Curious Tribe Business Plan Progress Slides Dec 2009

OPPORTUNITY

• Obama, Urban Outfitters, & Web 2.0

• Publishing 2.0 (Blog, Zine, Promos)

• Background

• Competition - College, Gambit, Nola.com

• Competitive Advantage

FINANCIAL ANALYSIS

• Personal Investment - $5,000 • Monthly amount needed to maintain

sustain - $1,800 • Loans?• Grants• Investors?• Location - Digital Business

ECONOMICS OF ONE UNITBlogAds

Zine Subscrip.

ZineAds

Books/Shirts

Definition of One Unit 1 ad 1 Subscr 1 ad 1book/shirt

Selling Price per Unit $45

$20 $250 $ 15

Direct Labor Per Unit $10

$8 $40 $ 5

Materials Per Unit

Total COGS (Direct Labor per Unit + Material Cost per unit)

Variable Cost per Unit (shipping, packaging, commission)

Total Cost of Sales Per Unit (Total COGS + VC per Unit)(Total Variable Costs per Unit)

Gross Profit Per Unit $35 $12 $210 $10

FIXED COSTS

Category Cost

Salaries $50,000

Freelance Writers $6,000

Web Design $3,000

Graphic Design $5,000

Marketing $4,000

$68,000

BREAK EVEN ANALYSIS

Revenue # Sold Profit

Books/Shirts $10 3,000 $30,000

Blog Ads $35 200 $7,000

Zine Subscriptions

$12 2,000 $24,000

Zine Ads $210 48 $10,080

$71,080

START-UP INVESTMENT

Item Cost

MAC Computer $1,900

Adobe Creative Suite $2,500

Mailing Lists for Direct Mail $2,000

Printer and Office Supplies $1,000

6 Months of Salaries $21,000

Web Hosting and Domain $200

Magazine Printing (3 issues) $12,000

$40,600

SURVEY

• Average Age: 18-22• Slightly Female Slanted• Black, Asian, Hispanic, Other• Topics of Enjoyment: Events, Art, Music, Fashion• Shop online at least once a month• Expect High Quality for Relatively Low Price

• We need to survey more on magazine subscriptions and Book buying habits.

TARGET CONSUMER

• Millenials• 18-22, All races, Both Sexes• Focus on Indie Lifestyle

– Hipster (Think Skinny Jeans, Arab Scarves, Vests, Fake Glasses)

– Upwardly Mobile– Socially Conscious– Creative Type– Politically Saavy

MARKET RESEARCH

• Local Businesses?

• Potential Advertisers?

• Millennial Buying Statistics?

• Potential Collaborations?

• Local Book Publishers