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1. Engagement First CSV
2. MEMBERSHIP! ! Mission
3.
4. CSV
5. Agenda CSV(WHY) (WHY) HOW/WHAT
6. CSV
7. Creating Shared Value
8.
9. vs.
10.
11. CSR Corporate Social Responsibility CSV Creating Shared
Value CSR
12.
13. Marketing 3.0
14. Marketing 1.0 Marketing 2.0 Marketing 3.0 + ++ one-to-many
one to one many-to-many
15. Shared Value CSR/NPO l Marketing 1.0 Marketing 3.0