Culture Meets Technology - Evaluating the Multi-Channel Museum Experience - Centralis

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

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MRMW Chicago May 27-30, 2014 #MRMW

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Culture Meets Technology: Evaluating the Multi-Channel Museum Experience

May 29, 2014 @Centralis_UX

Hi from Centralis!

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Museums

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Mobile Technology in Museums

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Evaluating the Visitor Experience

Before the Visit After the Visit Explorer

Experience Seeker

Recharger

Facilitator

Professional/ Hobbyist

Pilgrim

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=uDdzjgZyluRaLM&tbnid=E0XhSoIgnvvv1M:&ved=0CAUQjRw&url=http://www.mlive.com/entertainment/flint/index.ssf/2012/11/its_a_memory_lane_thing_model.html&ei=aJZlUoCTDoKVygHXt4CIDA&bvm=bv.54934254,d.aWc&psig=AFQjCNEqDVkp5PYM3usD5j3tWiMyx3SRqw&ust=1382475678747593

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sX02ymnHC5Hk4M&tbnid=bZTG2PpmEDBAGM:&ved=0CAUQjRw&url=http://www.usatoday.com/travel/destinations/2007-08-02-kentucky-creation-museum_n.htm&ei=EpRlUrXhMqHayAHTyYDwDA&bvm=bv.54934254,d.aWc&psig=AFQjCNGfgdDrl3jWxd-22Mz02ruNSO3VnQ&ust=1382474931900131

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8I5-zFut-6YvSM&tbnid=2XGw7ByJZ_IT5M:&ved=0CAUQjRw&url=http://www.coloribus.com/adsarchive/prints/freuds-life-exhibition-divan-bench-3545755/&ei=TJllUtm7AqOOyAGm54GgAQ&psig=AFQjCNFpwTTQONkR2oZvGu2xMEUhhPH6Bw&ust=1382476448433790

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2ndtnvx2gGvK9M&tbnid=fOBn-JVNokMtFM:&ved=0CAUQjRw&url=http://www.zimbio.com/pictures/3l8aBq99oL5/Press+Preview+Holocaust+Memorial+Day+Exhibition/iQ3B4ZlcfLe&ei=PpplUvTGIYSGyAHi54CQBA&psig=AFQjCNGQv5FioO4UZfKhZq2aZ0M9CLslog&ust=1382476605775888

Evaluating the Visitor Experience

What about during the visit…?

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Case Study: Mobile Tours

@Centralis_UX @Centralis_UX

Methodology

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Recording Equipment

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Key Findings

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Engage with users on their terms, not yours.

Key Findings

@Centralis_UX

Users need to find the experience to enjoy it.

Mobile Tours

If you get usability wrong, you’re done.

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Beyond Museums

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Beyond Museums

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The Goal

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Questions?

@Centralis_UX

Title Sponsor Gold Sponsors

Silver Sponsors


Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners


May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Culture Meets Technology - Evaluating the Multi-Channel Museum Experience - Centralis

Marketing

ux users

mobile technology

mobile tours

visitor experience

key findings

cleveland museum of

usability wrong

case study