CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006 CSR Awareness Raising in EU Member States – The survey results Dr. Reinhard Steurer Gerald Berger MA Astrid Konrad MA Dr. André Martinuzzi Research Institute for Managing Sustainability Vienna University of Economics and Business Administration www.sustainability.at
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CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006 CSR Awareness Raising in EU Member States – The survey results Dr. Reinhard Steurer.
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CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
CSR Awareness Raising in EU Member States – The survey results
Dr. Reinhard SteurerGerald Berger MA Astrid Konrad MA
Dr. André Martinuzzi
Research Institute for Managing SustainabilityVienna University of Economics and Business Administration
www.sustainability.at
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Context and general remarks
1. The project: „Analysis of national policies on CSR, in support of a structured exchange of information on national CSR policies and initiatives“ is commissioned by DG Employment (Tender No VT/2005/063)
2. The subjects: of the three analyses were identified in the CSR HLG meeting on 30 May 2006
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Thematic preferences for three CSR policy analyses
0
2
4
6
8
10
12
14
16
Awareness Codes ofConduct
Reporting SRI Procurement Labels
Scores "no"
Scores "yes"
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Context and general remarks
1. The project: „Analysis of national policies on CSR, in support of a structured exchange of information on national CSR policies and initiatives“ is commissioned by DG Employment (Tender No VT/2005/063)
2. The subjects: of the three analyses were identified in the CSR HLG meeting on 30 May 2006
3. The results: descriptive with some general conclusions; Amend compendium Derive typology of policy approaches Characterize policy instruments Success factors and challenges Identify good practice cases for case studies
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Orientation
1. What is the methodological basis of the survey?Number of interviews, countries covered etc.
2. What instruments are used in CSR policies?Typology of CSR policies in general
3. What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice
4. Were we able to draw some general conclusions?Success factors and challenges …
5. What are the next steps? Case studies; analyses on CSR in Public Procurement and SRI
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Orientation
1. What is the methodological basis of the survey?Number of interviews, countries covered etc.
2. What instruments are used in CSR policies?Typology of CSR policies in general
3. What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice
4. Were we able to draw some general conclusions?Success factors and challenges …
5. What are the next steps? Case studies; analyses on SRI and CSR in Public Procurement
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Methodological remarks
1. Literature review:Instruments of CSR Policy and typology of instruments
2. Telephone interviews:
Description of awareness raising initiatives
Description of awareness raising initiatives
Success factors
Obstacles
Lessons learned
Success factors
Obstacles
Lessons learned
Comments on awareness raising
Priority target groups
Comments on awareness raising
Priority target groups
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Methodological remarks
1. Literature review:Instruments of CSR Policy and typology of instruments
2. Telephone interviews:24 interviews between August and September 2006
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Institutional affiliation of interview partnersInstitutional affiliation of interview partners
Ministry of Labour and Social Security:
13 (54%)
Ministry of Economy, Trade
and Industry:6 (25%)
Mixed form of ministries:3 (13%)
Ministry of Foreign Affairs:
1 (4%)
Other Stakeholders: 1 (4%)
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Methodological remarks
1. Literature review:Instruments of CSR Policy
2. Telephone interviews:24 interviews between August and September 2006
3. Countries covered: 20
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Methodological remarks
1. Literature review:Instruments of CSR Policy and typology of instruments
2. Telephone Interviews:24 interviews between August and September 2006
3. Countries covered: 20
4. Accuracy and completeness of the results:The results depend mainly on the answers we got in the survey; they give a comprehensive but not a complete picture
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Overview
1. What is the methodological basis of the survey?Number of interviews, countries covered etc.
2. What instruments are used in CSR policies?Typology of CSR policies in general
3. What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice
4. Were we able to draw some general conclusions?Success factors and challenges …
5. What are the next steps? Case studies; analyses on SRI and CSR in Public Procurement
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Types of (CSR) policy instruments
1. Informational or endorsing instruments:Campaigns, guidelines, trainings
Source: Fox T, Ward H, Howard B. 2002. Public Sector Roles in Strengthening Corporate Social Responsibility: A Baseline Study. Washington D.C.: World Bank; http://www.iied.org/pubs/pdf/full/16014IIED.pdf
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Policy instruments in general
1. Informational or endorsing instruments:Campaigns, guidelines, trainings
Challenges & obstacles General issuesGeneral issues
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Success factors
1. Active role of governments:Governments have many tools at hand for CSR awareness raising, and they should make use of them [by targeting companies and their stakeholders]
2. General versus application-oriented contents:Practical relevance for companies is key; focus on the needs of companies [but: different target groups, different content!]
3. Collaborative approach:
CSR awareness raising works best when governments cooperate with companies
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Challenges & obstacles
1. Getting the interest and attention of companies: – in particular of SMEs – is often a difficult endeavour because of time constraints
2. Financial constraints: in public authorities and companies often hinder the implementation of CSR initiatives
3. Co-operations across ministries: are often difficult to establish (because of different understanding or political intentions regarding CSR)
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
General issues
1. Most initiatives target companies, but since CSR is often a function of stakeholder pressure, awareness raising should also target the media, NGOs, consumers etc.
Political choice: “softer/softest-law approache” vs. “more rigorous soft-law approach” (“naming-and-shaming”)
2. CSR in New Member Statesis a relatively new issue that is viewed differently than in Western Europe because of the communist past
3. The European Commission plays an important role for raising CSR awareness in MS, but the latest Communication on CSR (2006) is no help
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Orientation
1. What is the methodological basis of the survey?Number of interviews, countries covered etc.
2. What instruments are used in CSR policies?Typology of CSR policies in general
3. What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice
4. Were we able to draw some general conclusions?Success factors and challenges …
5. What are the next steps?
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Three case studies on CSR awareness raising
Sweden: “Globalt Ansvar”
• Partnership for global responsibility
• Government invites companies to join the partnership
by adopting the OECD guidelines and the UN Global
Compact
Sweden: “Globalt Ansvar”
• Partnership for global responsibility
• Government invites companies to join the partnership
by adopting the OECD guidelines and the UN Global
Compact
Netherlands: “Knowledge and
Information Centre” on CSR since 2004
• Disseminate knowledge and good
practices
• Promote stakeholder dialogues
• Foster partnerships
Netherlands: “Knowledge and
Information Centre” on CSR since 2004
• Disseminate knowledge and good
practices
• Promote stakeholder dialogues
• Foster partnerships
Denmark: “People & Profit”
• Programme initiated in 2004
• Activities: research, training,
dissemination of information
• Goal: enhance competitiveness (foster CSR as a business case)
Denmark: “People & Profit”
• Programme initiated in 2004
• Activities: research, training,
dissemination of information
• Goal: enhance competitiveness (foster CSR as a business case)
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006
Orientation
1. What is the methodological basis of the survey?Number of interviews, countries covered etc.
2. What instruments are used in CSR policies?Typology of CSR policies in general
3. What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice
4. Were we able to draw some general conclusions?Success factors and challenges …
5. What are the next steps? Case studies; analyses on CSR in Public Procurement and SRI
CSR Awareness Raising – survey results CSR HLG Meeting on 23 October 2006