Customer Focus and Innovation Dr Patrick Dixon Chairman Global Change Ltd
Customer Focus and Innovation - Conference Keynote Speaker
Nov 30, 2014
"http://www.globalchange.com - Understanding the trends that affect us all. High velocity decision making with multiple strategies for growth in different circumstances. The world is changing faster than you can hold a board meeting. Shortened production cycles. Accelerating change and business transformation. Viral events, economic chaos and crisis. Managing multiple risks. How lucky are you in business? Being prepared for the unexpected. Contingency planning.
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Customer Focus and Innovation
Dr Patrick Dixon Chairman Global Change Ltd
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most
influential business thinkers alive today (Thinkers 50)
Customer Focus and Innovation keynote for EEN (2011)
500 videos of Keynotes www.youtube.com/pjvdixon
Over 4 million viewswww.globalchange.com
14 million unique visitors
1 billion children
Just Noise
The Future is about
EMOTION
not enough to succeedINNOVATION
All Real Innovation
IsDIVERGENT
InformationRevelation
1 trillionpages a month
Social Enterprise
"Perfection!," TripAdvisor Member, Sept 13, 2011 This was the most beautiful hotel "Terrible! TripAdvisor Member, Sept 10, 2011
86% say TV ads greatest impact
Deloitte 2011
• 40% mobile phone users in Spain = SMARTPHONES• 41% Spanish smartphone users go online on phones • Facebook etc is commonest reason
Instant Ra:ngs
From Invasive to Insight
Ecosystem
Be subtle !
PrivacyPrivilege
Protection
• Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat
• Social networks• Mobile• TV / video
ONECUSTOMER
• March 2011
We only need one big idea
each year
Where do you get your best ideas ?
•70% staff time on core business•20% on new ideas to improve•10% on wild thinking - innovate
• Can be demoralising
• Show people why it matters• Convince people of urgency• Take all ideas seriously• Reward people prepared to risk failure• Celebrate successful innovations
WHY CHANGE
•“The voyage of discovery is not in seeking new landscapes but in having new eyes.”
•Marcel Proust
"Creativity is just having enough dots to connect…."-- Steve Jobs
“Once a new idea springs into existence, it cannot be unthought.”
Edward de Bono
•"If at first the idea is not absurd, then there is no hope for it."-- Albert Einstein
•"Every act of creation is first of all an act of destruction."-- Picasso
Play + Water
Robot + Cell
$40 TrillionGreen Tech
Boom
Power + Food
Profit fromPower cuts
Russia from Sahara
Gas + Rubber
–Wikipedia model – fast and low cost–Crowd-sourcing – used by GSK, IBM,
Hewlett Packard etc
–First step is to include wider staff teams to solve problems
•Broadcast challenge to be tackled
•Mechanism for discussion / feedback
Open Innovation
•Individuals•Family•Staff•Community•Whole earth
Making Life Better
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most
influential business thinkers alive today (Thinkers 50)
Customer Focus and Innovation keynote for EEN (2011)
500 videos of Keynotes www.youtube.com/pjvdixon
Over 4 million viewswww.globalchange.com
14 million unique visitors
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