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Title

Media Meet

Guenter Butschek, CEO & MD, Tata Motors

Date: Sep 7, 2017

Regulatory Environment in

India –Impact Analysis

Regulatory Environment –Industry seeking Direction

Some principal questions/reactions by auto industry in current times

• Development depends on competitive forces OR regulatory enforcement

• ’Growth Vs Sustainability’ OR ‘Growth with Sustainability’

• SIAM’s role in Policy development, ACMA’s representation on behalf of extended value chain

• OEMs co-creating future policy framework, e.g. AMP (Automotive Mission Plan) 2026

• Huge investments and commitments made on future product plans/ powertrains

• Technology to answer the challenges put forward by stringent regulations

• Can India tap into new opportunities by virtue of emerging mega trends

Competition Landscape and Regulatory environment govern industry development

Consumer Industry

EcosystemEconomy

• Demand

Driver

• Demand

fulfiller

• Demand

enabler

• Demand

Indicator

Government

Independent NGOs

Judiciary

Competition

New Business Models

Mega Trends

Which way will the Industry needle move?

PushPull

Proactive

Reactive

Regulatory Environment -Ecosystem

Regulatory Environment –Industry Expectations

Skill Development, Engineering

• Apex council for skill development

• Local R&D - Tie-ups with academia(IITs, IIMs)

• Platform for Innovation

Emission Norms

• Availability of fuel, eco-friendly cars in the

country i.e. CNG/LNG & electric vehicle

• Road to technology/ Customer educationSafety

• Global Safety standards

• Road transport and safety bill

• No compromise on ‘aftermarket ‘spurious parts

End of Life Policy

•Vehicle scrappage policy•Multi-fold benefits such as better fuel economy,

low noise and air pollution

•Higher new vehicle sales

Trade Policy

• Incentivize domestic capacity creation for

imported components

• Free trade agreements/ Strategic collaborations

• Tariff exemptions/100% FDI

Connectivity

• Supplier parks, MSMEs/ extended value chain

• Efficient logistics systems

• Rail links, roads, ports

Policy Interventions

SIAM has to play the anchor role in channelizing Industry’s expectations into the ‘policy’ framework of the future

Pixel Quality issue?Our Journey so Far…

TML’s Strategic Pillars

High ImpACT projects launched to focus on key growth levers

Commercial Vehicles

Defence Strategy

Establishing as a Full range defence

solutions provider

Product interventions

Over 1500 cr. investment planned across

segments in CV this year & annually going forward

Dealer / Key Account Engagement,

After sales

Frontline sales efforts accelerated in specific

micro markets to gain market share

Technology/Powertrain Roadmap

Customer-centric, judicial mix of SCR & EGR

technology offerings

Operational Excellence

Structural improvements underway on

improving capacity utilization & productivity

International Business Strategy

Roadmap prepared for 20% top line

contribution from exports

A comprehensive strategy developed in Commercial Vehicles

CV Strategy

Passenger Vehicles

Platform Based Strategy for sustainable futureRoad to Recovery

A successful quarter for Passenger Vehicles Business, with continued momentum

13

Transformation to

Turnaround

Need of Business Turnaround

TML has stepped up its game from ‘Transformation’ To ‘Turnaround’

Business Turnaround : Angles of attack

TML’s immediate objective : market share growth and profitability improvement

Way Forward

Put in renewed focus & energy to drive identified priorities

20

Connecting Aspirations

Tata Motors promises to fulfil millions of aspirations An apt expression to our brand

Symbolic meaning to our past,

present and the future,

it’s humble and bold,

it’s a statement and a challenge

Easy to communicate and creates

a strong resonance with every

stakeholder

Intuitively connects with the masses,

leaves a sense of belongingness and

establishes an everlasting emotional

connect with customers

Directed towards building the nation,

developing smart cities,

supporting and implementing government

initiatives and delivering new technologies

29

An apt expression to our brand

Symbolic meaning to our past,

present and the future,

it’s humble and bold,

it’s a statement and a challenge

Easy to communicate and creates

a strong resonance with every

stakeholder

Intuitively connects with the masses,

leaves a sense of belongingness and

establishes an everlasting emotional

connect with customers

Directed towards building the nation,

developing smart cities,

supporting and implementing government

initiatives and delivering new technologies

Connecting Aspirations

Tata Motors promises to fulfil millions of aspirations