Curating Stock to Sell Online: Presentation by Natalie Melton

The New Craftsmen

Building an Audience for CraftNatalie Melton

UK Craft Market

• £1bn Market

• 32K Makers

• Limited filters for talent

• Challenges around representation &

support for talent

What We Do• We represent and sell the work of

british craftmakers• We have a particular emphasis on

functional craft, accented with decorative pieces

• We offer a carefully collected selection of work with a distinct point of view

• We want to develop our makers to enable them to build sustainable craft businesses

Who Do We Sell To?

• Taste makers and trendsetters• Local Mayfair community• Residential interior designers• Commercial interior designers• Craft aficionados

The New Craftsmen Garage – “a new, & highly original shopping outlet”

How To Spend It, FT, May 2013