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Culture, Merchandise, or Just Light Entertainment? New Architecture at the Millennium
Author(s): Bruce Thomas
Source: Journal of Architectural Education (1984-), Vol. 50, No. 4, (May, 1997), pp. 254-264
Published by: Blackwell Publishing on behalf of the Association of Collegiate Schools of
Architecture, Inc.
Stable URL: http://www.jstor.org/stable/1425438
Accessed: 20/04/2008 22:14
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Culture,Merchandise,
r
Just
Light
Entertainment?
New Architecturet the
Millennium
BRUCE
THOMAS,
Lehigh University
Much of
the
recent
discussion about architectural
theory
concerns the
so-
called
New
Spirit
in
design,
an
approach
that
urges
a redefinitionof archi-
tecture in
ways
"more
appropriate"
o
our
media-driven,
commercially
dominated millennialculture.
Many
of these ideas
are
wrapped
around their
own
newness.
Yet if
examined
closely,
the
newest new is not without
prece-
dent.
More
troubling
s the contention that the
quality
of
empathy
in archi-
tecture
must be redefined.
Empathy
has been essential to the
shaping
of the
built
environment,
a
characteristic
that
most
literally
renders architecture a
humanist endeavor. Yet now we
are
being
told
that an
appropriateempathy
for our time does not celebrate our
place
inthe
universe;rather,
the
human
condition
is
one
of
violation
and
abuse.
This
essay
questions
the
New
Spirit's
claim of newness and its
interpre-
tation of
empathy.
The
appropriation
of
unprecedented
newness is contra-
dicted by even the most superficialexamination of various avant-garde
movements that have
paraded through
the twentieth
century.
The
essay
fur-
ther
argues
that a
theory
that
finds the
Enlightenment
definitionof
empathy
to
be a
mask
for
human abuse and
degradation
is no more than
"tabloidhu-
manism,"
perhaps appropriate
to our
age,
but nonetheless a
perversion
when
applied
to the
discipline
of
architecture.
The
author
Marge Piercy explains
that she writes reviews
when
she believes hat
"something eing
admired is less than
admirable;
perhaps
meretricious,
perhaps dangerous.
"
This
essay
s written
or
the
same reason.
COMPOSITIONAL
SKILL AND
FACILITYWITH
VISUAL
AESTHETICS MAKE
architecture
a fine art.
An
understanding
of
materials
and
technol-
ogy
makes architecture
a
complex
science. Good intentions and be-
nevolent
principles
make
building
a
responsible
and
ennobling
endeavor.
Encompassing
all of these skills
and
ideals, architecture,
as
Ralph
Erskine has defined
it,
is
"that rich and
all-embracing
weave of
practical
and
spiritual
satisfactions . . . this
exceptional
art
which
both
protects
our
bodies
and
expresses
our dreams."'
As
such,
architecture
is more than
gallery
art,
no matter how
stimulating
and
captivating
the
aesthetic,
and architectural
theory
is more than an
intellectual
parlor
game,
no
matter how clever and
provocative
the
premise. The essential nature and social responsibilities of
an
en-
deavor
that
has so
proudly
claimed the mantles of
both
art and sci-
ence should
not be cast aside
in a
cavalier manner-even
if
the
newest visual aesthetic is
exciting,
even
if
the latest intellectual
pose
is
appealing.
The
most
compelling
evidence of
the
scope
of architecture is
contained
in the
built work.
However,
the
key
to
understanding
Journal
of
Architectural
Education,
pp.
254-264
?
1997
ACSA,
Inc.
that work is also to be
found
in
the intentions of
the
architect,
what
is
often
categorized
as
"theory."
The
struggle
to
understand
theory's
relationship
to the
creative
process
and
to
the built
product
lies in
the
complexity
of architecture
itself:
Theory
is often
appropriated
to
bridge
the
sometimes
conflicting
requirements
of artand science.
The
increasing
distance between art
and
science,
which dates from
at least
the fourteenth
century,
is
responsible
for
misunderstanding
and
misinterpretation
within
the
discipline
of architecture. Vincent
Scully
contends that an
indulgence
in
intellectual
gymnastics
is
partly responsible
for
that
distancing, characterizing
a certain con-
fusion of art and science in architecturaltheory over the centuries
as "one of
the silliest and
most
persistent
beliefs of
French
criticism,
which was to
pop up
in
various
guises throughout
history,
culmi-
nating,
if
that
is the
word,
in
the
peculiar
twist of Deconstructivism
itself,
wherein 'art' is in fact made
by
the
critic,
by
'science.'"2That
confusion
is
symptomatic
of critics' and theorists'
tendency
to cre-
ate a
disjunction
between
design
theory
and what is
actually
built.
This
separation
is a fortuitous one for
today's
media-driven
culture,
for
it allows a choice to be
made
between
architecture and
merely
thinking
about architecture.
As
is
apparently
being
demonstrated
by
the New
Spirit,
thinking
is
preferable
because
it
can
be
produced
and consumed far
quicker
and easier than
building
itself. Provoca-
tive
theory
stretches the limits
of
a
discipline-a healthy
and nec-
essary
exercise-but with the
power
of
today's
media,
with its
insatiable
appetite
for
the next new
thing,
we
should be
wary
of sur-
rendering
too
easily
the
tangible
nature of
architecture.
Now,
as the
New
Spirit begins
to
be
built,
we should ask whether it is a
worthy
successor
to
previous
theories of the New.
When Peter Eisenman
boasts that he
is
able to make the av-
erage person physically
ill
through
his
new
manipulation
of
space
and
Lebbeus Woods
hypothesizes
an
urban
landscape
in which
people
are
compelled
to inhabit the bombed ruins of
war-torn
cit-
ies,
the
New
Spirit
in
design
should
be
questioned
as
to
its inten-
tions.3 What kind
of
built environment
will
be
produced
as
the
New
Spirit
theory
is
misunderstood and
misapplied by
lesser tal-
ents, as has been the case with every other fashion in architecture?
As we
approach
the
millennium,
some of the
discipline's
most
persuasive
figures
seem to be
asking
us
to reconsider
architecture as
we
have
known
it,
and
to
prepare
for revisions on an
apocalyptic
scale. Eisenman
explains
that
humanism,
the
centerpiece
of western
culture
since the
Renaissance,
is
already
dead and buried.4
Having
wearied
of
the
postmodern
trivialities he
so
happily helped peddle,
Charles
Jencks
has
apparently
left this mortal
coil
and taken
archi-
tecture
with
him into
the
"Jumping
Universe."5Woods
urges
us
to
consider the attractions of an Orwellian
world-we've
been there for
May
997JAE
50/4
254
8/18/2019 Culture Merchandise
3/12
some time
anyway,
he
explains-in
which war s
peace,
destruction
is
creation,
and we will live in
bombed-outBosnian
ruins.6
This is a
scary
prospect.
To
the
fainthearted,
architectural
schemes
and
cultural
deals)
positedby
Eisenman,
Woods,
Daniel
Libeskind,
nd
any
numberof those
engaged
n
the
so-calledNew
Spirit
or
New Freedom
in
design may
suggest
the
words of
FriedrichNietzsche'smadman:"Whither
arewe
moving?
..
Are
we not
plunging continually?
Backward,
ideward, orward,
n
all
directions? s there still
any
up
or down?Are we
not
straying
as
through
an infinite
nothing?"7
ome
skeptics
f the New
Spirit
con-
tend that recentarchitecturendtheoryrevealnothingso much as
narcissismand
self-indulgence
ubstituted or the
superior
deals
and
aspirations revalent
arlier n
the
century.8
This
may
be too
harsh.
Jencks,
of all
people,
warnsof "the
harnessing
f
instrumen-
tal reasonnot to the
project
of the
Enlightenment
ut to the
forces
of
darkness."9 his is almost
certainly
overly
alarmist,
not to men-
tion
melodramatic,
et
the manner
n
which
the New
Spiritrepo-
sitions
design
and
theory
for a new
millennium
begs
the
question
of
whether ome of the
qualities
hat have orcenturies
iven
build-
ing
"thebite
and sweet
gravity
of
things
realand
beautiful" re be-
ing
overlooked r even
willfully
distorted.10f
this is
so,
it
must also
be asked:To what
ends?
An
Avant-garde
for the Media
Age
Art,
the
expression
f society,manifests,
n its
highest
oaring,
the most
advanced ocial endencies:t
is the
orerunner
nd
the revealer.
Therefore,
o know
whether rt
worthily
ulfills
its
proper
mission s
initiator,
whether
heartist s
trulyof
the
avant-garde,
nemustknow
where
Humanity
s
going,
know
what
the
destiny f
the humanrace
s.
-Gabriel-Desire
Laverdant,
De la
mission
de l'art
et du role
des artistes
1845)
Despite
the radical
natureof
what
they espouse,
Eisenman,
encks,
Woods,
and others
place
hemselves n
a secure
position.
The inter-
sectionof an
artistic
vant-garde
nd a
rarefied
ntellectualizationf
the rational
discipline
of
architecture s for
some a
comfortable
perch.
In
this
regard,
t is
tempting
to
recall a
pointed
remark
penned by
Somerset
Maugham
n
1919:
"It is not
difficult to
be
unconventional
n
the
eyes
of the
worldwhen
your
unconvention-
ality
is but the
conventionof
your
set.
It
affords
you
then an
inor-
dinate
amount of self-esteem.
You have the
self-satisfaction of
courage
without the
inconvenienceof
danger."'
An
avant-garde
hat
adheres o the
convention of
its set is
hardly
n
unusual
phenomenon-one
needs
o
look no
further han
the
twentieth-century
rt
ndustry
or
multiple
examples.
However,
as is
the case with
so
manyaspects
of
our
turn-of-the-millennium
world,
it is worth
considering
he
relationship
between
the most
recent
avant-garde
nd
today'shypermedia
ulture
and
asking
to
what
degree
and to what
ends this
affinity
shapes
architecture.
Eversince
the
moment at the
beginning
of
this
century-or
maybe
t was n
the
previous
entury,
or theone before
hat-when
the
avant-garde
ppropriated
ey
aspects
of the
intellectual
basisof
architecture,heoristshavefound it helpfulto sell certainadopted
principles
s
gospel
truth.Like
a
silver-tongued
nakeoil
salesman,
the
avant-garde
educes
witha
carefully
rafted
oncoction
of
intel-
lect,
personality,
nd,
although
he
open
use of the term
s
avoided,
style.
The
object
s to
bottleculture
tselfand
to label t
theory.
Whether his
alchemy
epresents
n
appropriately
omplex
nd
inclusive
understanding
f
architecture-and
culture-or whether t
is
primarily
he resultof
external
nd
transitory
nfluences,
uch
as
intellectual
adsand
aesthetic
ashions,
houldbea
subject
f
debate.
Over
he
past
ew
decades,
rchitectural
roduction
asbecome
ever
more
engulfed
n
a
media-driven
nd
marketing-oriented
orld.
This
shouldcome as
no
surprise,
or
architecture
as never
been
removed
from ts
contemporary
ulture.
Despite
numerousacile
characteriza
tionsthatpaintarchitectures a mirror hatpassivelyeflects ertain
aspects
of
society,
it has never
been
merely
a
reflective
medium.
Rather,
rchitectures an
active
principal
omponent
n
the
making
of
culture-and a
very
angible
nd
expensive
ne at
that.12
Today's
media
culture
depends
on the
availability
f an inex-
haustible
upply
of new
images.
ncreasingly,
vidence
uggests
hat
the
image
s
independent
rom,
and more
mportant
han,
he
reality
it
supposedly
epresents.
orthe
architectural
vant-garde,
he
be-
trothed
weary
roma
century-long
ngagement
ith
the
architectura
object,
t is a
divorce
made
n
heaven.For
hose
who
prefer
o believe
that
architectures more real
than
that,
for
those
who
agree
with
Michael
Benedikt hat "in
our
media-saturated
imes t falls
o archi-
tecture o have he
direct
esthetic
experience
f
the real
at the
center
of its
concerns,"
t is
confounding
o realize hat
the
discipline
tself
aids and abets
ts own
submersion
n
this
bravenew
world.13n a
shrewd xamination
f the
effectof
these
orceson
architecture,
rit-
ten
almosta
decade
ago,
Stephen
Kieran ecounts
he
coercive
ature
of
marketing
hat
turns
architecture
nto a
consumer
product
and
makes
practice
rimarily
he
creation f
designer
abels.
Yet,
he
con-
cludes,
"These
quandaries
otwithstanding, cceptance
of
market-
ing-
and
media-driven
architecture]
is
the
only
potentially
constructive
esponse."14
ut with
what
results?
255
Thomas
8/18/2019 Culture Merchandise
4/12
The
acceptance ostulatedby
Kieranhas takena numberof
forms.The
stage-setbuilding
andfashion-of-the-week
ostumesof
postmodernism
ere
perhaps
he mostovert
examples,
ut
in
a num-
ber of more
significantways,
n reaction o
the often
misguided
nd
arrogant
eroismof
the Modern
movement,
discussions f architec-
turehave
orsakents raison
'etre,
he
building,
he
architecturalb-
ject.
Instead,
riticism s often
prized
above
building
tself.Incritical
discourse,
distancing
rom real
building
s now
oftenthe
norm;
as
John
Whiteman
omments,
"The
wo,
[critical]
meaning
and mate-
riality,
re
never o be
conjoined."'5
ad o
say,
he same s trueof
any
smart
marketingtrategy
oran inferior
roduct.
The
reality
f
build-
ing
is
simply
not
excitingenough;
t cannot ive
up
to the
hype
of
much recent
heory.
Writing
of
ZahaHadid's irstexecuted
project,
the Vitra irestationof
1993,
ThomasFisher
bserved
hat
whenher
paintings
and
drawings
or the "Peak"
ompetition
n
Hong Kong
appeared
n
1984,
they
seemedon the
cutting edge
of
design.
Yet,
later,
with the realization f an
actual
building,
Hadid'swork"seems
somehowold-fashioned.
Bold
iconoclastic
orm-making,
n
and of
itself,
no
longer
seems
very
daring."'6
n
the architectural
rocess,
synthesis
ometimes
ompares oorly
o
imaginative ypothesis.
Often,
the
representation
f architecture asascended o the
position
of
having
ntrinsic alueunrelated o
any
actualbuilt
prod-
uct. This is not
without
precedent.
Marketing
orceshave
always
drivenarchitecture, eingpartof the fundamental lient-architect
equation.
Moreover,
wo centuries
ago,
French
visionary
architec-
tureraised
he
issueof the
relationship
etween
drawing
nd
build-
ing:
Etienne-LouisBoullee'smost
significant
work was on
paper
only;
some of
Claude-NicolasLedoux's
most
provocative
orms,
he
plan
of the
Oikema,
for
example-were
available
nly
to those few
able to
possess
an
expensive
olio.
Beginning
n
the late
seventies,
architects ike Michael Gravesand
Stanley
Tigerman
and outlets
like the Max Protech
Gallery
n New York
City
reestablished
sepa-
rate market or architectural
rawings.Significantly,drawing
was
viewed not as a means of
producing
architecture,
but ratheras a
mediumfor
opposing
the limitations inherent
in
the
making
of
buildings.Tigermanexplained
hat such
drawings
demonstrated
how "theverytraditionof synthesiss graduallyroded, uggesting
the
greaterpower
of the
juxtaposition
f thesisand antithesis."17
Reality
s a relative erm.
Now,
as the "simulacrum"ontinues
to
gain currency
n
architectural
heory
and as the
map
of
culture
s
being
recharted
n
cyberspace,inkering
with the architectural
esign
process
s more han
merely
matterof
exchanginguxtaposition
or
synthesis.
Humanism
may,
as Eisenmanand othersso
glibly
con-
tend,
already
e
gone,
but its
replacement
s at best a
highly
specula-
tivealternative. s
the raw
power
of media
plays
an ever
arger
ole
in
shaping
the
intellectual basis for
much of the
emerging
millennium's
ulture,
we run the risk
of
building
a new
architectur
not on
substantial
oundations,
but
according
o a debasement f
humanist
deals,
what
might
be
described s
"tabloid umanism."'
Since
architecture s the most
public
of
arts,
the effect of
media-shaped heory
on
the
production
of
a sharedbuilt environ-
mentshouldbe a
paramount
onsideration.
Why,
for
example,
does
so
much of recent
theory
seem to be the
product
of an in-house
Academy
Editions
think
tank?Should
antitrust aws be
applied
o
intellectual iscourse?
las,
o
examine his
relationship
s
presump-
tuous,
at the
very
east ntellectualbad
manners,
ome true believ-
ers scold. For
example,
Rosalind
Krausscondemns criticism
of
Eisenman s
"philistine
illiness,"
rguing
hat t shouldbe
regarded
as "some
kind of
annoying
ly
that has
andedon one's
shoulder."1
To
those who would
prefer
not
to be bothered
by
critical
analysis
founded
in
less
rarefieddefinitions of architecture
and
culture,
skeptical
onsideration f the
New
Spirit
n
design
s
not
much
fun
and
drags
the
discourse nto
openly addressing
architecture
s a
commodity(something
best
kept
in
the
closet)
with all the associ-
ated notions
of
fashion,
micro-
and
macroeconomics,
ulturalhe-
gemony,
political
duplicity,
and other
messy
things.
Better,
accolytes
of the New
Spirit
would
paradoxically
ounsel,
just
to
stickto
simple,
axiomatic
ruths:"Architectures Art"or
"Architec
ture is the spiritof the agemade manifest" andto the ageits art,
and
to
art its
freedom).
Unfortunately, ependence
on
simple
axi-
oms
may
obscuremore
subtle,
but
perhaps
more
real,
ruths.
Of these
"truths,"
r
fundamental
rinciples
hathave
ong
been
heldascentral o
architectural
roduction
nd
discourse,
wo standout
for
particular
nd critical xamination-of themselves
nd of recent
reinterpretations.
ne issue s more
significant
o
media's elation o
architecturendmost
certainly
o
the
neo-avant-garde'sroduction
f
contemporaryheory:
hat
is,
the issue
of
newness. he other
speaks
more
directly
f one of the
characteristicshathas orcenturies
haped
architecture,
amely,
he
quality
f
empathy
n
building.
he first s be-
ing seriously
misconstrued.hesecond s
beingperverted.
New
Again
The
millennium,
oming
o
soon,
o hard
upon,
s bad tim-
ing.
In
the
year
999,
in
the
year
1499,
in the
year
1899
(and
in
all the
years
between:hemillenniums a
permanent
mil-
lennium)-it
didn't
really
matterwhat
people elt
or what
theyfelt
ike
saying.
The
end
of
the
worldjust
wasn
t
coming.
Nobody
had
the hardware.
-Martin
Amis,
London Fields
(1990)
May
199/ JAE
50/4
256
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In
magazines,
n
galleries,
and now on
the
street,
high-style
archi-
tecture
s
awashwith
dazzling
models,
drawings,
nd
computer-gen-
erated
mages,
some of which seem
intentionally
designed
o
defy
comprehension
and
so
plead
to be
recognized
as
New. Eachnew
thing
is
accompaniedby
legions
of
acolytes
who
prefer
not
to be
troubled
by
the
skeptic.
Most of the authorsof the
New
claim
that
the conditions
of
our
age,
and
consequently
the
very
nature
of
today's
designtheory,
are
unprecedented-that
the New
Spirit
or
New Freedom s
quintessentially
New. It is
important
o establish
the
validity
of such a claim because
much recent
heory
s
wrapped
around he
singular
ruth of its own
newness.
f
the core
premise
s
shaky,
he
possibility
xists hat
the
latest
theory
s
merefashion-
seductive,
entertaining, tylish,
but
something
ess
than a
body
of
essential
principles
with which to
design.
One of
the sharedtenets
of
New
Spirit
or
New
Freedom
theorists s that
basic
assumptions
bout
society,
and
consequently
also
about
architecture,
eed
to be
redefined.Rocks of
stability-
such as
the
epistemology
of the
Enlightenment,
aithin
social
sys-
tems of
order,
the rationalessence of
architectureas it has
been
defined
for
centuries,
architecture tself-are thus
swept
away
by
the chaotic idalwave
hat s the latest
modernity.
The transcendent
lesson of
cultural
modernism,
we
are
told,
is that we
are
no
longer
masters of our
own
productions.20
We
are
faced
with
the
neoexistentialistealization hat each of usis on his orher ownand
no one
gets
out
of
here
alive.
All
that is solid melts
into air.21
The rationale for
changing
long-held assumptions
about
Western
ociety
and about architecture s we have
known t is
that
traditionaldefinitions
no
longer
are
appropriate
or
the
unprec-
edented
spirit
of
our time. The
age,
we
are
old,
is
relentlessly
om-
mercial.
Consequently,
esign,
as an
inherentlypublic
artand thus
a creature f
popular
culture,
s
above all else a
commercial
prod-
uct. The commercialmilieu is
by
nature
quixotic,
ess than
stable.
Architecture s
we have known it
is, then,
too
permanent,
oo du-
rable or
the culture
n
which
it
would
exist.
In
fact,
it is
claimed,
the
durableworldwe have
known,
one that
has been the
particular
domain of
building,
s
itself
coming
to
an
end.
In the past, the comingof a millenniumhasproduceddire
and
frighteningpredictions.
Similarly,
oday's
critics
and theorists
tell us to
braceourselves or
tomorrow.
Recent
upheavals
n
theory
and
design speak
of a new intellectualism
hat is
just
now
flower-
ing
in
unprecedented
orms.The
new architecture
s evidence
hat
some are n
touch-more so than
ever
before,
t is
implied-with
a
society
hurtling
oward
a
completely
new
world.
The new
aesthetic nd the
ideas
hat
underpin
ts formsmake
up
an
interesting
losed
oop
of
logic:
In an
anarchic
ge
like
ours,
the
appropriate
ormsand ideasare
characteristically
haotic;
f
an-
archy
results rom
this,
it
is evidence that
this is an
age
of
chaos.
Thus,
societalandaesthetic
disorder re
appropriate
o
the
age
and
therefore
"good,"
or at least
"honest,"
n
the
very
limited
way
in
which such
judgments
arestill
possible.
Firmness,
ommodity,
and
delight
are,
ikeVitruvius
himself,
ancient
history.
Just
so there is no
mistake about
it,
many
of
today's
most
influential
critics,theorists,
and architects
xplain
that what con-
cerns
them is of
immense
significance.
The
writtenwords
that ac-
company
he
newnesscount muchless than do
visual
qualities
but
nonethelessare
themselves
breathlesswith
pregnant
mportance.
Andreas
Papadakis
laims hat we are
witnessto
"theconscious
re-
birthof the artof
architecture"ndthat "anew
way
of
designing
s
emerging."22
ebbeusWoods
modestly
asserts
hat his work
in-
volves "the entire
shape
and substanceof
human
communaland
private
ife
[as it]
is
and
always
has
been
determined."23 e
are,
it
is
argued,
engaged
n
no less
a task than
throwing
out
centuriesof
Enlightenment
nd
humanist
baggage,
purging
of
culturalnorms
that
will,
as
PeterEisenman
xplains,displace
"man
away
rom the
centerof his
world."
According
o
Eisenman,
"therole of
artis to
alienate
anddislocateman
from his
environment o that he
is
jolted
into
seeing
what it
is
again."24
aniel
Libeskind
exclaims,
"The
period
of
enlightened
human
intellect
with
reality,
that
great
Socraticandpre-Socraticontribution o seeingtheworld, s com-
ing
to an end."25
Such
provocative pronouncements
echo
those of
earlier
avant-garde
movements;
he
dadaists,
urrealists,
nd
mpressionists
in
theirown
time all
sought
to
see
the world
anew.
Today's heory,
which
contains nternal
cloaked
contradictions hat
cleverly
ques-
tion the
veryproposition
being put
forth-for
example,
he neo-
avant-garde'sepudiation
f
Modernist
zeitgeist
claims n
favorof
a
new,
more
appropriate
pirit
of the
present
age-is nothing
new.
In the
first half
of this
century,
the Soviet
poet
Vadim
Shershenevich
eclared,
"Poetry's
hief
magnificent
aw is
'There
are no
lawswhatever.'"26
The
statement
s,
of
course,
tself
a
law.)
Is
Eisenman's
ontentionthat
humanism s on
its
way
out itself
an
argumentbornfromhumanistphilosophy?sLibeskind's bserva-
tion
concerning
he end
of
Socratic
wisdom
to be derived
hrough
Socratic
questioning
of
the
condition of
knowledge?
Eventhe
insistence hat the
age
s so
new that
any
ties to
pre-
cedent have been
severed
s itself
not
new.
Such
a
claim
was,
of
course,
he basis or
the
tenets of
Modernism,
hedominant
archi-
tectural
philosophy
nd
aesthetic f
the first
wo-thirds f the
twen-
tieth
century.
Moreover,
he
underlying
messianic one of
today's
millennial
heory
has ts
own,
more
distant
precedents
romthe
end
257
Thomas
8/18/2019 Culture Merchandise
6/12
of the first
thousand-year
ycle
of the western alendar nd thedo-
ings
of latermedieval
religious
revolutionaries nd
mystical
anar-
chists.
ronically,
he
Judaic
and Christian raditions
f
apocalypse
are
part
of
the
foundationof Western
culture,
the same societal
structure
hat,
we
are
told,
must be
significantly
eworkedo
con-
form
to the
mostrecent
apocalyptic
ision.
Millenarianism,
he
be-
lief that the
thousand-year
ntervalwould conclude
in
the Last
Judgment,explained
hat
life
would
be
utterly
ransformeds his-
tory
reached ts culmination.Salvationwould
be
obtained
by
the
reshaping
f a world dominated
by
evil,
a
societycompletely
cor-
ruptedby tyrannical owers apable
f
destroying
ife
as
it
had
been
known.27
If
this
sounds
familiar,
it
is
probably
because the
millenarians'isionof a
society
n
needof salvation
s not
dissimilar
to the
depictions
of recent
heorists,
uch
as
Lebbeus
Woods,
of
our
own
age.
However,
alvation
s
apparently
o be different romwhat
it
was
imagined
o be at thelastturnof a millennium.Woods's
no-
tion of resurrected
erfection, hapedby
a
preference
or
a
specific
visual
tyle
(one
popularized,
ppropriately,
ot
only
in
architecture
but
in
the mass
media,
namely,
he
postapocalyptic
Mad Maxmov-
ies),
includes a
new, better,
dynamic
form of human
community
arising
rom his
scary
"free-zones."
Much
of the
resignation
o
sup-
posed
destructive endencies
of
capitalism
and
cynical images
of
commerce
ound
n
today's
New
Spirit
and New Freedom
n
design
is the secular ounterparto the MiddleAges'recognition f Satan's
tyrannical owers.
ronically,
millenarianshemselveswereonce said
to
engage
n
"the
heresy
of the Free
Spirit."28
Evenas
applied
o
artand
architecture,
he terms
free
spirit
nd
new
piritpredate
Academy
Editions.29
hey
havecome
up
now and
again
ince the Middle
Ages,
with
their
most
insistent
use
occurring
throughout
his
century.
Ambitious
claimsof
significance
ndvali-
dation
by
attachment
o
science
and
culture
usuallyaccompany
he
invocation.
The
last turn
of a
century pawned
numerous
roups
of
cultural
reformers,
romsecessionists o
futurists,
most of whom
claimed
o
recognize
nd
incorporate
truly
new human
condition.
In
1917,
Guillaume
Apollinaire xplained
n
"l'Esprit
ouveau,"
is
essay
on
cubism,
"Thenew
spirit truggles
o
open
new views
on
the
exteriorand interioruniversewhichshall not be inferior o those
which scholars
f
everycategory
are
discovering
ach
day
. .. The
new
spirit
distinguishes
tselffrom
all
the artistic nd
literary
move-
ments which
have
preceded
it."30Less than
a
decade
later,
Le
Corbusier
sed
he
term
or
his
Pavillionde
L'Esprit
Nouveau
at the
1925
Exposition
des
Arts Decoratifs.
Meanwhile,
Germany's
most
important
architectural
heoristswere
busy formulating
a Neue
Sachlichkeit,
new
objectivity,
hatwould
lay
the
groundwork
or a
new
freedom n
design.
Off
in
the
metaphorical
mountains,
Paul
Scheerbart,
Bruno
Taut,
and members
of the secret
society
Glass
Chain
hypothesized
fantastic
lass
architecturehatwould
"provide
us
with a new culture."31
y
the
eighties,
with Modernism n
aging
dowager,
most of the
revolutionary
ew
spirit
was little morethan
charming
nostalgic
memories.
However,
anotherNew
Spirit
arose
phoenixlike
rom its
ashes.
Ironically,
he new New
Spirit
was de-
scribed n termsof old new
spirits:
t
had
"the
thrusting,dynamic
imagery
f Constructivismnd
.. Futurism's
avage eauty."
t was
Dadaesque,
t was
surreal,
aid the
acolytes
f theNew.32
Many
of
today's
hinkers
and makersof
the
New sharewith
their
predecessors myopic
view
of the
world,
an
assumption
hat
what is
happening
n their
time
is unlike
anything
that has ever
happened
o
anyone
before.Libeskind
writes,
"Something
as
hap-
pened culturally,
cross
he
barriers
f old that has
fundamentally
alteredthe mood and
modality
of
people'sfeelings,
desires,
and
consequently, houghts."33
his
is
exciting
talk,
but it
may
be less
than accurate.
Today's heory,
ike
any theory
primarily
hapedby
the
avant-garde
as
has
been
the case
or
the
last
one hundred
ears),
speaks
irstandforemost
only
to
its own makers.
t is
impossible
or
the
avant-garde
o
accommodate he
prevailing
uman
condition,
to
represent ny feelings,
desires,
and
thoughts
other
than those of
its own self-definednarrow liverof
society.
In
fact,
an
avant-garde
that
gains
oo substantial
footing
in
the world
n which it exists s
self-negating.As Matei Calinescu xplains,"Ironically,in thesix-
ties]
the
avant-garde
ound
itself
failingthrough
a
stupendous,
n-
voluntary
uccess.
This situation
prompted
ome
artistsand critics
to
question
not
only
the historical ole of
the
avant-garde
ut
the
adequacy
f
the
concept
tself."34
The makers
of much recent
theory
fall into a familiar
rap,
believing
hat
they
rest
atop
the
pinnacle
of
history,poised
as none
before o
leap
into the future.Such
a view was the
principal
ause
of
large
blind
spots
scattered
hroughout
he often
brillianthisto-
ries and
theories
of
Giedion,
Pevsner,
and
Le
Corbusier,
s well as
the work of lesser
purveyors
f the Modernist
gospels.
It is
a belief
that
can
seduce
otherwise ational nd
nsightful
hinkers nd
build-
ers into
assuming
that
they
are,
in the
words
of
the
historian
HerbertButterfield,"co-operators ithprogresstself."35
Being
a
partner
of
progress,
apturing
he essence
of an
age
identified
or claimed)
as
fundamentally
ew,
particularly
ne that
is also the culmination
f
history,
reates
great
and
dangerous
ree-
dom. The
designer
s able-in
fact,
is
required-to
create
com-
pletely
new standards
by
which to build and
judge,
values that
because
of the nature
of the
avant-garde
must
rejectprecedent.
For
a media-driven
ulture
dependent
on
a
supply
of new
images,
he
set
of circumstancess
just right. Problematically,
his
often does
May
997 JAE
50/4
258
8/18/2019 Culture Merchandise
7/12
not
square
with the
tangible
eality
of
architecture.
ime
and
again
buildingproves
o be
dependent
on
continuity
rather han
radical
change.
Architecture
s
self-referential,
discipline
based
on
prece-
dent.Inreaction o
nineteenth-century
evivalism,
he last
hundred
years
of
Westernarchitectural
heory
have
largely
been
shapedby
attempts
o create
unprecedented uilding
orms,
or at least forms
appropriate
o
"modern"materials
nd to a modern
zeitgeist.
Yet
even the most canonicalof
Modernists,
uch as Le
Corbusier,
Mies
van der
Rohe,
and Louis
Kahn,
admitteda debt to classical
prin-
ciples.
Frank
Lloyd
Wright
acknowledged
he influence of tradi-
tional Japanesearchitectureeven as he proclaimedhimself the
quintessential
modern
architect.
The
problems
o be
solved are often
great,
especially
when
architecture
s
expected
o drive
a
social
agenda.
Pressure o
adopt
a
new
system
of
valuesoften leads
to foolish naiveteor
arrogance.
Le
Corbusier
hus dismissed
urbanism's
ingle
most
important
le-
ment,
the
street,
because"our
heartsare
alwaysoppressed
by
the
constriction
of its
enclosing
walls,"
and then
rejected
t
completely
because
"when all is said and done we
have
to
admit it
disgusts
us."36Modernist
avant-gardeplanners
abstracted
and
systematized
the troublesome
human
component
out of urban
heory.Legions
of urban-renewalureaucrats ould
follow suit.
In
England
after
World
War
II,
betweena blitzed-outurban
andscape
nd
a social-
ist
government,
some
Angry Young
Men
(and
Alison
Smithson)
concoctedthe New Realism and extracted
rom
it
the transcen-
dently
brutalPark
Hill
housing
n
Sheffield.
Not to
worry,
he En-
glish
enfants
erribles
xplained, hey
were
merely
giving
"form o
our
generation's
dea
of order."37More
recently,
Eisenman an-
nounced
that,
in
contrast
o
the
past
three
hundred
years
of Ameri-
can domestic
architecture,
when
designing
a
house
he
refuses o
pander
o the wishesof the client.
Rather,
he
"basically ttempts
o
destabilize he notion
of home."38
Other
significant
endenciesseen before
n
this
century
are
beingrepeated,
ot invented.
The
formsand
design
philosophies
f
the New
Spirit
n
architecture
re
hardly
without
precedent.
Theo
van Doesburg'sopaquetheoryof neoplasticismwould be rightat
home
with
many
of the nineties'dense
pronouncements.
Lebbeus
Woods andAntonio Sant'Eliawould findone another'surbanro-
mantic
drawing
style
familiar,
and
later Woods and
Filippo
Tommaso Marinetti
might
well
compare
notes
on the
cleansing
power
of
heavyartillery.By
now it
is
commonplace
o callattention
to the resemblance etween
early
Modernism's onstructivist
hase
and
recentworks.
In
the last decadeof
the twentieth
century,
we
may
not be
atop
the mountainof
history,
but we have been travel-
ing
to
where
we are for some
time now.
No matter o what
engthsbuilding
s
intellectualized,
rchi-
tectural
design
remains
primarily
matterof aesthetics
hapedby,
and
shaping,
three-dimensional
orms. Since aesthetics
might
be
considered matterof
taste,
a difficult
concept
not
easily upported
by
academic
argument,
laborate
"theoretical"ationalizations re
constructed o defend the choice of
style
or fashion.
Criticism
or
even
skepticism
s
dismissed s
partisan
ppositionemanating
rom
acommitted
antitheoretical
obby.39
ismissal
of
contrary
riticism
through
he
appropriation
f "the
spirit
of the
age"
s
hardly
new.
David
Watkin
explains
n
Architecture
nd
Morality
hat
the
defense
of visualaestheticshasbeencommonplace verthe last two centu-
ries. Watkin
points
out that A.W.N.
Pugin,
Viollet-le-Duc,
and
Nikolaus Pevsner
(three
very
different
personalities,only
two
of
whom favored imilar rchitectural
tyles)
each
ustified
his
position
by
claiming
hat
his aesthetic
preference
was
the inevitable
esponse
to the
shape
of
contemporary ociety.
In
part,
theirswere
philoso-
phies
designed
o
compensate
or an
overemphasis
n
personal
ref-
erences
for a
particular tyle
of
architecture,
one
in
which visual
appeal
was
primary
ut was
suppressed,
isguised
n
the nineteenth
century
behindveils of
religion
and nationalism nd
in
the twenti-
eth
centuryby
naive faith
in
the social collectiveand the
promise
of
technology.40
n
this
light,
the
latest
theory
that demonstrates
tendencies o
misinterpret
ulture,
misapplyechnology,
or
support
simplisticpoliticalagendas
ooks all too familiar.
New
Empathy
Physical
ormspossess
character
nly
becausewe ourselves
possess
body....
Wereadourown
mage
nto all
phenom-
ena.
We
expect
verything
o
possess
whatwe know o be the
conditions
of
ourown
well-being.
-Heinrich
Wolfflin, Prolegomena
o a
Psychology
of
Architecture"
1886)
Whenthe wordempathy ascoined,it wasregarded ot as a ratio-
nal
thoughtprocess
but rather s a less
precise
eeling
or emotion.4
Subsequently,
Theodor
Lipps
redefined he
term
as the
objectiv
enjoyment
of
self,
contending
hat
beauty
was a matterof encoun-
tering
the
self in
an
object,
while
ugliness
was the resultof
feeling
the
self
repelled.42
n such an
explanation,
heorists
acitly
acknowl-
edge
the
validity
of
characteristics
ound
in
classicism,
whereinhu-
man
traits
give shape,
cale,
and
meaning
o a
specific
vocabulary
f
architecture.
Moreover,
he
empathetic
orrespondence
f a build-
ing
element to the
body-a
column to a
standingperson,
for ex-
259
Thomas
8/18/2019 Culture Merchandise
8/12
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.
;,
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r
-2
2.
Cedars-Sinai
Comprehensive
Cancer Clinic
sculpture,
Los
Angeles. (By
permission
from
Morphosis,
Architects.)
venture
in
collectivism has
collapsed
throughout
the
world.
If
the
spirit
of the
age
is
to be
captured
(and
the New
Spirit
might
un-
charitably
be characterizedas
warmed-over
zeitgeist theory),
such an
event of
global
political
significance
as the failure of the
communist
experiment
is
not to be
ignored-nor
is the
opportunity
to
appro-
priate
it to be
missed. Thus the
inhabitant of Lebbeus
Woods's
Zagreb
Free Zone
occupies
a
solitary
cell but
is connected to
the
world
by
the new
omnipresent
electronic
media.
Alas,
despite
this
late-twentieth-century
reemergence
of the
individual,
the human condition
is,
apparently,hardly
triumphant.
Instead,
empathy
is now
recast as a
recognition
of
assault,
violence,
and abuse
perpetrated by
an
emerging
malevolent
global
culture.
The
individual's most
ardent
champion, Ayn Rand,
would
recog-
nize
this,
but she
would be
appalled
at the
latest
response
to the
presumed
cultural condition:
a masochistic
celebration of the "vio-
lated
individual" and the
concomitant
abdication of
responsibility
for the
shape
of a
larger society.
To
Lipps,
Scott,
and others con-
cerned with the
deep
understanding
of
architecture,
empathy
was
important
as an
explanation
for the
affinity
between
people
and
the
buildings
that
shaped
their
world.
Although
the definition of em-
pathy
was not
necessarily
narrow,
it was
nonetheless most often cast
3. Lebbeus
Woods,
"Untitled,"
rom Anarchitecture:
Architecture
Is
a Political Act
(1992).
(By permission
from
Academy
Editions/
St.
Martin's
Press.)
as a
positive
architectural determinant. New
spins
now
depict
empathetic
correspondence
in
a
negative light.
Whereas "old
em-
pathy"
was an
ennobling
characteristic,
"new
empathy"
is a
weary
recognition
of abuse.
Aaron
Betsky's description
of a
1987
sculpture
at
Cedars-
Sinai
Comprehensive
Cancer Center in
Los
Angeles
illustrates the
new
conception
of
empathy.
Placed three
floors
underground,
the
sculpture,
as
Betsky
describes
it,
"lacksmotivation. It does not
seem
to
represent
anything."
He
explains
that the
sculpture
"reverses
our
sense of
proportion,
gravity
and coherence."
Contradicting
himself,
Betsky
adds that it
is, however,
anthropomorphic:
"Its
legs,
torso,
and
head stand
in
for our
body, revealing
skeletal and
planar
ele-
ments which are the essence of the building housing our body....
The
construction thus serves as a
hybrid
model
for
ourselves and
that which
contains us-a
map
of ourselves
and our
environment
that
suggests
a
way
out of our
body
and the world of our creation."
It
is,
according
to
Betsky,
an
appropriate metaphor
both
for the
cancer clinic in
which it stands and the
age
that has
produced
it:
The context
"is a world inhabited
by
the
terminally
ill,
people
whose insides are transformed
by
an
uncontrollable and alien trans-
mutation." The
building
that
houses the
sculpture, Betsky points
261
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out,
is
itself
"not
an
affirming
architecture."49
Elsewhere
in
his
ap-
propriately
titled Violated
Perfection:
Architectureand
the
Fragmen-
tation
ofthe
Modern,
Betsky explains
that a new
form
of architecture
he calls
"technomorphism"
concerns "a
strange
hybrid
of'building/
body/machines'
. .
.
technomorphic
tools
[that]
stand
in
for,
con-
sume,
and
deny
both the
body
and the world."50
Empathy,
whose
significance
in
the
identification
and
production
of
beauty
was un-
derstood at the
beginning
of this
century
to entail the
recognition
of the self in an
object,
is now at the end of the
century
a denial of
the
body
and the world-or at best a
reappraisal
resulting
in
a
pa-
thetic surrender of humanism. "This is the
way
the world ends /
Not with a
bang
but a
whimper."51
Given the
depiction
of
the
human condition
and
the world
in
much recent
theory,
denial of
any correspondence
to architecture
would indeed seem to be the best move. Woods
explains
that he
works
in
a
world
in
which
change
is
"violent and
terrible,
bringing
... the most dreadful
suffering
and
loss ...
[that]
erode the
ground
on which
civilization and
personal
existence
rest,
leaving
voids
of
rea-
son."
Furthermore,
previous
attempts
to better this condition were
little more than shams:The
Enlightenment
ideaof
progress
s "noth-
ing
more than a veil
covering
eyes
that would otherwise look
upon
their own madness." For
Woods,
"a
theory
that can
never
fail,
and
at the same
time
can never
succeed,
. . . is the
perfect theory
of the
human condition today-a paradoxwhich is apreludeto an enigma.
Such a
theory inevitably produces
the
twins:
war
and architecture."
The
destructive tendencies of
humanity
and the creative
impulse
thus unite
in a
new
design
method. Destruction is creation. War is
peace.
Chillingly,
Woods
openly
attributes his
philosophy
to
Doublethink,
explaining
that
George
Orwell's
nightmare
vision "was
nothing
more nor less than a confirmation of the
irreparable
dam-
age
done
by
modern
thought
to the idea
of
classical coherence."52
For another
example
of the "new
empathy,"
consider
a
course
in
architectural
theory
offered
at the
Architectural Association
in
London
by
MarkCousins. The
prospectus
for
"Danger
and
Safety"
states that the
course,
which
"give[s]
the
slip
to
attempts
to
orga-
nize
aesthetics and ethics around the
category
of
the
subject,
this
fading star of the Enlightenment," is "an attempt to link politics,
ethics
and
art
through
the axis of
danger
and
safety."
Cousins
ex-
plains,
"Recent art and cultural
production present
a fundamental
relation to
danger-danger
to the
body,
of
the
body
...
a
body
in
danger, damaged,
violated,
invaded,
eroded....
The
trace of the
body
is no
longer
idealized as the
Human
Form,
but
materialized
as
visceral and fearful."
In
the
course,
"the
malice of the virtues
of
conscience and
principle
are
rejected
in favor of
tolerance,
negotia-
tion and
positions
of weakness."
(The
"safety"
n
the course title is
concerned
with "a
post-ethical politics."
As
Cousins
notes,
"Daunted,
unillusioned and
sad,
this
emerging
politics
also stresses
the
body,
rather than the classical
subject.")53
Numerous studies of
the
phenomenology
of
perception
have
revealed
ascinating
inks between
pain
and
imagination.54
Moreover,
the human form
in
torment has been a
staple
of
artistic
representa-
tion,
from the Laocoon o
images
of St. Sebastian o Picasso'sGuernica
to Chris Burden's
performance
piece
in
which
he
is shot
in
the shoul-
der. For
architecture,
however,
it is different.
When
pain
and abuse
become the dominant
characteristicsof
empathy,
we descendinto an
overly
emotional,
malevolently
mannered
state,
a
condition that
is
far
from the
highest expression
of
the art
form,
and we are left with the
antihero as measure of all
things.
Albert Camus's
L
Etranger,
ather
than Eisenman's
cipher,
is the obvious model
for
this new Vitruvian
man-placed suitably
outside the
circle,
of course.
As
poststructuralism
filtered into fashion in
many
branches
of
the
humanities,
Michel Foucault
cleverly put
forth the
premise
that the
subjugated
or
marginalized
aremore able to observe the real
workings
of a
society
than are either the mainstream or
less
alien-
ated.
Moreover,
in
Discipline
and
Punish,
Foucault further defined
marginalized
man as the
"body
condemned,"
tracing
a
history
of the
victimized individual back centuries to the
scaffold,
the
wheel,
and
the
panopticon.55
As mutual infatuation
grew
between architectural
theory and poststructuralist theory in other disciplines, the tradi-
tional
understanding
of
empathy
in
architecture
began
to
appear
hopelessly
dated. An
understanding
of
empathy
as an essential char-
acteristic of architecture
escapes many
from
outside the
discipline;
empathy
thus becomes
just
another
piece
of
Enlightenment/hu-
manist
baggage
to be
jettisoned.
Jumping
on the
poststructuralist
bandwagon (itself
now rather
outdated),
the
purveyors
of the archi-
tectural
New
follow suit.
The New
Spirit presents
the
troubling
possibility
that,
given
the media-directed nature
of
our
times,
half-baked
proclamations
that render the human condition as
inherently
abused and violated
might
be
accepted
without
question.
Any
culture
grows upward
from
roots,
but
it
is also formed
top-down
under
the direction of
an intellectualand political elite. Choices made in the making of the
landscape
are
tangible
and
long
lasting.
If,
as Woods
contends,
Doublespeak
is
a
confirmation
of
our
condition,
then the
possibili-
ties
for
serious
mischief are boundless.
In
most
instances,
the
new
empathy masquerades
as a concern
for the
downtrodden:
Now,
finally,
the
disenfranchised
will have
their
say.
Daniel Libeskind calls
for
a new
landscapeshaped
"not for
the victorswho have dominated
architecture
for five thousand
years,
but
the
vanquished-an
architecture
for
losers."56 uch
a
philosophy
May
997
JAE
50/4
262
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of
building
is
no
more than
a
politically
correct smoke screen. Per-
verting
so essential an architecturalcharacteristicas
empathy
will not
usher
in a new
egalitarian
world
any
more than
did
previous
naive
Modernist
political-architectural
formulas.
Theory
that
celebrates
the visceral and
fearful,
that finds malice
in
conscience and
principle,
that activates an architecture
for
losers,
is
indeed
a
departure
from
what we
have known and
hoped building
to
be.
It is a
telling
indication of
the
nature
of
much recent
theory
that architects outside elite Western intellectual
circles,
those most
directly
concerned with the true
"marginalized"
who
are the Third
World,
seem to
have little time for nihilistic
posturing.
In
many
cases,
the intellectual attachment to the
marginalized
individual is
no more than an
expedient
measure
that dovetails with
today's
fash-
ion
in
academia
and visual
aesthetics. Within
consumption-driven
Western
society,
claims that recent
avant-garde
architectural
theory
embodies
the essential societal
characteristics
of
our
age
are at best
culturally
naive
or
presumptuous,
at worst self-delusion or deceit.
Notes
1.
Ralph
Erskine,
"Democratic
Architecture-The
Universaland Useful
Art:
Projects
and
Reflections,"
Thomas Cubitt
Lecture,
Royal
Society
fArts
Jour-
nal
130
(1982):
643.
2. Vincent Scully, "Theoryand Delight," Progressive rchitecture 0/10
(Oct. 1989):
86.
3.
See MarkAlden
Branch,
"Critique:
Queasy
in
Columbus?"
Progressive
Architecture
Feb.
1994)
78-81,
for
a
discussion
of
Eisenman'sColumbus
(Ohio)
Convention
Center. Also see Lebbeus
Woods,
War
and Architecture
New
York:
PrincetonArchitectural
ress,
1993).
4. See Peter
Eisenman,
"The End of the
Classical,"
erspecta
1
(1984).
5.
See Charles
Jencks,
TheArchitecture
f
the
Jumping
Universe
London:
Academy
Editions,
1995).
6.
See
Lebbeus
Woods,
Anarchitecture:
rchitecture
s a
Political
Act
(Lon-
don:
Academy
Editions
1992);
and
Woods,
WarandArchitecture.
7.
Quoted
in MarkC.
Taylor,
"Descartes,
Nietzscheand the Search or the
Unsayable,"
New York
Times,
Feb.
1,
1987:
sec.
7,
p.
3.
8. See
Juhani
Pallasmaa,
SixThemes
for the Next
Millennium,"
Architec-
turalReview
July
1994):
74-79.
9. Charles encks,"TheNew Moderns,"AD Profile:New Architecture: he
New Moderns nd the
Super
Moderns
0/3-4
(1990):
15.
10. The
phrase
"the bite and
sweet
gravity
of
things
real and beautiful" s
from MichaelBenedikt's
Foran Architecture
f Reality
(New
York:
Lumen,
1987),
p.
22,
which
incorporated
usan
Sontag's
erm "biteand
sweet
gravity."
11.
Maugham's
emark s made
by
the fictional
narrator f TheMoon and
Sixpence
1919]
(New
York Modern
Library,
n.d.),
p.
80. It is
in
the context of
praising
he fierce and
completely ndependent
actions of
Strickland,
he novel's
central
character,
Paul
Gauguin
counterpart.
12.
This
view is
championed
n the works of
Spiro
Kostof,
particularly
History
of
Architecture:
ettings
nd Rituals
New
York:Oxford
University
Press,
1985),
in which
Kostof
explains,"Every
uilding
represents
socialartifact f
spe-
cific
impulse,energy,
and commitment.That is its
meaning,
and this
meaning
re-
sides
n its
physical
orm. Neithermaterial
eality
alone nor
generalbackground
f
culture
will
suffice to
explain
he
peculiar
natureof the
building"
p.
7).
13.
Benedikt,
For an Architecture
of
Reality,p.
4.
14.
Stephen
Kieran,
"The
Architecture f
Plenty:
Theory
and
Design
n the
MarketingAge,"
HarvardArchitectureeview
(1987):
111.
15.
John
Whiteman, "Criticism,
Representation
nd
Experience
n Con-
temporary
Architecture:
Architecture and
Drawing
in an
Age
of
Criticism,"
HarvardArchitecture eview
(1987):
139.
16. Thomas
Fisher,
"Editorial: he
Avant-Garde,
astand
Future,"
rogres-
siveArchitecture
4
(Aug.
1993):
7.
17.
Stanley
Tigerman,
Versus: n AmericanArchitect's lternatives
New
York:Rizzoli,1982), p. 11.
18. I first
encountered his term
n a
review
by
David Holahan n the
Phila-
delphia
nquirer,
Oct.
1,
1993.
Holahandubbed
a
book that
purported
o
prove
hat
MarkTwainwas
gay
"tabloid umanism." he
expression
uggests
mutatedmean-
ing
of
humanism,
ne
shaped
by
the sensibilities
f
makers f luridorsensationalab-
loid
headlines
ather han
by
the
thoughtful
onsideration
f
the humancondition.
19. See "Eisenman
and
Company)Respond,"Progressive
rchitecture
6/
2
(Feb.
1995):
88-91.
20.
John
Whiteman,
"The
Paradox
f
Classical
Representation,"
n
Jonathan
Jova
Marvel, d.,
Investigations
n Architecture:isenman tudios t the GSD:
1983-
85
(Cambridge,
MA: Harvard
University
Graduate chool of
Design,
1986),
p.
9.
21. This
phrase
s
borrowed
rom the
title of MarshallBerman'sAll That s
Solid
Melts nto
Air:
The
Experience f Modernity New
York:
Simon
and
Schuster
1982).
Bermanborrowshis title from Marx'scontention that to be modern s to
be
part
of a universe n which "all
that is solid melts into air."Bermanwrites of
characters s variedasJosephPaxton,BaronHaussmann,RobertMoses, Goethe,
Marx,
and
Baudelaire,
ll
of whom
"know
he thrill and
dread
of a world
n
which
'all that
is solid melts into
air"'
Penguin
edition, 1988,
p.
13).
22.
Andreas
Papadakis
nd Kenneth
Powell,
"Freedom nd
Function,"
AD
Profile:
Free
Space
Architecture2
(March/April
992):
p.
7.
23.
Lebbeus
Woods,
"Heterarchy
f Urban Form and
Architecture,"
D
Profile:
Free
Space
Architecture2
(March/April
992):
37.
24.
Quoted
in Andreas
Papadakis,
"On
Theory
and
Architecture,"
n
Theory Experimentation:
nIntellectual
xtravaganza
London:
Academy
Editions
1993),
p.
8.
25.
Daniel
Libeskind,
"Between
he
Lines,"
n
Andreas
Papadakis,Geoffrey
Broadbent,
and
Maggie
Toy,
eds.,
Free
Spirit
in
Architecture:
OmnibusVolume
(London:
Academy
Editions,
1992),
p.
179.
26. Alexander
Kaun,
SovietPoetsand
Poetry
Berkeley:University
of Cali-
fornia
Press,1943),
p. 69.
27. Norman Cohn, The Pursuitof the Millennium (New York:Oxford
University
Press,
1961),
p.
21.
28.
Ibid.,
p.
148.
29.
See E.M.
Farrelly,
"'TheNew
Spirit'
(Post-modernism
s
Dead),"
Ar-
chitecturalReview180
(Aug.
1986):
6-12,
for an
early
discussion
of
a trendthat
would
pick up speed.
30.
Quoted
in Peter
Collins,
Changing
Ideals in Modern
Architecture
(Montreal:
McGill-Queen's
University
Press,
1975),
p.
276.
31.
Paul
Scheerbart,
Glasarchitektur
Berlin:
Verlag
der
Sturm,
1914),
p.
25.
32.
Geoffrey
Broadbent,
Deconstruction: StudentGuide
London:
Acad-
emy
Editions,
1991).
263
Thomas
8/18/2019 Culture Merchandise
12/12
33.
Libeskind,
"Between he
Lines,"
p.
179.
34.
Matei
Calinescu,
Five Faces
f
Modernity
Durham,
NC: Duke
Univer-
sity
Press,
1987),
p.
121.
35.
Herbert
Butterfield,
The
Whig nterpretationf History
[1913]
(New
York:W.W.
Norton,
1965),
pp.
41-42.
36.
Le
Corbusier,
"The
Street,"
n W.
Boesiger
and 0.
Stonorov,eds.,
Le
Corbusiert
PierreJeanneret:
euvre
Complete,
Vol.
1,
1910-1929
[1929] (Zurich:
Les Editions
d'Architecture, 964),
p.
118.
37.
Alison and Peter
Smithson,
"The Built
World,
Urban Re-identifica-
tion,"
Architectural esign June
1955):
33.
38.
Robert A.M. Stern interviewwith
Eisenman,
May
9, 1985,
cited in
Stern's Pride
of
Place
(Boston:
Houghton
Mifflin,
1986),
p.
87.
Although
one
mightquestionwhetherwillfuldenialof gratifications anappropriaterchitectural
service,
t must be admitted that Eisenman's lients come to
him with their
eyes
open
and in most cases
get
exactly
what
they
are
ooking
for.
39.
See
Papadakis,
On
Theory
and
Architecture,"
or
one
such
ndictment;
and the
previously
discussed"Eisenman
and
Company)Respond."
40. See David
Watkin,
Morality
ndArchitecture
Oxford:
Oxford
Univer-
sity
Press).
41. The
OxfordEnglish
Dictionary
ays
thatTheodor
Lipps
used the
term
"Einfuhlung"in
903,
defining
t as "the
power
of
projecting
ne's
personality
nto
(and
so
fully
comprehending)
he
object
of
contemplation."
The first
English
use
of the term
empathy
s V.
Lee,
Diary,
Feb.
20, 1904,
cited
in Lee
and Anstruther-
Thompson,
Beauty
nd
Ugliness,
912,
p.
337:
"Passing
n to the
aesthetic
empa-
thy (Einfuhlung),
r more
properly
he aesthetic
ympathetic
eeling
of the act of
erecting
and
spreading."
42.
Kent
C. Bloomer
and CharlesW.
Moore,
Body,Memory,
ndArchitec-
ture New Haven,CT: YaleUniversityPress,1977), p. 27.
43.
Christian
Norberg-Schulz,
Genius
Loci: Towards
Phenomenology
f
Architecture
New
York:
Rizzoli,
1979),
p.
74.
44.
Geoffrey
Scott,
The
Architecture
f
Humanism
1914]
(Garden
City,
NY:
Doubleday,
1954),
pp.
93,
185.
45.
John
Whiteman,
"Some
Paradoxes
n
the Refutation
of Classicism:
Denial and
Possibility
n
Architecture"
n
Jonathan
ova
Marvel, d.,
Investigation
in
Architecture,
.
12.
46. As
quoted
in
Hanno-Walter
Kruft,
A
Historyof
Architectural
Theory
(New
York:PrincetonArchitectural
ress,
1994),
p.
68.
47.
Le
Corbusier,
Versune architecture
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Cres,
1924),
p.
99.
48. Bloomerand
Moore,
Body,Memory,
nd
Architecture,
.
5.
49.
Aaron
Betsky,
Violated
erfection:
rchitecturend
the
Fragmentationf
the Modern New York:Rizzoli,1990), pp. 9-11.
50.
Ibid.,
p. 183.
51.
T.S.
Eliot,
"TheHollow
Men,"
1925.
52.
SeeAndreas
apadakis,
Lebbeus
Woods,"
n
Theory
Experimentatio
An
Intellectual
xtravaganza,
p.
392-409;
and
Woods,
WarandArchitecture.lso
see
Woods,
"Heterarchy
f Urban Form
and
Architecture,"
p.
36-53.
53.
ArchitecturalAssociationSchool
of
Architecture
Prospectus,
London,
1993-1994,
pp.
114-15.
54.
In
particular,
ee
Elaine
Scarry,
The
Body
n
Pain: The
Making
and
Unmaking
f
the World
New
York:Oxford
University
Press,
1985).
55.
See Michel
Foucault,
Discipline
and Punish
(New
York:
Random
House,
1979).
Originally ublished
s Surveiller
tpunir Paris:
Editions
Gallimard
1975).
56.
Quoted
in
Charles
encks,
"The New
Moderns,"
AD
Profile:
New
Ar-
chitecture:
heNew
Moderns
nd The
Super
Moderns,
0/3-4
(1990):
15.
May
997
JAE
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264