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Redefining the Role of Strategy

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Redefining the Role of Strategy

• Why do we need to redefine the role of strategy?

• Some techniques I have used

• The 4 real roles of strategy

• Some pointers

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Redefining the Role of Strategy

• Why do we need to redefine the role of strategy?

• Technological Disruption

• The expectations of the 21st century

• Increased importance of sustainability and purpose

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Tech

nolo

gica

l Disr

uptio

n!

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Redefining the Role of Strategy

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What is the role of Strategy in an organisation?

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• Framework for Operational Planning

• Clarity in Direction of Activities

• Increasing Organisational Effectiveness

• Personnel Satisfaction

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“For every good idea, ten thousand idiotic ones must first be posed, sifted, sniffed, tried,

and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original."

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Redefining the Role of Strategy