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CUSTOMER INNOVATION
PROF DR IR MARION DEBRUYNE
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CUSTOMER CENTRICITY
INNOVATION
PERFORMANCE
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© Vlerick Business School
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© Vlerick Business School
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© Vlerick Business School
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© Vlerick Business School
PATIENTS LIKE ME
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© Vlerick Business School
ARE YOU STOPPING YOURSELF?
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Competence Enhancing Innovation builds upon your
existing competences
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Competence Destroying Innovation destroys the value of your existing
competences
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“THE BIGGEST THREATS ARE THE ONES YOU DON’T SEE COMING”
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© Vlerick Business School
“Precisely because firms listened to their
customers…, they lost their positions of
leadership”
C. Christensen
BEWARE OF THE CUSTOMER TRAP
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PLEASE FOCUS ON THE BLACK + IN THE CENTER
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ATTENTION
RELEVANCE
CREDIBILITY
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When spring comes…Snow melts first at the edges
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IT IS NOT ABOUT SIZE AND RESOURCES
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IT IS JUDO STRATEGY
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© Vlerick Business School
SMALL IDEAS
WITH BIG IMPACT
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"First they ignore you, then they ridicule you,
then they fight you, then you win."
M. Ghandhi
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“SOME OF US LIVE IN THE FUTURE TODAY, AND SOME OF US WILL STILL LIVE IN THE PAST TOMORROW”
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“CUSTOMERS WERE NOT BUYING FILM, THEY WERE BUYING THE ABILITY TO MAKE MEMORIES”
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CUSTOMER CENTRICITY
INNOVATION
PERFORMANCE
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“FOLLOW THE USER, AND ALL ELSE WILL FOLLOW.” GOOGLE
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IF WE DON’T CONSTANTLY INNOVATE, WE DO NOT DESERVE TO SURVIVE
JACQUES HOROWITZ – CHATEAUFORM
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IN A WORLD OF RAPID DISRUPTION, COMPANIES NO LONGER MUST--OR CAN--OWN ALL THE SKILLS REQUIRED TO THRIVE.
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$CONNECT
CONVERT
COLLABORATE
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Prof Dr Marion Debruyne36
HOW WILL YOU BEAT THE ODDS?
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Prof Dr Marion Debruyne37
The best way to predict the future is to participate in it
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“DREAM YOUR WORST NIGHTMARE
“THEN INVEST IN IT”
ROSABETH MOSS KANTER, WSJ, NOV 2013
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“Companies rarely die from moving too fast,
and they frequently die from moving too slowly.”Reed Hastings
CEO Netflix, 2011
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© Vlerick Business School
THANK YOU!Marion DebruyneAssociate Professor & Partner
Vlerick Business School
[email protected]
MarionDebruyne