CSTA Sport Events Congress April 27, 2011canadiansporttourism.com/sites/default/files/docs/... · 2019. 7. 22. · CSTA Sport Events Congress April 27, 2011 1. 2 Participation Professionalization

FIFA Women’s World Cup 2015 and

FIFA U-20 Women’s World Cup 2014

CSTA Sport Events CongressApril 27, 2011

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Participation Professionalization Performance

Past Present Future

Three Pillars of Success

Participation

• The largest participation

sport in Canada

• Work to continue to

increase participation

levels across the country

to one million

• Growth of the game based

at the club level

Professionalism

• Investment in the sport

– Corporate and government ($750M

over 2 years)

• Successful hosting of the FIFA U-

20 World Cup Canada 2007

• 4 Professional Clubs

– Toronto FC, Vancouver Whitecaps,

Montreal Impact, FC Edmonton

Performance

• CSA is measured by the performance of our

twelve national teams• Women’s National Team Milestone: Winning a medal at the

FIFA Women’s World Cup and Olympics

• Men’s National Team Milestone: Qualifying for FIFA World

Cup

• Youth Teams and Para Team Milestones: Increased

international experience, player pool, success

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Properties

Accelerating Success

FIFA U-20 World Cup Canada 2007

Final Outcomes

May 2008

SOC Site Locations

8,893 km

ETCT -1 hrMT -2 hrPT -3 hr

Tournament Attendance

• New Canadian Single Sport and FIFA U-20

Attendance Records:

− 1,195,236 total spectators

− Previous Canadian record was 400,000 spectators

− 2006 Torino Winter Olympics total spectators 900,000

− 31 of 52 matches sold out (60%)

− Victoria, Burnaby, Toronto, Ottawa - over 95% of capacity

sold

CBC Television Coverage

• Extensive CBC Host Broadcaster Support:− Unprecedented Domestic Coverage with all 52 Matches Televised Live

− Over 3,000 promotional spots on CBC during Stanley Cup Playoffs

− Twice nightly highlight programs on Newsworld

− Cumulative domestic TV audience of 8.7M Viewers

• Global Television Audiences:− Broadcast in over 200 Countries (100% increase over 2005)

− Total Worldwide cumulative audience of 469 M viewers

− Highest individual broadcast was in Chile, semi-final match (Chile vs. Argentina) with 65% share of the total TV audience

− Championship match coverage in Argentina was over 5M viewers and a 40% share of the total TV audience. Czech Republic reached a high of 44% share

Angus Reid Poll Results

• Angus Reid Poll:− One-third of Canadians (33%) watched at least one tournament match

on television (poll taken mid way through tournament)

− Interest in the game of soccer increased 8% Nationally through hosting

of tournament (14% in BC)

National Newspaper Coverage

• Over 30 Days of Domestic Newspaper Coverage (June

26th – July 25th):

− 1,074 total domestic National/Local newspaper articles

− Total circulation reach of 156M readers

− Average of 36 Articles and 5.2M readers per day, over the

30 days of coverage

− Highest day was July 5th with 65 domestic newspaper

articles and 10M total readers

Economic Impact

• Extensive Economic Impact Across all 6 Cities:

− Total economic impact of $259M, new single sport record

• Economic Employment:

− Total economic employment of 1,686 full year jobs

• Visitor Spending:

− 20% of all match attendees were out of town guests

− Same day visitor average spending of $366.65 per day

− Overnight visitor average spending of $1,409.26 per day

• Total Taxes Generated:

− Total taxes generated of $43.2M

Stadium Infrastructure - Toronto

• Creation of new National Soccer Stadium:

− Arrival of professional soccer to Canada by way of MLS

Soccer (Toronto FC)

− Future expansion into Montreal and Vancouver

− Tournament Stadium Professional Soccer

Tournament Image - Montreal

Tournament Image - Victoria

RAP stadium picture

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Welcoming the World and its

Game!

FIFA Women’s World Cup 2015

• Objectives:

– To host the most successful FIFA

Women’s World Cup™ in history!

– To become the first major sporting

event hosted domestically, from

coast to coast, across five time

zones, simultaneously!

– To leave a legacy for SPORT, for

WOMEN, for CANADA!

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Canada…

• A proven host with a passion for football!

• The Canadian Soccer Association will deliver:

– A world-class stage for a world-class competition

– A sell-out for every match

– A nation engaged from coast-to-coast

– A new era in women’s football

– A broadcast of every match

– An exceptional atmosphere, infused with the

character of Canada’s multicultural society - a home

game for every team! 19

• Currently ranked 6th in the world

• Recorded its best statistical record in its history

with a total of 13 wins, 3 draws, and 2 losses in

2010

Canada’s National Team

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• The following Canadian cities are interested in

becoming Official Host Cities for the FIFA U-20

Women’s World Cup 2014 and FIFA Women’s

World Cup 2015:

– Vancouver

– Edmonton

– Winnipeg

– Ottawa

– Montreal

– Moncton

– Halifax

Candidate Bid Cities

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• $15 million in Federal Funding

• $32 million in total Government support

• $1 billion in stadium upgrades in Vancouver,

Winnipeg, Ottawa, and Halifax

• Potential new infrastructure development

Milestones to Date

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