INVENTORY: CURRENT ASSOCIATION ASSETS | EVENT GARDE & SCOTT OSER ASSOCIATES 1 INVENTORY: CURRENT ASSOCIATION ASSETS EDUCATION _____ Credentialing program _____ Exhibits/exhibitors _____ Keynote/general sessions _____ Meals (onsite/offsite) _____ Mobile app _____ Name badges _____ Networking breaks _____ Online learning _____ Receptions _____ Registration _____ Sponsors/sponsorships _____ Thought leaders What other education assets does your association currently maintain? GOVERNANCE _____ Agendas _____ Board of directors _____ Bylaws/policies _____ Chapters/components _____ Committees/taskforces _____ Elections/ballots _____ External partnerships _____ Foundation _____ Meetings _____ Minutes/call notes _____ Strategic plan _____ Volunteer orientation What other governance assets does your association currently maintain? MEMBERSHIP _____ Affinity program _____ Call center _____ Dues invoices _____ Member onboarding _____ Member survey _____ Membership meeting _____ Online community _____ Online store _____ Printed membership kits _____ Recruitment campaign _____ Renewal notices _____ Special interest groups What other membership assets does your association currently maintain? MARKETING _____ Content marketing/SEO _____ Direct mail/print _____ Email campaigns _____ Mass text messaging _____ Pay-per-click advertising _____ Peer-to-peer/influencer _____ Podcasting _____ Promotional products _____ Robocalls _____ Social media _____ Video _____ Website What other marketing assets does your association currently maintain? PUBLICATIONS _____ Annual Report _____ Blog _____ Book/eBook _____ Directory _____ Handbook/guide _____ Infographic _____ Journal _____ Magazine _____ Newsletter/eNewsletter _____ Periodical _____ Press release _____ Whitepaper What other publication assets does your association currently maintain?