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Custom Ink - Mobile App

May 25, 2015

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Business

roseannemoises

Mobile App UX & Strategy Project.

Hult International Business School

Ana Maria Munoz, RoseAnne Moises, Sisi Guo, Athicha Puissarakij, Akshay Vannery, Osama Elgohary
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Page 1: Custom Ink - Mobile App
Page 2: Custom Ink - Mobile App

Overview

Page 3: Custom Ink - Mobile App

Who is the customer ?

One-time

Seasonal

Event

Page 4: Custom Ink - Mobile App

Evidence of customer retention

User-orient: Fully interactive and ease of use

Great Customer Service

Page 5: Custom Ink - Mobile App

“ If CustomInk were a woman,

I’d marry it”

Mitch N. Collegeville, MN

Word Of Mouth

Page 6: Custom Ink - Mobile App

Website Performance

Grade: 9.5 / 10

Page 7: Custom Ink - Mobile App

1. Personalize:

Data mining

Personalize e-mail

Recommended Strategy

Page 8: Custom Ink - Mobile App

2. Engaging:

Social media to share design

with friends BEFORE order

Recommended Strategy

Page 9: Custom Ink - Mobile App

3. Convenience:

Buy on the go

Touch screen

Recommended Strategy

Page 10: Custom Ink - Mobile App

Mobile Application Features

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Excellent Customer Service

Page 17: Custom Ink - Mobile App

0

Log in

My Boutique

Shipping/

Payment

You’re

awesome!

1

2 3

5

My closet

6 7 8

10

4

Design Gender/

Age/ Brands

Shopping

Cart

start design

Home Go to saved design

Go to pre-design

Style

With great support on CS along the way

Usage Flow

Page 18: Custom Ink - Mobile App

FAQ