Being a Curator Humanrithms vs. Algorithms, Part 2
Oct 17, 2014
Being a CuratorHumanrithms vs. Algorithms, Part 2
“To learn, read. To know, write. To master,
teach”
The Art of Curation
• Class + workshop
• Three classes:
• Being a curator
• Humanrithms vs. Algorithms
• Tools
Today
• Humanrithms vs. Algorithms: leveraging algorithms to make your topics even better
• Workshop to follow up on Scoop.it topics
Some Examples
FailCon
FailCon
FailCon
FailCon
Boutiika
Tripping
Humanize
“The new model is 'inspire, connect' rather than 'write, read'.
This is important to brands because they want to be in
passionate environments. Their challenge, however, is how best to
integrate within this space."”Troy Young
President of SAY Media
Publish Relevant Content
Empowered by Context
Engaged Audience
Connect with your Empowered Consumer
Just Do It: Create Stories
An Example from Gillette (2010)
Humanrithm vs. Algorithm
Humanrithm vs. Algorithm
Don’t be a Utility
Be Loved
Social vs. Interest Graph
Social vs. Interest Graph
Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers - The Outbrain Blog
Next week
• Integrating curation tools into your existing social network communication
• Other curation platforms
• Workshop to follow up on Scoop.it topics
Workshop