May 25, 2015
Overview
Who is the customer ?
One-time
Seasonal
Event
Evidence of customer retention
User-orient: Fully interactive and ease of use
Great Customer Service
“ If CustomInk were a woman,
I’d marry it”
Mitch N. Collegeville, MN
Word Of Mouth
Website Performance
Grade: 9.5 / 10
1. Personalize:
Data mining
Personalize e-mail
Recommended Strategy
2. Engaging:
Social media to share design
with friends BEFORE order
Recommended Strategy
3. Convenience:
Buy on the go
Touch screen
Recommended Strategy
Mobile Application Features
Excellent Customer Service
0
Log in
My Boutique
Shipping/
Payment
You’re
awesome!
1
2 3
5
My closet
6 7 8
10
4
Design Gender/
Age/ Brands
Shopping
Cart
start design
Home Go to saved design
Go to pre-design
Style
With great support on CS along the way
Usage Flow
FAQ