CulturePro Consulting

CulturePro ConsultingThe experts in multicultural adaptability in business communication and management

Why is cross-cultural training crucial?

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I’m different! Fxxk your opinion!

What works here works everywhere else!

Business Secretary Vince Cable said: The ‘Made in Britain’ brand opens doors to UK firms around the world but due to the lack of language and cultural skills we are losing £48 billion a year!

Why over 80% of international companies do not make profit and 75% of mergers fail within 2 years?

Many companies realise the importance of investment in communication andleadership trainings to improve their performance. Most of the trainings are held andbased on their own cultural background…i.e.: American managers and business people learnhow to be better American managers and business people…it works there, it must workeverywhere else!

Successful companies realise there that people from different countriesreact, think and behave differently. If they want to maximise their multiculturalworkforce diversity and reach out to international clientele, they need to learn aboutthem. A lot of country briefings, how to guides and cultural models exist which can giveyou an overwhelming amount of information without too much practical guidance andflexibility. If I tell you I am Italian who grew up in the UK, obsessed with the Asianculture , how would you treat me?

The most successful companies realise that cross-cultural knowledge isessential for a profitable international business . They also understand the need forcultural adaptability due to global diversity and fierce competition which does notlet you make the first impression twice.

If the customers are not treated the way they want to be treated and youremployees are not engaged and motivated, they have enough options to gosomewhere else. Still…there is an unknown pitfall…!

CulturePro ConsultingIntercultural management and communication

consultancy

Developing skills to UNDERSTAND, LEAD and SERVE

people through multicultural adaptability!

CulturePro Consulting is based in Brighton, UK, and it specialises in intercultural

communication and management training in business and customer service industry. Our clients

are international companies wanting to maximise profitability through excellence in

customer and employee satisfaction by developing outstanding intercultural communication

and leadership skills.

Cultural adaptability is the key to success.

Communication is the first step of every encounter.

Our approach focuses on the right behavioural style

based on cultural orientation using the most

researched intercultural model 6-D by Hofstede and

the DISC behavioural model.

Intercultural DISC – breakthrough in

international management and communication

The Intercultural DISC approach is thereconciliation of the most researched andpractical cross-cultural models and WilliamMarston’s DISC model.

The Intercultural DISC Profiling provides acomprehensive, business-oriented analysis ofworld cultures based on decades of research. Itexplains why people act, think, organise,decide, and communicate the way they do.This is what businesses need, isn’t it?

ACHIEVE OUTSTANDING RESULTS INPERFORMANCE EFFORTLESSLYTHROUGH THE CAPABILITY OFBEHAVIOURAL CHANGE BASED ONTHE LATEST RESEARCH IN THE FIELDOF COGNITIVE PSYCHOLOGY ANDBEHAVIOURAL SCIENCES COMBINEDWITH CROSS-CULTURAL EXPERTISE.

Why is this unique?

Cross-cultural models describe NATIONAL andORGANISATIONAL cultures. Intercultural DISCfocuses on INDIVIDUALS!

EVERY ENCOUNTER IS DOWN TO PERSONAL RELATIONSHIP. Understanding how cultural dimensions reflect in behaviour and how they influence perception enables us to create rapport and results.Why GPS? It doesn’t just show you the direction, but it always gives you the latest, updated route to your destination based on where you are at the moment.

Csaba Toth (MA, MSc, FCMI)

Intercultural management and communication consultant & trainer

Over 13 years of professional experience abroad, dual citizenship

And published author and developer of Intercultural DISC.

EDUCATION

- Associate partner of itim International – Licensed trainer and consultant using the 6-D framework enabling global effectiveness.

- Certified Behavioural Consultant – Train the trainer course using a range of DISC modules to enhance coaching techniques and tools.

- Chartered Management Institute – Fellow member - Licensed Cross-cultural trainer, Winchester, Richard Lewis Communication - Certified NLP practitioner – Emphasis on skills and concepts from a business and

communication perspective . - Master of Science International Management, University of Sussex, UK (Merit)

Specialised in cross-cultural marketing, international business. Dissertation: The implications of organisational learning in Eastern and Western European joint ventures.

- Master of Art Italian Studies, University of Szeged, Hungary (Distinction)– Dissertation has been published as a PHD thesis in 2 countries.

CulturePro Consulting is official partner of

itim International

Itim International has provided global services to more than5000 organisations and is the only service provider ofconsulting, training and assessment that combines bothIntercultural Management and Organisational Culture.

The Expert in Intercultural Management and Organisational Culture

[email protected] www.CultureProConsulting.com