Aug 14, 2015
cultureis a way of life in a community who
share the same values.
?culture
Culture is on-going..
Culture is
1969“a premiere showcase” of art in the country
by the masses and youth.
PETA METROPOLITAN AYALA
MUSEUM
Unreachable
but not so with contemporary arts.CCP has come to terms with the past,
THE YOUTH
do not realize that their way of living is part of true Philippine arts and
culture.
POPOYPOPOY
demographicdemographic
CCP is a total stranger
I don’t understand Filipino arts and culture
because I don’t see myself in it.
“
“
CCP expose them to Philippine arts and culture
therefore making them find in themselves the true Filipino identity
They Belong
Find color in their lives through the Philippine arts and culture.
Influencers#FellowGrassroots
welcoming, engaging, lively and colorful
He is not just part of Philippine arts and culture
He
is Philippine arts and culture
finding the color in them
finding the color in
Their Lives
BRING OUT the Philippine arts & culture in them
COUNTDOWN VIDEO TO NEW YEAR
Quarter1
Mentoring Program to Develop the Grassroots
Caravan Van
February !
Different Public High Schools and Different Colleges
!
“tingkad artists”
EXHIBIT
Quarter2
Festival of Colors / OPM Concert @ CCP
summer !
concert festival
mixing the old with the new
Video Teaser
Quarter3
Dance Competition @ CCP
summer !
concert festival
mixing the old with the new
Sample Poster
Sample Poster
Video Teaser
Quarter4
Halloween with a Filipino twist
Street Theater
Street Theater
Street Theater
Street Theater
Ticket Design Sample
“Tingkad Artists of the Year” !
!
CCP becomes a museum for the Tingkad Artists
CULMINATING EVENT
STAR MURAL
MediaInvented
Experience Beauty of Manila
Remember Jose Rizal
Video
Strategic Summary
the true embodiment of the Philippine arts and culture
Brand Identity
deepen consumer involvement in the Philippine arts and culture
Brand Strategy
Target Audience
youth grassroots
OBJECTIVESto inspire appreciate and bring out the
Philippine art and culture within themselves
IMPLEMENTATION
IMPLEMENTATIONcaravan
interactive art programs live shows
“fluffies” (invented media) contests
street theatre immersionary space
Measurement
customer feedback
youth attendance
media impressions