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Congratulationsto our Diamond
Award Winners!
NuPath Community Credit UnionsWebsite (www.nupathcu.com)
C Advantage pa tne ed with NuPathCommunity C edit nion to c eate
thei new b and, name and logo. Weassisted in thei t ans o mation om
Wyandotte Fede al C edit nion toNuPath Community C edit nion.
Park View Federal Credit Unions2011 Annual repo t and
omething to mile About Campaign
Togethe with Pa k View Fede alC edit nion, we assisted in the design
o thei 2011 annual epo t, whichea ned a f st-place ecognition. Fo theSomething to Smile About campaigwe collabo ated on the g aphics and
copyw iting.
Get a eel o what we do by visiting ouwebsite at www.cuadvantage.com . Con Visito s Lounge to get sta ted. Inou ade To O de section you canglance at newslette s, annual epo ts,email ma keting, special p ojects,campaigns and mo e. Give us a call at 877.799.0784 i you have any questions.
Inbound Marketing:The Get To Know Youa keting ethod Whos amilia with the ph ase, Its not you, its me? The not you but me ideais what social media expe ts a e encou aging ma keting p o essionals and othec eative decision-make s to think about. When it comes to inbound ma keting,its all about the consume s you c edit union membe s the you. Howeve ,the key to inbound ma keting isnt all about the consume . Its how we thema keting p o essionals, o the me, wo k.
o, how can we t uly get to know ou membe s bette , to ease them into oub and, and make them membe s who use you c edit unions se vices o li e?Its looking at the t aditional ma keting campaign as a tool athe than a stand-
alone p oject. Its about making conve sation with you membe sathe than making a one-time statement. He e a e
some thoughts to conside in o de to helpyou get amilia with inbound ma ketingand how to take those f st steps:
Develop several short-te rm campaigns rather than a one-time quarter-long
campaign. As you switch your focu sn different me mber benefits, you will present a little something new
for your audience.
Keep your brand in mind as you create ca mpaigns. Do you use a
particula r font for headings or certain colors in all your ma rketing pieces?
Even if you t ry short-term ca mpaigns, your members can recognize
your brand if you are consistent in style.
Breakdown your audience into sub-groups. Ma rketing to each group, rather than collectively, will a llow you to ma ke a stronger connection with
your me mbersinterests.
Stay on top of your socia l media tools (your website,
Facebook, Twitter, blog, and other socia l media forms).
(Continued on page 3...}
read ou a ticle about b and awa eness, located onpage 3 inside this newslette , and lea n some tips
that will give you image a benefcial boost. Whethe you e just sta ting out o need to e-ene gize what you have, we e he e to help!
What doesour branday aboutou?
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S o m e p e o p l e e n t e r t a i n i d e a s ; o t h e r s p u t t h e m t o w o r k
.
~ A n o n y m o u s
The Factors in Deciding Direct Mail versus Email Marketing
Is One More Valuable Than The Other?As c edit union ma keting p o essionals, we o ten ace the challenge o choosing what tool will wo k best in o de to get the g eatest esults. Di e ent acto s and esou ces o ten limit ou choices. o i you easked whethe to use di ect mail o email, which one should you choose?
The GoalThe key is getting visito s to you website o into youlocation. Decision make s look o answe s online when
they e eady to engage. On you website, visito s canesea ch the in o mation they a e most inte ested in
on thei own time. At you location, they can obtain thein o mation they a e most inte ested in om help ul,knowledgeable c edit union ep esentatives.
The FactorsContext o the campaign | AudienceBudget | T acking and Analyzing the esults
The Advantagesmail a keting Di ect ail
Low cost ase o delive y (Add ess list is mo e valid.)ase o measu ability stablished elationship with audiencease o pe sonalization C edibili ty (Tangibility)peed o delive y
The DecisionOve whelmingly, p o essionals encou age using both email and di ect mail channels wheneve you can. tatistics suppo t that esponse atesand rOIs ( etu n on investments) a e nea ly 5-times highe when you usea combination o di ect mail, email, inte net website o mo e.
As you ace the decision, its ve y impo tant to conside all the acto s and advantages th ough theeyes o you c edit unions campaign. Howeve , gene ally speaking, the etu n on investment avo s
email ma keting when its compa ed to the etu n on investment o di ect mail. In the Ha va d Businessreview, a case study o a etaile was examined in the a ticle Why mail a keting is King. The rOIp oved the ollowing: Di ect ail and mail total rOI was 30; Di ect ail Only total rOI was 27; mailOnly rOI was 2,600.*
Have questions, like whe e do I go om he e? Let us ease you mind. No matte which esou ce youchoose, we can step up and suppo t you whe eve you need us most. We e happy to help you walk
th ough the steps o you f st email o di ect mail campaign, o take you cu ent ma keting to the next level using va iable data and mo e. Please contact us at 877.799.0784 o visit ou website at www.cuadvantage.com to lea n mo e.
*The information used to develop this article was taken from the HubSpot blog website at www.blog.hubspot.com.
601 1 Stap les Mill Rd.Richm on d, V A 23228
PRSRT STDU.S.P OST AGE
P A IDCUADV ANTAGE
At RF&P, wh en w e say FREE,we mean t ot a ll y F RE E .W ith our check inga ccoun t y ou ll en joy th eb enef ts o nomon th ly ee s and no minimu m ba lance requ irement s.n fr ee AT M /VISACheck Car dn Di ctD pos itn Withd awa l acc ss to und s throug hnat ion al AT M net work s
n Unl im it d f r ee Point o Salet ran sactionsn Unl im it d f re e V ISA Che ck Card tra nsaction sn f re e online ba nk ing w ith Bill Pay n fr ee Phone-Teller Serv icen On lin check re-or de
ringYou can sig n up to da y!Call us at 804.266.276 7 and spea k w ith an RF&P Member Serv ices Rep resen ta tiv e o r v isit ou r w eb site at w ww .r fpf cu .or g or m ore in or ma tion .
CU Advan tage.c om (8 77) 7 99-078 4 2/1 3
No s t rings a t t ac
FREE Check ing Accoun t
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D o n t w o r r y a b o u t p e o p l e s t e a l i n g a n i d e a .
I f i t s o
r i g i n a l ,
y o u w i l l h a v e t o r a m i t d o w n t h e i r t h r o a t s .
~ H o w a r d A i k e n
C O M P L I A N C E C O R N E R
Ove all, dont dump the t aditional ma keting campaign. Focus on you long-te m goals and the many di e ent oppo tunities you have that can help you each those goals, plan as best as you can,and always make a valuable f st imp ession. I you needsome ext a confdence o a little bit o help, thats whe ewe come in! Well be happy to se ve as you ma ketingpa tne and give you the best suppo t in o de to makea g eat f st imp ession ove and ove again. Please
visit ou website at www.cuadvantage.com o give usa call at 877.799.0784 to discuss you next p oject and ma keting goals with a C Advantage
ep esentative today.
liminate Privacy Noticeonfusion Act (H. . 749)
Cu ently awaiting action in ou enate, this bill aims to alleviate con usion o c edit unionmembe s and administ ato s. It would eliminate the need o mailing p ivacy notices annually oce tain fnancial institutions.
This p oposal amends the G amm-Leach-Bliley Act to exempt om its annual p ivacy policy noticeequi ement any fnancial institution which: (1) p ovides nonpublic pe sonal in o mation only in
acco dance with specifed equi ements, and (2) has not changed its policies and p actices withega d to disclosing nonpublic pe sonal in o mation om those disclosed in the most ecent
disclosu e sent to consume s.
CUAdvantage leverages compliance information we obtain through research.In order to ensure compliance is met, we encourage you to consult with your personal compliance contact.
Do you membe s have a clea ly defned idea o who you a e, what you stand o and what toexpect when they walk in the doo ? I not, maybe its time to get se ious about b anding. He e
a e some thoughts to help establish a consistent identity o you c edit union:
n D N D N . What do you want you membe s to know about you c edit union? A e you small and pe sonal o la ge and well-established?
n KN w b S. What a e they inte ested in? What a e they wo ied about?n KN w P N. What do you do bette than the big bank down the st eet?n b NS S N . You c edit unions slogan, mission statement, ma keting mate ials
and pe sonnel should all exempli y the same values.n b P S S N .It takes time and lots o epetition to establish a success ul b and.
C Advantage can help keep you message esh and consistent, with ma keting mate ials,g aphics and logos customized to meet you objectives. Contact us today!
(...continued from page 1}
Side thought: As you ma keting pa tne ,
we want to make su e you e satisfed.
I the es eve any aspect o ou p ocess that you eel you need to b ing to ou
attention, please let us know. (We t y tokeep any annoying habits to a minimum.
We dont bite ou nails while we e on thephone. And we always etu n the toilet
seat to the down positionbe o e we leave the
est oom.)
We app eciate theconst uctive c iticism! You
honest eedback will only help
us g ow as a bette solutions-p ovide o all c edit unions.
Please contact you C Advantageep esentative o email
[email protected] to sha e you thoughts
with us.
Inbound Marketing:The Get To Know Youa keting ethod
Boost Your BrandAwareness
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I n T h i s I s s u e :
P r r T T D . . P O T A G
P A I D C A D V A N T A G m a i n o f c e
2 0 1 H a l l m a k C o u t n a g i n a w , I 4 8 6 0 3
e a s t e n e g i o n a l o f c e 2 2 1 e a d o w L a n e n F a n k l i n , V A 2 3 8 5 1
n o t h w e s t e g i o n a l o f c e 1 9 8 1 W P a k F o e s t A v e .
L a k e O s w e g o , O r 9 7 0 3 4
m o u n t a i n e g i o n a l o f c e 3 4 7 5 B i k l a n d n H e l e n a , T 5 9 6 0 2
t 9 8 9 . 7 9 9 . 0 7 8 4 n 8 7 7 . 7 9 9 . 0 7 8 4 x 9 8 9 . 7 9 9 . 6 4 4 6 n 8 6 6 . 7 9 9 . 6 4 4 6
b i g i d e a s @ c u a d v a n t a g e . c o m c u a d v a n t a g e . c o m
S S
Design | Copyw iting | P intingIn-house Di ect ail Coo dination | Newslette s | B ochu es
Postca ds | Banne s | Poste s | mail a ketingB anding | P omotional P oducts
l l - s e r v i c e m a r k e t i n g c o m p a n y , C A d v a n t a g e i n g o l u t i o n s s p e c i a l i z e s i n t h e c r e d i t u n i o n y . W h e t h e r i t s a q u a r t e r l y n e w s l e t t e r o r a t e i d e n t i t y p a c k a g e , w e l l c r e a t e a l o o k t h a t
e n t s y o u r i m a g e a n d i n f o r m s y o u r m e m b e r s h i p .
c o m m i t t e d t o g i v i n g e a c h a n d e v e r y c r e d i t e i r o w n i d e n t i t y a n d c u s t o m - d e s i g n e d m a r k e t i n g l s . O u g a p h i c d e s i g n e s p i d e t h e m s e l v e s i n n e w a n d i n n o v a t i v e p i e c e s , w h i l e o u r c o p y w r i t i n g
i d e a s t o w o k .
g o t a n i d e a t h a t y o u d l i k e t o b i n g t o l i e , c a l l y o s e n d u s a n e m a i l .
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Inbound Marketing: The Get To Know You Marketing MethodClient Diamond Award Winners
The Factors in Deciding Direct Mail versus EmailCompliance Corner: Eliminate Privacy Notice Confusion Act
Boost Your Brand Awareness
