Cumulus has 307,000 listeners in Central Arkansas.

Cumulus has 307,000 listeners in Central Arkansas

“Triggering Events” Stimulate Need

But Whose Business Gets

Chosen?

The Brand. The One That Is Already Known

“Known”

Or Waiting To Be Found?

Are You Known Before You’re Needed?

If you could boil all of marketing science [down] to one simple principle, this is it:

When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

Radio Will Get You Known

Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year.

We reach more consumers than the average network affiliate and several times more than local papers and local cable.

Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency.

Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field.

CONSISTENCY

REACH

FREQUENCY

CREATIVE

The Value Of Being Known Among Our Listener Communities

• The Central Arkansas community of loyal listeners is 307,000 persons strong

• Would you like to win a large portion of our audience?

• If you’re a known brand among this community, it is very likely that you will. That’s the Power of Radio.

• We’ll use our branding expertise to show you how to cost-effectively make your business the brand that is top of mind.

To Turn On Your Marketing Power:

Business Office:Cumulus Media700 Wellington Hills RoadLittle Rock, AR 72212

Wally WallerCertified Branding Consultant

[email protected]

501-401-0349 fax

501-231-8132 mobile

You on You

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You on Them

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Them on Them

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Them on You

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Target MarketsGender Age M or F 18+ 21-39 40 plus

Geography EthnicAR WLR NLR CA B W H O

Life style targets_________________________Service and or products offerings or talking points mentioned

__________________________________ What makes you different?

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Current Activities and Monthly budgetsBillboard __________TV _______________Cable _____________Radio_____________Direct mail_________Outdoor___________SEO______________Social Media _______Other Digital________Earned Media_______Signage ___________

Competitors _____________________________________________________Notes

Targets: :

1.STD, Paternity and custody drug testing: hair and Urine

Power 922. Health and Wellness : Vitamin Panel and Food sensitivity and B12 Shots.

Middle Aged women ( B98 and Alice)3. Drug Testing B2B

(KARN)

Any Lab Test Nowanylabtestnow.com