CSR - Greenpost, Singapore

• 1. CDL CSR Competition Team Eywa AmrithaAnubhav ApratimAradhitaInderpreet Siddharth 1

2. AgendaIntroduction About GreenPost The ProblemThe Solution ResearchRecommendations 2 3. Introduction 3 4. GreenPost Established in 2005, and incubated atthe National University of Singapore First company in Asia to offeraggregated bill presentment Allows consumers to aggregate andsee their electronic bills in oneplatform Available for consumers in Singapore,Malaysia, UAE, Australia and theUnited States4 5. GreenPost Consumer Bills Service providers providing GreenPost e-billing service SingTel StarHub, M1 SP Services NUSS Keppel Club Singapore Swimming Club Sunpage Source : GreenPost (2012) 5 6. GreenPost in-app mobile billing One simple integration One-time payments Direct Billing API GreenPost hosted payment pages Regulations 6 7. The Problem7 8. The Value Chain VTT TECHNICAL RESEARCH CENTRE OF FINLAND What is a life cycle?PRINTING ANDPAPER AND BOARDCONVERTINGMANUFACTURINGPAPER TO THE CUSTOMERUSE RAW MATERIALS PRODUCTIONPAPER RECYCLINGRECOVERED PAPER CO2 from wood fibreINCINERATION WASTE DISPOSALOther rawEmissions and O Wood fibre 0S Kum0. 0H S i 24 1m .2t Energy Solid wastematerials8 9. Issues Deforestation- 17867.50 Acres Garbage/Dum p 46.17Impact onMillionWildlife Garbage BagsWood- 3.57 Waste Water- Billions 10.75 BillionPounds ofGallons ofwood Waste WaterconsumedGreenhouse Emissions-4.16 Billion pounds of gasesSource : Calculations performed using produced PayItGreen.com9 10. The SolutionA CSR Perspective10 11. CSR: the way forward Paperless Billing Company Savings Customer Savings EnvironmentalBenefits Overall Convenience11 12. ResearchCSR Implementation Program 12 13. Advantage to Partners Cost Benefits in Reduced time forterms of bills to reach Bottom-line customers Operationalcosts Third party Efficientpaymentmanagement ofcollectors billing accounts Reduced Overheads13 14. Cost Benefits to Partners 20 minutes Servicing Time Number of customers served in a month = 3/hour x 8 hours x 22 days = 528 Salary of customer service officer: $1,800 Cost per Visiting per monthCustomer Apportionment of labour cost to each walk- in customer: 528/1,800 = $3.41 Management cost (10%), Location cost (10%), IT infrastructure cost (10%)Adding Other = $3.41 + 30% = $4.43 Associated Costs Total servicing cost for each in-centre customer = $4.43 Source : Stakeholder Discussions 14 15. Advantage to Consumers Integrated Platform Convenience Security Mobility15 16. Recommendations16 17. CSR Social Media Marketing Great tool for stakeholder engagement Paper Saving Campaign Incentives or cash back options Attract the intended consumer base 17 18. Target the Youth Focus on the large studentcommunity Target Singaporeanpolytechnics and universities Evangelize electronic billing viaguest lectures and roadshows Communicate to students that: Eliminates task of paying bills physically Saves time and effort18 19. Cost Advantage to Billers Emphasize the positive bottom-line impact Highlight the other indirect cost savings Salary compensation forTelco Name Potential Costbilling personnelSavings (in $ SGD) Cost of late paymentsSingtel 34,985,001 Cost of reminders sent Starhub 20,842,128for late paymentsM118,609,043 Source : Calculations performed using19PayItGreen website 20. The Green Connection GreenPost WWF 2% of GreenPosts revenue is donated to WWF Singapore Get support of Global or Singaporean celebrities to endorse the service Add credibility and authenticity to their cause20 21. THANK YOU !! 21