Kotona viljely on sottaista ja vaivalloista puuhaa. Culti Cartoon tarjaa nopean ja siistin vaihtoehdon kotiviljelylle: paperimassasta tehty kasvualusta, johon lisätään vain siemenet ja vesi. Siemenillä varustettua haitarimaista kasvualustaa voi lähettää postikorttina ja sitä myydään kaupoissa 15 €:n hintaan.
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Customer validation• Target group: Young urban adults interested in healthy and green lifestyle• Interested in growing herbs at home without too much effort and time
Roadmap2014
• Product validation and finalizing customer validation• Patenting the paper containing seeds and fertilizer
2015• First launch at Flow Festival 2015: Festival Kit include greeting cards for young urban adults• Second product validation with first customers
2016• Second launch: larger home cultivation papers in varying shapes & plants for young urban adults• Third product development and customer validation
2018• Third launch: enlargened cultivation base for professional greenhouse growing of vegetables (patent
pending)
Future• Large, portable cultivation bases for developing countries and catastrophe areas (”Pop-up oasis”)
Business Model
ManufacturingCarton: e.g. WalkiFolding: e.g. Adara
Culti CartoonIn-house design
Value chain management
IP rights
DistributionDepartment Stores
SupermarketsPost Offices
Cost structure• Raw materials (carton material,
seeds, nutrients)• Manufacture (by manufacturing
partner)• Distribution (by distribution partner)• Fixed costs of value chain
management
• Total cost for producing one piece 12,25 €
• Fixed price per one piece• one card• larger home cultivation papers• running meter of greenhouse
cultivation media
• Targeted price 15 €• Expexted sales• 20 000 pieces in 2015• 40 000 pieces in 2016• 70 000 pieces in 2017