Culture for Cities and Regions - We Dundee

Crowding together the city’s story: We Dundee

Gillian Easson, Director, Creative Dundee.

WeDundee.com - a crowd platform which enabled 4,000+ people to be actively involved in shaping Dundee’s UK City of Culture 2017 bid. It aimed to:

• Remind people of what an incredible place Dundee is.

• Develop a model for co-curation of future cultural activities.

Led by the Dundee Partnership. Designed by Fleet Collective. Managed and delivered by Creative Dundee.

We then asked what people would love to see happen in 2017:

What surprises you about the city?

www.karenlyttle.co.uk

We initially asked anyone and everyone one simple question:

“ Dundee is a place of true innovation, from the sciences, technology and arts it is a truly

inspiring place to live! ”

“ I love Dundee's long history of pioneering whole industries. Today many

people think of DC Thomson as an institution of the city, but they almost single-handedly invented the global

comics industry as we know it. “

“ the gritty, real, innovative, inspiring creative talent of the city's young

people to problem solve, make and enterprise “

What would you love to see happen in Dundee in 2017?

The media, businesses and local support was incredible:

The digital platform created a real life network of supporters:

We created downloadable pencil flags so people could show their support:

1 Simply print out this page and cut out the rectangles.

2

FOLD

Fold down the two outer yellow lines, to make it easier to cut along the 4 marks.

3 Cut along each mark. Then fold your flag in half, down the middle yellow line.

Slot your pen or pencil through the holes. Here’s one we made earlier!

Now that you have your flag, it would be great if you could take its photo - at home, at work, in an exotic location, with the kids, the cat or the dog! Then share your photo by either:

• Adding to our Facebook page: www.facebook.com/WeDundee

• Adding to Twitter, including the names @wedundee and @dcms

• Emailing it to us:  [email protected]

Dundee’s cultural partners will provide some free tickets for shows and events for

the most fun, entertaining or exotic locations you can fly the flag!

Thanks for showing your good wishes and support for Dundee as we bid to become

UK City of Culture 2017!www.wedundee.com

5

4

FOLDFOLD

FOLD

#FOLDFOLD

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… and hundreds did from around the world!

Online Statistics:

8 Month campaign. 4,847 Contributors. 79,790 Visits. 4 Mins average visit length.

1,319 Cities visited. Social media: Facebook:

2,765. Twitter: 2,566. Storify: 2,431.

We Dundee Impacts:

• Pride + engaged community

• Positive city messaging

• Hyper local + international reach

• Online legacy

• Model of open innovation

• Ideas taken forward