CSR at Tata Steel

8/2/2019 CSR at Tata Steel

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CSR INITIATIVES OF TATA STEEL

LIMITED

Presented By Group 3:

Astha Bishnoi

Diksha UniyalNirankar Royal

Swimmi Alasaka


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INTRODUCTION TATA STEEL Established in 1907 as Greenfield project in

Eastern India

Amongst the top ten steel producers in the world

Fortune 500 company First integrated steel plant in asia; Worlds 2nd

most geographically diversified steel producer

Fortune 500 company

Located primarily in Jamshedpur, 42,000employee strength

Presence in over 50 countries with manufacturingunits in 26 units


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COMPANY VISION AND MISSION

VISION

We aspire to be the global steel industry benchmark forValue Creation and Corporate Citizenship.

MISSION

Tata Steel recognizes that while honesty and integrity arethe essential ingredients of a strong and stableenterprise, profitability provides the main spark for

economic activity. Overall, the Company seeks to scalethe heights of excellence in all that it does in anatmosphere free from fear, and thereby reaffirms its faithin democratic values.


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PRODUCTSPRODUCTS DESCRIPTION

Tata Steels Jamshedpur Works

Tata Steelium Cold Rolled Steel

Tata Shaktee Galvanised Corrugated Sheets

Tata Tiscon Re-bars

Tata Bearings

Tata Agrico Hand tools and implements

Tata Wiron Galvanised wire products

Tata Pipes Pipes for construction

Tata Structura Contemporary construction material

Steel Junction Service Brand

Corus

Strip products, long products and distribution & Building Systems Division

NatSteel Group

construction grade steel such as rebars, cut-and-bend cages, PC wires and PC strands


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AWARDS & CERTIFICATIONS Deming Application Prize, 2008 for excellence in

Total Quality Management

World Steel Dynamics ranked Tata Steel as

Worlds best Steel Maker, 2006 Conferred Prime Minister of Indias Trophy for

best Integrated Steel Plant five times

Asias Most Admired Knowledge Enterprise award

five times in 2003, 2004, 2006, 2007 & 2008

Safety and Health Excellence Recognition Award

2010 by the World Steel Association


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CONTD:

The Rashtriya Khel Protsahan Puruskar for the secondconsecutive year.

The Business world-FICCI-SEDF Corporate SocialResponsibility Award 2009

The CSR Excellence Award 2010 by ASSOCHAM,National CSR Committee and CSR OrganizingCommittee

Social accountability 8000 certification by social

accountability international(SAI) Corporate social responsibility in public health award

by USIBC

ISO-4001 certification


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CORPORATE SOCIAL RESPONSIBILITY

POLICY

Tata Steel believes that the primary purpose

of the business is to improve the quality of

people's life. Tata Steel will volunteer its

resources to the extent it can reasonably

afford, to sustain and improve healthy and

prosperous environment and to improve the

quality of life of the people of the area inwhich it operates.

- CSR Policy, 2003


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STAKEHOLDERS STAKES

Shareholders

Stock priceOverall performance and its implication

on market capitalization

Information sharing

Employees

Professional growth

Personal growth

Safety

SuppliersValue creating and long term

partnerships

Customers

Product quality

Product functionality

Cost of products

CommunityJob Opportunities

Environment

Regulators Compliance


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CSR INITIATIVES First to establish labor welfare practices

In 1912, Sidney and Beatrice Webb, the Founders

of the London School of Economics prepared

Memorandum of Health for the Steel City Instituted eight-hour workday in 1912, free

medical aid in 1915, a welfare department in

1917, leave with pay, workers provident fund in

1920 and Maternity Benefits for ladies in 1928

Stimulated entrepreneurship and economic

development in the steel city to tackle

unemployment


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DEPARTMENTS AND SOCIETIES

ESTABLISHED BY TATA STEEL

1951 Family Welfare

1958 Community Development and Social Welfare

1974 Tribal and Harijan Welfare Cell

1979 Tata Steel Rural Development Society (TSRDS)

1986 Environmental Management

1990 Tribal Culture Society

1998

Tata Steel Family Initiatives Foundation


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INCOME GENERATION FOR TRIBES Increasing the agricultural productivity in the

rural areas through assured irrigation

Belief that tribes know best for themselves, hasassisted in the formation of many Self-Help

Groups (SHGs) Provides training, networking and assistance in

marketing and vocational training in areas likecomputer operation, shorthand, typing, motordriving etc.

TSRDS & TCS are both instrumental in providingsustainable livelihood

Company covers over 800 villages under its socialresponsiveness initiatives


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ENVIRONMENT

First company in the country to be conferred ISO-14001 Certification

Collieries and mines which support the SaveForests campaign

Planted 1.5 million surviving trees as a part of theGreen Millennium campaign

Tata Steel was awarded the coveted The Energy &Resources Institute (TERI) Award for Corporate

Social Responsibility (CSR) 2002-03 the Climate Task Force (CCTF) also laid down a

continued plan of investing in breakthroughtechnologies to reduce the carbon footprint by atleast 20% in the next ten years


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CONTD:

Social accountability 8000 certification by

social accountability international(SAI)

Corporate social responsibility in public healthaward by USIBC

ISO-4001 certification


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LOCAL EDUCATION Promotes education of children and youth at

various stages of their career development

Coaches students for entrance intoadministrative, technical and the publicservices.

Extending the Tata Business Excellence Modelto create an Education Excellence Model.

It has instituted the Dr. J. J. Irani EducationExcellence Award to encourage all schools toserve children better. This includes a cashprize for the school.


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CONTD: It also assists the Xavier Labour Relations

Institute (XLRI), a premier management

institute in Jamshedpur.

Jamshedpur School of Art Camp school-To help underprivileged girl

children enter the mainstream of learning a

camp school programme


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TRIBAL EDUCATION

Launched educational programs to involve tribesin the economic development

Bears the entire expense of two tribal students

who secure admissions for management

education at the Tata Institute of Social Sciences.

Xavier Institute for Tribal Education (XITE) in an

endeavour to assist less privileged tribal students

improve their quality of life. Financial support worth Rs 25 lacs to more than

493 meritorious tribal students each year since

2004.


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CONTD:

Balwadis for infants and toddlers.

Project Sahyog-helps tribal students to

develop self-esteem and plan their future. Fifty matriculate students identified every

year for coaching that prepares them for

higher studies


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PRESERVATION OF TRIBAL CULTURE

Tribal Culture Centre (TCC)-showcases the triballegacy of four major and five minor tribes ofJharkhand and Orissa

Santhali Language Laboratory Revived the now almost forgotten 'Kati' - a game

ADIM DASTOOR-3 day festival

Lecture demonstration sessions on tribal

heritage, exhibitions on historical advent of tribalmovements, various forms of tribal dance andmusic and their relevance


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HEALTH BENEFITS Lifeline express-hospital on wheels

850 bed general hospital in Jamshedpur for

employees and as well as other citizens

Jamshedpur Blood bank HIV/AIDS awareness programs since the

1990s,Preventing Parent to child transmission

programs Sneh kandra

Family planning and welfare programs


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FAMILY WELFARE PROGRAM

Tata steel family incentives foundation(TSFIF)

1. Promotes family planning and reproductivehealth services in Jamshedpur

2. Covers almost 1000000 people

Mother and infant survival programmepopulation

Operation Muskan for cleft lips and palates YARS-Youth and adolescent reproductive services

WATSAN-water and sanitation free healthcheckups for women at Surya Clinics


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CSR STRATEGY AND BUSINESS

CSR INITIATIVES STAKEHOLDER AFFECTED

ISO-14001 Community, Regulators

SA 8000 certification Employees

HIV/AIDS awareness All stakeholders

Free medical aid

Maternity benefitsEmployees

Sahyog, Xavier Institute of Tribal

Education

Tribal Culture Centre

Self help groups

Lifeline Express, general hospital

Family welfare programs

Community


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CONTD:

Multi-stakeholder approach

Human development

Participative model

Meaningful and regular stakeholder dialogueto anticipate changes

Has made Tata Steel a stronger brand

Boosts the employee morale

Customer loyalty


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CONCLUSION

CSR is being looked as a unique sellingproposition

CSR can play decisive role in building customer

loyalty based on distinctive ethical value Tata Steel is constantly establishing global

benchmarks for CSR, the Tata group hasadopted social responsibility as one of itsintegral values and the group has made effortsto link it with groups overall strategy.


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THANK

YOU!!!!!

CSR at Tata Steel

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