CSSEA - HR in the Age of Social Media - 102214 · CSSEA%2014%AGM&%Fall%Conference% October22,2014 ©%2014%Clear%HRConsul?ng%Inc.% 1 HR in the Age of Social Media How to Attract &

CSSEA 2014 AGM & Fall Conference October 22, 2014

© 2014 Clear HR Consul?ng Inc. 1

HR in the Age of Social Media How to Attract & Retain Staff Using Social Media

Presented by: Cissy Pau Clear HR Consulting Inc.

October 22, 2014

Social Media Statistics

Twitter !  271 million monthly active users !  500 million Tweets are sent per day

LinkedIn !  300 million members in over 200 countries !  Over 1,000,000 jobs posted !  45 million profile views take place every day !  Goal: make every open role in the world available on LinkedIn

Facebook !  1.32 billion monthly active users

© Clear HR Consulting Inc., 2014



Social Media Statistics

Research shows: !  73% of online adults use social networking !  63% of Facebook users visit the site at least 1x/day !  25% of Facebook users check their account at least 5x/day !  Over 50% of social networking users are 12 – 34

Source: socialhabit.com, PewResearch Internet Project


Job Seekers

69% of employed people are open to a new job

or are actively seeking a new job

Source: jobvite.com




Try to Resist


New Age of Recruitment




Positive Uses of Social Media


Discussion

1.  Is your organization’s employer brand clearly defined?

2.  How are you different, as an employer, compared to other places where your employees can choose to work?

3.  Is your employer brand clearly communicated to potential recruits so they know what sets you apart? How?




Eager Job Seeker

Google - General

Industry Website

Member Websites

Social Media

Google - Specific

LinkedIn Contacts


Apply

Discussion

How does/can your organization use social media to enhance your employer brand?




Employer Brand Example




Credit: Andres Rodriquez – Fotalia.com



Social Recruitment Statistics

!  76% of social job seekers found their current position through Facebook

!  78% of recruiters have made a hire through social media

!  94% of recruiters use or plan to use social media

!  48% of recruiters use LinkedIn exclusively for hiring.

Source: jobvite.com


Job Seekers vs. Recruiters

% of Social Job Seekers Using:

% of Recruiters Using:

Facebook 83% 65%

Google+ 37% 18%

LinkedIn 36% 94%

Twitter 40% 55%


Source: jobvite.com









Twitter Oops!


Facebook Fairy




Cisco Fatty

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to

San Jose and hating the work.”

“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco

are versed in the Web.”


PR Disaster




Can You Fire an Employee For…

Participating in a riot?



Something they wrote on Facebook?





Something they wrote on Facebook?


Social Media Background Checks




Social Media Policy Content

!  Definitions

!  Employee duties, responsibilities & obligations

!  Boundaries for social media use at work

!  Employer rights

!  Employee does not represent the organization

!  Respectful treatment of staff & company is required

!  Consequences if policy is breached


Lessons Learned

1.  Develop your social media HR strategy

2.  Establish a company policy on the appropriate use of social media, including off-duty conduct

3.  Control access to social media accounts & ensure passwords are protected

4.  Ensure there are checks & balances in place on who is authorized to deliver social media messages for the company & who approves messages

5.  If you set up social media accounts, manage them well




Key Takeaways

1.  What are your key takeaways from this session?

2.  What is one action you will take when you get back to work based on what we discussed today?


Contact Info

Cissy Pau Clear HR Consulting Inc.

www.clearhrconsulting.com

[email protected]

604.688.3879

@clearhr

ca.linkedin.com/in/cissypau/ © Clear HR Consulting Inc., 2014

CSSEA - HR in the Age of Social Media - 102214 · CSSEA%2014%AGM&%Fall%Conference% October22,2014 ©%2014%Clear%HRConsul?ng%Inc.% 1 HR in the Age of Social Media How to Attract &

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