CSR : And Emotional Driver for Employee Engagement

InSession with Grégoire VIGROUX

CSR: AN EMOTIONAL DRIVER FOR EMPLOYEE ENGAGEMENT

CSR: an emotional driver for employee engagement

InSession with Grégoire VIGROUX

InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement

WHAT IS CSR?

“CSR is the concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their staff on a voluntary basis.”

The European Union.

WHAT IS ENGAGEMENT?

“Engagement is the emotional and intellectual commitment of an individual to an organization that supports building and sustaining business performance.”


HOW ENGAGED EMPLOYEES ARE?

The global employed workforce in 142 countries worldwide according to Gallup.

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13%engaged

13%engaged

63%not engaged

63%not engaged

24%actively

engaged

24%actively

engaged


ENGAGED VS. DISENGAGED EMPLOYEES

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3% would advocatefor their organization

13% would recommend their company’s product or services

67% would advocatefor their organization

78% would recommend their company’s product or services

6.2 sick days per year

2.7 sick days per year


Sources: Gallup, Forbes

PULSECHECK ROMANIA 2014

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76%

72% 83% Corporate Social Responsibility

Response Rate

Overall engagement score


CSR IMPACT ON OUR TEAM MEMBERS 1/2

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95%

47% 83%Is a company’s commitment to social issues important when you decide whereto work ?

Do you feel more engaged working for a company that gives back to the community?

Would you consider changing your job if your employer did not operate at all in a socially responsible manner?


CSR IMPACT ON OUR TEAM MEMBERS 2/2

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96% 96%

96%

Are you aware of the TELUS Days of Giving initiative?

Do you feel proud about TELUS CSR / TDOG?

Do you feel TELUS International is acting in a sincere and caring way when doing CSR activities?


CSR AND ENGAGEMENT ARE INTERDEPENDENT

IMAGE Employeeengagement

Corporatesocial

responsibility

Doing well Doing good

SUCCESS


TWO SIDES OF THE SAME COIN

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Benefits of High EngagementAttraction

Retention

Productivity

Business Results

Benefits of CSRReputation

Customer Engagement

Recruiting/ Retention

Growth/ Innovation

Risks of Low EngagementCustomer Dissatisfaction

Turnover

Absenteeism

Dissention

Risks of Ignoring CSRCosts

Business Risk

Regulatory pressure

Competition

CBSR and Hewitt Associates, “Engaging Employees Through CSR”


CSR HUMANIZES THE COMPANY

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THE VIRTOUS CIRCLE OF CSR

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Sincereand

consistentCSR

strategy

Positiveatmosphere;

sense of belonging

High level of engagement

Jobsatisfaction


A HIGHER PURPOSE

“A business that makes nothing but money is a poor kind of business.”

Henry FordIMAGE


INSPIRATIONAL TELUS VIDEO

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TELUS DAY OF GIVING IN 2014

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#1: CSR STARTS INSIDE THE COMPANY

Employee treatment is a strong indicator of a firm’s CSR commitment.

Companies cannot truly care about the communities if they do not first care for their own staff.


#2: CSR MUST BE IMPACTING & LONG TERM

Making a real difference and relyingon a long-term strategy with the samebeneficiaries is the key to any successfulCSR action.


#3: INCORPORATE CSR INTO THE VALUE PROPOSITION

At TELUS International, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first.


All staff must be involved in CSR events, from agents to executives and treated equally during the event – as volunteers.

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#4: ALL STAFF MUST BE INVOLVED


#5: HAVE GOOD VARIETY OF CSR PROGRAMS

« SOS Babies Living in the Streets »

Supported by two NGOs (SamuSocial and Parada), we are now contributing to the survival of 8 babies

These 8 babies, who are less than 2 years old, are living in the streets of Bucharest with their homeless families

For each child, our company is providing the following:

Feeding (food and milk powder)

Hygienic care (diapers, soap, wipes)

Medical and social care


#6: CSR MUST COME FROM THE HEART


CONCLUSION

Employee engagement leads to meaningful social responsibility

Meaningful social responsibility impacts employee engagement

CSR is beneficial for everyone but it needsto respect some major principles to be effective, including sincerity and heart


CONCLUSION


Because sharing is caring…

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CSR : And Emotional Driver for Employee Engagement

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