Curiosity Killed The Crap - Why CMO’s Respond to People’s Wonderings or Fail in 2015

Two years after Doug Kessler pointed at Crap as “the single biggest threat to content marketing” – and one year after Mark Schaefer’s notorious ‘Content Shock’ alert – a less gloomy statement on the imminent fate of branded content is appropriate.

Prospects for branded ‘rubbish’ have never been bleaker. For content marketing that does respond to people’s actual wonderings, on the contrary, 2015 promises to be a Grand Cru.

The 20 quotes in this deck clarify why 2015 will bring considerably less branded BS, to the extent it might eventually be remembered as the year ‘curiosity killed the crap’.

Full story: http://thehumancontentfarm.tumblr.com/post/104842985998/curiosity-killed-the-crap