Customer-First Mobile Marketing: How B2B and B2C brands are succeeding in an age of skeptical customers Daniel Burstein Senior Director of Editorial Content, MarketingSherpa
Customer-First Mobile Marketing: How B2B and B2C brands are succeeding in an age of skeptical customers
Daniel BursteinSenior Director of Editorial Content,MarketingSherpa
#AAEM16
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
Block Online AdsUnsubscribe from Email
Delete AppUnfollow on Social Media
Mute, Skip, or Turn ChannelChange Channel on Radio
Skip Ads in PodcastDiscard Print Ads or Catalogs
Unfollow YouTube ChannelSkip Online Pre-Roll Ads
Ignore Newspaper or Mag Ads
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%15.8%
14.6%12.6%
15.9%12.9%
16.1%11.5%13.0%
15.4%9.4%11.3%
17.5%18.2%
16.3%16.6%
9.7%19.4%
10.4%19.3%14.2%
12.6%17.5%
20.8%24.3%
21.0%18.9%
32.3%25.8%
19.3%22.9%
18.0%21.9%
26.2%
15.8%14.8%
11.8%12.8%
9.7%9.7%
13.4%15.4%
12.7%19.5%
17.1%
15.9%15.5%
17.2%14.9%
12.9%12.9%
18.0%18.4%
13.8%23.2%
17.9%
14.2%12.6%
21.0%20.9%
22.6%16.1%
27.5%11.1%
25.9%13.4%
10.0%
Disengaging in Marketing with companies generally satisfied with (n=1,231)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Thinking about companies whose products/services you are generally dissatisfied with, how often do you do the following?
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Voice of the Customer
“Don't bombard every angle possible to market products. Find out which route has the best return and utilize that.
Sometimes too many ads is too much and could possibly make the consumer block emails or delete apps. ”
“Put more ads in outdoor places like billboards rather than annoying pop ups on mobile”
#AAMOB16Source: MarketingSherpa survey of 2,400 consumers
#AAMOB16
One of the biggest ways to alienate customers is to not put their needs
first in your marketing…
About the Research
#AAMOB16
1,200 consumers 1,200 consumers
In early Oct. 2016, we sampled 2,400 consumers, weighted to reflect the U.S. population, to help you
get a better understanding of customer-first marketing.
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAMOB16Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Thinking about the marketing of the selected company, which of the following is true about your experience?
I consistently have good experiences with it 56%
It is easy to conduct business with the company whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%It puts my needs and wants above its own business
goals 18%Other 0.4%
1
2
9
45
6
78
3
10
SatisfiedThe company does not put my needs and wants above
its own business goals 35%The company doesn't make me feel like I have a
relationship with them 34%The company always tries to sell to me instead of
providing value 27%It is not easy to conduct business with the company
whether online, in person or on the phone 26%I've heard negative things about the company from
people I know (friends, family, coworkers, etc.) 25%The company's brand isn't a good fit with who I am 17%
The company doesn't know what I like and don’t like 16%I've heard negative things about the company on social
media from people that I don't know personally 16%I've heard negative things about the company in the
press 14%Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%Other 10%
The company is not respectful of my privacy 9%
1
23
4
5
678910111213
Dissatisfied
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Thinking about the marketing of the selected company, which of the following is true about your experience?
I consistently have good experiences with it 56%
It is easy to conduct business with the company whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%It puts my needs and wants above its own business
goals 18%Other 0.4%
1
2
9
45
6
78
3
10
SatisfiedThe company does not put my needs and wants above
its own business goals 35%The company doesn't make me feel like I have a
relationship with them 34%The company always tries to sell to me instead of
providing value 27%It is not easy to conduct business the company whether
online, in person or on the phone 26%I've heard negative things about the company from
people I know (friends, family, coworkers, etc.) 25%The company's brand isn't a good fit to who I am 17%
The company doesn't know what I like and don’t like 16%I've heard negative things about the company on social
media from people that I don't know personally 16%I've heard negative things about the company in the
press 14%Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%Other 10%
The company is not respectful of my privacy 9%
1
23
4
5678910111213
Dissatisfied
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Thinking about the marketing of the selected company, which of the following is true about your experience?
I consistently have good experiences with it 56%
It is easy to conduct business with the company whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%It puts my needs and wants above its own business
goals 18%Other 0.4%
1
2
9
45
6
78
3
10
SatisfiedThe company does not put my needs and wants above
its own business goals 35%The company doesn't make me feel like I have a
relationship with them 34%The company always tries to sell to me instead of
providing value 27%It is not easy to conduct business the company whether
online, in person or on the phone 26%I've heard negative things about the company from
people I know (friends, family, coworkers, etc.) 25%The company's brand isn't a good fit to who I am 17%
The company doesn't know what I like and don’t like 16%I've heard negative things about the company on social
media from people that I don't know personally 16%I've heard negative things about the company in the
press 14%Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%Other 10%
The company is not respectful of my privacy 9%
1
23
4
5678910111213
Dissatisfied
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
“Only when the tide goes out do you discover who's been
swimming naked.”- Warren Buffett
About MarketingSherpa
Based in Jacksonville, Florida, MarketingSherpa — a subsidiary of MECLABS Institute — is a publication specializing in reporting on what works in all aspects of marketing (and what does not). These interviews, case studies and data analyses are published for the entire marketing industry to benefit from. MarketingSherpa, currently in its 17th year, has published more than 7,000 articles on MarketingSherpa.com and hosts the MarketingSherpa Summit.
#AAMOB16
Daniel BursteinSenior Director of Editorial Content, MarketingSherpa@DanielBurstein
Speaker Headshot
We’re sharing on Twitter!#AAMOB16
#AAEM16
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
Block Online AdsUnsubscribe from Email
Delete AppUnfollow on Social Media
Mute, Skip, or Turn ChannelChange Channel on Radio
Skip Ads in PodcastDiscard Print Ads or Catalogs
Unfollow YouTube ChannelSkip Online Pre-Roll Ads
Ignore Newspaper or Mag Ads
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%15.8%
14.6%12.6%
15.9%12.9%
16.1%11.5%13.0%
15.4%9.4%11.3%
17.5%18.2%
16.3%16.6%
9.7%19.4%
10.4%19.3%14.2%
12.6%17.5%
20.8%24.3%
21.0%18.9%
32.3%25.8%
19.3%22.9%
18.0%21.9%
26.2%
15.8%14.8%
11.8%12.8%
9.7%9.7%
13.4%15.4%
12.7%19.5%
17.1%
15.9%15.5%
17.2%14.9%
12.9%12.9%
18.0%18.4%
13.8%23.2%
17.9%
14.2%12.6%
21.0%20.9%
22.6%16.1%
27.5%11.1%
25.9%13.4%
10.0%
Disengaging in Marketing with companies generally satisfied with (n=1,231)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Thinking about companies whose products/services you are generally dissatisfied with, how often do you do the following?
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
E-mails
Follow on SM
Listen to Radio Ads
Watch Online Videos
Read Print Ads from Mail
Read Print Ads from Store
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%7.9%
19.6%
21.0%
6.0%
14.5%
30.0%
15.5%
11.8%
7.3%
10.0%
6.9%
9.9%
12.5%
13.1%
9.2%
15.2%
14.0%
15.4%
15.3%
8.9%
12.7%
11.0%
21.3%
17.8%
17.7%
23.3%
22.4%
15.4%
23.0%
22.6%
22.4%
22.5%
23.9%
22.1%
14.5%
15.9%
22.2%
16.4%
13.1%
16.1%
19.4%
20.9%
20.5%
21.2%
27.8%
23.4%
21.6%
29.3%
22.7%
16.2%
20.8%
21.5%
28.3%
24.1%
26.8%
11.0%
12.3%
10.6%
10.0%
8.8%
11.3%
9.1%
9.5%
12.1%
10.2%
10.1%
Engaging in Marketing with companies generally satisfied with (n=1,270)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Of the companies with which you are generally [satisfied or unsatisfied], how often do you disengage with their marketing by doing the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
30% of satisfied customers
unsubscribe from emails 50% of unsatisfied customers
unsubscribe from emails
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Laz TyrekidisDigital Marketing & Audience Director,Metropolis International Group
Email Templates — Before
Not mobile responsive
Right sidebar
Desktop Mobile
Source: https://www.marketingsherpa.com/video/metropolis-international-blacklist
Email Templates — After
• Clean HTML & CSS code
• Fresh design• 100% mobile
responsive
Desktop
Mobile
Bigger Buttons
Simplified Nav.
Eliminated big blocks
of text
Source: https://www.marketingsherpa.com/video/metropolis-international-blacklist
Mobile Experience— Side by Side
Eliminated big blocks
of text
Right sidebar
Bigger Buttons
Simplified Nav.
Source: https://www.marketingsherpa.com/video/metropolis-international-blacklist
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
HP to shed another 25-30,000 jobs
Breaking news from Electronics industry
Pre-Header Optimization
Second-most popular story
Prefix
Default snippet
Just in: US government funds online data security projects
Just in: US government funds online data security projectsSymbol
No snippet
Source: http://www.marketingexperiments.com/blog/general/preheader-testing-higher-newsletter-opens.html
Pre-Header Optimization
No Snippet "Just-in:" Prefix
0.00%5.00%
10.00%15.00%20.00%25.00% Open Rate
No Snippet "Just-in:" Prefix2.8
3.2
3.6
4Clickthrough Rate
30%
17%
Just in: US government funds online data security projects
Prefix
No snippet
Just in: US government funds online data security projects
Source: http://www.marketingexperiments.com/blog/general/preheader-testing-higher-newsletter-opens.html
28
60% increase in email opens
8% increase in online revenue
90% increase in traffic coming from the email campaigns into the brand websites
Results (May 2014 – March 2015)
Source: https://www.marketingsherpa.com/video/metropolis-international-blacklist
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Bart ThornburgSenior Manager of Email Marketing,WeddingWire
70%Mobile Opens
30%DesktopOpens
WeddingWire Email Open Breakdown
Source: http://marketingsherpa.com/video/weddingwire-pinterest-email-marketing
Before• Great content-specific CTAs• Link directly to site• No specific social CTAs
More than 24 million email sends
Source: http://marketingsherpa.com/video/weddingwire-pinterest-email-marketing
Before• Great content-specific CTAs• Link directly to site• No specific social CTAs
More than 24 million email sends
Source: http://marketingsherpa.com/video/weddingwire-pinterest-email-marketing
0%
After• Our audience is already
using Pinterest for collecting and sharing wedding inspiration and advice
• Fuel an organic behavior/reduced friction
• Distribute our content beyond our subscriber base
Same CTA concept in top section
Additional CTA to “Pin Now, Read Later” in bottom section
Source: http://marketingsherpa.com/video/weddingwire-pinterest-email-marketing
Newsletter — Social Integration Test Results
X Pinterest Follower Growth Re-Pins
Control – Newsletter with Pinterest icon in template 0 0
Treatment – Integrated newsletter Pinterest articles +27% +31%
31%* increase in re-pins
*Has reached as high as 180%
Understanding User Behavior Is the Key to Social: We chose Pinterest because it natively facilitates the gathering, saving and sharing of wedding inspiration and advice. Our audience is already on Pinterest, and this is what they’re using it for.
!Source: http://marketingsherpa.com/video/weddingwire-pinterest-email-marketing
#AAEM16
Block Online AdsUnsubscribe from Email
Delete AppUnfollow on Social Media
Mute, Skip, or Turn ChannelChange Channel on Radio
Skip Ads in PodcastDiscard Print Ads or Catalogs
Unfollow YouTube ChannelSkip Online Pre-Roll Ads
Ignore Newspaper or Mag Ads
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%15.8%
14.6%12.6%
15.9%12.9%
16.1%11.5%13.0%
15.4%9.4%11.3%
17.5%18.2%
16.3%16.6%
9.7%19.4%
10.4%19.3%14.2%
12.6%17.5%
20.8%24.3%
21.0%18.9%
32.3%25.8%
19.3%22.9%
18.0%21.9%
26.2%
15.8%14.8%
11.8%12.8%
9.7%9.7%
13.4%15.4%
12.7%19.5%
17.1%
15.9%15.5%
17.2%14.9%
12.9%12.9%
18.0%18.4%
13.8%23.2%
17.9%
14.2%12.6%
21.0%20.9%
22.6%16.1%
27.5%11.1%
25.9%13.4%
10.0%
Disengaging in Marketing with companies generally satisfied with (n=1,231)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Thinking about companies whose products/services you are generally dissatisfied with, how often do you do the following?
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
E-mails
Follow on SM
Listen to Radio Ads
Watch Online Videos
Read Print Ads from Mail
Read Print Ads from Store
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%7.9%
19.6%
21.0%
6.0%
14.5%
30.0%
15.5%
11.8%
7.3%
10.0%
6.9%
9.9%
12.5%
13.1%
9.2%
15.2%
14.0%
15.4%
15.3%
8.9%
12.7%
11.0%
21.3%
17.8%
17.7%
23.3%
22.4%
15.4%
23.0%
22.6%
22.4%
22.5%
23.9%
22.1%
14.5%
15.9%
22.2%
16.4%
13.1%
16.1%
19.4%
20.9%
20.5%
21.2%
27.8%
23.4%
21.6%
29.3%
22.7%
16.2%
20.8%
21.5%
28.3%
24.1%
26.8%
11.0%
12.3%
10.6%
10.0%
8.8%
11.3%
9.1%
9.5%
12.1%
10.2%
10.1%
Engaging in Marketing with companies generally satisfied with (n=1,270)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Of the companies with which you are generally [satisfied or unsatisfied] , how often do you disengage with their marketing by doing the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Of the companies with which you are generally dissatisfied, how often do you disengage with their marketing by doing the following?
Of the companies with which you are generally [satisfied or unsatisfied] , how often do you disengage with their marketing by doing the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Of the companies with which you are generally dissatisfied, how often do you disengage with their marketing by doing the following?
Of the companies with which you are generally [satisfied or unsatisfied] , how often do you disengage with their marketing by doing the following?
29% of satisfied customers delete the app from their smartphone or
tablet 43% of unsatisfied customers
delete the app from their smartphone or tablet
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Julia FoxMarketing Manager,NakedWines.com
What is Correlated with High Customer LTV?• Acquisition channel?• First order spend?• Demographics?• Product selection?• Engagement level? • App download status? Those who organically
engaged by rating or posting and those who downloaded the app worth 5-6x those who did not
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
Before• One welcome email
• New Angels received same campaign-based messages as mature customers
• Engagement behavior and app download largely organically driven
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
After• Welcome email followed by
series of five steps:1. Rate our service2. Download the app3. Rate your wines4. Set your preferences5. Follow a winemaker
• Incentive for completion
• Cross-promoted via email and webstore
Start easy
Set expectations
Incentivize action
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
Email 3 — Download App
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
Email 3 — Download App
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
Onboarding Email Effectiveness
Incentivized Emails Effective at Driving Behavior: Emails drive increased customer value by incentivizing types of engagement associated with high LTV
Onboarding Step % Increase in Behavior
Download App 125%
Rate Wine 77%
Follow Winemaker 76%
>75% increase in engagementOpeners significantly more likely to exhibit desired behavior
!
Source: http://marketingsherpa.com/video/nakedwines-email-onboarding-lifetime-value
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Clark CummingsSenior Manager of Member Marketing,Marriott International
From: Marriott RewardsSubject: We made this video just for you
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
Results
86% increase in email-driven revenue
Source: http://marketingsherpa.com/video/marriott-event-data-email-marketing
#AAEM16
Block Online AdsUnsubscribe from Email
Delete AppUnfollow on Social Media
Mute, Skip, or Turn ChannelChange Channel on Radio
Skip Ads in PodcastDiscard Print Ads or Catalogs
Unfollow YouTube ChannelSkip Online Pre-Roll Ads
Ignore Newspaper or Mag Ads
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%15.8%
14.6%12.6%
15.9%12.9%
16.1%11.5%13.0%
15.4%9.4%11.3%
17.5%18.2%
16.3%16.6%
9.7%19.4%
10.4%19.3%14.2%
12.6%17.5%
20.8%24.3%
21.0%18.9%
32.3%25.8%
19.3%22.9%
18.0%21.9%
26.2%
15.8%14.8%
11.8%12.8%
9.7%9.7%
13.4%15.4%
12.7%19.5%
17.1%
15.9%15.5%
17.2%14.9%
12.9%12.9%
18.0%18.4%
13.8%23.2%
17.9%
14.2%12.6%
21.0%20.9%
22.6%16.1%
27.5%11.1%
25.9%13.4%
10.0%
Disengaging in Marketing with companies generally satisfied with (n=1,231)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Thinking about companies whose products/services you are generally dissatisfied with, how often do you do the following?
Thinking about companies whose products/services you are generally [satisfied or unsatisfied] with, how often do you do the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
#AAEM16
E-mails
Follow on SM
Listen to Radio Ads
Watch Online Videos
Read Print Ads from Mail
Read Print Ads from Store
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%7.9%
19.6%
21.0%
6.0%
14.5%
30.0%
15.5%
11.8%
7.3%
10.0%
6.9%
9.9%
12.5%
13.1%
9.2%
15.2%
14.0%
15.4%
15.3%
8.9%
12.7%
11.0%
21.3%
17.8%
17.7%
23.3%
22.4%
15.4%
23.0%
22.6%
22.4%
22.5%
23.9%
22.1%
14.5%
15.9%
22.2%
16.4%
13.1%
16.1%
19.4%
20.9%
20.5%
21.2%
27.8%
23.4%
21.6%
29.3%
22.7%
16.2%
20.8%
21.5%
28.3%
24.1%
26.8%
11.0%
12.3%
10.6%
10.0%
8.8%
11.3%
9.1%
9.5%
12.1%
10.2%
10.1%
Engaging in Marketing with companies generally satisfied with (n=1,270)
NeverRarelySometimesOftenAlwaysDoesn't apply to me
Of the companies with which you are generally [satisfied or unsatisfied], how often do you disengage with their marketing by doing the following?
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Of the companies with which you are generally dissatisfied, how often do you disengage with their marketing by doing the following?
Of the companies with which you are generally [satisfied or unsatisfied], how often do you disengage with their marketing by doing the following?
28% of satisfied customers unfollow the
company on social media 42% of unsatisfied customers
unfollow the company on social media
Source: https://www.marketingsherpa.com/summit2017/customer-first-study
Danny GavinVice President & Director of Marketing,Brian Gavin Diamonds
We needed a cost-effective method that could help us stand out amongst the competition.
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
We needed a cost-effective method that could help us stand out amongst the competition.
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Ideally images have no borders
or background
Vine Example
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Ideally images have no borders
or background
Vine Example
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Vine Example Repurposed for Instagram
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Results — Vine
What You Need to Understand: Compared to your average 30-second commercial, an individual watches one Vine 4–5 times.
!
6.5 million Vine loops
Approx. 1.63 million views
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Results — Email with Vine-related content
What You Need to Understand: Vine content can be — and should be — repurposed across all of your marketing channels.
23% increase in open rate
!
1,241% increase in CTR
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
What You Need to Understand: There are no direct links in the Vine platform.!
Results — Website
13% YOY increase in total traffic*20% increase in direct traffic** *Q1 2015 vs. Q1
2014 **H2 2014 vs. H1 2015
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Results — Recognized in Best of 2014 Campaigns
#1#2
Source: http://marketingsherpa.com/video/brian-gavin-event-social-media-marketing
Cambria JacobsVice President of Marketing and Customer Service,Door to Door Organics
Customers are Already Sharing on Social
Source: http://marketingsherpa.com/video/door-to-door-organics-social-media-marketing
Curate Their ContentLet your customers speak for you by sharing their content to showcase their experience.
A customer’s photo
featured in a Facebook
offer
Source: http://marketingsherpa.com/video/door-to-door-organics-social-media-marketing
Join the Conversation!
Source: http://marketingsherpa.com/video/door-to-door-organics-social-media-marketing
Top Takeaways
Realize that customers are using mobile to communicate through multiple channels.
1
2 Make sure your app has a unique value proposition.
3 Understand how your customers are already using mobile devices and join the conversation!
#AAMOB16
Daniel BursteinSenior Director of Editorial Content, MarketingSherpa
Speaker Headshot
Thank You