CSR - ITC

Indian Tobacco Company.“Lets put India First”

Introduction ITC Limited is an Indian conglomerate with a turnover of US $4.75

billion.

ITC was incorporated on August 24, 1910 under the name of 'Imperial

Tobacco Company of India Limited‘ at Radha Bazar Lane, Kolkata.

It was renamed to “Indian Tobacco Company.” in 1974.

It’s one of India's foremost private sector companies with a market

approx US $14 billion.

Its range of products includes :- Cigarettes & Tobacco, Hotels,

Information Technology, Packaging, Paperboards & Specialty Papers,

Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting &

Stationery.

CSR Diversities……. e-Choupal

Social & Farm Forestry

Watershed Development

Agricultural Productivity

Women’s Empowerment

Livestock Development

Primary Education

E-Choupal

E-Choupals, information centers equipped with a computer

connected to the Internet, located in rural farming villages.

E-Choupals serve both as a social gathering place for exchange of

information (choupal means traditional village gathering place in

Hindi) and an e-commerce hub.

A local farmer acting as a sanchalak(coordinator) runs the village

e-Choupal, and the computer usually is located in the sanchalak’s

home.

Traditional Mandi System Vs e-Choupal

Enhance farm productivity by

Latest information on district level weather forecasts for short & medium terms.

Best practices in farming.

Supply of quality inputs (seed, herbicide, fertilizer, pesticides etc) in the village

itself.

Improved price realization for farm produce by

Making available live data on markets viz. Location / Buyer wise prices offered.

International market prices of relevant agri-commodities.

Historical & Up-to-date information on supply & demand.

Expert opinion on expected future price movements.

Minimizes transaction costs in marketing farm produce by

Buying output at the farmers’ doorstep.

Through transparent pricing & weight management practices.

Social & Farm Forestry

ITC’s social forestry programme simultaneously addresses the livelihood problems of marginal farmers and the ecological imperative of regenerating biomass and nurturing depleted soils.

In the moisture-stressed districts of Guntur, Nellore, Khammam, Nalgonda and Prakasam in Andhra Pradesh, marginal wasteland owners, who mostly make a living as farm labourers, are often out of work for long stretches.

In an innovative move, linking these farmers’ need for income to the wood fibre needs of its paperboards business, ITC has enabled them to convert their wastelands to pulpwood plantations – a commercially viable land use alternative that can end their marginalisation.

Watershed Development ITC’s watershed initiatives have led to an improvement in soil and moisture

regimes – there is more land under irrigation, water tables have risen and farmers can harvest more than one crop, making it possible to live off the land round the year.

Agricultural Productivity ITC offers facilitation to farmers to form agri-business societies, pool

knowledge and resources, improve productivity and quality, and reach out beyond local markets to sell at better margins.

Women’s Empowerment The confidence and skills generated among women by forming credit

groups and managing businesses become assets to their communities.

Livestock Development The milk marketing co-operatives represent exemplary change in rural

enterprise, away from dependence on agriculture and local markets.

Primary Education School going becomes an empowering process for the child and the

community. The awareness of entitlements like education and health grows, along with a sense of the community’s responsibility.

E – Choupal 4 million farmers empowered,

6,500 E – Choupal Centers installed.

Social & Farm Forestry 95,961 hectares greened,

generating 43 million person - days of employment.

Watershed Development Approx 46,200 hectares

brought under soil and moisture conservation.

Women's Empowerment Approx 18,221 women members.1312 self - help groups formed.

Livestock Development 123 Cattle Development Centre's.2592 villages covered annually.

Primary Education 193,571 children covered

through 1885 Supplementary Learning Centre's

Some Statistics

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