Curation Monitoring Strategy

Introduction to Social MediaIntroduction to Social Media30 April 201430 April 2014Instructor - Mr. Jeremy WasherInstructor - Mr. Jeremy Washer

MonitoringThe process of following the output of media.

• Benchmarking

• Competitive Intelligence

• Measure impact of communication strategies

Digital CurationThe selection, preservation, maintenance, collection and archiving of digital assets.

wikipedia.org

AggregatorsSoftware or websites which collect news headlines, blogs, podcasts, and video blogs in one location for easy viewing.

News Aggregators

•Flipboard•Feedly

Social Network Aggregators•Flipboard•Hootsuite

Aggregated News Sites

•Huffington Post•DrudgeReport

Notation Find result Exampleterm1 term2 with both term1 and term2 ISCOM Montpellier

term1 OR term2term1 | term2 with either term1 or term2 or both ISCOM OR Montpellier

ISCOM | Montpellier

"term" exact expression, with term "ISCOM Montpellier""LA" city

-term without term Apple -tree

~term with term or one of its synonyms google ~guide

number1..number2 within a specific range ISCOM 2000..2010

"terms1 * terms2" exact phrase with * replaced by one or more words "google * my life"

Notation Find result Exampledefine: definition of a word define:manger

allintext: intext: terms located in the text allintext:Iscom Montpellierintext:iscom

allinurl: inurl: terms within a URL allinurl:iscom foruminurl:forum

allintitle: intitle: term located in a title allintitle:iscom montpellierintitle:Iscom

site: search within a site domain site:iscom.com

filetype: search different file types such as .pdf, .doc, xls, PPT, mp4 filetype:pdf

Set up alerts to monitor the web to be updated about your

brand or important topics.

Social Media Plan44

Tools•Decide what social tools you will use?

•How will you monitor activities and measure success?

11

Listen•Locate consumers

•Assess their social activities

•Look for small, focused audiences

22

Plan•Define business objectives

•How can your brand’s strength be extended?

33

Strategy•How and where will you do it?

•How will relationships with consumers change?

•Who will be leading this effort?

AssignmentSocial Media StrategyForm groups of 3 or 4.Choose one of the following industries:AirlineRestaurationTelevisionBeauty & ComesticsLocate consumers and the networks they use. Identify at least one influencer (internet user, journalist, blogger).Define a plan for the brand. Ex. Connect with consumers for loyalty? Create a buzz for digital visibility?Write how and where your team will execute its strategy.What tools would your team use? How would you monitor your brand’s strategy?