CULTURAL OBSTACLES Presented by: Radhika Goyal MBA-07
Nov 22, 2014
CULTURAL OBSTACLES
Presented by:Radhika Goyal
MBA-07
CROSS CULTURE COMMUNICATION
Culture: The way we live in
• Low context• More emphasis on
Verbal Communication
• Eg. The USA, THE UK, and GERMANY.
• High Context• More emphasis on
Non-verbal Communication
• Eg. Japan, India and the middle east.
FACIAL AND BODILY GESTURES
JAPAN AND AMERICA COUNTRY CULTURE
• JAPAN• More colletivism• pay more attention to the
eyes• Hide their feelings but
use eye as an indicator to express their feelings
• AMERICA• More Individualistic• Pay more attention to the
mouth• Express their feelings
clearly
Cont..
Cont..• When one is late, a
person expresses remorse and apologizes to make sure the other does not think their lateness means they don’t value the relationship. The reason for being late is not so important.
• Speak indirectly• Friendship for a lifetime
• When one is late, for example, a person often explains what happened first to provide a factual reason for their lateness and justify their actions.
• Speak directly to the point.
• Friendship for a short period of time.
What does the following sign mean to you?
Cont..
• In most of Europe and in the USA, the previous sign symbolises the word ‘ok’.
• However, in other cultures it means something different.
• For example, in Japan it can mean ‘money’.• In countries such as Germany, it is used
offensively (in the same way 2 fingers are in the UK).
• In Brazil the sign has a sexual meaning.
MARTIN LUTHER KING
• American federal holiday• Holiday promoted by labor unions
THANK YOU