1 Kelly Zug In-The-Field Representative in Eastern Europe Current Partner Workshop April 2015
Jul 16, 2015
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Kelly ZugIn-The-Field Representative in Eastern Europe
Current Partner WorkshopApril 2015
AgendaIntroductions Getting the Most Out of GlobalGiving
GlobalGiving Calendar, Partner Rewards, Project Ranking
What’s New on GlobalGiving Effectiveness Dashboard, Analytics
Rethinking Your Project Page
How to think like a donor
Introductions
One thing you like about
GlobalGiving
One thing you would change
about GlobalGiving
Something you hope to learn in this workshop
Introduce yourself and your organization
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2014 was our best year yet!
$32 Million to more than 1,800 organization
That’s more than ever before!
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Project Leader Manual
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Sign up for a free 1-1
Consultation
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2015 Matching Days March 18th: 30% match; $60,000 available in matching
May 13th: Pro-rated match; $75,000 available in matching
July 15th: Partners 30%, Leader 40%, Superstar 50%; $115,000 available in matching
September 16th: 30% match; $70,000 in matching; $6,000 in bonus awards
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How Should I Prepare for a Bonus
Day!?
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Try something new!....like an info graphic
Sixth Annual Photo Contest Submit up to three photos by July 10th 75 photos will be selected by a judge for voting on GlobalGiving’s website Voting will take place between August 3rd and August 7th The photo with the most votes will be awarded $1,000 Four runners-up will be featured for a full day on the GlobalGiving
homepage and will be highlighted though GlobalGiving’s social media
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Upcoming Training Opportunities
Increasing Visibility of Your Project
Project Reports
Make the Most Out of Project Reports!
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• Story Telling • Interview with a beneficiary • Add a link to your Facebook page • Add a link to sign up for your news letter • Plan the timing of your project reports
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• Does not include photos • No thank you to donors • Does not tell a story • Content is not relevant to the project
• Does not include photos or includes poor quality photo(s) • No thank you to donors • Makes sense but might not be appropriately directed at donors
• Detailed update specific to the project, but without photos • Includes photos of various quality • Report content does not elicit emotion, but includes substantial
content on the project
• Includes at least one vibrant and high resolution photo • Report directed at donors , thanks donors • tells a story using specific people from the project
• Detailed update specific to the project; directed at GlobalGiving donors • Thanks donors several times • Includes quotes and/or stories about the project • Several vibrant and high-resolution photos • Elicits emotion
1- Poor
2- Fair
3- Good
4- Very Good
5- Excellent
Increasing your
Project Rank
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Improve Your Project Ranking
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40% the amount of time since your previous project report
20% the number of donors that your project has attracted
20% the amount of money your project has raised, relative to other projects
20% how close is the project to being fully funded
Partner Rewards
Partner Rewards Program
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• Eligible to be recommended to a corporate partner • Featured in GlobalGiving social media and donor communications • Ability to post Microprojects • Ability to post volunteers opportunities on the GlobalGiving site and its volunteer
partner sites
• Most likely to be recommended to a corporate partner • Most likely to be featured in GlobalGiving social media and donor communications • Ability to post Microprojects • Ability to post volunteers opportunities on the GlobalGiving site and its volunteer
partner sites • Better rewards on certain Bonus Days!
• All basic benefits of fundraising through GlobalGiving • Ability to participate in Bonus Days • Fundraising tools and training on GlobalGiving
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What is my Partner Rewards Level?
Improve your Partner Rewards
To Become a LEADER • $4,000 to $23,999 in donations • At least one active project for
9 consecutive months • At least one donation every 3 months
over the last year • Between 50 to 74 donors • Active time on site: 9 to 11 months • Average of one report per project every
4 months over the last year.
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To Become a SUPERSTAR • $24,000 or more donations. • At least one donation every 3 months
over the last year • 75 or more donors • Active time of site: Active 12 months or longer • Average of one report per project every
three months • None or only one project retired in the last year due to lack of project reports.
Effectiveness Dashboard
Our Hypothesis: The Most Effective Organizations are those who Listen, Learn, Act (Repeat)
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Other New Features
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New Web Analytics Tool Calendar
What’s on Your Web Analytics?
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Date Picker
Overall numbers
Web Analytics Chart
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What’s on Your Web Analytics?
Web Analytics
Project Report Metrics
• Available for Leaders and Superstars
• Intended to help you fundraise for an individual or one specific activity
• A budget of $250 - $10,000
• Microprojects are only active on the site for 3 months.
• Only require 1 report, 90 days after it is funded.
• Tied to an existing partner project on GlobalGiving
• Gets a bump up in GlobalGiving’s project ranking!
‘Support Ian’s Education” Nyaka AIDS Project
Microprojects help you attract new donors!
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Putting yourself in the shoes of a donor
Every year tiger cubs lose their mothers and become orphans. Also, tigers with injuries or affected by some diseases are found near human settlements. Such animals are doomed to death in severe conditions of taiga. Creation of adequate rehabilitation center is…
Through the generosity of donors, we are able to pay for surgeries, treatments and rehabilitations for children with cerebral palsy. It is a great joy to help and see the results that the children can now walk alone, can better speak and are developing their abilities and potential. There are…
Provides assistance to the most disadvantaged orphans with disabilities in Russia to develop their mental and physical abilities. Your support helps children learn how to walk, acquire social skills, and vastly improves their quality of life and reaching their fullest potential.
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Buys all the window panes and frames for one house
Water tank for house
Needed Cement and Tools
Pays Salaries of Workers
Buys enough stone, gravel, and sand for 4 houses
Summary Provides simple decent housing to the most disadvantaged Mexican families who do not qualify low-‐cost government housing programs or Habitat for Humanity. Your support can provide a warm home to these many families where they can safely be together, support each other, and create family memories.
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Summary Given the problems that Mexico faces of youth unemployment and the threat of organized crime, many young people work or live in poverty condiOons and do not develop needed computer skills. TechHELP will train 1,000 youth in MicrosoS Office and help them build their resumes for future job applicaOons. With this aim to raise their level of computer skills, TechHELP will give them more skills and a beWer opportunity for a good job and improve their quality of life.
Provides 10 EducaOonal Materials Packets for Training
AWendance Fee for 1 student and resume 1-‐on-‐1 consultaOon
Computer Training Skills for Disadvantaged Mexican Youth
AWendance Fee, Resume 1-‐on-‐1 ConsulaOon and a student copy of MicrosoS Office for 1 student
Compelling Project PageSpecific, action –oriented Description
Easy to understand, jargon-free, project specific
Close-up, High-resolution
photo
Tangible, realistic, varied goals
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Redefining GlobalGiving’s Fee
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GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a nonprofit to provide for you
Reliable connection with worldwide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards U.S. tax deductions donations
10% Resources and Access that Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
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2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards U.S. tax deductions donations
The majority of our donors cover at least a portion of the fee as they complete their donation.
Averages to 9% Fee
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
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GlobalGiving UK
hWps://surveyglobalgiving.wufoo.com/forms/globalgiving-‐uk-‐expression-‐of-‐interest/
Corporate Partners
Gift Cards & Employee Giving � Cause-Marketing � International Vetting Disaster Relief � Facilitation of Grants