CUPRAP March 12, 2015 Hotel Corey Acri Assistant Director of Communications (web)
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CUPRAPMarch 12, 2015Hotel Hershey
Corey Acri Assistant Director of Communications (web)
Defining Goals
Defining Goals● Greater exposure to diversity of programs
● Greater exposure to faculty and Drexel community
● Adding value to news items
● Guiding user journey based on personal interests
Focus
News Items
News Items as part of the User Journey
The User Journey: News Items
The User Journey: News Items
The User Journey: News Items
Health care related news item featuring student accomplishment.
1) “student accomplishments”
2) “health care”
Goal: “Health Care”
Goal: “Student Accomplishments”
Public Interest/ Pro Bono news item highlighting student achievement.
Goal: greater exposure to Public Interest and Pro Bono Programs
News Items: Demo
Results
Results
Final Thoughts
Final Thoughts● Be proactive, help define outcomes, NOT solutions
● Be thoughtful
● Be deliberate
● Be consistent
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