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  • 8/18/2019 Culture Merchandise

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    Culture, Merchandise, or Just Light Entertainment? New Architecture at the Millennium

    Author(s): Bruce Thomas

    Source: Journal of Architectural Education (1984-), Vol. 50, No. 4, (May, 1997), pp. 254-264

    Published by: Blackwell Publishing on behalf of the Association of Collegiate Schools of

    Architecture, Inc.

    Stable URL: http://www.jstor.org/stable/1425438

    Accessed: 20/04/2008 22:14

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  • 8/18/2019 Culture Merchandise

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    Culture,Merchandise,

    r

    Just

    Light

    Entertainment?

    New Architecturet the

    Millennium

    BRUCE

    THOMAS,

    Lehigh University

    Much of

    the

    recent

    discussion about architectural

    theory

    concerns the

    so-

    called

    New

    Spirit

    in

    design,

    an

    approach

    that

    urges

    a redefinitionof archi-

    tecture in

    ways

    "more

    appropriate"

    o

    our

    media-driven,

    commercially

    dominated millennialculture.

    Many

    of these ideas

    are

    wrapped

    around their

    own

    newness.

    Yet if

    examined

    closely,

    the

    newest new is not without

    prece-

    dent.

    More

    troubling

    s the contention that the

    quality

    of

    empathy

    in archi-

    tecture

    must be redefined.

    Empathy

    has been essential to the

    shaping

    of the

    built

    environment,

    a

    characteristic

    that

    most

    literally

    renders architecture a

    humanist endeavor. Yet now we

    are

    being

    told

    that an

    appropriateempathy

    for our time does not celebrate our

    place

    inthe

    universe;rather,

    the

    human

    condition

    is

    one

    of

    violation

    and

    abuse.

    This

    essay

    questions

    the

    New

    Spirit's

    claim of newness and its

    interpre-

    tation of

    empathy.

    The

    appropriation

    of

    unprecedented

    newness is contra-

    dicted by even the most superficialexamination of various avant-garde

    movements that have

    paraded through

    the twentieth

    century.

    The

    essay

    fur-

    ther

    argues

    that a

    theory

    that

    finds the

    Enlightenment

    definitionof

    empathy

    to

    be a

    mask

    for

    human abuse and

    degradation

    is no more than

    "tabloidhu-

    manism,"

    perhaps appropriate

    to our

    age,

    but nonetheless a

    perversion

    when

    applied

    to the

    discipline

    of

    architecture.

    The

    author

    Marge Piercy explains

    that she writes reviews

    when

    she believes hat

    "something eing

    admired is less than

    admirable;

    perhaps

    meretricious,

    perhaps dangerous.

    "

    This

    essay

    s written

    or

    the

    same reason.

    COMPOSITIONAL

    SKILL AND

    FACILITYWITH

    VISUAL

    AESTHETICS MAKE

    architecture

    a fine art.

    An

    understanding

    of

    materials

    and

    technol-

    ogy

    makes architecture

    a

    complex

    science. Good intentions and be-

    nevolent

    principles

    make

    building

    a

    responsible

    and

    ennobling

    endeavor.

    Encompassing

    all of these skills

    and

    ideals, architecture,

    as

    Ralph

    Erskine has defined

    it,

    is

    "that rich and

    all-embracing

    weave of

    practical

    and

    spiritual

    satisfactions . . . this

    exceptional

    art

    which

    both

    protects

    our

    bodies

    and

    expresses

    our dreams."'

    As

    such,

    architecture

    is more than

    gallery

    art,

    no matter how

    stimulating

    and

    captivating

    the

    aesthetic,

    and architectural

    theory

    is more than an

    intellectual

    parlor

    game,

    no

    matter how clever and

    provocative

    the

    premise. The essential nature and social responsibilities of

    an

    en-

    deavor

    that

    has so

    proudly

    claimed the mantles of

    both

    art and sci-

    ence should

    not be cast aside

    in a

    cavalier manner-even

    if

    the

    newest visual aesthetic is

    exciting,

    even

    if

    the latest intellectual

    pose

    is

    appealing.

    The

    most

    compelling

    evidence of

    the

    scope

    of architecture is

    contained

    in the

    built work.

    However,

    the

    key

    to

    understanding

    Journal

    of

    Architectural

    Education,

    pp.

    254-264

    ?

    1997

    ACSA,

    Inc.

    that work is also to be

    found

    in

    the intentions of

    the

    architect,

    what

    is

    often

    categorized

    as

    "theory."

    The

    struggle

    to

    understand

    theory's

    relationship

    to the

    creative

    process

    and

    to

    the built

    product

    lies in

    the

    complexity

    of architecture

    itself:

    Theory

    is often

    appropriated

    to

    bridge

    the

    sometimes

    conflicting

    requirements

    of artand science.

    The

    increasing

    distance between art

    and

    science,

    which dates from

    at least

    the fourteenth

    century,

    is

    responsible

    for

    misunderstanding

    and

    misinterpretation

    within

    the

    discipline

    of architecture. Vincent

    Scully

    contends that an

    indulgence

    in

    intellectual

    gymnastics

    is

    partly responsible

    for

    that

    distancing, characterizing

    a certain con-

    fusion of art and science in architecturaltheory over the centuries

    as "one of

    the silliest and

    most

    persistent

    beliefs of

    French

    criticism,

    which was to

    pop up

    in

    various

    guises throughout

    history,

    culmi-

    nating,

    if

    that

    is the

    word,

    in

    the

    peculiar

    twist of Deconstructivism

    itself,

    wherein 'art' is in fact made

    by

    the

    critic,

    by

    'science.'"2That

    confusion

    is

    symptomatic

    of critics' and theorists'

    tendency

    to cre-

    ate a

    disjunction

    between

    design

    theory

    and what is

    actually

    built.

    This

    separation

    is a fortuitous one for

    today's

    media-driven

    culture,

    for

    it allows a choice to be

    made

    between

    architecture and

    merely

    thinking

    about architecture.

    As

    is

    apparently

    being

    demonstrated

    by

    the New

    Spirit,

    thinking

    is

    preferable

    because

    it

    can

    be

    produced

    and consumed far

    quicker

    and easier than

    building

    itself. Provoca-

    tive

    theory

    stretches the limits

    of

    a

    discipline-a healthy

    and nec-

    essary

    exercise-but with the

    power

    of

    today's

    media,

    with its

    insatiable

    appetite

    for

    the next new

    thing,

    we

    should be

    wary

    of sur-

    rendering

    too

    easily

    the

    tangible

    nature of

    architecture.

    Now,

    as the

    New

    Spirit begins

    to

    be

    built,

    we should ask whether it is a

    worthy

    successor

    to

    previous

    theories of the New.

    When Peter Eisenman

    boasts that he

    is

    able to make the av-

    erage person physically

    ill

    through

    his

    new

    manipulation

    of

    space

    and

    Lebbeus Woods

    hypothesizes

    an

    urban

    landscape

    in which

    people

    are

    compelled

    to inhabit the bombed ruins of

    war-torn

    cit-

    ies,

    the

    New

    Spirit

    in

    design

    should

    be

    questioned

    as

    to

    its inten-

    tions.3 What kind

    of

    built environment

    will

    be

    produced

    as

    the

    New

    Spirit

    theory

    is

    misunderstood and

    misapplied by

    lesser tal-

    ents, as has been the case with every other fashion in architecture?

    As we

    approach

    the

    millennium,

    some of the

    discipline's

    most

    persuasive

    figures

    seem to be

    asking

    us

    to reconsider

    architecture as

    we

    have

    known

    it,

    and

    to

    prepare

    for revisions on an

    apocalyptic

    scale. Eisenman

    explains

    that

    humanism,

    the

    centerpiece

    of western

    culture

    since the

    Renaissance,

    is

    already

    dead and buried.4

    Having

    wearied

    of

    the

    postmodern

    trivialities he

    so

    happily helped peddle,

    Charles

    Jencks

    has

    apparently

    left this mortal

    coil

    and taken

    archi-

    tecture

    with

    him into

    the

    "Jumping

    Universe."5Woods

    urges

    us

    to

    consider the attractions of an Orwellian

    world-we've

    been there for

    May

    997JAE

    50/4

    254

  • 8/18/2019 Culture Merchandise

    3/12

    some time

    anyway,

    he

    explains-in

    which war s

    peace,

    destruction

    is

    creation,

    and we will live in

    bombed-outBosnian

    ruins.6

    This is a

    scary

    prospect.

    To

    the

    fainthearted,

    architectural

    schemes

    and

    cultural

    deals)

    positedby

    Eisenman,

    Woods,

    Daniel

    Libeskind,

    nd

    any

    numberof those

    engaged

    n

    the

    so-calledNew

    Spirit

    or

    New Freedom

    in

    design may

    suggest

    the

    words of

    FriedrichNietzsche'smadman:"Whither

    arewe

    moving?

    ..

    Are

    we not

    plunging continually?

    Backward,

    ideward, orward,

    n

    all

    directions? s there still

    any

    up

    or down?Are we

    not

    straying

    as

    through

    an infinite

    nothing?"7

    ome

    skeptics

    f the New

    Spirit

    con-

    tend that recentarchitecturendtheoryrevealnothingso much as

    narcissismand

    self-indulgence

    ubstituted or the

    superior

    deals

    and

    aspirations revalent

    arlier n

    the

    century.8

    This

    may

    be too

    harsh.

    Jencks,

    of all

    people,

    warnsof "the

    harnessing

    f

    instrumen-

    tal reasonnot to the

    project

    of the

    Enlightenment

    ut to the

    forces

    of

    darkness."9 his is almost

    certainly

    overly

    alarmist,

    not to men-

    tion

    melodramatic,

    et

    the manner

    n

    which

    the New

    Spiritrepo-

    sitions

    design

    and

    theory

    for a new

    millennium

    begs

    the

    question

    of

    whether ome of the

    qualities

    hat have orcenturies

    iven

    build-

    ing

    "thebite

    and sweet

    gravity

    of

    things

    realand

    beautiful" re be-

    ing

    overlooked r even

    willfully

    distorted.10f

    this is

    so,

    it

    must also

    be asked:To what

    ends?

    An

    Avant-garde

    for the Media

    Age

    Art,

    the

    expression

    f society,manifests,

    n its

    highest

    oaring,

    the most

    advanced ocial endencies:t

    is the

    orerunner

    nd

    the revealer.

    Therefore,

    o know

    whether rt

    worthily

    ulfills

    its

    proper

    mission s

    initiator,

    whether

    heartist s

    trulyof

    the

    avant-garde,

    nemustknow

    where

    Humanity

    s

    going,

    know

    what

    the

    destiny f

    the humanrace

    s.

    -Gabriel-Desire

    Laverdant,

    De la

    mission

    de l'art

    et du role

    des artistes

    1845)

    Despite

    the radical

    natureof

    what

    they espouse,

    Eisenman,

    encks,

    Woods,

    and others

    place

    hemselves n

    a secure

    position.

    The inter-

    sectionof an

    artistic

    vant-garde

    nd a

    rarefied

    ntellectualizationf

    the rational

    discipline

    of

    architecture s for

    some a

    comfortable

    perch.

    In

    this

    regard,

    t is

    tempting

    to

    recall a

    pointed

    remark

    penned by

    Somerset

    Maugham

    n

    1919:

    "It is not

    difficult to

    be

    unconventional

    n

    the

    eyes

    of the

    worldwhen

    your

    unconvention-

    ality

    is but the

    conventionof

    your

    set.

    It

    affords

    you

    then an

    inor-

    dinate

    amount of self-esteem.

    You have the

    self-satisfaction of

    courage

    without the

    inconvenienceof

    danger."'

    An

    avant-garde

    hat

    adheres o the

    convention of

    its set is

    hardly

    n

    unusual

    phenomenon-one

    needs

    o

    look no

    further han

    the

    twentieth-century

    rt

    ndustry

    or

    multiple

    examples.

    However,

    as is

    the case with

    so

    manyaspects

    of

    our

    turn-of-the-millennium

    world,

    it is worth

    considering

    he

    relationship

    between

    the most

    recent

    avant-garde

    nd

    today'shypermedia

    ulture

    and

    asking

    to

    what

    degree

    and to what

    ends this

    affinity

    shapes

    architecture.

    Eversince

    the

    moment at the

    beginning

    of

    this

    century-or

    maybe

    t was n

    the

    previous

    entury,

    or theone before

    hat-when

    the

    avant-garde

    ppropriated

    ey

    aspects

    of the

    intellectual

    basisof

    architecture,heoristshavefound it helpfulto sell certainadopted

    principles

    s

    gospel

    truth.Like

    a

    silver-tongued

    nakeoil

    salesman,

    the

    avant-garde

    educes

    witha

    carefully

    rafted

    oncoction

    of

    intel-

    lect,

    personality,

    nd,

    although

    he

    open

    use of the term

    s

    avoided,

    style.

    The

    object

    s to

    bottleculture

    tselfand

    to label t

    theory.

    Whether his

    alchemy

    epresents

    n

    appropriately

    omplex

    nd

    inclusive

    understanding

    f

    architecture-and

    culture-or whether t

    is

    primarily

    he resultof

    external

    nd

    transitory

    nfluences,

    uch

    as

    intellectual

    adsand

    aesthetic

    ashions,

    houldbea

    subject

    f

    debate.

    Over

    he

    past

    ew

    decades,

    rchitectural

    roduction

    asbecome

    ever

    more

    engulfed

    n

    a

    media-driven

    nd

    marketing-oriented

    orld.

    This

    shouldcome as

    no

    surprise,

    or

    architecture

    as never

    been

    removed

    from ts

    contemporary

    ulture.

    Despite

    numerousacile

    characteriza

    tionsthatpaintarchitectures a mirror hatpassivelyeflects ertain

    aspects

    of

    society,

    it has never

    been

    merely

    a

    reflective

    medium.

    Rather,

    rchitectures an

    active

    principal

    omponent

    n

    the

    making

    of

    culture-and a

    very

    angible

    nd

    expensive

    ne at

    that.12

    Today's

    media

    culture

    depends

    on the

    availability

    f an inex-

    haustible

    upply

    of new

    images.

    ncreasingly,

    vidence

    uggests

    hat

    the

    image

    s

    independent

    rom,

    and more

    mportant

    han,

    he

    reality

    it

    supposedly

    epresents.

    orthe

    architectural

    vant-garde,

    he

    be-

    trothed

    weary

    roma

    century-long

    ngagement

    ith

    the

    architectura

    object,

    t is a

    divorce

    made

    n

    heaven.For

    hose

    who

    prefer

    o believe

    that

    architectures more real

    than

    that,

    for

    those

    who

    agree

    with

    Michael

    Benedikt hat "in

    our

    media-saturated

    imes t falls

    o archi-

    tecture o have he

    direct

    esthetic

    experience

    f

    the real

    at the

    center

    of its

    concerns,"

    t is

    confounding

    o realize hat

    the

    discipline

    tself

    aids and abets

    ts own

    submersion

    n

    this

    bravenew

    world.13n a

    shrewd xamination

    f the

    effectof

    these

    orceson

    architecture,

    rit-

    ten

    almosta

    decade

    ago,

    Stephen

    Kieran ecounts

    he

    coercive

    ature

    of

    marketing

    hat

    turns

    architecture

    nto a

    consumer

    product

    and

    makes

    practice

    rimarily

    he

    creation f

    designer

    abels.

    Yet,

    he

    con-

    cludes,

    "These

    quandaries

    otwithstanding, cceptance

    of

    market-

    ing-

    and

    media-driven

    architecture]

    is

    the

    only

    potentially

    constructive

    esponse."14

    ut with

    what

    results?

    255

    Thomas

  • 8/18/2019 Culture Merchandise

    4/12

    The

    acceptance ostulatedby

    Kieranhas takena numberof

    forms.The

    stage-setbuilding

    andfashion-of-the-week

    ostumesof

    postmodernism

    ere

    perhaps

    he mostovert

    examples,

    ut

    in

    a num-

    ber of more

    significantways,

    n reaction o

    the often

    misguided

    nd

    arrogant

    eroismof

    the Modern

    movement,

    discussions f architec-

    turehave

    orsakents raison

    'etre,

    he

    building,

    he

    architecturalb-

    ject.

    Instead,

    riticism s often

    prized

    above

    building

    tself.Incritical

    discourse,

    distancing

    rom real

    building

    s now

    oftenthe

    norm;

    as

    John

    Whiteman

    omments,

    "The

    wo,

    [critical]

    meaning

    and mate-

    riality,

    re

    never o be

    conjoined."'5

    ad o

    say,

    he same s trueof

    any

    smart

    marketingtrategy

    oran inferior

    roduct.

    The

    reality

    f

    build-

    ing

    is

    simply

    not

    excitingenough;

    t cannot ive

    up

    to the

    hype

    of

    much recent

    heory.

    Writing

    of

    ZahaHadid's irstexecuted

    project,

    the Vitra irestationof

    1993,

    ThomasFisher

    bserved

    hat

    whenher

    paintings

    and

    drawings

    or the "Peak"

    ompetition

    n

    Hong Kong

    appeared

    n

    1984,

    they

    seemedon the

    cutting edge

    of

    design.

    Yet,

    later,

    with the realization f an

    actual

    building,

    Hadid'swork"seems

    somehowold-fashioned.

    Bold

    iconoclastic

    orm-making,

    n

    and of

    itself,

    no

    longer

    seems

    very

    daring."'6

    n

    the architectural

    rocess,

    synthesis

    ometimes

    ompares oorly

    o

    imaginative ypothesis.

    Often,

    the

    representation

    f architecture asascended o the

    position

    of

    having

    ntrinsic alueunrelated o

    any

    actualbuilt

    prod-

    uct. This is not

    without

    precedent.

    Marketing

    orceshave

    always

    drivenarchitecture, eingpartof the fundamental lient-architect

    equation.

    Moreover,

    wo centuries

    ago,

    French

    visionary

    architec-

    tureraised

    he

    issueof the

    relationship

    etween

    drawing

    nd

    build-

    ing:

    Etienne-LouisBoullee'smost

    significant

    work was on

    paper

    only;

    some of

    Claude-NicolasLedoux's

    most

    provocative

    orms,

    he

    plan

    of the

    Oikema,

    for

    example-were

    available

    nly

    to those few

    able to

    possess

    an

    expensive

    olio.

    Beginning

    n

    the late

    seventies,

    architects ike Michael Gravesand

    Stanley

    Tigerman

    and outlets

    like the Max Protech

    Gallery

    n New York

    City

    reestablished

    sepa-

    rate market or architectural

    rawings.Significantly,drawing

    was

    viewed not as a means of

    producing

    architecture,

    but ratheras a

    mediumfor

    opposing

    the limitations inherent

    in

    the

    making

    of

    buildings.Tigermanexplained

    hat such

    drawings

    demonstrated

    how "theverytraditionof synthesiss graduallyroded, uggesting

    the

    greaterpower

    of the

    juxtaposition

    f thesisand antithesis."17

    Reality

    s a relative erm.

    Now,

    as the "simulacrum"ontinues

    to

    gain currency

    n

    architectural

    heory

    and as the

    map

    of

    culture

    s

    being

    recharted

    n

    cyberspace,inkering

    with the architectural

    esign

    process

    s more han

    merely

    matterof

    exchanginguxtaposition

    or

    synthesis.

    Humanism

    may,

    as Eisenmanand othersso

    glibly

    con-

    tend,

    already

    e

    gone,

    but its

    replacement

    s at best a

    highly

    specula-

    tivealternative. s

    the raw

    power

    of media

    plays

    an ever

    arger

    ole

    in

    shaping

    the

    intellectual basis for

    much of the

    emerging

    millennium's

    ulture,

    we run the risk

    of

    building

    a new

    architectur

    not on

    substantial

    oundations,

    but

    according

    o a debasement f

    humanist

    deals,

    what

    might

    be

    described s

    "tabloid umanism."'

    Since

    architecture s the most

    public

    of

    arts,

    the effect of

    media-shaped heory

    on

    the

    production

    of

    a sharedbuilt environ-

    mentshouldbe a

    paramount

    onsideration.

    Why,

    for

    example,

    does

    so

    much of recent

    theory

    seem to be the

    product

    of an in-house

    Academy

    Editions

    think

    tank?Should

    antitrust aws be

    applied

    o

    intellectual iscourse?

    las,

    o

    examine his

    relationship

    s

    presump-

    tuous,

    at the

    very

    east ntellectualbad

    manners,

    ome true believ-

    ers scold. For

    example,

    Rosalind

    Krausscondemns criticism

    of

    Eisenman s

    "philistine

    illiness,"

    rguing

    hat t shouldbe

    regarded

    as "some

    kind of

    annoying

    ly

    that has

    andedon one's

    shoulder."1

    To

    those who would

    prefer

    not

    to be bothered

    by

    critical

    analysis

    founded

    in

    less

    rarefieddefinitions of architecture

    and

    culture,

    skeptical

    onsideration f the

    New

    Spirit

    n

    design

    s

    not

    much

    fun

    and

    drags

    the

    discourse nto

    openly addressing

    architecture

    s a

    commodity(something

    best

    kept

    in

    the

    closet)

    with all the associ-

    ated notions

    of

    fashion,

    micro-

    and

    macroeconomics,

    ulturalhe-

    gemony,

    political

    duplicity,

    and other

    messy

    things.

    Better,

    accolytes

    of the New

    Spirit

    would

    paradoxically

    ounsel,

    just

    to

    stickto

    simple,

    axiomatic

    ruths:"Architectures Art"or

    "Architec

    ture is the spiritof the agemade manifest" andto the ageits art,

    and

    to

    art its

    freedom).

    Unfortunately, ependence

    on

    simple

    axi-

    oms

    may

    obscuremore

    subtle,

    but

    perhaps

    more

    real,

    ruths.

    Of these

    "truths,"

    r

    fundamental

    rinciples

    hathave

    ong

    been

    heldascentral o

    architectural

    roduction

    nd

    discourse,

    wo standout

    for

    particular

    nd critical xamination-of themselves

    nd of recent

    reinterpretations.

    ne issue s more

    significant

    o

    media's elation o

    architecturendmost

    certainly

    o

    the

    neo-avant-garde'sroduction

    f

    contemporaryheory:

    hat

    is,

    the issue

    of

    newness. he other

    speaks

    more

    directly

    f one of the

    characteristicshathas orcenturies

    haped

    architecture,

    amely,

    he

    quality

    f

    empathy

    n

    building.

    he first s be-

    ing seriously

    misconstrued.hesecond s

    beingperverted.

    New

    Again

    The

    millennium,

    oming

    o

    soon,

    o hard

    upon,

    s bad tim-

    ing.

    In

    the

    year

    999,

    in

    the

    year

    1499,

    in the

    year

    1899

    (and

    in

    all the

    years

    between:hemillenniums a

    permanent

    mil-

    lennium)-it

    didn't

    really

    matterwhat

    people elt

    or what

    theyfelt

    ike

    saying.

    The

    end

    of

    the

    worldjust

    wasn

    t

    coming.

    Nobody

    had

    the hardware.

    -Martin

    Amis,

    London Fields

    (1990)

    May

    199/ JAE

    50/4

    256

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    In

    magazines,

    n

    galleries,

    and now on

    the

    street,

    high-style

    archi-

    tecture

    s

    awashwith

    dazzling

    models,

    drawings,

    nd

    computer-gen-

    erated

    mages,

    some of which seem

    intentionally

    designed

    o

    defy

    comprehension

    and

    so

    plead

    to be

    recognized

    as

    New. Eachnew

    thing

    is

    accompaniedby

    legions

    of

    acolytes

    who

    prefer

    not

    to be

    troubled

    by

    the

    skeptic.

    Most of the authorsof the

    New

    claim

    that

    the conditions

    of

    our

    age,

    and

    consequently

    the

    very

    nature

    of

    today's

    designtheory,

    are

    unprecedented-that

    the New

    Spirit

    or

    New Freedom s

    quintessentially

    New. It is

    important

    o establish

    the

    validity

    of such a claim because

    much recent

    heory

    s

    wrapped

    around he

    singular

    ruth of its own

    newness.

    f

    the core

    premise

    s

    shaky,

    he

    possibility

    xists hat

    the

    latest

    theory

    s

    merefashion-

    seductive,

    entertaining, tylish,

    but

    something

    ess

    than a

    body

    of

    essential

    principles

    with which to

    design.

    One of

    the sharedtenets

    of

    New

    Spirit

    or

    New

    Freedom

    theorists s that

    basic

    assumptions

    bout

    society,

    and

    consequently

    also

    about

    architecture,

    eed

    to be

    redefined.Rocks of

    stability-

    such as

    the

    epistemology

    of the

    Enlightenment,

    aithin

    social

    sys-

    tems of

    order,

    the rationalessence of

    architectureas it has

    been

    defined

    for

    centuries,

    architecture tself-are thus

    swept

    away

    by

    the chaotic idalwave

    hat s the latest

    modernity.

    The transcendent

    lesson of

    cultural

    modernism,

    we

    are

    told,

    is that we

    are

    no

    longer

    masters of our

    own

    productions.20

    We

    are

    faced

    with

    the

    neoexistentialistealization hat each of usis on his orher ownand

    no one

    gets

    out

    of

    here

    alive.

    All

    that is solid melts

    into air.21

    The rationale for

    changing

    long-held assumptions

    about

    Western

    ociety

    and about architecture s we have

    known t is

    that

    traditionaldefinitions

    no

    longer

    are

    appropriate

    or

    the

    unprec-

    edented

    spirit

    of

    our time. The

    age,

    we

    are

    old,

    is

    relentlessly

    om-

    mercial.

    Consequently,

    esign,

    as an

    inherentlypublic

    artand thus

    a creature f

    popular

    culture,

    s

    above all else a

    commercial

    prod-

    uct. The commercialmilieu is

    by

    nature

    quixotic,

    ess than

    stable.

    Architecture s

    we have known it

    is, then,

    too

    permanent,

    oo du-

    rable or

    the culture

    n

    which

    it

    would

    exist.

    In

    fact,

    it is

    claimed,

    the

    durableworldwe have

    known,

    one that

    has been the

    particular

    domain of

    building,

    s

    itself

    coming

    to

    an

    end.

    In the past, the comingof a millenniumhasproduceddire

    and

    frighteningpredictions.

    Similarly,

    oday's

    critics

    and theorists

    tell us to

    braceourselves or

    tomorrow.

    Recent

    upheavals

    n

    theory

    and

    design speak

    of a new intellectualism

    hat is

    just

    now

    flower-

    ing

    in

    unprecedented

    orms.The

    new architecture

    s evidence

    hat

    some are n

    touch-more so than

    ever

    before,

    t is

    implied-with

    a

    society

    hurtling

    oward

    a

    completely

    new

    world.

    The new

    aesthetic nd the

    ideas

    hat

    underpin

    ts formsmake

    up

    an

    interesting

    losed

    oop

    of

    logic:

    In an

    anarchic

    ge

    like

    ours,

    the

    appropriate

    ormsand ideasare

    characteristically

    haotic;

    f

    an-

    archy

    results rom

    this,

    it

    is evidence that

    this is an

    age

    of

    chaos.

    Thus,

    societalandaesthetic

    disorder re

    appropriate

    o

    the

    age

    and

    therefore

    "good,"

    or at least

    "honest,"

    n

    the

    very

    limited

    way

    in

    which such

    judgments

    arestill

    possible.

    Firmness,

    ommodity,

    and

    delight

    are,

    ikeVitruvius

    himself,

    ancient

    history.

    Just

    so there is no

    mistake about

    it,

    many

    of

    today's

    most

    influential

    critics,theorists,

    and architects

    xplain

    that what con-

    cerns

    them is of

    immense

    significance.

    The

    writtenwords

    that ac-

    company

    he

    newnesscount muchless than do

    visual

    qualities

    but

    nonethelessare

    themselves

    breathlesswith

    pregnant

    mportance.

    Andreas

    Papadakis

    laims hat we are

    witnessto

    "theconscious

    re-

    birthof the artof

    architecture"ndthat "anew

    way

    of

    designing

    s

    emerging."22

    ebbeusWoods

    modestly

    asserts

    hat his work

    in-

    volves "the entire

    shape

    and substanceof

    human

    communaland

    private

    ife

    [as it]

    is

    and

    always

    has

    been

    determined."23 e

    are,

    it

    is

    argued,

    engaged

    n

    no less

    a task than

    throwing

    out

    centuriesof

    Enlightenment

    nd

    humanist

    baggage,

    purging

    of

    culturalnorms

    that

    will,

    as

    PeterEisenman

    xplains,displace

    "man

    away

    rom the

    centerof his

    world."

    According

    o

    Eisenman,

    "therole of

    artis to

    alienate

    anddislocateman

    from his

    environment o that he

    is

    jolted

    into

    seeing

    what it

    is

    again."24

    aniel

    Libeskind

    exclaims,

    "The

    period

    of

    enlightened

    human

    intellect

    with

    reality,

    that

    great

    Socraticandpre-Socraticontribution o seeingtheworld, s com-

    ing

    to an end."25

    Such

    provocative pronouncements

    echo

    those of

    earlier

    avant-garde

    movements;

    he

    dadaists,

    urrealists,

    nd

    mpressionists

    in

    theirown

    time all

    sought

    to

    see

    the world

    anew.

    Today's heory,

    which

    contains nternal

    cloaked

    contradictions hat

    cleverly

    ques-

    tion the

    veryproposition

    being put

    forth-for

    example,

    he neo-

    avant-garde'sepudiation

    f

    Modernist

    zeitgeist

    claims n

    favorof

    a

    new,

    more

    appropriate

    pirit

    of the

    present

    age-is nothing

    new.

    In the

    first half

    of this

    century,

    the Soviet

    poet

    Vadim

    Shershenevich

    eclared,

    "Poetry's

    hief

    magnificent

    aw is

    'There

    are no

    lawswhatever.'"26

    The

    statement

    s,

    of

    course,

    tself

    a

    law.)

    Is

    Eisenman's

    ontentionthat

    humanism s on

    its

    way

    out itself

    an

    argumentbornfromhumanistphilosophy?sLibeskind's bserva-

    tion

    concerning

    he end

    of

    Socratic

    wisdom

    to be derived

    hrough

    Socratic

    questioning

    of

    the

    condition of

    knowledge?

    Eventhe

    insistence hat the

    age

    s so

    new that

    any

    ties to

    pre-

    cedent have been

    severed

    s itself

    not

    new.

    Such

    a

    claim

    was,

    of

    course,

    he basis or

    the

    tenets of

    Modernism,

    hedominant

    archi-

    tectural

    philosophy

    nd

    aesthetic f

    the first

    wo-thirds f the

    twen-

    tieth

    century.

    Moreover,

    he

    underlying

    messianic one of

    today's

    millennial

    heory

    has ts

    own,

    more

    distant

    precedents

    romthe

    end

    257

    Thomas

  • 8/18/2019 Culture Merchandise

    6/12

    of the first

    thousand-year

    ycle

    of the western alendar nd thedo-

    ings

    of latermedieval

    religious

    revolutionaries nd

    mystical

    anar-

    chists.

    ronically,

    he

    Judaic

    and Christian raditions

    f

    apocalypse

    are

    part

    of

    the

    foundationof Western

    culture,

    the same societal

    structure

    hat,

    we

    are

    told,

    must be

    significantly

    eworkedo

    con-

    form

    to the

    mostrecent

    apocalyptic

    ision.

    Millenarianism,

    he

    be-

    lief that the

    thousand-year

    ntervalwould conclude

    in

    the Last

    Judgment,explained

    hat

    life

    would

    be

    utterly

    ransformeds his-

    tory

    reached ts culmination.Salvationwould

    be

    obtained

    by

    the

    reshaping

    f a world dominated

    by

    evil,

    a

    societycompletely

    cor-

    ruptedby tyrannical owers apable

    f

    destroying

    ife

    as

    it

    had

    been

    known.27

    If

    this

    sounds

    familiar,

    it

    is

    probably

    because the

    millenarians'isionof a

    society

    n

    needof salvation

    s not

    dissimilar

    to the

    depictions

    of recent

    heorists,

    uch

    as

    Lebbeus

    Woods,

    of

    our

    own

    age.

    However,

    alvation

    s

    apparently

    o be different romwhat

    it

    was

    imagined

    o be at thelastturnof a millennium.Woods's

    no-

    tion of resurrected

    erfection, hapedby

    a

    preference

    or

    a

    specific

    visual

    tyle

    (one

    popularized,

    ppropriately,

    ot

    only

    in

    architecture

    but

    in

    the mass

    media,

    namely,

    he

    postapocalyptic

    Mad Maxmov-

    ies),

    includes a

    new, better,

    dynamic

    form of human

    community

    arising

    rom his

    scary

    "free-zones."

    Much

    of the

    resignation

    o

    sup-

    posed

    destructive endencies

    of

    capitalism

    and

    cynical images

    of

    commerce

    ound

    n

    today's

    New

    Spirit

    and New Freedom

    n

    design

    is the secular ounterparto the MiddleAges'recognition f Satan's

    tyrannical owers.

    ronically,

    millenarianshemselveswereonce said

    to

    engage

    n

    "the

    heresy

    of the Free

    Spirit."28

    Evenas

    applied

    o

    artand

    architecture,

    he terms

    free

    spirit

    nd

    new

    piritpredate

    Academy

    Editions.29

    hey

    havecome

    up

    now and

    again

    ince the Middle

    Ages,

    with

    their

    most

    insistent

    use

    occurring

    throughout

    his

    century.

    Ambitious

    claimsof

    significance

    ndvali-

    dation

    by

    attachment

    o

    science

    and

    culture

    usuallyaccompany

    he

    invocation.

    The

    last turn

    of a

    century pawned

    numerous

    roups

    of

    cultural

    reformers,

    romsecessionists o

    futurists,

    most of whom

    claimed

    o

    recognize

    nd

    incorporate

    truly

    new human

    condition.

    In

    1917,

    Guillaume

    Apollinaire xplained

    n

    "l'Esprit

    ouveau,"

    is

    essay

    on

    cubism,

    "Thenew

    spirit truggles

    o

    open

    new views

    on

    the

    exteriorand interioruniversewhichshall not be inferior o those

    which scholars

    f

    everycategory

    are

    discovering

    ach

    day

    . .. The

    new

    spirit

    distinguishes

    tselffrom

    all

    the artistic nd

    literary

    move-

    ments which

    have

    preceded

    it."30Less than

    a

    decade

    later,

    Le

    Corbusier

    sed

    he

    term

    or

    his

    Pavillionde

    L'Esprit

    Nouveau

    at the

    1925

    Exposition

    des

    Arts Decoratifs.

    Meanwhile,

    Germany's

    most

    important

    architectural

    heoristswere

    busy formulating

    a Neue

    Sachlichkeit,

    new

    objectivity,

    hatwould

    lay

    the

    groundwork

    or a

    new

    freedom n

    design.

    Off

    in

    the

    metaphorical

    mountains,

    Paul

    Scheerbart,

    Bruno

    Taut,

    and members

    of the secret

    society

    Glass

    Chain

    hypothesized

    fantastic

    lass

    architecturehatwould

    "provide

    us

    with a new culture."31

    y

    the

    eighties,

    with Modernism n

    aging

    dowager,

    most of the

    revolutionary

    ew

    spirit

    was little morethan

    charming

    nostalgic

    memories.

    However,

    anotherNew

    Spirit

    arose

    phoenixlike

    rom its

    ashes.

    Ironically,

    he new New

    Spirit

    was de-

    scribed n termsof old new

    spirits:

    t

    had

    "the

    thrusting,dynamic

    imagery

    f Constructivismnd

    .. Futurism's

    avage eauty."

    t was

    Dadaesque,

    t was

    surreal,

    aid the

    acolytes

    f theNew.32

    Many

    of

    today's

    hinkers

    and makersof

    the

    New sharewith

    their

    predecessors myopic

    view

    of the

    world,

    an

    assumption

    hat

    what is

    happening

    n their

    time

    is unlike

    anything

    that has ever

    happened

    o

    anyone

    before.Libeskind

    writes,

    "Something

    as

    hap-

    pened culturally,

    cross

    he

    barriers

    f old that has

    fundamentally

    alteredthe mood and

    modality

    of

    people'sfeelings,

    desires,

    and

    consequently, houghts."33

    his

    is

    exciting

    talk,

    but it

    may

    be less

    than accurate.

    Today's heory,

    ike

    any theory

    primarily

    hapedby

    the

    avant-garde

    as

    has

    been

    the case

    or

    the

    last

    one hundred

    ears),

    speaks

    irstandforemost

    only

    to

    its own makers.

    t is

    impossible

    or

    the

    avant-garde

    o

    accommodate he

    prevailing

    uman

    condition,

    to

    represent ny feelings,

    desires,

    and

    thoughts

    other

    than those of

    its own self-definednarrow liverof

    society.

    In

    fact,

    an

    avant-garde

    that

    gains

    oo substantial

    footing

    in

    the world

    n which it exists s

    self-negating.As Matei Calinescu xplains,"Ironically,in thesix-

    ties]

    the

    avant-garde

    ound

    itself

    failingthrough

    a

    stupendous,

    n-

    voluntary

    uccess.

    This situation

    prompted

    ome

    artistsand critics

    to

    question

    not

    only

    the historical ole of

    the

    avant-garde

    ut

    the

    adequacy

    f

    the

    concept

    tself."34

    The makers

    of much recent

    theory

    fall into a familiar

    rap,

    believing

    hat

    they

    rest

    atop

    the

    pinnacle

    of

    history,poised

    as none

    before o

    leap

    into the future.Such

    a view was the

    principal

    ause

    of

    large

    blind

    spots

    scattered

    hroughout

    he often

    brillianthisto-

    ries and

    theories

    of

    Giedion,

    Pevsner,

    and

    Le

    Corbusier,

    s well as

    the work of lesser

    purveyors

    f the Modernist

    gospels.

    It is

    a belief

    that

    can

    seduce

    otherwise ational nd

    nsightful

    hinkers nd

    build-

    ers into

    assuming

    that

    they

    are,

    in the

    words

    of

    the

    historian

    HerbertButterfield,"co-operators ithprogresstself."35

    Being

    a

    partner

    of

    progress,

    apturing

    he essence

    of an

    age

    identified

    or claimed)

    as

    fundamentally

    ew,

    particularly

    ne that

    is also the culmination

    f

    history,

    reates

    great

    and

    dangerous

    ree-

    dom. The

    designer

    s able-in

    fact,

    is

    required-to

    create

    com-

    pletely

    new standards

    by

    which to build and

    judge,

    values that

    because

    of the nature

    of the

    avant-garde

    must

    rejectprecedent.

    For

    a media-driven

    ulture

    dependent

    on

    a

    supply

    of new

    images,

    he

    set

    of circumstancess

    just right. Problematically,

    his

    often does

    May

    997 JAE

    50/4

    258

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    not

    square

    with the

    tangible

    eality

    of

    architecture.

    ime

    and

    again

    buildingproves

    o be

    dependent

    on

    continuity

    rather han

    radical

    change.

    Architecture

    s

    self-referential,

    discipline

    based

    on

    prece-

    dent.Inreaction o

    nineteenth-century

    evivalism,

    he last

    hundred

    years

    of

    Westernarchitectural

    heory

    have

    largely

    been

    shapedby

    attempts

    o create

    unprecedented uilding

    orms,

    or at least forms

    appropriate

    o

    "modern"materials

    nd to a modern

    zeitgeist.

    Yet

    even the most canonicalof

    Modernists,

    uch as Le

    Corbusier,

    Mies

    van der

    Rohe,

    and Louis

    Kahn,

    admitteda debt to classical

    prin-

    ciples.

    Frank

    Lloyd

    Wright

    acknowledged

    he influence of tradi-

    tional Japanesearchitectureeven as he proclaimedhimself the

    quintessential

    modern

    architect.

    The

    problems

    o be

    solved are often

    great,

    especially

    when

    architecture

    s

    expected

    o drive

    a

    social

    agenda.

    Pressure o

    adopt

    a

    new

    system

    of

    valuesoften leads

    to foolish naiveteor

    arrogance.

    Le

    Corbusier

    hus dismissed

    urbanism's

    ingle

    most

    important

    le-

    ment,

    the

    street,

    because"our

    heartsare

    alwaysoppressed

    by

    the

    constriction

    of its

    enclosing

    walls,"

    and then

    rejected

    t

    completely

    because

    "when all is said and done we

    have

    to

    admit it

    disgusts

    us."36Modernist

    avant-gardeplanners

    abstracted

    and

    systematized

    the troublesome

    human

    component

    out of urban

    heory.Legions

    of urban-renewalureaucrats ould

    follow suit.

    In

    England

    after

    World

    War

    II,

    betweena blitzed-outurban

    andscape

    nd

    a social-

    ist

    government,

    some

    Angry Young

    Men

    (and

    Alison

    Smithson)

    concoctedthe New Realism and extracted

    rom

    it

    the transcen-

    dently

    brutalPark

    Hill

    housing

    n

    Sheffield.

    Not to

    worry,

    he En-

    glish

    enfants

    erribles

    xplained, hey

    were

    merely

    giving

    "form o

    our

    generation's

    dea

    of order."37More

    recently,

    Eisenman an-

    nounced

    that,

    in

    contrast

    o

    the

    past

    three

    hundred

    years

    of Ameri-

    can domestic

    architecture,

    when

    designing

    a

    house

    he

    refuses o

    pander

    o the wishesof the client.

    Rather,

    he

    "basically ttempts

    o

    destabilize he notion

    of home."38

    Other

    significant

    endenciesseen before

    n

    this

    century

    are

    beingrepeated,

    ot invented.

    The

    formsand

    design

    philosophies

    f

    the New

    Spirit

    n

    architecture

    re

    hardly

    without

    precedent.

    Theo

    van Doesburg'sopaquetheoryof neoplasticismwould be rightat

    home

    with

    many

    of the nineties'dense

    pronouncements.

    Lebbeus

    Woods andAntonio Sant'Eliawould findone another'surbanro-

    mantic

    drawing

    style

    familiar,

    and

    later Woods and

    Filippo

    Tommaso Marinetti

    might

    well

    compare

    notes

    on the

    cleansing

    power

    of

    heavyartillery.By

    now it

    is

    commonplace

    o callattention

    to the resemblance etween

    early

    Modernism's onstructivist

    hase

    and

    recentworks.

    In

    the last decadeof

    the twentieth

    century,

    we

    may

    not be

    atop

    the mountainof

    history,

    but we have been travel-

    ing

    to

    where

    we are for some

    time now.

    No matter o what

    engthsbuilding

    s

    intellectualized,

    rchi-

    tectural

    design

    remains

    primarily

    matterof aesthetics

    hapedby,

    and

    shaping,

    three-dimensional

    orms. Since aesthetics

    might

    be

    considered matterof

    taste,

    a difficult

    concept

    not

    easily upported

    by

    academic

    argument,

    laborate

    "theoretical"ationalizations re

    constructed o defend the choice of

    style

    or fashion.

    Criticism

    or

    even

    skepticism

    s

    dismissed s

    partisan

    ppositionemanating

    rom

    acommitted

    antitheoretical

    obby.39

    ismissal

    of

    contrary

    riticism

    through

    he

    appropriation

    f "the

    spirit

    of the

    age"

    s

    hardly

    new.

    David

    Watkin

    explains

    n

    Architecture

    nd

    Morality

    hat

    the

    defense

    of visualaestheticshasbeencommonplace verthe last two centu-

    ries. Watkin

    points

    out that A.W.N.

    Pugin,

    Viollet-le-Duc,

    and

    Nikolaus Pevsner

    (three

    very

    different

    personalities,only

    two

    of

    whom favored imilar rchitectural

    tyles)

    each

    ustified

    his

    position

    by

    claiming

    hat

    his aesthetic

    preference

    was

    the inevitable

    esponse

    to the

    shape

    of

    contemporary ociety.

    In

    part,

    theirswere

    philoso-

    phies

    designed

    o

    compensate

    or an

    overemphasis

    n

    personal

    ref-

    erences

    for a

    particular tyle

    of

    architecture,

    one

    in

    which visual

    appeal

    was

    primary

    ut was

    suppressed,

    isguised

    n

    the nineteenth

    century

    behindveils of

    religion

    and nationalism nd

    in

    the twenti-

    eth

    centuryby

    naive faith

    in

    the social collectiveand the

    promise

    of

    technology.40

    n

    this

    light,

    the

    latest

    theory

    that demonstrates

    tendencies o

    misinterpret

    ulture,

    misapplyechnology,

    or

    support

    simplisticpoliticalagendas

    ooks all too familiar.

    New

    Empathy

    Physical

    ormspossess

    character

    nly

    becausewe ourselves

    possess

    body....

    Wereadourown

    mage

    nto all

    phenom-

    ena.

    We

    expect

    verything

    o

    possess

    whatwe know o be the

    conditions

    of

    ourown

    well-being.

    -Heinrich

    Wolfflin, Prolegomena

    o a

    Psychology

    of

    Architecture"

    1886)

    Whenthe wordempathy ascoined,it wasregarded ot as a ratio-

    nal

    thoughtprocess

    but rather s a less

    precise

    eeling

    or emotion.4

    Subsequently,

    Theodor

    Lipps

    redefined he

    term

    as the

    objectiv

    enjoyment

    of

    self,

    contending

    hat

    beauty

    was a matterof encoun-

    tering

    the

    self in

    an

    object,

    while

    ugliness

    was the resultof

    feeling

    the

    self

    repelled.42

    n such an

    explanation,

    heorists

    acitly

    acknowl-

    edge

    the

    validity

    of

    characteristics

    ound

    in

    classicism,

    whereinhu-

    man

    traits

    give shape,

    cale,

    and

    meaning

    o a

    specific

    vocabulary

    f

    architecture.

    Moreover,

    he

    empathetic

    orrespondence

    f a build-

    ing

    element to the

    body-a

    column to a

    standingperson,

    for ex-

    259

    Thomas

  • 8/18/2019 Culture Merchandise

    8/12

    ~~~

    '-

    .,?**

    *

    '

    *-*

    **'*

    t -v

    - ***-"-

    *.-.^ .->

    A,<

    .

    .

    ;,

    .1'-

    ,.

    ';'

    ..r*,,^^

    ^

    rt

    '/

    *

    ?"

    *

    -*--

    *f

    *

    *.*{^*-

    "^

    '*-?

    ^isdIeo.l

    ;

  • 8/18/2019 Culture Merchandise

    9/12

    r

    -2

    2.

    Cedars-Sinai

    Comprehensive

    Cancer Clinic

    sculpture,

    Los

    Angeles. (By

    permission

    from

    Morphosis,

    Architects.)

    venture

    in

    collectivism has

    collapsed

    throughout

    the

    world.

    If

    the

    spirit

    of the

    age

    is

    to be

    captured

    (and

    the New

    Spirit

    might

    un-

    charitably

    be characterizedas

    warmed-over

    zeitgeist theory),

    such an

    event of

    global

    political

    significance

    as the failure of the

    communist

    experiment

    is

    not to be

    ignored-nor

    is the

    opportunity

    to

    appro-

    priate

    it to be

    missed. Thus the

    inhabitant of Lebbeus

    Woods's

    Zagreb

    Free Zone

    occupies

    a

    solitary

    cell but

    is connected to

    the

    world

    by

    the new

    omnipresent

    electronic

    media.

    Alas,

    despite

    this

    late-twentieth-century

    reemergence

    of the

    individual,

    the human condition

    is,

    apparently,hardly

    triumphant.

    Instead,

    empathy

    is now

    recast as a

    recognition

    of

    assault,

    violence,

    and abuse

    perpetrated by

    an

    emerging

    malevolent

    global

    culture.

    The

    individual's most

    ardent

    champion, Ayn Rand,

    would

    recog-

    nize

    this,

    but she

    would be

    appalled

    at the

    latest

    response

    to the

    presumed

    cultural condition:

    a masochistic

    celebration of the "vio-

    lated

    individual" and the

    concomitant

    abdication of

    responsibility

    for the

    shape

    of a

    larger society.

    To

    Lipps,

    Scott,

    and others con-

    cerned with the

    deep

    understanding

    of

    architecture,

    empathy

    was

    important

    as an

    explanation

    for the

    affinity

    between

    people

    and

    the

    buildings

    that

    shaped

    their

    world.

    Although

    the definition of em-

    pathy

    was not

    necessarily

    narrow,

    it was

    nonetheless most often cast

    3. Lebbeus

    Woods,

    "Untitled,"

    rom Anarchitecture:

    Architecture

    Is

    a Political Act

    (1992).

    (By permission

    from

    Academy

    Editions/

    St.

    Martin's

    Press.)

    as a

    positive

    architectural determinant. New

    spins

    now

    depict

    empathetic

    correspondence

    in

    a

    negative light.

    Whereas "old

    em-

    pathy"

    was an

    ennobling

    characteristic,

    "new

    empathy"

    is a

    weary

    recognition

    of abuse.

    Aaron

    Betsky's description

    of a

    1987

    sculpture

    at

    Cedars-

    Sinai

    Comprehensive

    Cancer Center in

    Los

    Angeles

    illustrates the

    new

    conception

    of

    empathy.

    Placed three

    floors

    underground,

    the

    sculpture,

    as

    Betsky

    describes

    it,

    "lacksmotivation. It does not

    seem

    to

    represent

    anything."

    He

    explains

    that the

    sculpture

    "reverses

    our

    sense of

    proportion,

    gravity

    and coherence."

    Contradicting

    himself,

    Betsky

    adds that it

    is, however,

    anthropomorphic:

    "Its

    legs,

    torso,

    and

    head stand

    in

    for our

    body, revealing

    skeletal and

    planar

    ele-

    ments which are the essence of the building housing our body....

    The

    construction thus serves as a

    hybrid

    model

    for

    ourselves and

    that which

    contains us-a

    map

    of ourselves

    and our

    environment

    that

    suggests

    a

    way

    out of our

    body

    and the world of our creation."

    It

    is,

    according

    to

    Betsky,

    an

    appropriate metaphor

    both

    for the

    cancer clinic in

    which it stands and the

    age

    that has

    produced

    it:

    The context

    "is a world inhabited

    by

    the

    terminally

    ill,

    people

    whose insides are transformed

    by

    an

    uncontrollable and alien trans-

    mutation." The

    building

    that

    houses the

    sculpture, Betsky points

    261

    Thomas

    -4

    600'

    n77?30

  • 8/18/2019 Culture Merchandise

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    out,

    is

    itself

    "not

    an

    affirming

    architecture."49

    Elsewhere

    in

    his

    ap-

    propriately

    titled Violated

    Perfection:

    Architectureand

    the

    Fragmen-

    tation

    ofthe

    Modern,

    Betsky explains

    that a new

    form

    of architecture

    he calls

    "technomorphism"

    concerns "a

    strange

    hybrid

    of'building/

    body/machines'

    . .

    .

    technomorphic

    tools

    [that]

    stand

    in

    for,

    con-

    sume,

    and

    deny

    both the

    body

    and the world."50

    Empathy,

    whose

    significance

    in

    the

    identification

    and

    production

    of

    beauty

    was un-

    derstood at the

    beginning

    of this

    century

    to entail the

    recognition

    of the self in an

    object,

    is now at the end of the

    century

    a denial of

    the

    body

    and the world-or at best a

    reappraisal

    resulting

    in

    a

    pa-

    thetic surrender of humanism. "This is the

    way

    the world ends /

    Not with a

    bang

    but a

    whimper."51

    Given the

    depiction

    of

    the

    human condition

    and

    the world

    in

    much recent

    theory,

    denial of

    any correspondence

    to architecture

    would indeed seem to be the best move. Woods

    explains

    that he

    works

    in

    a

    world

    in

    which

    change

    is

    "violent and

    terrible,

    bringing

    ... the most dreadful

    suffering

    and

    loss ...

    [that]

    erode the

    ground

    on which

    civilization and

    personal

    existence

    rest,

    leaving

    voids

    of

    rea-

    son."

    Furthermore,

    previous

    attempts

    to better this condition were

    little more than shams:The

    Enlightenment

    ideaof

    progress

    s "noth-

    ing

    more than a veil

    covering

    eyes

    that would otherwise look

    upon

    their own madness." For

    Woods,

    "a

    theory

    that can

    never

    fail,

    and

    at the same

    time

    can never

    succeed,

    . . . is the

    perfect theory

    of the

    human condition today-a paradoxwhich is apreludeto an enigma.

    Such a

    theory inevitably produces

    the

    twins:

    war

    and architecture."

    The

    destructive tendencies of

    humanity

    and the creative

    impulse

    thus unite

    in a

    new

    design

    method. Destruction is creation. War is

    peace.

    Chillingly,

    Woods

    openly

    attributes his

    philosophy

    to

    Doublethink,

    explaining

    that

    George

    Orwell's

    nightmare

    vision "was

    nothing

    more nor less than a confirmation of the

    irreparable

    dam-

    age

    done

    by

    modern

    thought

    to the idea

    of

    classical coherence."52

    For another

    example

    of the "new

    empathy,"

    consider

    a

    course

    in

    architectural

    theory

    offered

    at the

    Architectural Association

    in

    London

    by

    MarkCousins. The

    prospectus

    for

    "Danger

    and

    Safety"

    states that the

    course,

    which

    "give[s]

    the

    slip

    to

    attempts

    to

    orga-

    nize

    aesthetics and ethics around the

    category

    of

    the

    subject,

    this

    fading star of the Enlightenment," is "an attempt to link politics,

    ethics

    and

    art

    through

    the axis of

    danger

    and

    safety."

    Cousins

    ex-

    plains,

    "Recent art and cultural

    production present

    a fundamental

    relation to

    danger-danger

    to the

    body,

    of

    the

    body

    ...

    a

    body

    in

    danger, damaged,

    violated,

    invaded,

    eroded....

    The

    trace of the

    body

    is no

    longer

    idealized as the

    Human

    Form,

    but

    materialized

    as

    visceral and fearful."

    In

    the

    course,

    "the

    malice of the virtues

    of

    conscience and

    principle

    are

    rejected

    in favor of

    tolerance,

    negotia-

    tion and

    positions

    of weakness."

    (The

    "safety"

    n

    the course title is

    concerned

    with "a

    post-ethical politics."

    As

    Cousins

    notes,

    "Daunted,

    unillusioned and

    sad,

    this

    emerging

    politics

    also stresses

    the

    body,

    rather than the classical

    subject.")53

    Numerous studies of

    the

    phenomenology

    of

    perception

    have

    revealed

    ascinating

    inks between

    pain

    and

    imagination.54

    Moreover,

    the human form

    in

    torment has been a

    staple

    of

    artistic

    representa-

    tion,

    from the Laocoon o

    images

    of St. Sebastian o Picasso'sGuernica

    to Chris Burden's

    performance

    piece

    in

    which

    he

    is shot

    in

    the shoul-

    der. For

    architecture,

    however,

    it is different.

    When

    pain

    and abuse

    become the dominant

    characteristicsof

    empathy,

    we descendinto an

    overly

    emotional,

    malevolently

    mannered

    state,

    a

    condition that

    is

    far

    from the

    highest expression

    of

    the art

    form,

    and we are left with the

    antihero as measure of all

    things.

    Albert Camus's

    L

    Etranger,

    ather

    than Eisenman's

    cipher,

    is the obvious model

    for

    this new Vitruvian

    man-placed suitably

    outside the

    circle,

    of course.

    As

    poststructuralism

    filtered into fashion in

    many

    branches

    of

    the

    humanities,

    Michel Foucault

    cleverly put

    forth the

    premise

    that the

    subjugated

    or

    marginalized

    aremore able to observe the real

    workings

    of a

    society

    than are either the mainstream or

    less

    alien-

    ated.

    Moreover,

    in

    Discipline

    and

    Punish,

    Foucault further defined

    marginalized

    man as the

    "body

    condemned,"

    tracing

    a

    history

    of the

    victimized individual back centuries to the

    scaffold,

    the

    wheel,

    and

    the

    panopticon.55

    As mutual infatuation

    grew

    between architectural

    theory and poststructuralist theory in other disciplines, the tradi-

    tional

    understanding

    of

    empathy

    in

    architecture

    began

    to

    appear

    hopelessly

    dated. An

    understanding

    of

    empathy

    as an essential char-

    acteristic of architecture

    escapes many

    from

    outside the

    discipline;

    empathy

    thus becomes

    just

    another

    piece

    of

    Enlightenment/hu-

    manist

    baggage

    to be

    jettisoned.

    Jumping

    on the

    poststructuralist

    bandwagon (itself

    now rather

    outdated),

    the

    purveyors

    of the archi-

    tectural

    New

    follow suit.

    The New

    Spirit presents

    the

    troubling

    possibility

    that,

    given

    the media-directed nature

    of

    our

    times,

    half-baked

    proclamations

    that render the human condition as

    inherently

    abused and violated

    might

    be

    accepted

    without

    question.

    Any

    culture

    grows upward

    from

    roots,

    but

    it

    is also formed

    top-down

    under

    the direction of

    an intellectualand political elite. Choices made in the making of the

    landscape

    are

    tangible

    and

    long

    lasting.

    If,

    as Woods

    contends,

    Doublespeak

    is

    a

    confirmation

    of

    our

    condition,

    then the

    possibili-

    ties

    for

    serious

    mischief are boundless.

    In

    most

    instances,

    the

    new

    empathy masquerades

    as a concern

    for the

    downtrodden:

    Now,

    finally,

    the

    disenfranchised

    will have

    their

    say.

    Daniel Libeskind calls

    for

    a new

    landscapeshaped

    "not for

    the victorswho have dominated

    architecture

    for five thousand

    years,

    but

    the

    vanquished-an

    architecture

    for

    losers."56 uch

    a

    philosophy

    May

    997

    JAE

    50/4

    262

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    of

    building

    is

    no

    more than

    a

    politically

    correct smoke screen. Per-

    verting

    so essential an architecturalcharacteristicas

    empathy

    will not

    usher

    in a new

    egalitarian

    world

    any

    more than

    did

    previous

    naive

    Modernist

    political-architectural

    formulas.

    Theory

    that

    celebrates

    the visceral and

    fearful,

    that finds malice

    in

    conscience and

    principle,

    that activates an architecture

    for

    losers,

    is

    indeed

    a

    departure

    from

    what we

    have known and

    hoped building

    to

    be.

    It is a

    telling

    indication of

    the

    nature

    of

    much recent

    theory

    that architects outside elite Western intellectual

    circles,

    those most

    directly

    concerned with the true

    "marginalized"

    who

    are the Third

    World,

    seem to

    have little time for nihilistic

    posturing.

    In

    many

    cases,

    the intellectual attachment to the

    marginalized

    individual is

    no more than an

    expedient

    measure

    that dovetails with

    today's

    fash-

    ion

    in

    academia

    and visual

    aesthetics. Within

    consumption-driven

    Western

    society,

    claims that recent

    avant-garde

    architectural

    theory

    embodies

    the essential societal

    characteristics

    of

    our

    age

    are at best

    culturally

    naive

    or

    presumptuous,

    at worst self-delusion or deceit.

    Notes

    1.

    Ralph

    Erskine,

    "Democratic

    Architecture-The

    Universaland Useful

    Art:

    Projects

    and

    Reflections,"

    Thomas Cubitt

    Lecture,

    Royal

    Society

    fArts

    Jour-

    nal

    130

    (1982):

    643.

    2. Vincent Scully, "Theoryand Delight," Progressive rchitecture 0/10

    (Oct. 1989):

    86.

    3.

    See MarkAlden

    Branch,

    "Critique:

    Queasy

    in

    Columbus?"

    Progressive

    Architecture

    Feb.

    1994)

    78-81,

    for

    a

    discussion

    of

    Eisenman'sColumbus

    (Ohio)

    Convention

    Center. Also see Lebbeus

    Woods,

    War

    and Architecture

    New

    York:

    PrincetonArchitectural

    ress,

    1993).

    4. See Peter

    Eisenman,

    "The End of the

    Classical,"

    erspecta

    1

    (1984).

    5.

    See Charles

    Jencks,

    TheArchitecture

    f

    the

    Jumping

    Universe

    London:

    Academy

    Editions,

    1995).

    6.

    See

    Lebbeus

    Woods,

    Anarchitecture:

    rchitecture

    s a

    Political

    Act

    (Lon-

    don:

    Academy

    Editions

    1992);

    and

    Woods,

    WarandArchitecture.

    7.

    Quoted

    in MarkC.

    Taylor,

    "Descartes,

    Nietzscheand the Search or the

    Unsayable,"

    New York

    Times,

    Feb.

    1,

    1987:

    sec.

    7,

    p.

    3.

    8. See

    Juhani

    Pallasmaa,

    SixThemes

    for the Next

    Millennium,"

    Architec-

    turalReview

    July

    1994):

    74-79.

    9. Charles encks,"TheNew Moderns,"AD Profile:New Architecture: he

    New Moderns nd the

    Super

    Moderns

    0/3-4

    (1990):

    15.

    10. The

    phrase

    "the bite and

    sweet

    gravity

    of

    things

    real and beautiful" s

    from MichaelBenedikt's

    Foran Architecture

    f Reality

    (New

    York:

    Lumen,

    1987),

    p.

    22,

    which

    incorporated

    usan

    Sontag's

    erm "biteand

    sweet

    gravity."

    11.

    Maugham's

    emark s made

    by

    the fictional

    narrator f TheMoon and

    Sixpence

    1919]

    (New

    York Modern

    Library,

    n.d.),

    p.

    80. It is

    in

    the context of

    praising

    he fierce and

    completely ndependent

    actions of

    Strickland,

    he novel's

    central

    character,

    Paul

    Gauguin

    counterpart.

    12.

    This

    view is

    championed

    n the works of

    Spiro

    Kostof,

    particularly

    History

    of

    Architecture:

    ettings

    nd Rituals

    New

    York:Oxford

    University

    Press,

    1985),

    in which

    Kostof

    explains,"Every

    uilding

    represents

    socialartifact f

    spe-

    cific

    impulse,energy,

    and commitment.That is its

    meaning,

    and this

    meaning

    re-

    sides

    n its

    physical

    orm. Neithermaterial

    eality

    alone nor

    generalbackground

    f

    culture

    will

    suffice to

    explain

    he

    peculiar

    natureof the

    building"

    p.

    7).

    13.

    Benedikt,

    For an Architecture

    of

    Reality,p.

    4.

    14.

    Stephen

    Kieran,

    "The

    Architecture f

    Plenty:

    Theory

    and

    Design

    n the

    MarketingAge,"

    HarvardArchitectureeview

    (1987):

    111.

    15.

    John

    Whiteman, "Criticism,

    Representation

    nd

    Experience

    n Con-

    temporary

    Architecture:

    Architecture and

    Drawing

    in an

    Age

    of

    Criticism,"

    HarvardArchitecture eview

    (1987):

    139.

    16. Thomas

    Fisher,

    "Editorial: he

    Avant-Garde,

    astand

    Future,"

    rogres-

    siveArchitecture

    4

    (Aug.

    1993):

    7.

    17.

    Stanley

    Tigerman,

    Versus: n AmericanArchitect's lternatives

    New

    York:Rizzoli,1982), p. 11.

    18. I first

    encountered his term

    n a

    review

    by

    David Holahan n the

    Phila-

    delphia

    nquirer,

    Oct.

    1,

    1993.

    Holahandubbed

    a

    book that

    purported

    o

    prove

    hat

    MarkTwainwas

    gay

    "tabloid umanism." he

    expression

    uggests

    mutatedmean-

    ing

    of

    humanism,

    ne

    shaped

    by

    the sensibilities

    f

    makers f luridorsensationalab-

    loid

    headlines

    ather han

    by

    the

    thoughtful

    onsideration

    f

    the humancondition.

    19. See "Eisenman

    and

    Company)Respond,"Progressive

    rchitecture

    6/

    2

    (Feb.

    1995):

    88-91.

    20.

    John

    Whiteman,

    "The

    Paradox

    f

    Classical

    Representation,"

    n

    Jonathan

    Jova

    Marvel, d.,

    Investigations

    n Architecture:isenman tudios t the GSD:

    1983-

    85

    (Cambridge,

    MA: Harvard

    University

    Graduate chool of

    Design,

    1986),

    p.

    9.

    21. This

    phrase

    s

    borrowed

    rom the

    title of MarshallBerman'sAll That s

    Solid

    Melts nto

    Air:

    The

    Experience f Modernity New

    York:

    Simon

    and

    Schuster

    1982).

    Bermanborrowshis title from Marx'scontention that to be modern s to

    be

    part

    of a universe n which "all

    that is solid melts into air."Bermanwrites of

    characters s variedasJosephPaxton,BaronHaussmann,RobertMoses, Goethe,

    Marx,

    and

    Baudelaire,

    ll

    of whom

    "know

    he thrill and

    dread

    of a world

    n

    which

    'all that

    is solid melts into

    air"'

    Penguin

    edition, 1988,

    p.

    13).

    22.

    Andreas

    Papadakis

    nd Kenneth

    Powell,

    "Freedom nd

    Function,"

    AD

    Profile:

    Free

    Space

    Architecture2

    (March/April

    992):

    p.

    7.

    23.

    Lebbeus

    Woods,

    "Heterarchy

    f Urban Form and

    Architecture,"

    D

    Profile:

    Free

    Space

    Architecture2

    (March/April

    992):

    37.

    24.

    Quoted

    in Andreas

    Papadakis,

    "On

    Theory

    and

    Architecture,"

    n

    Theory Experimentation:

    nIntellectual

    xtravaganza

    London:

    Academy

    Editions

    1993),

    p.

    8.

    25.

    Daniel

    Libeskind,

    "Between

    he

    Lines,"

    n

    Andreas

    Papadakis,Geoffrey

    Broadbent,

    and

    Maggie

    Toy,

    eds.,

    Free

    Spirit

    in

    Architecture:

    OmnibusVolume

    (London:

    Academy

    Editions,

    1992),

    p.

    179.

    26. Alexander

    Kaun,

    SovietPoetsand

    Poetry

    Berkeley:University

    of Cali-

    fornia

    Press,1943),

    p. 69.

    27. Norman Cohn, The Pursuitof the Millennium (New York:Oxford

    University

    Press,

    1961),

    p.

    21.

    28.

    Ibid.,

    p.

    148.

    29.

    See E.M.

    Farrelly,

    "'TheNew

    Spirit'

    (Post-modernism

    s

    Dead),"

    Ar-

    chitecturalReview180

    (Aug.

    1986):

    6-12,

    for an

    early

    discussion

    of

    a trendthat

    would

    pick up speed.

    30.

    Quoted

    in Peter

    Collins,

    Changing

    Ideals in Modern

    Architecture

    (Montreal:

    McGill-Queen's

    University

    Press,

    1975),

    p.

    276.

    31.

    Paul

    Scheerbart,

    Glasarchitektur

    Berlin:

    Verlag

    der

    Sturm,

    1914),

    p.

    25.

    32.

    Geoffrey

    Broadbent,

    Deconstruction: StudentGuide

    London:

    Acad-

    emy

    Editions,

    1991).

    263

    Thomas

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    33.

    Libeskind,

    "Between he

    Lines,"

    p.

    179.

    34.

    Matei

    Calinescu,

    Five Faces

    f

    Modernity

    Durham,

    NC: Duke

    Univer-

    sity

    Press,

    1987),

    p.

    121.

    35.

    Herbert

    Butterfield,

    The

    Whig nterpretationf History

    [1913]

    (New

    York:W.W.

    Norton,

    1965),

    pp.

    41-42.

    36.

    Le

    Corbusier,

    "The

    Street,"

    n W.

    Boesiger

    and 0.

    Stonorov,eds.,

    Le

    Corbusiert

    PierreJeanneret:

    euvre

    Complete,

    Vol.

    1,

    1910-1929

    [1929] (Zurich:

    Les Editions

    d'Architecture, 964),

    p.

    118.

    37.

    Alison and Peter

    Smithson,

    "The Built

    World,

    Urban Re-identifica-

    tion,"

    Architectural esign June

    1955):

    33.

    38.

    Robert A.M. Stern interviewwith

    Eisenman,

    May

    9, 1985,

    cited in

    Stern's Pride

    of

    Place

    (Boston:

    Houghton

    Mifflin,

    1986),

    p.

    87.

    Although

    one

    mightquestionwhetherwillfuldenialof gratifications anappropriaterchitectural

    service,

    t must be admitted that Eisenman's lients come to

    him with their

    eyes

    open

    and in most cases

    get

    exactly

    what

    they

    are

    ooking

    for.

    39.

    See

    Papadakis,

    On

    Theory

    and

    Architecture,"

    or

    one

    such

    ndictment;

    and the

    previously

    discussed"Eisenman

    and

    Company)Respond."

    40. See David

    Watkin,

    Morality

    ndArchitecture

    Oxford:

    Oxford

    Univer-

    sity

    Press).

    41. The

    OxfordEnglish

    Dictionary

    ays

    thatTheodor

    Lipps

    used the

    term

    "Einfuhlung"in

    903,

    defining

    t as "the

    power

    of

    projecting

    ne's

    personality

    nto

    (and

    so

    fully

    comprehending)

    he

    object

    of

    contemplation."

    The first

    English

    use

    of the term

    empathy

    s V.

    Lee,

    Diary,

    Feb.

    20, 1904,

    cited

    in Lee

    and Anstruther-

    Thompson,

    Beauty

    nd

    Ugliness,

    912,

    p.

    337:

    "Passing

    n to the

    aesthetic

    empa-

    thy (Einfuhlung),

    r more

    properly

    he aesthetic

    ympathetic

    eeling

    of the act of

    erecting

    and

    spreading."

    42.

    Kent

    C. Bloomer

    and CharlesW.

    Moore,

    Body,Memory,

    ndArchitec-

    ture New Haven,CT: YaleUniversityPress,1977), p. 27.

    43.

    Christian

    Norberg-Schulz,

    Genius

    Loci: Towards

    Phenomenology

    f

    Architecture

    New

    York:

    Rizzoli,

    1979),

    p.

    74.

    44.

    Geoffrey

    Scott,

    The

    Architecture

    f

    Humanism

    1914]

    (Garden

    City,

    NY:

    Doubleday,

    1954),

    pp.

    93,

    185.

    45.

    John

    Whiteman,

    "Some

    Paradoxes

    n

    the Refutation

    of Classicism:

    Denial and

    Possibility

    n

    Architecture"

    n

    Jonathan

    ova

    Marvel, d.,

    Investigation

    in

    Architecture,

    .

    12.

    46. As

    quoted

    in

    Hanno-Walter

    Kruft,

    A

    Historyof

    Architectural

    Theory

    (New

    York:PrincetonArchitectural

    ress,

    1994),

    p.

    68.

    47.

    Le

    Corbusier,

    Versune architecture

    Paris:

    Cres,

    1924),

    p.

    99.

    48. Bloomerand

    Moore,

    Body,Memory,

    nd

    Architecture,

    .

    5.

    49.

    Aaron

    Betsky,

    Violated

    erfection:

    rchitecturend

    the

    Fragmentationf

    the Modern New York:Rizzoli,1990), pp. 9-11.

    50.

    Ibid.,

    p. 183.

    51.

    T.S.

    Eliot,

    "TheHollow

    Men,"

    1925.

    52.

    SeeAndreas

    apadakis,

    Lebbeus

    Woods,"

    n

    Theory

    Experimentatio

    An

    Intellectual

    xtravaganza,

    p.

    392-409;

    and

    Woods,

    WarandArchitecture.lso

    see

    Woods,

    "Heterarchy

    f Urban Form

    and

    Architecture,"

    p.

    36-53.

    53.

    ArchitecturalAssociationSchool

    of

    Architecture

    Prospectus,

    London,

    1993-1994,

    pp.

    114-15.

    54.

    In

    particular,

    ee

    Elaine

    Scarry,

    The

    Body

    n

    Pain: The

    Making

    and

    Unmaking

    f

    the World

    New

    York:Oxford

    University

    Press,

    1985).

    55.

    See Michel

    Foucault,

    Discipline

    and Punish

    (New

    York:

    Random

    House,

    1979).

    Originally ublished

    s Surveiller

    tpunir Paris:

    Editions

    Gallimard

    1975).

    56.

    Quoted

    in

    Charles

    encks,

    "The New

    Moderns,"

    AD

    Profile:

    New

    Ar-

    chitecture:

    heNew

    Moderns

    nd The

    Super

    Moderns,

    0/3-4

    (1990):

    15.

    May

    997

    JAE

    50/4

    264