Current Trends in Social Media

SOCIAL MARKETING

MEGAN HUDOCK ACCOUNT EXECUTIVE

[email protected]

SOCIAL MEDIA TIPS FOR BETTER SOCIAL

Tip #1: Always use hashtags

Hashtags immediately Increase your post’s organic reach, helps target your desired

audience and builds brand exposure.

HASHTAGIFY.ME

Instagram

Twitter & Facebook

Tip #2: Use Quality Images

Choose quality over quantity. Be selective in the photos you choose to represent your

brand on social media.

Tip #3: Timing is Everything

Where is your target audience located and what time are they on social media?

iconosquare.com

Tip #4: Leverage Brand and Ambassador Content

Jackpot.

Tip #5: Link back to your website

Social media is now synonymous with SEO. Link back to your website whenever

possible.

foursixty.com

#UserGeneratedContent

Tip #6: Brand Hashtag

Tip #7: Target key influencers

Develop strategic partnerships with key influencers.

klout.com

Tip #8: Give Incentive

Why should people follow you on social media?

Tip #9: Stay organized

Save time.This is your key to social media success.

LATERGRAM.ME

TWEETDECK.TWITTER.COM

Tip #10: Advertise

Duh.

FacebookAdvertising

• SinceFacebookdramaticallychangedandalmostforcedbrandsandbusinesstoadvertiseonsocialmedia,theyhavealsoheavilyincreasedtheiradvertisingopportunities

• Fromwebsiteremarketingandpromotedposts,youcannowbuildhighlytargetedcampaigns,reachingusersbasedonbehaviors,demographics,locationsandmore

• UseFacebookBusinessManagerandPowereditorformoretargetedandstrategicads:https://business.facebook.com

Instagram• Instagramadsarenowavailable

globallyforallbusinesses—bigandsmall

• Sharestorieswiththishighlyengagedaudienceinacreativevisualenvironmentanddriveactionwithyourads

• Driveclickstoyourwebsite,storelocations,contactforms,contestsandmore

• Sharevideosupto30secondstotellyourbrandorcampaignstory

• Promoteappinstallsandsharemultiplephotosatoncewiththeirnewcarouseladformat

MEGAN HUDOCK ACCOUNT EXECUTIVE

[email protected]