Customer Experiences with Soul - Sustainable Brands Bangkok

Customer Experiences with Soul A New Era in Design

Simon Robinson and Maria Moraes Robinson

12th October 2016

© Holonomics Education 2016holonomics.co.uk

Customer Experiences

with SoulA New Era in Design




Internal = External

© Holonomics Education 2016


What I say

What I mean How I act

What I say

What I mean

How I act

AuthenticCounterfeit


Peace Truth Love

Righteousness Non-violence

Peace

Truth

Love

Righteousness

Self-respect

Integrity

Perseverence

ToleranceResourcefulness

Trust

Caring

Sharing

Respect

Honesty

HumilityConcentration

Observing

Reflection

AwarenessWisdom

ReasoningCuriosity

Creativity DevotionDedication

Empathy

Generosity

Unity

Loyalty

CooperationMorality

Discipline Usage of time

Leadership

Harmony

CourageCitizenship

HarmonyNon-violence


We define sustainability as the quality of our relationships.

© Holonomics Education 2016






Capra Course


Conclusions

• Nowadays people do not just want to buy something, they want to believe in something.

• The new business paradigm puts a huge emphasis on company culture.

• Understand that the whole organisation is responsible for delivering a customer experience with soul.

• Look for authenticity in everything you do. • Introduce the Net Promoter Score as a key

performance indicator.


Thank you!

Simon Robinson and Maria Moraes Robinson

12th October 2016

www.holonomics.co.uk !

[email protected] [email protected]