Total 2017 Customer Experience Customer Experience Planning Omni-Channel CX Strategy Customer Journey Mapping Multi-Channel Touchpoint Identification Customer Relationship Measurement Aligning CX, UX and Product Management Loyalty Marketing and Customer Personas ROI and Performance Management www.TCXUX.com February 9 & 10, 2017 – San Francisco
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February 9 & 10, 2016 | San Francisco, CA
2016 Customer Experience
Customer Experience Planning
Aligning CX, UX and Product Management
Customer Journey Mapping
Multi-Channel and Touchpoint Identification
Customer Relationship Measurement
Collaborative Experience Design
Loyalty Marketing and Customer Personas
ROI and Performance Management
Innovation | Networking | Professional Development
www.Altamont-Group.com | 510-984-2949
Total 2017 Customer Experience
Customer Experience Planning
Omni-Channel CX Strategy
Customer Journey Mapping
Multi-Channel Touchpoint Identification
Customer Relationship Measurement
Aligning CX, UX and Product Management
Loyalty Marketing and Customer Personas
ROI and Performance Management
www.TCXUX.com
February 9 & 10, 2017 – San Francisco
Agenda At-A-Glance Thursday, February 9th
8:00 am Registration and Breakfast
8:30 am
Opening Address:
A Day in the Life of Your Customer Knowing customer behaviors and motivations to win and keep business
9:45 am
CX Keynote:
Omni-Channel Strategy, Framework & Design Holistic, uniform customer engagement strategy across channels, touchpoints and devices
UX Keynote:
Collaborative Experience Design An organizational collaboration approach to designing experiences that delight users
11:00 am
CX Keynote:
Customer Insights for Innovation Leveraging customer & user challenges and opportunities to drive innovation
UX Keynote:
Connected UX Integrated framework to manage the full UX process from research, to data management, to strategy
12:00 pm Lunch
Total Customer Experience Experience Design Total User Experience
1:00 pm Integrated Customer Experience System for ensuring a uniform customer experience across all touchpoints
Influencing Behavior through Design Design product features that influence end-user behavior
Getting More Users Across the Finish Line Framework and best practices to maximize completion rates
2:15 pm Customer Value Chain Mapping Pinpoint engagement opportunities that enhance customer value
Cross Channel Experience Design Craft a uniform experience across sales channels and touchpoints
Designing for Touch Optimizing user experience on mobile and touch platforms
3:30 pm
Maximizing your Return on Customer Experience Influencing the behaviors of customers and users to achieve the desired returns
Data Science Empowering Personalization Enable personalized customer engagement through data science
Agile UX Transformation Address the gaps between the agile development model and user experience design
4:30 pm Networking Reception
Friday, February 10th
8:00 am Registration and Breakfast
8:30 am
Opening Address:
Experience-Driven Product Planning Aligning desired experiences with products and services that deliver
UX Keynote: The Lean UXer- Living in a Hybrid World Understanding the evolving hybrid roles in user experience and the importance of content strategy
Total Customer Experience Experience Design Total User Experience
11:00 am Multi-Channel Customer Loyalty Thinking creatively to delight customers and build long-term advocacy
Voice of Customer Excellence
Create deep insights through information optimization and utilization
Beyond Usability: Mapping Emotion to Experience Analyzing complexity of our relationships between connected experiences, devices and people
12:00 pm Lunch
1:00 pm
Customer Forum Engagement & Optimization Enhancing customer and user experience through online community forums
Persona Development & Utilization Create customer personas & product scenarios to tell a product story that produces a unified vision
Designing the Way Forward Integrating user experience and design with Agile development
2:15 pm
Closing Keynote:
Driving An Experience-Based Culture Reinforce products & brands with an organizational strategy focused on the experience
3:15 pm Adjourn
Total Customer Experience 2017
Business Forecasting 2011 is a two-day, three-track,
learning, networking summit focused on business
planning by way of superior prediction capabilities.
This comprehensive program explores a breadth of
organizational forecasting challenges in the areas of
finance, market, economic, supply, demand and
sales elements. Attendees are given an unrivaled
opportunity to learn from case studies, hands-on
workshops, and technology round tables, presented
by some of the most innovative practitioners,
thought leaders and methodologists working in
forecasting today.
Business Forecasting 2011 is comprised of three
unique tracks; Financial Forecasting, Competitive
Intelligence and Demand Planning & Forecasting.
Additionally, there is a fourth track included, which
focuses on building capabilities in statistical
forecasting and leveraging forecasting tools.
Attendees from a wide range of industry and
functional backgrounds make it a goal to attend
Business Forecasting 2011. This broad makeup
provides exceptional Networking Opportunities to
enhance attendees’ experience at the event, as
well as build lasting relationships for continued
learning well into the future.
The attendee profile at Total Customer Experience 2017 represents a breadth of titles & backgrounds, who rely on using data, insights and technology to understand and communicate with their customers. Sessions are geared to those at a director or manager level.
Who Should Attend?
Customer Experience Managers & Executives User Experience Professionals Product Managers CRM Managers, Directors, VPs & Analysts Chief Marketing Officers Chief Sales & Business Development Officers Customer Service and Support Professionals Customer Solutions and Technology Heads Customer Loyalty and Operations Officers Marketing Managers, VPs, Directors & Analysts Relationship Managers, VPs, Directors & Analysts Communication Managers, VPs, Directors & Analysts Sales and Business Development Managers, VPs, Directors & Analysts PR & Community Outreach Professionals CIOs, IT Systems and Data Managers Business Analysts, Project/Program Managers Research Analysts and Managers Quality Analysts and Managers Strategic Planners CEOs & Corporate Strategy Executives
Anyone with responsibilities for external customer/client management.
For additional event details, speaking opportunities and discount information: