Customer Behavior of SF MOMA

Jay. Lucas. Gabriella.

WHAT TO DO - HONEYBOO

- Thought starters on each slide- Explanation on SOME SLIDES (check the notes in the right corner)- CHECK THE NOTES UNDER THE SLIDE wopwop (holla online)

REMEMBER:Gab is 9h ahead of you.IF YOU WANT INFO FOR ANYTHINGASK BEFORE 3 (I WILL BE SLEEPING AFTER THAT)

#MILLENNIALS+

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ART CLIMATE IN SF

“Why don't people visit museums more often”

"Art is everything beyond live need." Lisa 18, Student of Web Design

“Art is shit to me.” Fang 23, Student of Software Engineering

SF got two different ‘camps’, the tech and the artists. When talking about art, they have very different opinions. It depends on their occupations and their life environment.

OAKLAND VS. SF

Oakland- Artsy- Local

San Francisco- Tourists- International

KQED NEWS

SF and Oakland are two cities with different cultures and environments. Because of that, we need different approaches to the different Bay area communities.

To consider: How do we find a common ground for the different groups within the Bay Area society?

TRAVEL IS A KEY OCCASION FOR MUSEUMSMuseums are travel stops. People associate museums with traveling, which isn’t bad because it means they care about them. However, in that context, local museums tend to be overlooked or under-appreciated by locals.

To consider: Museums..while they’re in their own cities, they overlook and search for other ways to appreciate art… how can MoMa be less MoMa and more of a cool local gallery

“Art is shit to me; I am not interested in exhibition or museum at all, but I still visit museums while traveling.” Fang 23, Student of Software Engineering

“when most of us vacation abroad, we do make it a point to visit all the major cultural institutions and heritage sites, particularly in the UK, U.S. and Europe.”<Why don't people visit museums more often>

Museums in SF todayLocals vs tourists

ART APPRECIATION IS OVERPRICED

FunCheapSF

“I think that every museum in the world should be free.” David, 23, Chocolatier

pbs.org

Art in SF

How do people feel about museums today

‘ART’

Art doesn’t have to be about talent, but it’s about different ways of expressing beauty. - Nathan, 27, embedded systems engineer.

“My best museum experiences were London Science Museum and Victoria & Albert. One common thing these both museums have is that they manage to interact with their visitors. Once you walked into the exhibition hall, you find yourself in some place like Wonderland. The interior design, interactive tools and toys are simply designed to create a magical experience. It is never boring. A magical land would never be boring.” Desiree Asena Dundar

TravelandleisureFastcodesign

THERE’S AN APP FOR THAT‘I really like museums the way they are right now. Scanning phones and such helps to view the different exhibitions and get more facts.’-Nathan, 27, embedded systems engineer.

BostonReport

SELFIE MUSEUMS

Guardian Quote, voice over

I WAS THERE!

Roughly 44% of the 1,117 U.S.-based Snapchat users between the ages of 13-24

Variety

‘At the Getty Museum in Brentwood, curators last month rearranged the ornamental mirrors in the South Pavilion decorative arts galleries to make mirror selfies easier to achieve. In January, the Getty launched #MusePose, asking visitors to imitate specific artworks each month and share their selfies on Instagram. Last week alone, #MusePose appeared 618,000 times in users' Instagram streams.’

Variety

NOT JUST ANOTHERHAPPY HOURMillennials enjoy to go to the museum alone…

Unless it’s Date Night.

Yelp

The art museum in Chicago is free on Thursdays. Makes for a great date night and provides conversation topics if you’re running out of things to talk about. My boyfriend and I will go when they host cocktail hours or wine nights.Offering free or reduced pricing, creating an occasion to go (an event or suggested as a “good place to take a date”) and providing food/beverage (ahem, alcohol) with the understanding that there would be a charge.” –Katie Lorenz Millenialmarketing

ParaphraseAsk a friend

Show visually date in SF

CHILL, MINGLE & CONNECT

Not a museum but also eventPurchase stuff online

TAKEAWAYS

- San Francisco = ‘Click-city’- Millennials love to dig into local cultures while traveling.- Millennials think that art is too expensive.- Millennials view art differently compared to other generations.- Millennials treat tech as a basic necessary. - Millennials love to share their experiences.- Millennials like to take their dates to museums.- The keys to their hearts are food and drinks.

How can we make art….?

Jay. Lucas. Gabriella.