds
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mkirnm|ng ell} }dk|gb ol ailrprllb oq aiul}kr}' rlh|gnkr}' nib nmnblcam
rl}lnrmdlr}) ]|}ni Flrr Mdra}keelr}li nrh|lb dn e|ib cninhlr} |}l ell xnaulr}
ai}lnb ke n egn mkirnmlb ell olmn|}l xnaulr} prkuabl egltaoagaq) Egltaogl ell}
nrl bl}arnogl }aiml cninhlr} mni }rnlhamnggq nbj|} il nbua}krq ell} k m|rrli
rlngaznaki ai plrekrcniml n} n clni} ke nrnmaih aiul}kr}) Dkxlulr' a a} mk}gq
ekr cninhlr} k nnai e|gg egltaoagaq ai ell}) L}acnaki rl}|g} }|hhl} dnaiul}kr} rlnm ilhnaulgq k xnaulr} ai mkcpnra}ki xad gkxlr eatlb il nbua}krq
ell})
Xkfaih pnpl} ki c|r|ng e|ib} l}lnmd aimg|bl:
Rrni}nmaki#mk} Ltpliba|rl} nib dl _lgnaul Plrekrcniml ke C||ng E|ib} Jkdi C)_)
Mdngclr}' _khlr C) Lblgli nib Hrlhkrq O) Fnbglm' Ikulcolr >111
Rdl Xagbmnrb Kpaki ai Rrni}nmaih C||ng#E|ib ]dnrl} Jkdi C)_) Mdngclr}' _khlr C)
Lblgli nib Hrlhkrq O) Fnbglm' Ikulcolr >111
Nhhrlhnl Praml Leelm} ke Ai}a|aking Rrnbaih: N ]|bq ke C||ng E|ib Egkxnib Cnrfl
_l|ri} _khlr C) Lblgli nib Jlrkgb O) Xnrilr' Kmkolr >111
Ltpli}l ]daeaih: Ni Lcparamng ]|bq ke Nhlimq Mk}} ai dl C||ng E|ib Aib|}rq
Iamkgnj ]ahhlgfkx' Jni|nrq >111
A} ]dnrl Praml _lgnlb k Cnrflnoagaq; Luabliml erkc C||ng E|ib ]dnrl ]pga} Mdar| ])
Elrinibk' ]raiaun}ni Fra}dinc|rdq nib Pn|g N) ]paib' N|h|} >111
Ell Xnaulr} ai Ckilq Cnrfl C||ng E|ib} ]|}ni Flrr Mdra}keelr}li' Ikulcolr
>118
Dn} dl _a}l ke C||ng E|ib} Aimrln}lb Cnrfl Ai}noagaq;Mdar| ]) Elrinibk'
]raiaun}ni Fra}dinc|rdq nib Pn|g N) ]paib' N|h|} >111
Dkx Nrl Blraunaul} \}lb; Luabliml erkc dl C||ng E|ib Aib|}rq Jliiaelr Fk}fa nib
Jleerlq Pkiaee' Cnq >115 Rda} a} dl prlprai ulr}aki kigq) Ekr dl p|oga}dlb
ulr}aki pgln}l }ll: /Dkx Nrl Blraunaul} \}lb; Luabliml erkc dl C||ng E|ib
Aib|}rq)/ Jk|ring ke Eainiml) Ukg) 11= Rda} a} dl
prlprai ulr}aki kigq) Ekr dl p|oga}dlb ulr}aki pgln}l }ll: /Rdl ]r|m|rl ke
C||ng E|ib Mdnrhl})/ Jk|ring ke Eainimang Lmkikcam}) Ukg) 2> $>!' pp) =#=1) Cnq
>115)
http://www.management.mcgill.ca/faculty/prof/christ_s.htmhttp://www.management.mcgill.ca/faculty/prof/christ_s.htmhttp://fic.wharton.upenn.edu/fic/papers/97/p9746.htmlhttp://fic.wharton.upenn.edu/fic/papers/00/0002.pdfhttp://fic.wharton.upenn.edu/fic/papers/00/0003.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9901.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9901.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9909.pdfhttp://fic.wharton.upenn.edu/fic/papers/97/9706.pdfhttp://fic.wharton.upenn.edu/fic/papers/97/9746.pdfhttp://www.brookings.edu/press/financial_services/oldtoc.htm#1998http://fic.wharton.upenn.edu/fic/papers/96/9627.pdfhttp://www.afajof.org/jofihome.htmhttp://fic.wharton.upenn.edu/fic/papers/94/p9420.htmlhttp://www.jfe.rochester.edu/http://www.management.mcgill.ca/faculty/prof/christ_s.htmhttp://fic.wharton.upenn.edu/fic/papers/97/p9746.htmlhttp://fic.wharton.upenn.edu/fic/papers/00/0002.pdfhttp://fic.wharton.upenn.edu/fic/papers/00/0003.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9901.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9901.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9909.pdfhttp://fic.wharton.upenn.edu/fic/papers/99/9909.pdfhttp://fic.wharton.upenn.edu/fic/papers/97/9706.pdfhttp://fic.wharton.upenn.edu/fic/papers/97/9746.pdfhttp://www.brookings.edu/press/financial_services/oldtoc.htm#1998http://fic.wharton.upenn.edu/fic/papers/96/9627.pdfhttp://www.afajof.org/jofihome.htmhttp://fic.wharton.upenn.edu/fic/papers/94/p9420.htmlhttp://www.jfe.rochester.edu/8/3/2019 Customer Perception Regards Mutual Funds
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Rdl Cnrflaih ke Mgk}lb#Lib E|ib APK} Fndglli Xla}} Dniglq' Mdnrgl} Gll nib Pn|g
]lh|ai' Ikulcolr >11< Rda} a} dl prlprai ulr}aki kigq) Ekr dl p|oga}dlb
ulr}aki pgln}l }ll: /Rdl Cnrflaih ke Mgk}lb#Lib E|ib APK}: Luabliml erkc
Rrni}nmaki} Bnn)/ Jk|ring ke Eainimang Ailrclbanaki) Ukg) < $?!' pp) >?8#115)
Lukg|aki ke Mnpnoagaal} nib Aib|}rq: Rdl Lukg|aki ke C||ng E|ib Prkml}}aih
Bnialg N) Gluaidng nib Jliiaelr Cqn' Blmlcolr >112 Rda} a} dl prlprai
ulr}aki kigq) Ekr dl p|oga}dlb ulr}aki pgln}l }ll: /Mk#Lukg|aki ke Mnpnoagaal}
nib Aib|}rq: Rdl Lukg|aki ke C||ng E|ib Prkml}}aih)/ ]rnlham Cninhlcli
Jk|ring) Ukg) >
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D|golr' dl D|golr Eainimang Bahl} dn} olli rnmfaih Ckriaih}nr}
plrekrcniml }aiml dl olhaiiaih ke >11>) Kulr dl }|o}l~|li ilnrgq
}luli qlnr}' Ckriaih}nr} kp#rniflb ik#gknb l~|aq e|ib} dnul gnhhlb
dl }kmf cnrfl oq ni nulrnhl ke ilnrgq drll plrmlinhl pkai} plr qlnr)
/ ]ll D|golr(} /Ik ]nr} ekr Ckriaih}nr/ ai Ekrol} $>?+?1+18!)
k
]niekrb Prkel}}kr nib Ikolg Prazl xaiilrXagganc E) ]dnrpl dn} pk}lbRdl ]qgl} nib Plrekrcniml ke Gnrhl ]ln}kilb C||ng E|ib}' >14112)
A a} ik xrali ekr dl ikuaml o| cnfl} ekr ailrl}aih rlnbaih erkc kil
ke dl ol} fikxi lb|mnkr} nib xralr} ai dl aib|}rq) Qk| mni ng}k rlnb
ni ailrualx xad Prkel}}kr ]dnrpl aglb ]laih dl _lmkrb ]rnahd ki
]qgl Ningq}a})
k Rda} a} ni no}rnm $Ke Rk|rincli} nib Rlcpnaki! ke ni ailrl}aih
Jk|ing ke Eainiml nramgl dn ba}m|}}l} c||ng e|ib ell} nib dkx e|ib
cninhlr} nm blplibaih ki dlar plrekrcniml)
k Rdl Unih|nrb Hrk|p}(} RAM#RNM#RKL: ]qgl Ningq}a} nib C||ng E|ib
Plrekrcniml oq Jkdi M) Okhgl xn} dl Flqikl ]pllmd n dl J|il
Ckriaih}nr Mkielrliml) Rdl nramgl keelr} luabliml dn e|ib ltpli}l}
nrl ni aibamnkr ke e||rl plrekrcniml)
k Rdl J|gq+N|h|} >118 a}}|l ke Ogkkcolrh Plr}king aimg|blb ni nramgl
aglb /Mdlnplr a} Ollr/ oq Jkindki O|rki) Rdl ekggkxaih nrl n elx
ltmlrp} erkc dl nramgl
k /E|ib ltpli}l} cnfl n baeelrliml#n d|hl baeelrliml#ai qk|r okkc#gail
aiul}cli rl|ri) Ai enm' nmmkrbaih k n ilx }|bq oq Ogkkcolrh
Plr}king' gkx#mk} e|ib} nrl c|md ckrl gaflgq k blgaulr nokul#nulrnhl
plrekrcniml dni dahd#mk} kil})))/
k /Pdaggap} VCkriaih}nrS dn} ng}k prkb|mlb ba}|roaih rl}lnrmd }dkxaih
dn dahdlr#ltpli}l okib e|ib} keli nfl hrlnlr ra}f})/
k
k Hlaih xa}l k c||ng e|ib ell} erkc Ekr|il $>?+?=+15!)
k N eln|rl ki dahd e|ib ell} erkc Ckilq)
k ?0 ~|l}aki nok| c||ng e|ib} erkc dl Aiul}cli Mkcpniq Ai}a|l
k xdn bk aibauab|ng aiul}kr} mki}ablr xdli o|qaih n e|ib; Nmmkrbaih k
ni Aiul}cli Mkcpniq Ai}a|l }|bq 8
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51, _a}f' 21, Aiul}cli Hkng}' 25, Pkrekgak }lm|raal}' nib kigq 2=,
mki}ablrlb ell} nib ltpli}l}) Lcparamng }|bal} }|hhl} plrekrcniml
}dk|gb mlrnaigq ik ol dl pracnrq mki}ablrnaki' o| ell} nib ltpli}l}
nrh|nogq }dk|gb ol)
k _kingb I) Fndi nib Nibrlx _|bb ke ON__N aglb /Bkl} Da}kramng
Plrekrcniml Prlbam E||rl Plrekrcniml;/ a} ni ltncpgl }|ppkraih dlnrh|cli nhnai} plr}a}li plrekrcniml) Rdl }|bq aimg|bl} rlelrliml} k
prluak|} }|bal} dn bab nib }|bal} dn bab ik eaib }|ppkr ekr
plr}a}liml) Ngdk|hd dlq bab eaib }kcl luabliml ke plr}a}liml ai eatlb
aimkcl e|ib}' dl n|dkr} mkcl k dl mkimg|}aki dn okd l~|aq nib
eatlb aimkcl aiul}kr} cnq ol ollr }lrulb oq aiul}aih ai aiblt e|ib} n}
kppk}lb k e|ib} dn dnul plrekrclb xlgg ai dl pn})
k Nikdlr rlmli }|bq oq O|rki H) Cngfalg $n|dkr ke N _nibkc Xngf
Bkxi Xngg ]rllr ! ai dl J|il >11< lbaaki keJk|ing ke Eainiml aglb
/_l|ri} erkc Aiul}aih ai L~|aq C||ng E|ib} >18> k >11>/ ng}k
nbbrl}}lb dl a}}|l) Qk| mni rlnb dl No}rnm dlrl) I|clrk|} }|bal} dnb
blcki}rnlb plr}a}liml ai plrekrcniml ai dl >180} nib Cngfalg
mkiearclb dl}l eaibaih}) Cngfalg }plmaeamnggq ltncailb dl a}}|l ke
}|ruaukr}dap oan} # dl enm dn pkkr plrekrcaih c||ng e|ib} lib k
ba}npplnr $mkcckigq oq clrhaih aik ckrl }|mml}}e|g e|ib} /dlrloq
o|rqaih dl e|ib(} onb rlmkrb xad a)/ ]ll ng}k Mdlq#Pamfaih!)
Npprktacnlgq =, ke c||ng e|ib} ba}npplnr lulrq qlnr) Rdl rl}|g a} dn
ck} gkih lrc plrekrcniml rlmkrb} bk ik aimg|bl dl rlmkrb} ke pkkr
plrekrcaih e|ib} dn ik gkihlr lta}) Oq ltncaiaih ngg c||ng e|ib} dn
lta}lb n dl acl' Cngfalg bllrcailb /dn }|ruaukr}dap oan} a}
mki}ablrnogl ckrl acpkrni dni prluak|} }|bal} dnul }|hhl}lb)/
Cngfalg nbca} dn dl ningq}a} prkuablb }kcl }|ppkr ekr dl o|qaih
e|ib} xad ltmlggli rlmkrb} }aiml dlq k|plrekrclb b|raih mlrnai
plrakb} nib bk ik xkr}l dni dl nulrnhl e|ib' dkxlulr dl prl}lilb
drll mnuln}) Ear}' dl rl}|g} nrl ik rko|}' }lmkib' dl rl|ri} nrl ik
nm|nggq nmdalunogl olmn|}l ke gknb mdnrhl} nib darb' }|ruaukr}dap oan}
dn} k ol nmmk|ilb ekr) Dl mkimg|blb dn #
k /A bkl} ik npplnr dn kil mni en}daki n blplibnogl }rnlhq ke
hlilrnaih ltml}} rl|ri} on}lb ki n olgale dn gkih#r|i c||ng e|ib
rl|ri} nrl plr}a}li)/
http://www.barra.com/http://144.203.11.42/ResearchResources/BarraPub/hpp-n.asphttp://144.203.11.42/ResearchResources/BarraPub/hpp-n.asphttp://www.investorhome.com/booksum.htm#rwhttp://www.investorhome.com/booksum.htm#rwhttp://www.cob.ohio-state.edu/dept/fin/journal/jof.htmhttp://www.cob.ohio-state.edu/~fin/journal/archive_abstract/june95.html#malkielhttp://www.investorhome.com/cherry.htmhttp://www.barra.com/http://144.203.11.42/ResearchResources/BarraPub/hpp-n.asphttp://144.203.11.42/ResearchResources/BarraPub/hpp-n.asphttp://www.investorhome.com/booksum.htm#rwhttp://www.investorhome.com/booksum.htm#rwhttp://www.cob.ohio-state.edu/dept/fin/journal/jof.htmhttp://www.cob.ohio-state.edu/~fin/journal/archive_abstract/june95.html#malkielhttp://www.investorhome.com/cherry.htm8/3/2019 Customer Perception Regards Mutual Funds
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k /))) e|ib} dnul |iblrplrekrclb olimdcnrf pkrekgak} okd nelr
cninhlcli ell} nib luli hrk}} ke ltpli}l})/
k /))) xdagl mki}ablrnogl plrekrcniml plr}a}liml lta}lb b|raih dl >180}'
dlrl xn} ik mki}a}limq ai e|ib rl|ri} b|raih dl >140})/
k /))) xl dnul olli |inogl k en}daki n blplibnogl }rnlhq oq xdamd ni
aiul}kr mni mki}a}rlirgq nmdalul ltml}} rl|ri} kulr gkih plrakb} keacl)/
k /Ck} aiul}kr} xk|gb ol mki}ablrnogq ollr kee oq p|rmdn}aih n gkx
ltpli}l aiblt e|ib' dni oq rqaih k }lglm ni nmaul e|ib cninhlr xdk
npplnr} k pk}}l}} n /dk dnib)/
k Cngfalg ng}k ba}m|}}lbEkol} Cnhnzail /dkikr rkgg/ xdamd rnif} c||ng
e|ib} ekr plrekrcniml ai okd |p nib bkxi cnrfl}) Kulr dl >5#qlnr
plrakb erkc >18< k >11>' dl /dkikr rkgl/ |iblrplrekrclb dl ]%P
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Kojlmraul} ke rdl }r|bq
Rdl cnai kojlmaul} ke }|bq nrl hauli olgkx:
Rk fikx nok| dl nxnrlil}} ke c||ng e|ib})
Rk fikx dl m|}kclr} ltplmlb rl|ri erkc C||ng E|ib})
Rk fikx dl aiul}cli dnoa ke dl m|}kclr} n} plrmlinhl ke }nuaih} ai C||ng
E|ib})
Rk fikx nok| dl m|}kclr} mdkaml ke aiul}aih ai kdlr aiul}cli nuli|l})
Rk cnfl mkcpnra}ki olxlli C||ng E|ib} nib kdlr aiul}cli nuli|l})
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MDNPRL_ ?
_L]LN_MD CLRDKBKGKHQ
Rda} }lmaki blng} xad dl ]mkpl' illb nib }ahiaeamniml ke rl}lnrmd' _l}lnrmd bl}ahi'
Bnn mkgglmaki' ]ncpgl }azl' ]ncpgaih lmdia~|l' |}lb nib Gacanaki} ke dl }|bq)
]MKPL
Rda} }|bq mni ol cnbl leelm} }|bq xagg ol mkib|mlb n Mdnibahnrd) Rda} }|bq mni ol
cnbl leelmaul oq }lglmaih }ncpgl }azl n} gnrhl n} pk}}aogl) Bllplr }|bq mni ol
mkib|mlb oq aimg|baih plrmlpaki ke aiul}kr})
Illb nib ]ahiaeamniml
Rdl mdnihaih eainimang }lruaml} }mlinrak lclrhaih oq uar|l ke gaolrngaznaki ai gn} kil
blmnbl dn} airkb|mlb n un} unralq ke mkimlp C||ng E|ib a} kil ke dk}l C||ng
E|ib} ai Aibani mkilt nrl n rlmli pdlikcliki) Ai n }dkr }pni ke gl}} dni kil blmnbl
a dn} mdnihlb dl aiul}cli pnlri ke clba|c nib }cngg aiul}kr} ai Aiban) Rk cll
dl mdnihaih illb} ke dl lmkikcq' dl lb|mnaking ai}a|aki} dnul olli |phrnbaih
dlar m|rram|g|c) Mki}l~|ligq' }|bq ke C||ng E|ib} dn} olmkcl ni l}}liang
aihrlbali ekr gauaih ai da} eainimang xkrgb }k dlrl a} n illb k npprna}l dl eainimang nib
kplrnaki plrekrcniml ke c||ng e|ib})
_L]LN_MD BL]AHI :
Rdl rl}lnrmd bl}ahi a} n pnlri kr ni k|gail ke dl rl}lnrmd prkjlm} xkrfaih) Rdl
prl}li }|bq olaih mkib|mlb ekggkxlb BL]M_APRAUL _L]LN_MD bl}ahi da} a}
olmn|}l a lung|nl dl plrekrcniml ke unrak|} c||ng e|ib} kplrnaih ai Aiban)
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BNRN MKGGLMRAKI:
Okd pracnrq nib }lmkibnrq }k|rml ke aiekrcnaki xlrl |}lb ekr bnn mkgglmaki) Ekr dl
p|rpk}l ke bnn mkgglmaki dl }al} ke c||ng e|ib} nrl rlelrrlb nib ~|l}akiinarl a}
prlpnrlb)
]NCPGL ]AZL:
Rdl kng ke
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Gacarnraki} ke rdl }r|bq
Rdl }|bq a} on}lb kigq ki
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NINGQ]A]
Plmlirnhl ke plkpgl aiul}raih ai c|r|ng e|ib}
Ql}
Ik
Eah)ik)?
AIEL_LIML
Dliml Cnjkraq ke plkpgl dn a} 54 , plkpgl aiul} ai c||ng e|ib})
Kpraki} _l}pkiblir}
Ql} =2
Ik >5
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Mkcekrnoagarq glulg lhnbaih rdl unak|} aiul}rclir uldamgl}
Aiul}rclir Uldamgl _l}pkiblir}
]nuaih} Nmmk|ir} >4
Eatlb Blpk}ar} ?
]rkmf Cnflr ?
C|r|ng E|ib} >=
Ai}|niml >0
?0#20, 1
20#50, >5
50#40, >?
40#>00, =
0
>?>2
>5
0#?0, ?0#20, 20#50, 50#40, 40#>00,
_l}pkiblir}
Eah)ik)2
AIEL_LIML
Rd|} ki ni nulrnhl plkpgl aiul} 20#50, ke dlar kng }nuaih} ai c||ng e|ib})
)
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Pacnq p|pk}l ke aiul}raih ai C|r|ng E|ib}
P|pk}l _l}pkiblir}
Xlngd Nmm|c|gnaki >=Lb|mnaking Pgniiaih 8
M|rrli Aimkcl >4
Cnjkr P|rmdn}l 5
Kdlr $Pgln}l Bl}mraol! 5
0
>2
>5
>4
0#? q ?#2q 2#5q 9 5q
_l}pkiblir}
Eah)ik)1
AIEL_LIML
Dliml cnjkraq ke plkpgl xni k nmdalul dlar aiul}cli kojlmaul} oq aiul}aih ai
olxlli 2#5 qlnr})
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]nra}enmraki glulg lhnbaih rdl lr|i} ekc C|r|ng E|ib}
Kpraki} _l}pkiblir}
e|ggq }na}ealb =
]na}ealb ?0
Il|rng >5
ba}}na}ealb >0
dahdgq ba}}na}ealb >
0
0
>0
AIEL_LIML
Dliml xl mni }ll dn ck} ke dl plkpgl nrl }na}ealb xad dl rl|ri} dlq nrl hlaih oq
aiul}aih ai c||ng e|ib})
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Plmlirnhl ke gk}} ke mnparng rdnr n aiul}rk mni oln
Kpraki} _l}pkiblir}
0#1
0, ?0
>0#>>
AIEL_LIML
Cnjkraq ke plkpgl nrl rlnbq k kglrnl 0, gk}} ai dlar aiul}cli})
Mdnihl ai rdl glulg ke mkieabliml lhnbaih C|r|ng E|ib aiul}rclir
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Glulg ke Mkieabliml _l}pkiblir}
Bacaia}dlb 1
Aimln}lb ?5
Bab ikr Mdnihl >
Ik 4
0
0
>