Cultivating Community with Social Media at the Local Level

Cultivating Community with Social Media at the Local Level

By Jennifer Navarrete

Social Media

Business

Being open and friendly in business helps my competition, right?

Fear Factor

Fear Factor

What if…

I make a mistake?

someone says something bad?

Right Combination

Raving Fans

Building Your Community

TrendsThe Social Networks will continue their rapid growth

• Facebook has over 175 million active users • Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day.

• LinkedIn has over 30 million active users

Trends

March 2, 2009, 07:19 AM EST

New York Times Goes Hyperlocal

“In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets

on national and international news, they can own what happens in their backyards.”

The focus of the news will change

ATTRIBUTION

My business plan :) pic by lepiaf.geo http://flickr.com/photos/ajawin/3231769428/

Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/

Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/

Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/

Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/

Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o

Mobile Community pic by Kamshots http://flickr.com/photos/kamshots/193501258/sizes/o/

Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/

State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere

Facebook statistics from press release http://www.facebook.com/press/info.php?statistics

Linkedin staticstic from press release http://press.linkedin.com/

Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l/

NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/

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Social Media Training:http://everydotconnects.eventbrite.com

www.JenniferNavarrete.com

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