Curative | Communication for Social Change

COMMUNICATION for SOCIAL CHANGE

Prepared with care for Auckland Net Sqaured

Overview of 2012

Eddy Helm & Jade Tang

http://curative.co.nz

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang


“ What is Social Change? ”


“ How can Communication create Social Change? ”


NZ Overview



Lifewise On June 28th a team of

influential New Zealanders

braved the elements in a bid

to raise funds and awareness

for the goal of ending street

homelessness in the city of

Auckland by 2020.

One night, one team,

one goal.

http://bigsleepout.org.nz/


http://www.youtube.com/watch?v=XksUXmA5Pqg

“ Life isn’t about finding yourself Life’s about creating yourself ”

– George Bernard Shaw


Neighbours Day Neighbours Day Aotearoa

(NDA) is about turning

strangers into neighbours and

streets into neighbourhoods.

http://bigsleepout.org.nz/


http://www.youtube.com/watch?v=PIssK_Q4Rio


WTF The WTF campaign is for

everybody who cares about

equality and its especially

for all you straight people

out there!

http://wtf.org.nz/


http://www.youtube.com/watch?v=2D_4JwQ2Fug


Oxfam Unwrapped Pass the Parcel: Give a

life-changing gift

http://www.oxfamunwrapped.org.nz/


http://www.youtube.com/watch?v=tPA4tVe3rY4




From 24th - 28th September,

join us living on $2.25 a day

for 5 days to change the way

people in New Zealand think

about extreme poverty - and

make a huge difference.

http://livebelowtheline.com/nz

Live Below the Line


http://www.youtube.com/watch?v=N1-lyPjTTUw




In Summary:Communication for Social Change

• Be brave • You don’t need a big budget. You just need a big idea • Start a movement • Create something that people can belong to • Prove people wrong. Don’t tell me, show me • Have fun doing it • It won’t happen overnight, but it will happen


THANK YOU Q&A

Prepared with care by [email protected] [email protected]

@Curative_NZ

#Net2AKL

http://curative.co.nz