Road Trip San Jose Museum of Art Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Road TripSan Jose Museum of Art
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Challenge
Create something that would both act as both an interpretive element to the exhibition “Road Trip” and act as a marketing tool.
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Putting it together
๏Wanted to center the video around a quirky roadside attraction.
๏Researched online California based options
๏Castroville - Giant Artichoke
๏ Started storyboarding an idea
๏ Story of someone on a road trip traveling to this attraction to photograph, purchase a postcard, write a message to the viewer to send a card, and mailing it at the end
๏ To give the video a uniqueness all the sounds on the video would be dubbed in and none of the sound recorded during the filming would be used.
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Putting it together
๏Did all the video creation in-house
๏ For filming we used our Canon HG10 HD video camera
๏ Shot at various locations on the way to Castroville
๏ Footage brought back to SJMA and edited using Final Cut Express
๏ Posted on YouTube, available via iTunes, and put on our handheld tour in the gallery
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Road Trip - Video
Video Available at:
www.youtube.com/sanjosemuseumofart
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Blog Contacting
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
YouTube - Featured Video
๏ Video uploaded on June 22, 2008
๏ Featured on YouTube Homepage on August 15, 2008
๏Comments started pouring in
๏Comment spam a-plenty
๏ Video responses
๏ Presented a whole other aspect of participation we never thought about
๏Global reach achieved
๏Has a little over 81,000 views currently
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
“OH MY GOD THE GIANT ARTICHOKE!!! I LOVE THAT PLACE. Me and my family lived about a half hour or so from there, and used to go like every Friday.Best deep fried artichoke hearts ever!”
-generalducttape
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
YouTube Comments
“am i the only one who watched this video again for those shoes? lol”
-naomiknowsnaught
“First thing I noticed: the girl's jeans were too short.”
-undiscoveredjulie
“Crazy looking heels.”
-janeyB7
“Kool. But dont give out ur info on the net like that. Hope that was a fake address.”
-5starsproduction
Postcard Station
๏ Originally wanted to have a mailroom type feel
๏ Adjusted vision after seeing card quantity (too few for the effort)
๏ Comfortable chairs to sit and peruse
๏ Mailbox slots
๏ Video viewing station.
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
“Mindless Shopping! Fake Streets! Go America!-Undecipherable
Postcard Examples
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
“We left Devon, England (our home) on 9th Sept. on a Road Trip thro France (Orlean, Macon) to the Alps. Was cold in the Alps with snow on the high passes. We are now in Italy in the Cinque Terre region which is amazing. Will go on to
Lucca and on into Tuscany before returning home thro France. We are driving a Renault Scenic and camping.” -David Yard and Lesley Remie
Postcard Examples
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
“This is the location of the bridal suite for the wedding I never showed to - the proposed wedding to my second lover, the uranium mine baron. Life is too
beautiful for a long engagement to fissile material.”-Josefina B.
Postcard Examples
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
“Belle Fourche - Center of the Nation”-onebentwodavids
http://web.mac.com/onebentwodavids
Postcard Examples
One Ben, Two Davidshttp://web.mac.com/onebentwodavids
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
Follow-up Video Series
Video Available at:
www.youtube.com/sanjosemuseumofart
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA
๏ Wanted to capitalize on the success of Road Trip
๏ Came up with a 4 part serial following the shoes
๏ 2nd installment available, more to follow๏ Video to promote the exhibition “This End
Up: the Art of Cardboard”๏ Artist Scott Hove’s art piece “Cakeland”๏ Commercials for exhibitions?
Contact Info
Chris AlexanderManager of Interactive Technology
email: [email protected]: www.chris-alexander.com
YouTube: www.youtube.com/sanjosemuseumofart
Presentation: www.chris-alexander.com/category/presentations/
Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA