Cultures of the Internet The Internet in Britain 2013 Bill Dutton Professor of Internet Studies Oxford Internet Institute University of Oxford and Balliol College Presentation for Socitm Seminar at Business Design Centre, Islington, London, Socitm 2013 Conference, 10 December 2013.
Cultures socitm-2013
Jan 24, 2015
Presentation on Cultures of the Internet for socitm, a seminar at the Business Design Centre, Islington, London, 10 December 2013.
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Cultures of the InternetThe Internet in Britain 2013
Bill DuttonProfessor of Internet Studies
Oxford Internet InstituteUniversity of Oxford and Balliol College
Presentation for Socitm Seminar at Business Design Centre, Islington, London, Socitm 2013 Conference, 10 December 2013.
• 2003, 2005, 2007, 2009, 2011, 2013• Cross-sectional Surveys versus Panels• Multi-Stage Probability Sample • England, Scotland & Wales • Respondents: 14 years and older• Face-to-face Interviews, High Response Rates• Sponsorship for 2013 from the Nominet Trust, Ofcom,
UK Research Councils, dot.rural• Component of World Internet Project (WIP)
Oxford Internet Surveys
Highlights of OxIS 2013 Report
59
6
35
67
5
2813
54
73
5
23
32
40
78
3
18
52
26
0
20
40
60
80
100
% o
f th
e p
op
ula
tio
n
2003 2005 2007 2009 2011 2013
All users Next gen user Firs t gen user Ex-user Non-user
OxIS 2003 N=2,029; 2005 N=2,185; 2007 N=2,350; 2009 N=2,013; 2011 N=2,057; 2013 N=2,657
Figure 1: Next Generation Users: 2007-2013
1321
37
83
8779
63
16
0
20
40
60
80
100
% o
f cur
rent
use
rs
Age
Next generation users First generation users
OxIS current users: 2013 N=2,083
Figure 6: Next Generation Users by Age
43
30
9 7
57
70
91 93
0
20
40
60
80
100
% o
f cur
rent
use
rs
Yearly household income
Next generation users First generation users
OxIS current users: 2013 N=2,083
Figure 4: Next Generation Users by Income
Social Networking Question
QC8. Now I’d like you to think about the different things people do online. How often do you go online for the following purposes? [READ OUT EACH STATEMENT. CODE ONE PER ROW] “Check or update your profile on a social network site such as Facebook, LinkedIn or Twitter”
Several times a day, Daily, Weekly, Monthly, Less than monthly, Never, DK
The Idea of Cultures of the Internet
Five Cultures
Emersives (12%)
Techno-Pragmatists (17%)
Cyber-Savvy (19%) – ‘Streetwise’
Cyber-Moderates (37%)
Adigitals (14%)
86
14
79
21
75
25
69
31
5347
0
20
40
60
80
100
% o
f cur
rent
use
rs
e-Mersed Pragmatists Cyber-savvy Moderates Adigital OxIS current users: 2013 N=2,083
Figure 6: Next Generation Users by Internet CulturesNext generation users First generation users
Cultures of the InternetThe Internet in Britain 2013
Bill DuttonProfessor of Internet Studies
Oxford Internet InstituteUniversity of Oxford and Balliol College
Presentation for Socitm Seminar at Business Design Centre, Islington, London, Socitm 2013 Conference, 10 December 2013.
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