Let our superior marketing plan sell your home: • FASTER • FOR MORE MONEY • WITH LESS HASSLE SERVING YOUR REAL ESTATE NEEDS SINCE 1948. ROCHESTER NEW YORK Cell: 585.729.2690 Office: 585.368.7181 Fax: 585.225.9368 Email: [email protected]www.nothnagle.com Janet Curtis Licensed Real Estate Salesperson
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Let our superior marketing plan sell your home:
• FASTER• FOR MORE MONEY• WITH LESS HASSLE
S E R V I N G Y O U R R E A L E S TAT E N E E D S S I N C E 19 4 8 .R O C H E S T E R N E W Y O R K
Janet CurtisLicensed Real Estate SalespersonO: 585.368.7181 | C: [email protected]
Why Choose Janet…Real Estate has always been my passion. Whether you are buying your first home or selling your last, my passion is to help with every aspect. I’m proud of keeping my clients well informed every step of the way to ensure they have a pleasant experience. Your needs as my client always come first. I am proud to be with the Nothnagle Team because we demonstrate the highest standard of ethics, integrity and value in every action we take and everything we do.
With me you will receive:• A stress free and highly profitable sales experience• Professional and Personalized Involvement• Open and Honest Communication • Comprehensive Knowledge of the local market• First Class marketing expertise and exposure for your property• Internet advertising on major real estate websites• Outstanding results• A friend for life!!
I have lived in the Rochester area my entire life. My husband, 3 adult children and 3 dogs keep my life enriched. Who’s better to sell your house than someone who knows the area. Let’s work as a team today to buy or sell your home. Call or email me directly, I am looking forward to working with you. Communities Served:Proudly Serving the Greater Rochester Area
Affiliations:• Member, Greater Rochester Association of REALTORS®• Member, New York State Association of REALTORS®• National Association of REALTORS®• REALTOR®
Greece Office1081 LONG POND ROAD, SUITE 100ROCHESTER, NY 14626
NOTHNAGLE REALTORS®
Innovating and growing since 1948.
Nothnagle’s founder, John T. Nothnagle, revolutionized the way real estate was done when he started the company in 1948 using photography as the principle medium. His “Gallery of Homes” concept offered consumers convenience and saved them time spent driving around town to visit
multiple homes. Instead they could come to one location and view images of all of the homes for sale, helping them narrow down their search and making showings more productive.
Nothnagle REALTORS® continues to operate on the basic principle of using innovative
technologies coupled with highly trained professionals to deliver top-notch service to our clients. Images of homes are still an important component to what we do; now we deliver the experience
through the region’s top real estate website, Nothnagle.com.
Under the leadership of our President, Armand D’Alfonso, Nothnagle continues to be an innovator in the industry not because we are focusing on what works today, but because we’re constantly anticipating “what will be” tomorrow. Let us show you how our 67-year history of innovation and success can work for you, providing you with the results you need to get your
home sold faster, for more money and with less hassle!
That’s confidence.
WE WILL MAKE YOUR HOME MORE
ATTRACTIVE TO BUYERS
www.nothnagle.com*Certain restrictions apply.
Only Nothnagle REALTORS® can offer you a 100% Money Back Guarantee.* With this program, we give your buyer 100% security in the purchase of your home listed with Nothnagle REALTORS®.
Experience the 100% difference we can make for you!
1. 6.
2.7.
3.8.
4.
10.
9.
5.
YOUR HOME IS ON THE INTERNET 24/7
24/7 CALL SERVICENOTHNAGLE 4-SALE LINE®
PRINT ADS GUARANTEED
NOTHNAGLE SHOWCASE OF HOMESThe only way to get your home on TV
ONLINE BROCHURES
POST CARDS
VIDEO TOURS
SOCIALMEDIA
INTEROFFICE/COMPANY
BROKER’S OPEN
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Agent Name
Area
Phone #PC #
PriceAddress
Today
REVIEW COMPARATIVE MARKET ANALYSIS
MEET WITH HOMEOWNER, FILL OUT LISTING PAPERWORK
Take photos of your home for
the MLS
UploadPhotos
Order Marketing Materials
Photogallery
PUT PROPERTY ON NOTHNAGLE.COM, IN MLS
SYSTEM & OTHER WEBSITES
WE ARE ON THE MARKET
CONTACT PROSPECTS AND MONITOR MARKET REACTION
SET UP SHOWINGS(Provide Feedback)
WRITE ADS AND SUBMIT ADVERTISING
SCHEDULE OPEN HOUSES
OFFER RECEIVED
Speak with Seller
Report to Seller
Report to Seller
Speak withSeller
Meet withSeller
Speak withSeller
Meet withSeller
Market Update Meeting
Net Sheet
Negotiation CounterOffer
EarnestMoney
LISTINGFLOW CHART
Order Yard Sign
Professionallynarrated tours
Nothnagle.tv
Set up media tracking system
Qualify Buyer
Establish price
Featured in Gallery of
Homes Insert
OFFER NEGOTIATED AND ACCEPTED
SALE PENDING
Report to Seller
Coordinatewith Seller
NegotiateRepairs Approve
ATTORNEY APPROVALS
INSPECTIONS SCHEDULED(Negotiated and Approved)
MORTGAGE COMPANY
UNDERWRITING
LOAN APPROVAL
TITLE COMPANY
CLOSING DATE SCHEDULED WITH ALL PERTINENT PARTIES
CLOSING; DEED TRANSFERRED AND RECORDED
Report toSeller
Title Search
Report toSeller
Coordinatewith Seller
Schedule final walk-through
SOLD!
PROVIDE SELLER WITH PRE-CLOSING CHECKLIST
Verifications
APPRAISAL WITH SELLER
Where buyers are lookingWe advertise your home
In Print OnlineROCHESTER’S
#1 READ NEWSPAPER
Recent Scarborough research has shown that nearly 7 out of 10 adults read either
the print or online version of the Democrat and Chronicle each week! Your listing in
print drives even more traffic to your listing on Nothnagle.com because your property has its own web address printed in the ad!
ROCHESTER’S #1 TRAFFICKED
REAL ESTATE WEBSITENothnagle.com has over 30,000 listings
you won’t find on other national real estate sites. With over 5 million visits in
2015, Nothnagle.com is where local buyers are looking for their new home.
OutdoorsUPSTATE NY’S MOST RECOGNIZED SIGN
Each Nothnagle yard sign is equipped with a unique Property Code and our 24 hour 4-SALE LINE®, where buyers can
call and hear important information about your home while they’re right in front of it. Our sign serves as a symbol of the quality service provided by Nothnagle since 1948.
Agent Name
Area
Phone #PC #
PriceAddress
On TVROCHESTER’S ONLY
HOME SHOWNothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers can view your home right from
their own living room! Our show will now be on Rochester’s number
1 viewed TV station for people planning to buy a home,
13WHAM-TV.
Nothnagle.comWhen you want everyone to see your listing online, list it on
40,326LEADS FROM WEB
FORMS IN 2014
Some companies talk about the number of visitors to national websites. But real estate is a local business. So what matters is the amount of local traffic from the website to your listings.
All the listings. All the time.
90%OF VISITORS ARE
LOCAL TRAFFIC FROM NEW YORK STATE
Nothnagle agents get 100% of their web leads, 100% of the time.
Our entire website is hosted and has its own tab on 13wham.comAll the listings. All the time.
90%OF VISITORS ARE
LOCAL TRAFFIC FROM NEW YORK STATE
Nothnagle agents get 100% of their web leads, 100% of the time.
*Comscore. November 2014. **Omniture reporting. November 2014.
*Google Analytics 1/31/2015 - 12/21/15
48%were new visitors
60%were new visitors
WORKING 24/7 FOR OUR CLIENTS SINCE 1993.
NOTHNAGLE 4-SALE LINE®
Property Code Key:
0 Open House Ads1 Yard Sign2 Democrat & Chronicle/Buffalo News3 Internet Video4 Marketing Materials and Postcards5 Television Show6 MLS, Confirmation of Data7 Other Publication or Promotion8 Nothnagle.com and Websites9 Property Search
Nothnagle’s 4-SALE LINE tracking system helps to accurately communicate where leads on your house are coming from. Your house will be assigned a unique 5 digit property code for every source we
advertise your home. So, when interested buyers call, we are then able to track where the leads are coming from, and report this information back to you.
Example:If a buyer is in front of your home and calls the 4-SALE LINE and enters your property code ending in “1,” your agent will receive a notification. Often, your agent can call the interested buyer immediately back while they are still in front of your home to schedule an appointment!
PC 334451
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Instant feedback and more buyer leads.
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Instant feedback and more buyer leads.Nothnagle’s technology keeps our agents informed with the most up-to-date information
regarding your property and its market status. Our lead system can accurately keep track of who has shown interest in your property, and from where.
No other company invests in print ads to sell your home like Nothnagle.
The competition would like you to think print advertising is dead. But the truth is, they just don’t want to spend the money. Newspaper advertising is
still one of the most effective ways to market your home. It’s true: print advertising does cost money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work.
Nothnagle takes the risk to invest in selling your home that the competition does not.
Print ads drive even more traffic to your home on Nothnagle.com. Your listing will have its own web address, so interested home buyers can go directly to your house!nothnagle.com/R111111
in the Rochester market read either the print edition of the Democrat and Chronicle or its online site at least once a week.
Democrat and Chronicle Media Group’s net combined print and digital audience reach has consistently been the highest among local media organizations in all markets measured by Scarborough.
RANKED BY PERCENTAGE (%) THAT HAVE WATCHED IN THE PAST 7 DAYS
Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers who see your house on TV will then
often visit your listing on Nothnagle.com!
Our partnership with 13WHAM-TV will help give even more exposure to your home, on Rochester’s number one watched Channel for local adults planning to buy a home.
Our #1 rated TV show is on: • Saturday and Sunday mornings on WBGT Channel 18 at 11AM
• Sunday mornings on 13WHAM-TV at 11AM
Guided ToursThis exclusive feature of our web site takes home videos to the next level with narration that highlights all the selling points of your home.
Getting the most from Video MarketingIf a picture is worth a thousand words, then a video is worth at least a million.
That’s why Nothnagle gives you every possible opportunity to market your home with video.
Showcase of HomesOur #1 rated TV show is on every Saturday and Sunday morning on WBGT Channel 18 at 11:00AM and Sunday morning on 13WHAM-TV at 11:00AM and helps generate more open house activity. Each week the Showcase of Homes is posted online on Nothnagle.com.
Nothnagle.TVOur innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show to view in high-definition. Buyers choose a location and price range, then view the homes they’re most interested in.
FacebookA video of your listings can be seen on the videos tab on the Nothnagle Facebook page.
YouTube™Our exclusive YouTube Channel allows viewers see a video of your home and then have the option to contact your agent instantly.
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Our agents can create resources and tools to give your home even more exposure.
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Our agents can create resources and tools to give your home even more exposure.
Our professional, in-house Marketing Department can create marketing pieces to showcase your home and reach a wide audience of potential buyers via multiple outlets.
• FLYERS • BROCHURES• POSTCARDS
• EMAIL MARKETING• ONLINE BROCHURESAND SO MUCH MORE!
All information deemed accurate but not guaranteed.
7 room Ranch • 3 bedrooms
2.5 baths • 1,345 square feet
Rochester Schools • Built in 1965
0.25 acre lot • 2 car, attached garage123 ANYWHERE STREET
R O C H E S T E R
For detailed information on this home call our 4-SALE LINE®: (585) 292-8500 PC#12354 OR nothnagle.com/R123456
For a detailed message, call(585) 292-8500 pc14654 or
www.nothnagle.com/R160386
Sally AgentLicensed Associate RE BrokerO: (585) 123-4567C: (585) [email protected]
Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold!
Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and
rules that we do and who will protect you and your property information. At this time, we will continue to share our listings with:
Serving 8 States:Michigan, Ohio, Pennsylvania, West Virginia, Virginia,
North Carolina, Maryland and New York!
Put the power of the #4 Real Estate company in the
country to work for you!
205 COMBINED OFFICESACROSS 8 STATES
Nothnagle REALTORS® is part of the #4 Real Estate company in the country.
2015 PERFORMANCE:
$12.69 Billion COMBINED CLOSED VOLUME*
66,714COMBINED CLOSED TRANSACTIONS*
* Inclusive of branchise numbers and full year Nothnagle numbers for 2015 and 2014
Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold!
Protecting your property on the InternetNothnagle REALTORS® has joined a growing number of brokers across the country who are taking greater care to protect our clients and where their properties are displayed on the Internet. While websites like Nothnagle.com are required to operate within strict guidelines regulated by the state licensing authority and the National Association of REALTORS®’ Code of Ethics, other third-party
sites do not have to follow these regulations. In fact, many of these sites put making a profit above ensuring the integrity and protection of the data.
Leading Real Estate Companies of the World and over 550 affiliated brokers (www.LeadingRE.com), connecting you to over 10,000 communities worldwide.
HomeFinder.com, a national site that is part of our ongoing partnership with Gannett Newspapers.
Realtor.com, a national site which operates in cooperation with the National Association of REALTORS®
Over 535 participating Real Estate Brokers in the NYS Alliance of Multiple Listing Services.
Websites like these hurt the sale of your home by:
• Providing inaccurate data on your home• Showing incorrect estimates on your home’s value
• Sending leads on your home to other brokers
Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and
rules that we do and who will protect you and your property information. At this time, we will continue to share our listings with:
TEXT THE FEATURED CODE ON THE SIGN TO “VIDEOS” (843-367)
BUYERS WILL RECEIVE A VIDEO LINK INSTANTLY ON THEIR CELL PHONE.
THE BUYER IS TAKEN TO THE TEXT-TO-VIDEO WEBSITE TO
VIEW THE VIDEO.
THE BUYER CAN CHOOSE TO SCHEDULE A SHOWING OF YOUR HOME, CLICK TO CONTINUE TO
THE LISTING ON NOTHNAGLE.COM, OR CONTACT
YOUR AGENT DIRECTLY.
STEP 1 STEP 2 STEP 3 STEP 4
Agent NameMain Office
Office: (585) 000-0000
123 Main Street, Rochester, NY 14614
123 Main StreetRochester, NY 14614
Agent NameMain Office
Office: (585) 000-0000
123 Main Street, Rochester, NY 14614
123 Main StreetRochester, NY 14614
Text-To-Video
NOTHNAGLE Text-To-Video PROCESS
Buyers can now instantly tour your home right from their smartphone!
YOUR AGENT WILL RECEIVE A TEXT NOTIFICATION THAT THE BUYER IS VIEWING YOUR HOME, WHICH INCLUDES THEIR CELL PHONE NUMBER FOR FOLLOW UP.
TOUR THIS HOME FROM YOUR PHONE!Text: to:
VIDEOSPC12341
AGENT NAME585-000-0000
292-8500 PC#
TOUR THIS HOME FROM YOUR PHONE!
Text: to: VIDEOSPC12341
Across town or across the globe, Nothnagle can help move you from anywhere, to anywhere.
Local Expertise. Global Connections.
1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION
OVER 500 FIRMS • 3,500 OFFICES120,000 ASSOCIATES • OVER 50 COUNTRIES
OVER ONE MILLION TRANSACTIONS VALUED AT $321 BILLION IN ANNUAL HOME SALES
LEA
DIN
G R
E®
RE/M
AX
CENT
URY
21 PRUD
ENTI
AL
KELL
ER W
ILLIA
MS
ERA
REAL
LIV
ING
SOTH
EBY’
S
REAL
TY E
XECU
TIVE
S
AN
NU
AL
SALE
S V
OLU
ME
IN B
ILLI
ON
DO
LLA
RS
$0
$200
$300
$100
$321
COLD
WEL
L BAN
KER
$231$240
$57
$181
$118
$52
$29$36
$23
Nothnagle is proud to be a member of Leading Real Estate Companies
of the World®!
BERK
SHIR
E HA
THAW
AY
HOM
E SE
RVIC
ES
$82
MARKETING DEPARTMENT | ADVERTISING DEPARTMENTTECHNOLOGY DEPARTMENT | CORPORATE ADMIN GROUP
CONSUMER CALL CENTER AND CHATRELOCATION DEPARTMENT | HOME SERVICES
When you list your home with Nothnagle, your agent is backed by over 100 assistants working behind the scenes for you, before, during and after the sale.
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
OUR SERVICES CATEGORIES• Appliances• Automotive• Basement Remodeling• Bathroom Remodeling• Cable/Internet/Telephone• Chimney & Fireplace• Cleaning• Concrete & Masonry• Decks• Decorating• Design & Construction• Driveways• Electrical Service and Repair• Environmental• Exterior Home Improvements• Fencing• Flooring• Handyman• Health & Fitness• Home Organization• Home Security• Home Staging• Home Theater• Household/Estate Sales• HVAC• Insulation• Insurance & Home Warranties• Kitchen Remodeling• Lawn & Landscaping• Mortgage Services• Moving & Storage• Painting• Pest Elimination• Pet Services• Plumbing• Property Management• Retail• Roofing• Senior Solutions• Septic Services• Snow Plowing• Trash• Windows & Doors
We can help you get your home ready to sell.Home Services is a one-stop home management center
dedicated to assisting Nothnagle clients with any services and/or products needed in the preparation of selling, and coordinating
resources to help you with your move.
Whether you need a landscaper to spruce up your landscaping, or you need a plumber to fix your leaky sink, we can match you with trusted, reliable companies to get your home ready to sell. Home Services members enjoy exclusive benefits. Each Home Services business partner provides an elevated benefit/savings
they do not offer to the general public.
1.866.295.MOVEWWW.NOTHNAGLE.COM/HOMESERVICES
Statistics show a home listed with a
home warranty sells 23 days
faster and for 4% more money!
Protect yourself from the unexpected with
a home warranty. • Fewer headaches • Affordable rate• Protects the buyer and seller from unforeseen repairs
MARKETING DEPARTMENT | ADVERTISING DEPARTMENTTECHNOLOGY DEPARTMENT | CORPORATE ADMIN GROUP
CONSUMER CALL CENTER AND CHATRELOCATION DEPARTMENT | HOME SERVICES
When you list your home with Nothnagle, your agent is backed by over 100 assistants working behind the scenes for you, before, during and after the sale.
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
TOTAL CLAIMS PAID OUT IN 2015: 320$82,286
What you get when you list with Nothnagle
123 Main StreetSingle Family HomeTown$180,0001/24/2016R123456
Hello,Here is a summary of last week’s activity on your property and the area.
Potential buyer inquires on your property
Potential buyer inquires on competing properties in the market
Nothnagle.com Visitors 21 1,733
Last Week Total
Last WeekFor Entire Town Area
Nothnagle.com Visitors
House Hunter Searches
4-SALE LINE® Calls
1,057
6
3,288
For Your Price Range In Town Last Week
4-SALE LINE® Calls
House Hunter Searches
6
642
A better approach to keeping you informed. A home seller has many decisions to make during the home selling process. Keeping you informed with local market information is important to help make the decisions that will ultimately help sell your home.
How does this help you?This information will help you make price and marketing adjustments to your listing for a quicker sale by knowing the market and seeing your competition.
The weekly market report every Tuesday shows:• How many buyers have viewed your listing• Where the lead came from: Website, 4-Sale Line, House Hunter searches• Current competing listings in your area• Sales activity in your area
A FASTER SALE. A HIGHER PRICE. LESS HASSLE.
Most local Website TrafficTop Placement on Search Results
ALL inquiries to Listing AgentGuaranteed Print Advertising
Company Paid Ads for entire listing periodAgent in Complete Control
D&C Online Enhanced Placement72 Publications to Choose fromMultiple videos for each listing
YouTube with SEO contact links and trackingGuided Tour with contact links and tracking
.TV - with contact links and trackingProprietary 4-SALE Line®
Professionally voicedAll inquiries to listing agent
100 employees to work for youMarketing In-House design department
Advertising DepartmentLocal Relocation Department
Mobile Website with most trafficHome Services with over 200 vendors
A better approach to keeping you informed. A home seller has many decisions to make during the home selling process. Keeping you informed with local market information is important to help make the decisions that will ultimately help sell your home.
9,500
2008 2009 2010 2011 2012 2013 2014 20157,000
6,500
7,500
8,000
8,500
9,000
Transaction Sides
10,000
$1,350,000,000
2008 2009 2010 2011 2012 2013 2014$1,000,000,000
$1,050,000,000
$1,100,000,000
$1,150,000,000
$1,200,000,000
$1,250,000,000
$1,300,000,000
Sales Volume
$1,400,000,000
$1,450,000,000
$1,500,000,000
$1,550,000,000
2015 Rochester & Buffalo Sales Volume
$100,000,000
$300,000,000
$500,000,000
$700,000,000
$900,000,000
$1,100,000,000
$1,300,000,000
$1,500,000,000
6,000
10,090 8,193 6,997 3,027 2,581 2,2821,000
2,000
3,000
4,000
5,000
2015 Rochester & Buffalo Transaction Sides
10,000
NO
THN
AG
LE
NO
THN
AG
LE
Closest Competitors
2,288
7,000
8,000
9,000
*From NYS Alliance of MLS’s.
2015
$1,550,000,000 IN SALE VOLUME 10,090 TRANSACTION SIDES
Closest Competitors
90%
Nothnagle.com Zillow.com
ReMax.com KW.com
89% 89%
over
3.63%** of peopleusing KW.com are from NY
4.53%** of peopleusing ReMax.com are from NY
5.41%** of peopleusing Zillow.com are from NY
90.32%* of peopleusing Nothnagle.com are from NY
National website traffic doesn’t necessarily mean local buyers. Our traffic is local, the majority of theirs is outside of New York State.
of people using Nothnagle.com to look for their new home are right here in New York State.
*Google Analytics 1/1/15 - 12/31/15 **IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending February 24, 2016.
*
Of course we’re proud of our leading website, exclusive 4-SALE Line®, guaranteed print advertising, personalized marketing reports and video technology. But, ask
us about our best tools and we’ll tell you, it’s our agents.
Each Nothnagle agent is provided thorough training, access to the latest technology and is backed by a team of over 100 employees working behind the scenes. Nothnagle agents have the best tools and resources to help you buy or